Target Audience Questionnaire

From these results it is clear that more people listen to music online that they do on television, this shows us that the internet is becoming increasingly more important to the music industry. However no one gave another option of where they view music videos, so this just proves that these two thing are vital for artists to promote their music.

The most popular music channel is MTV which shows a mixture of artists under a number of genres, however it predominately shows pop songs, therefore highlighting the popularity of pop. One person choose the ‘other’ option and they specified the channel ‘Vintage’, which is a channel that focuses on airing mainly older songs from the 80’s and 90’s. I think this shows us that old music videos are still popular and we still follow the codes and conventions that these videos used.

The majority of people said they preferred the option of a video with a clear plot storyline, telling us people enjoy narrative based videos.

The vast majority of people would rather see a light hearted and funny music video over a serious and thought-provoking one. In fact only one person would rather see a serious video. I believe this is very interesting because many of the music videos that already exist have a very thought provoking story to tell, which contrasts with what the people I questioned said.

What do you generally see in a music video associated with ...

Pop- In response to this question many people said that they are generally very happy and excitable characters present in Pop videos. They focus hugely on storylines based on love and heartbreak and tend to sing directly to the camera which is paired up with a lot of jumping around and dancing. The colours are generally bright, primary colours with the mise en scene featuring American cars and sunshine.

Rock- They all said something about the darkness that is presented in these music videos. Whether it be the dark colours of the set, the people who feature in the music video’s clothing, which is said to be grungy, which ties in well with the dark make up that can be seen around their eyes. The weather is also seen to be dark and dingy, connoting a very mysterious and almost un safe feel. The videos are often of the band performing with their electric guitar and rock chicks screaming to get their attention.

R&B- The R&B videos tend to have an emotional and meaningful storyline to them. With the audience suggesting that it is normally set with exotic backgrounds. One person even identified a set that can be seen, a night club. There is often girl dancing in skimpy clothing with gangster like characters singing and wrapping directly towards the camera. The colours are quite neutral.

Which do you prefer out of these genres and why?

Pop- six people chose this as their favourite

Rock- two people thought this is the best genre

R&B- only one person prefers this genre

As you can see the majority of the people I asked preferred Pop out of all the three genres. The reasons they gave for liking this genre was because it is very light hearted and the artist tend not to take themselves to seriously, especially when it comes to the music videos. They also said you are able to learn the lyrics more easily, because they are very catchy. This also means that they are easy to dance to, another reason someone gave. Although the genre Pop was the most popular, two people did say there favourite was Rock. They said they liked this genre the most because it was less typical than the other two, plus they usually have a lot more meaning to the songs and the videos.The reason that one person gave for preferring R&B, was that the storylines in there videos are much more emotional.

Name one or two examples of popular/memorable music videos you have enjoyed.

Gnarles Barkley- Crazy

The White Stripes- Seven Nation Army

PSY- Gangnam Style

Beyonce- Single Ladies

Katy Perry- The one that got away

Lady Gaga- Born this Way

Lady Gaga- Bad Romance

Katy Perry- Teenage Dream

Tenacious D- Tribute

Linkin Park- Numb

Lana Del Rey- Born to Die

Lionel Richie- Hello

Katy Perry- California Girls

Carly Rae Jepson- Call me maybe

Olly murs- Busy

Jason Mraz- I’m Yours

Michael Jackson- Thriller

As you can see from the list of music videos that people have listed, they are all pop songs, apart from three. I believe this just proves that people generally prefer pop videos and the codes and conventions that this genre uses.

Key:Pop Rock R&B