Ignite Mom Influencers Capabilities Highlights

www.MomCentralConsulting.com

• Specialize in Marketing to Moms

• CEO Stacy DeBroff is nationally recognized parenting expert and author. In 2009 Nielsen recognized Stacy within the “Mom Power Pack” of “Momfluentials”

• Help companies develop meaningful conversations, connections, and communities with Moms

• Reach Moms and engage them in powerful word-of-mouth Programs: Mom Ambassador, viral marketing across SM platforms, geo-targeted events

• Moms take action and recommend your brand, fueling brand awareness, engagement, product trial,

and sales

• Work with over 200 national brands

• Breadth of consulting services, including research and social media strategy and listening, for start-up and established brands

• Offices in US and Canada

Mom Central Consulting

Why Mom Word-of-Mouth Programs work

Beverages

Food

Consumer Packaged Goods

Technology, Financial Services, Consumer Appliances

Toys and kids entertainment

How Word-of-Mouth differs from AdvertisingAdvertising = one way message from brand to consumer. Often it is a message sent to people that are not interested in the brand or what the brand has to say.

Mom Central’s Word-of-Mouth Programs = two way conversations between brands and consumers.

Mom Central Consulting engages Moms with a strong Sphere of Influence -These are Mom Influencers with the ability to exponentially engage many other Moms via a variety of online and offline platforms.

MCC Mom Ambassador Case Study: Feld Entertainment

Mom Central Consulting received a Silver WOMMY award from WOMMA in 2009 for this program

Case Study: Feld Entertainment• Engage passionate influencers as Ambassadors

• Geo-targeted events

• Ongoing online efforts

• Strong and sustained retail lift

• Year-long, multi-tiered social media “Feld Family Activators” (FFAs) Program for Ringling Bros. and Barnum & Bailey and Disney on Ice

Find and Ignite Enthusiasts: 750 Mom Ambassadors across 20 markets.

Change Perception of Events: 40 city live Mom Influencer national events.

Negate Detractors: Online positive sentiment for Ringling Bros. increased from 8% to 63%.

Achieve Drive to Retail: • Mom coupon code on ticketmaster tracks significant ticket sales.

• 70% of ticket sales have been first time Disney On Ice/Ringling Bros. customers – not cannibalizing existing customer base.

SOI in Action: Year-Long Campaign

MOM CENTRAL CONSULTING

77 Chapel StreetNewton, MA 02458

www.MomCentralConsulting.com617- 244-3002