Target Market Consulting, LLC Capabilities Presentation

Target Market Consulting, LLC

Capabilities Presentation

What You Get

• Marketing Planning

• Customer Acquisition

• Customer Relationship Marketing

• Advertising & Communications

• Online Marketing & Social Media

• Database Analysis & Appending

• Research & Other Support Services

We Can Help…

• Small Business

• Businesses Seeking Growth

• Larger Businesses Needing Outsourced Marketing Resources

• Business-to-Business Marketers

• Business-to-Consumer Marketers

Some of the CompaniesWe’ve Served…

The following examples are clients we’ve successfully helped over the past few years. Most were trying to reach college students – a lucrative but elusive market. If we can help them, we can help you, as the principles of good marketing are the same regardless of market or product.

Proactiv Solution

Proactiv Solution

• Direct response offer tracked at distribution channel level

• Initial successful test of 200M pieces in College Bookstore Bag Insert Program

• Roll-out at >20 million pieces

MadPackers Institutional Sales

National Conference Exhibit Design & Production


National Conference Welcome Packet Flyer


Pre-Show Mailing to Attendees

Traffic-Builder Coupon

MadPackers Institutional Sales• E-mail & telemarketing campaign to

select colleges for MadPackers moving & storage services

• National conference presence– Booth design & production– Pre-show e-mail & mailings– Traffic-builder & sales support materials– Show management & staffing

Comcast Back-to-School

Comcast Back-to-School

• Integrated campaign to students at targeted campuses– Summer mailing to students at home– E-mail blast to students prior to school start– Ads on on-line college newspaper sites– First issue inserts in college newspapers– Mailing to students in dorms

JP Morgan/Chase Bank

JP Morgan/Chase Bank

• Chase Bank needed to open new Hispanic retail bank accounts

• Markets included: NY, Chicago, Houston, Dallas/Ft Worth, San Antonio, El Paso, Phoenix

• Target: Customers that had not had a banking relationship, but had to pay monthly bills (cuentas)

MadPackers Direct Mail

Self-Mailer to Dorms

Bulk Mailing to Sororities & Fraternities


Mailing to Parents


• Creative direction & copywriting

• Mailing list selection & geo-coding

• Direct mail campaign at select schools– Parents at home– Students in dorms– Fraternities, Sororities

DELL disOrientationTour

DELL disOrientation Tour

• Produce an integrated college marketing campaign generating excitement & awareness for Dell & Microsoft products

• Partnered with National Lampoon for national casting call competition

• Nationwide tour to 24 major campuses in branded semi-trailer

• Event included product displays, live music, prize drawings & on-site casting calls


• Tour hosted by MTV reality stars “CT” & David Burns

• Pre-Tour promotion including space ads, posters, street teams, door hangers, e-mail blast

• Tour micro-site aired casting call videos, students voted for national casting call winner


• National Lampoon campus TV aired commercials for Tour, Dell & Microsoft

• Opt-in database of drawing entries & web site voters for future Dell/Microsoft marketing efforts

• Role in upcoming National Lampoon TV show awarded to national casting call Grand Prize winner

Eastern Mountain Sports

• Space ad campaign designed to drive traffic to retail locations near campuses

• Managed ad placement, including space purchase, quality control & payment

• Successfully managed growth from 24 to 95 campuses over 3 campaigns in same calendar year

Hiawatha Log Homes

Hiawatha Log Homes

• Sales staff needed improved contact management functionality

• Worked with sales staff to design database for critical information capture, lead prioritization & follow-up

• Analyzed data & recommended changes to lead generation tactics for improved ROI

Freshman Orientation


• Research specific school orientation opportunities – distribution, timing, space ad and/or inserts

• Placement in orientation materials– Handed to students/parents at on-campus

sessions– Mailed to students/parents at home– Handed to students/parents during school tours


• Participating clients include…– Ford– Chase– Dell– MadPackers

The TMC Team

Elaine Burn, founder, has more than 30 years of marketing management experience, and she is a recognized expert in both direct marketing and college marketing. She started a successful direct marketing agency when she was in her 20s, then held various top-level marketing positions, mostly with direct marketing companies where every marketing dollar is tracked, results measured and only successful tactics are repeated. She founded TMC to service businesses of all types with that same philosophy of solid marketing planning and cost-effective implementation.

The TMC Team

Jim Bilello brings 15 years of experience including executive management positions with CASS Communications/Alloy/360 Youth, as well as Hollywood film distribution and promotion for Fox, Disney, and Lions Gate. He has worked with brands like MasterCard, Cingular Wireless, Sprite, GM, McDonald’s & Columbia House. Jim founded U.S. Marketing in 1999 to bring segment marketing expertise to companies with young adult and Hispanic targets. TMC partners with him to service our clients needing fully-integrated campaigns.

Contact Information

Elaine BurnTarget Market Consulting, LLC6080 S. Hulen, Suite 360-223

Fort Worth, TX 76132Ph: 817-370-8319

[email protected]

Documents

Target Market Consulting, LLC Capabilities Presentation