science+art=emotion

IYB Target Market & RATES Handbook

© ignite your brand 2008science+art=emotion

A - Small to Medium Sized Enterprises (our main client)This Company would have the following criteria:- one of the Directors is tasked with the job of managing the marketing- no marketing department- fast growing enterprise- around 100 employees - around 10m turnover- we will avoid free creative pitches- experiential organisation (large part of the purchase is about customer experience) e.g. Cloud9, Gleneagles, The Royal Yacht Britannia, Harvey Nicks, Luxury Scotland, Kitchens International, Charlie Miller

The main thing about this company is that I can affect change quicker by talking directly to the main decision maker - they will be into the strategy part. We have to work harder for this client, but the rewards are greater (good chunk of A's required)

B - Corporate (the bread and butter)This Company would have the following criteria:- marketing department- 100 employees +�- 10m +� turnover- strategy will be in place- marketing director or manager is the main point of contact- they don’t need to have agencies doing free creative pitches- they have a marketing budget they will have to spend- Corporate organisation e.g. Scottish Widows, BAA, Gleneagles Hotel, Miller Ventures

The main thing about this kind of organisation is they need to spend. We need to give creative solutions within a tight corporate structure (we need a good balance of A’s and B’s)

C - Small Fast Growing or Dynamic (Fun)This Company would have the following criteria:- one of the Directors is tasked with the job of managing the marketing- no marketing department- fast growing or dynamic enterprise - 5 +� employees - fast growing, people, profit, turnover- we will avoid free creative pitches- experiential organisation (large part of the purchase is about customer experience) e.g. Boudiche, Annie Smith, Ride of My Life, Rushy Glen,

The main thing about this company is that they will be more fun and open to creativityWe need a balance of all of the above (but much less C required)

2008 Target Market

© ignite your brand 2008science+art=emotion

WHO ARE YOU - Brand WorkshopsMini Brand Workshop - up to 6 people - £2600

- Based on a company of less than 20 employees - turnover of 250k-1m

Med Brand Workshop - 6-10 people - £3600

- Based on a company of between 20-50 employees - turnover of 1m-5m

Full Brand Workshop - 10-14 people - £4400

- Based on a company of between 50-100 employees - turnover of 5m+�

WHO ARE THEY 1 - Website Competitor AnalysisCompetitor Analysis - up to 5 competitors - £2400Competitor Analysis - 5-10 competitors - £3200Competitor Analysis - 10-15 competitors - £3600

WHO ARE THEY 2 - Full Collateral Competitor Analysis

Based on Brochures, Websites, Stationery, Offices

Competitor Analysis - up to 5 competitors - £5000Competitor Analysis - 5-10 competitors - £7500Competitor Analysis - 10-15 competitors - £9000

WHAT THE CUSTOMER WANTS - Customer ResearchCustomer Research - £4200

- Based 20 existing and 20 prospective customers - questionnaire

1 - Science (Strategy) - Package Costs

© ignite your brand 2008science+art=emotion

STRATEGY (Science) - ConsultantsSenior Brand Workshop Strategist - £1200 per day

- Based on a senior Brand Strategist expertise. This person will run and manage the Brand Workshop. They will be responsible for reporting back to the client and making the recommendations

Senior Brand Workshop Consultant - £1000 per day

- Based on a support consultant. This person will support the Senior Strategist in the management and collation of all Brand Workshop outcomes

GRAPHIC DESIGN (Art) - Creative Director, Senior Designer, DesignerCreative Director - £800 per day

- The creative Director's role will be to push the boundaries of the graphic communications. This means answering the brief and pushing the concepts fiurther.

Senior Designer - £700 per day

- The creative Director's role will be to push the boundaries of the graphic communications. This means answering the brief and pushing the concepts fiurther.

Designer - £450 per day

- The main role here is to produce the design and artwork for all collateral.

2 - Science & Art - Daily Rates

© ignite your brand 2008science+art=emotion

Business MD Fast Track & Support - ConsultantsSmall Business - Business Consultant - £1000 per session (12 month Contract)

- Based on a company of less than 20 employees - turnover of 2500k-1m - Yearly Contract

Small/Medium Business - Business Consultant - £1500 per session (12 month Contract)

- Based on a company of between 20-50 employees - turnover of 1m-5m - Yearly Contract

Medium Business - Business Consultant - £2500 per session (12 month Contract)

- Based on a company of between 50-100 employees - turnover of 5m+�

- Yearly Contract

3 - Expertise - MD Fast Track Support

Ignite Your Brand Ltd

Waterside House

Suite 6, Third Floor

46 The Shore

Edinburgh

EH6 6QU

T : 0131 467 7787 F : 0131 467 7786

E : info@ignite-yourbrand.co.uk W : www.ignite-yourbrand.co.uk

science+art=emotion