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Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

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Page 1: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

Tameer Abu Dhabi

March, 2008

Tameer Towers Taking luxury to new

heights

Page 2: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

Presentation scope

Tameer background AUH market overview Al Reem Island developments Tour on Shams district Tameer Towers Marketing campaign Incentive scheme

Page 3: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

Tameer background Vision: to become the leading regional property

developer by 2011

Tameer began operations in 1991 By 2002, focus was on real estate In 2005 partnership with Saudi Arabia’s Al Rajhi

Investments Group Agreements reached for projects in Libya, Yemen,

Jordan and Saudi Arabia Feasibility studies under way in countries such as

Syria, Turkey, Malaysia and so on

Page 4: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

Company developments

Al Salam City

Elite Residence Silver TowerPlatinum Tower

Princess tower

Page 5: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

Why Abu Dhabi?

Market overview

Page 6: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

Tenants satisfaction is low: poor maintenance and bad quality housing

Continuous rental increase over past 5 years: among highest in GCC

Parking space issue Lack of proper renting space:

Demand exceeds supply by far: new buildings with amenities are on high demand

Many people live in the same apartment or has to commute for long distances

Situation today

Page 7: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

No recreational areas No advanced developments compared to Dubai,

especially that Abu Dhabi is the capital 99 years leasehold

Why Abu Dhabi?

Situation today

Page 8: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

Abu Dhabi: A new investment destination

Abu Dhabi, one of the richest cities in the world: highest GDP per capita

$200 billion to be invested over next 10 years

Development of industrial area:

Industrial City of Abu Dhabi

Khalifa Port Development

Only Louvre outside France

New Guggenheim Museum

Warner Bros. Entertainment theme park

Formula 1 racing

Maritime Museum

World’s most modern international airport

Urban structure framework plan including metro and futuristic railway

Page 9: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

Al Reem island

Master Development Plans

Page 10: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

Shams, Sorouh

http://www.sorouh.com

Najmat, Reem Developers

http://najmatabudhabi.com

Reem Island, Tamouh

http://www.reemisland.com

Location North East tip of the Island South East entrance to the Island Spread along majority of island

Gross Area 14.2 Million ft² (approx 20% of Reem Island)

16 Million ft² (approx 22% of Reem island)

39- 41 Million ft² (approx 58% of Reem Island)

Start Date Mid 2006 End 2006 2006

Completion Date

2011 2012 2023

Project Value

Approx. AED 25 Billion Approx. AED 30 Billion Approx. AED 55 Billion

Details • 90% Residential development: 22,000 units•1 0% Commercial development and service sectorsCentral Business District100 skyscrapersRecreational Area10.8 million ft² Central Park & MarinaHotel: 5 star luxury resort

Residential Development: schools, health facilities and public transport systemCommercial Development: business, entertainment, retail centre, two 80-storey buildingsRecreational Area55% of total area for public parks, paths, playgrounds, bike routes and minimal surface parkingHotel: 2 Five star boutique Hotels

• 70% residential development including 14 high-rise waterfront towers 30% commercial development for commercial districtTwo 5 star hotelsResort

N.B: The Tamouh plot is simply referred to as Reem Island, as it owns the majority of the Island itself

Page 11: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

Overview of Shams district

Page 12: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights
Page 13: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights
Page 14: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

Tameer Abu Dhabi

March, 2008

Tameer Towers Taking luxury to new

heights

Page 15: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

What’s so special and different about Tameer Towers? Is it the location?

Best location between the sea and the park Is it the view?

Nature: overview over central park and canal Water: unobstructed view of the sea and the marina

Is it the amenities? A world of high end amenities Ample parking space

Is it the facilities? Marina with retail shopping, cafes and restaurants Direct access to Central Park facilities and promenade

Is it the design? A state-of-the-art design developed by the world leader in architecture

Is it the finishing? Highest quality finishing standards

It’s a completely secluded mixed used development offering you the best of both worlds

Page 16: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

TAMEER TOWERS

Page 17: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

Tameer Towers – Abu Dhabi

Page 18: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights
Page 19: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

The flagship development of Tameer

FREEHOLD Mixed used development: residential, commercial, villas and townhouses, and recreational

Completely secluded and private development: Private access roads and

driveways Advanced security Wonderful landscape

Page 20: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

The commercial tower 73 storey, 300m high 7 star commercial space Exclusive VIP offices: from 53rd to

73rd floor Executive offices: from 20th to 52nd Customized and serviced offices:

atrium leg Private entrances and access roads Latest smart technology features

and security measures 20-floor prismatic atrium above the

canal Ample parking: 3 per 100 s.m.

Page 21: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

The residential apartments

Page 22: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

The residential apartments

Page 23: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

Townhouses and villas

Luxury stepped townhouses Elevated villas with secluded swimming pools

Exclusive and beautifully landscaped access ways Hidden parking

Private gardens and patios

Page 24: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

The marina and F&B area

•VIP Marina

•Restaurants

•Cafés

•High end retail

Page 25: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

The hotel

7 star development Executive suites Contemporary serviced

apartments Conference rooms Business centers Banquet halls Proximity to the beach

and nature walks

Page 26: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

Project amenities Smart home technology Business Center Day Care Center Private movie theatre hall Video Room for kids Billiards Hall, Table Tennis, Baby foot Guest Suites Ample Parking Spaces Swimming Pool Gym Sauna Jacuzzi Valet Parking Drivers Room On-Call doctor Access for disable Prayer Room (Musallah) Convenience Store Maid Services On-Site Maintenance Storage Facility  24hr Security Ferry Shuttle between Abu Dhabi and Al Reem Island

Page 27: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

The marketing support Major advertising campaign:

TVC Press Outdoor

PR and events: Press releases on regular basis Events for VIPs and agents

Website DVD animation Marquette Model houses VIP gifts Collateral (VIP brochures, brochures, roll ups, banners, danglers, etc…) Sales kit Stands and major branding in shopping malls Major real estate exhibitions

N.B: no material shall be produced by any agents without prior consent with Tameer and final approval on artwork

Page 28: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

Floor plans

Page 29: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

Tower BFloor Type A

Page 30: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

Tower BFloor Type AAppt Type 1Br A

Area 948 SQ.F243

Page 31: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

Tower BFloor Type AAppt Type Studio

Area 604 SQ.FStudio

Page 32: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

Tower BFloor Type AAppt Type 1Br B2

Area 1,043 SQ.F245-1

Page 33: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

Tower BFloor Type AAppt Type 1Br B3

Area 1,023 SQ.F246

Page 34: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

Tower BFloor Type AAppt Type 2Br A

Area 1,481 SQ.F248

Page 35: Tameer Abu Dhabi March, 2008 Tameer Towers Taking luxury to new heights

Tower BFloor Type AAppt Type 2Br B

Area 1,638 SQ.F249