CHAPTER III. ECONOMIC ASPECT

A. Target Market

By using the data gathered in our research and studying the current

facilities around the city, we have identified primary market that will be targeted

as well as secondary market to help boost the revenue. The primary targets

are the students from different schools, colleges and universities around the

targeted area. The secondary targets are the employees and workers from

different banks and business establishments in Santiago City. We assumed

that tapping these bracket will boost the revenue of the BACHELORS:

Boardinghouse Restaurant.

Composition:

Its composition are students looking for personal care, cleanness, peace

comfort for studying and employees and workers who have a need for

temporary shelter for their convenience in working place. It also includes

ordinary people around the area who basically have a necessity to eat.

Population: The estimate of the number of inhabitants in Barangay

Centro East, Santiago City during 2010 totaled to 1,823 based on the

census of National Statistics Office. Using the data gathered in our

research and studying, the population of Northeastern College is three-

thousand-one-hundred-fifty-eight (3,158) students, the AMA Computer

College is with three-hundred-ten (310) students and for the Cagayan

Valley Computer and Information Technology College is with four-hundred-

five (405) students. This three institutions totaled to three-thousand-eight-

hundred-seventy-three (3873) students.

Age group: The normal boardinghouse goers are students with an age of

18 years old and workers and employees with minimum age of 20 years

old. As for the age of consumers who dine at restaurants, age varies and

result to any age.

Categories: Male and Female students, workers, employees and ordinary

people.