TARGET AUDIENCE

SURVEY

And what does this show me?

WHAT COLOURS?

0

1

2

3

4

5

Age 19

Age 18

Age 17

Age 16

WHAT DOES THIS

SHOW?

This shows me that a mixture of colours was most popular

within all age groups.

16 year olds however prefer to have Red as the main

colour for the magazine front cover.

The colours I got ‘0’ for are not on the graph; these are

Yellow, Grey, Light Green and neons.

WHAT TOPICS?

012345678

Age 19

Age 18

Age 17

Age 16

WHAT DOES THIS SHOW?

The topic that is most popular is Real Life Stories, closely

followed by Celebrities and Gossip. This could be biased as I

asked more girls than boys.

News and politics got no votes so wasn’t included on my

graph.

I also concluded that 16 year old would like a range of

topics within the magazine.

GENDER SPECIFIC

SECTIONS?

0

2

4

6

8

10

Yes No

Age 19

Age 18

Age 17

Age 16

WHAT DOES THIS

SHOW?

This shows that just over half of the 16 year olds I asked

want the magazine to have mixed sections whereas the 19

year old would rather the magazine have 2 separate gender

specific halves.

In addition, it is more favourable for the magazine to be

mixed.

HOW MANY IMAGES?

0

1

2

3

4

5

1 2 3 4

Age 19

Age 18

Age 17

Age 16

WHAT DOES THIS

SHOW?

This shows that everybody wants more than 1 picture, with

2 being the most popular.

80% of 16 year olds want 2 pictures on the magazine front

cover.

1, 5 and 6+ all got 0 votes during my questionnaire.

WHAT OF?

0

2

4

6

8

10

Students Celebrities the Sixth Form

Age 19

Age 18

Age 17

Age 16

WHAT DOES THIS

SHOW?

This shows that students are the most popular for the front

cover of the magazine.

Teachers, Stationary and the playground all got 0 votes so

were not included on my chart.

Celebrities is the second popular with 5 votes and the

Sixth Form with 1.

5 out of the 9 16 year olds voted for students.

WHAT MAGAZINES DO YOU

READ?

0

1

2

3

4

5

Age 19

Age 18

Age 17

Age 16

WHAT DOES THIS

SHOW?

This shows that half of the votes for 16 year olds are for

OK! Magazine. Also, 50% of the votes from the 19 year old

category was for OK! This therefore becomes the magazine

that is read mostly by my Target Audience.

Inside Soap, Q, Mens Fitness, Elle, and Vogue are all

magazines that none of my target audience read.

WHAT FONTS DO YOU LIKE

AND DISLIKE?

Like Dislike

Arial Times New Roman

Comic Sans MS Helvetica

Times New Roman

Tahoma

Verdana

This shows that people prefer fonts that are basic and that

are easier to read.

STRAPLINE OR NO

STRAPLINE?

0

2

4

6

8

10

Yes No

Age 19

Age 18

Age 17

Age 16

This shows that everyone I asked wants a strapline on

the front cover.