TARGET: BANK 3.0 24-25 NOVEMBER 2015WARSAW

SILVER PARTNERS: BRONZE PARTNER: PARTNER:

POLISH E-BANKING AND M-BANKING IN NUMBERS:

Banking has greatly changed in the recent years. Advanced technologies have opened a number of opportunities to banks with regard to contacting customers, sales, and communication. They have also launched dynamic changes of consumer habits. This development provides banks with new challenges:

how to optimally use the potential in technologies to create added value, develop the offer or shape the relationships with the new generation of customers?

how to effectively tame gigabytes of data streaming to the bank and convert them into higher profit?

how to best prepare the organisation for the challenges ahead of it, including opposing the wave from the FinTech sector?

Among experienced practitioners, enthusiasts and visionaries we will look for the best ways and possibilities of putting technology to use in banking - numerous product inspirations, examples of effective use of integrated data, as well as methods of building added value will allow to find the new ideas to improve turnover and profit from e-banking.

FOR DETAILS: www.digital-banking.pl

WE MOVE UP A GEAR FOR THE POLISH DIGITAL BANKINGAND ACCELERATE

private individual customers with access to e-banking

of on-line bakingactive customers

active customersof mobile banking

M

M

M

THE POTENTIALIS HUGE!

HOW MUCHOF IT DO WE USE?

SPEAKERS OF THE FORUM

FOR MORE INFORMATION ONTHE SPEAKERS, GO TO: www.digital-banking.pl/prelgenci

dr Wojciech Bolanowski Advisor to the CEO

PKO Bank Polski

Bartłomiej NocońManaging Director ofthe Electronic BankingDepartment

Bank Pekao

Tomasz NiewiedziałDirector of theMultichannel BankingDepartment

Bank Zachodni WBK

Jose Antonio Gallego VazquezHead of Sngular

Łukasz OpokaSenior Project Manager, Digital Strategy

Commerzbank

Szymon SzczepaniakIT Partner

Fidor Group

Ewelina HajdukiewiczCRM DevelopmentManager

mBank

Miłosz BrakonieckiManagement BoardMember

Obserwatorium.biz

Marcin ŻuchowiczCEO

e-point

Szymon MitorajHead of Digital Channels, Director of Internet, Mobile and Processes Management

ING Bank Śląski

Robert Piotr Hibner Director of the

Electronic ChannelDepartment

mBank

Monika PałczyńskaR&D Manager

Alior Bank

Paweł ReicheltDirector of the

Electronic BankingDepartment

Plus Bank

Oliwia BerdakSenior Analyst,

e-Business & Channel Strategy

Forrester Research

Piotr GawronIndependent

Consultant

Wawrzyniec HyskaSenior Solutions

Architect

e-point

Przemysław KuleszaChief Specialist,

IT Security Department

mBank

Michał MacierzyńskiDeputy Director, Mobile

& Internet Banking

PKO Bank Polski

dr Paweł WidawskiDirector of the Payment

System, Electronic Banking and Bank

Security Team

Polish BanksAssociation

Matthijs EijpeRegional Manager

Backbase

Dariusz Paczewski

Director of theInnovation OfficeRaiffeisen Polbank

Krzysztof GrzeszczukSVP Global Emerging

Capabilities

Citi

Paul BrodaSenior Consultant

WebID Solutions

Piotr JarosInternet Sales Specialist

Bank SMART

Bernard GołkoDigitalization & Fintech Consultant

StrategyLabs– DoradztwoStrategiczne

AGENDA OF THE FORUM Day 1: 24 November

09.30 Registration and morning coffee

10.00 Official opening and welcoming participants Miłosz Gajewski, Project Manager, Blue Business Media

STRATEGIC REORIENTATION TO INNOVATION - EVOLUTIONOF BANKS AS A RESPONSE TO CHANGES

10.15 Digital innovation in financial services – strategic approach to value creation for customers Oliwia Berdak, Senior Analyst, e-Business & Channel Strategy, Forrester Research

10.40 Interactive Q&A session

10.50 Go digital or go home Monika Pałczyńska, R&D Manager, Alior Bank

c Digitalisation has set out the new paths for development for banking

c New business models and on-going innovations as a response to changes

c Evolving changes of the digital customer and the future challenges

11.15 Interactive Q&A session

11.25 Omni-Channel Banking: The Digital Transformation Roadmap Matthijs Eijpe, Regional Manager, Backbase

c Customers’ behavior is changing. New challengers are fighting for a piece of the market, and for the customer. For everyone it is clear: delivering a truly omni-channel digital experience is key and now more relevant than ever. But how can banks and insurance companies achieve this and get the right tools to effectively compete?

11.45 Coffee break and networking

12.05 Banks and FinTech companies: inspiration, cooperation and competition dr Wojciech Bolanowski, Advisor to the CEO, PKO Bank Polski

c How technology companies inspire banks c Where fin-tech looks for synergies with banking c Where cooperation ends and competition starts

12.30 Interactive Q&A session

12.40 Customer centricity - the basis of Internet banking system. Case study My ING Szymon Mitoraj, Head of Digital Channels, Director of Internet, Mobile and Processes Management, ING Bank Śląski Wawrzyniec Hyska, Senior Solutions Architect, e-point

13.00 Lunch break

13.50 From the west to the east, or from the east to the west? Innovations in the German banking market Łukasz Opoka, Senior Project Manager, Digital Strategy, Commerzbank

c The structure of banking market in Germany c Differences in the conditions for creating innovation c Case studies from the German market: start-ups

vs. commercial banks

14.15 Interactive Q&A session

14.25 Panel discussion Transformation of the banks and building a culture oriented to innovation - how to strengthen the bank and make it a technology leader Moderator: Michał Macierzyński, Deputy Director, Mobile & Internet Banking, PKO Bank Polski Bartłomiej Nocoń, Managing Director of the Electronic Banking Department, Bank Pekao Robert Piotr Hibner, Director of the Electronic Channels Department, mBank Dariusz Paczewski, Director of the Innovation Office, Raiffeisen Polbank Marcin Żuchowicz, CEO, e-point

15.05 Coffee break and networking

INNOVATIVE PRODUCTS AND ADDED VALUE OF SERVICES -A MODERN OFFER FROM BANKS AND GROWTH OPPORTUNITIES

15.25 Corpo-digitalization and FinTech – how to reforge organizations strengths into a market success Bernard Gołko, Digitalization & Fintech Consultant, StrategyLabs – Doradztwo Strategiczne

c Unleash entrepreneurial spirit – client, employee or dedicated RnD

c Gen Y expectations c Fintech Startup – success stories

15.50 Interactive Q&A session

16.00 Added value in the traditional financial services - what to do to impress and keep customers Tomasz Niewiedział, Director of the Multichannel Banking Area, Bank Zachodni WBK

c The role of the advanced banking in the day-to-day life of a Customer

c Is it worth investing into innovative solutions c New sources of income and enriching the offer for the

users

16.25 Interactive Q&A session

16.35 Idea Sum-Up Tables – the summary of the first day of the Forum. Each table will share with the participants their major conclusions, directions and inspirations, which will be presented in one-minute start-up speeches!

17.00 Cocktail - time to relax, have creative discussions and a great occasion for informal conversations

19.30 Closing day 1 of the Forum

HOST OF THE FORUM: Miłosz Brakoniecki, Management Board Member, Obserwatorium.biz

ACTUAL AGENDA OF THE FORUMDay 1: 24 November Day 2: 25 November

09.00 Registration and morning coffee

INNOVATIVE PRODUCTS AND ADDED VALUE OF SERVICES -A MODERN OFFER FROM BANKS AND GROWTH OPPORTUNITIES - CONTINUED

09.30 How to engage the customer and build a community around the bank Jose Antonio Gallego Vazquez, Head of Sngular

c What is a community and how can help your business?

c Best cases of communities around banking activities c How to grow a „community mindset” in your

company

09.55 Interactive Q&A session

10.05 Reshaping financial services by delivering transparent, open, and effective banking – case study Fidor Bank Szymon Szczepaniak, IT Partner, Fidor Group

c API banking c Community Karma Banking c 60 seconds banking (emergency loans, purchasing

precious metals)

10.30 Interactive Q&A session

10.40 Coffee break and networking

11.00 Quick and secure delivery of financial services which comply with AML regulations - optimal approach to design of online procesess based on digital identification and verification of the clients Paul Broda, Senior Consultant, WebID Solutions

11.20 Panel discussion The future and the directions for development of electronic banking - what will the customer obtain from financial institutions and how will their offer change Moderator: Michał Macierzyński, Deputy Director, Mobile & Internet Banking, PKO Bank Polski Krzysztof Grzeszczuk, SVP Global Emerging Capabilities, Citi Paweł Reichelt, Director of the Electronic Banking Department, Plus Bank Piotr Gawron, Independent Consultant

ANALYTICS IN THE SUPPORT OF SALES - INTEGRATIONAND USE OF DATA

12.00 Context communication in real time and effective sales - when and what to tell the customer to encuorage them to buy Ewelina Hajdukiewicz, CRM Development Manager, mBank

c Event-driven marketing and advanced analytics as the source of information on the Customer’s needs

c Real-time communication - is it worth doing it? c Optimisation in reaching the Customer in digital

and standard channels

12.25 Interactive Q&A session

12.35 Lunch break

SECURITY - HOW TO PROTECT THE BANKAND THE CUSTOMER

13.25 Voice biometry - chances and challenges in the context

of European banking

Piotr Jaros, Internet Sales Specialist, Bank SMART

c What is banking with no boundaries? - Bank for

mobile people

c Voice biometry as an effect of “mobile first” approach

c Bank born to work on smartphones

c Case study of Bank SMART: European aspect of

banking

13.50 Interactive Q&A session

14.00 Security and ergonomics - trends in combining the

impossible

Przemysław Kulesza, Chief Specialist, IT Security

Department, Security Department, mBank

c Perception of security in e-banking YESTERDAY

and NOW

c Ergonomics as an function of security?

c Where do we have to go and where we cannot go?

14.25 Interactive Q&A session

UPCOMING REGULATIONS AND THEIR IMPACT TO BANKS’ BUSINESS MODELS

14.35 PSD2 in practice - analysis of consequences

Paweł Widawski, Director of the Payment System,

Electronic Banking and Bank Security Team,

Związek Banków Polskich

c Access of third parties to the bank account

c API banking

c PSD2 versus payment cards and mobile payments

15.00 Interactive Q&A session

15.10 Summary of the Forum

15.15 Closing the Forum, handing out certificates

www.digital-banking.pl/program

You will learn what you can do to improve the level of the bank’s innovativeness with a view on improving its competitive edgein on-line and mobile areas

You will learn new strategies that will help you design an outstanding proposal of value in the market - you will get customers’ loyalty and esteem

You will get inspired, thanks to which you will develop and implement innovative products, tools and solutions

You will hear how digital banking is done abroad - you will get a wider perspective and additional inspirations, which you will convert into a success in the Polish market

You will obtain practical knowledge on advanced analytical solutions leading to generating higher turnover and sales REPORT FROM 2014 EDITION:

www.digital-banking.pl/relacja-2014

WHY IS IT WORTH IT

REGISTERING PARTICIPATION

PARTICIPATIONABOUT THE FORUM

PARTNERSHIP

The terms of registering and the on-line registration form are available on the website of the Forum:

We invite you to take advantage of our proposalavailable until 9 October 2015.

www.digital-banking.pl/zgloszenie

THE COST OF PARTICIPATION OF ONE PERSON IN THE CONFERENCE AMOUNTS TO:

2995 (+23% VAT)

if registering by9 October 2015

3495 (+23% VAT)

if registering between

10 October and6 November 2015

3995 (+23% VAT)

if registering by6 November 2015

ANNA CHROBOTB4B Communications Manager

anna.chrobot@bbm.pl+48 22 256 70 35

MIŁOSZ GAJEWSKIProject Manager

milosz.gajewski@bbm.pl+48 603 990 823

ANNA BANAŚHead of Sales

anna.banas@bbm.pl+48 12 350 54 06