1NZZ Chronik | 2011 Advertising rates | For clients outside Switzerland

2Table of contents

Contents

All rates in Swiss Francs, excluding 8% VAT. Subject to change. General Terms and Conditions as per www.nzzwerbung.ch apply.

Characteristics Page 3

Media data Page 4

Publication date Page 5

Advertising rates Page 6

Advertising formats Page 7

Technical data Page 8

Services Page 9

Contacts Page 10

3Characteristics

NZZ Chronik – a review of the year in magazine form“NZZ Chronik” will provide an attractive, entertaining and accomplished review of the eventful year 2011. Aside from a comprehensive classic chronology and high-quality journalism illustrated by some stunning ima-ges, the magazine will contain dedicated feature articles and commentary on the definitive events of such newspaper sections as International, Switzerland, Business, Features and Sport. This review of the year will be produced as a high-quality, perfect-bound magazine with a print run of more than 170,000 copies. The approximately 140-page long “NZZ Chronik” will be inserted in the “Neue Zürcher Zeitung” prior to Christmas and also distributed via the usual newsagents. You will gain valuable ex-posure by placing your advertisement in such a high-calibre publication that is typically read over a long period of time.

4Media data

NZZ Chronik1

Performance and readership data

Print run Total 170,000 copies Switzerland 126,621 copies Outside Switzerland 11,000 copies Newsagents 32,379 copiesReadership German-speaking Switzerland 306,000 readersReach German-speaking Switzerland 7.0%

Neue Zürcher ZeitungPrint run Total 136,894 copies Switzerland 123,079 copies Outside Switzerland 13,815 copiesReadership German-speaking Switzerland 306,000 readersReach German-speaking Switzerland 7.0%Composition Men/women 63%/37%

1Publisher’s own figures, based on “Neue Zürcher Zeitung” (MACH Basic 2010-2). Sources: WEMF-Auflagen-Bulletin 2010, MACH Basic 2010-2.

5Publication date

Publication date

Format, scope and paper quality

Published16 December 2010

Advertising deadline16 November 2010

Print material deadline25 November 2010

FormatA4 (210×297 mm)

ScopeAbout 144 pages

PaperCover: 200 g, matt finish, high-quality whiteContents: 60 g, matt finish

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2009

6Advertising rates

Standard advertisements Fixed formats farbig2/1 pages 29,150.–1/1 page 14,570.–1/2 page 12,720.–1/4 page landscape 7,330.–

Special placements

Placement PreisInside front cover 17,090.–Outside back cover 18,720.–

7Advertising formats

Fixed formats

Standard advertising formats1/1 page1

Print space: 178×250 mmWith bleed margin:2 210×297 mm

1/2 page landscape Print space: 178×122 mmWith bleed margin:2 210×148 mmOnly available bottom of page as text-adjacent ad.

1/4 page landscape Print space: 178×59 mmOnly available bottom of page as text-adjacent ad.

Panorama advertising format2/1 pages With bleed margin:2 420×297 mm

1 Inside front cover: 7 mm adhesive edge right and thus only a 203 mm width visible.1 Inside back cover: 7 mm adhesive edge left and thus only a 203 mm width visible.2 Plus 3 mm bleed margin per page.

8Technical data

Technical specificationsColour/greyscale images300 dpi

Logos/bitmaps1200 dpi

ScreenCover: 60 lines/cm (150 lpi)Contents: 60 lines/cm (150 lpi)

Minimum/maximum dot 2%/98%

UCR (total ink density)Cover: 320% (cyan+magenta+yellow+black) Contents: 280% (cyan+magenta+yellow+black)

Colour process Four-colour CMYK throughoutPantone colours converted to CMYK

Image standard Cover: ISO norm “ISOcoated_V2.icc”Contents: ISO norm “ISOcoated_V2 300.icc”

File formatHigh-end pdf

Data deliveryMedium CD or DVD

Via emailanzeigen@nzzmedia.ch

Via PrintOnline Clearly marked “NZZ Chronik”Please direct any questions to Phone: +41 (0)44 258 17 70 or www.printonline.ch

9Services

NZZ Media services and ratesOrder changes per title– Date correction 10.– – Format adjustment 10.– – New print material etc. 10.–

Cancellation of order per titleWithout alternative date 20.–

Sample and invoice copies per item– Sample copy (immediate courtesy copy) in addition

to free sample 20.–– Invoice copy in addition to free copy 5.–

Box number ad rate per order 40.–

Express fee per delivery 30.–

Colour proof for new orders per proof– Colour proof 1/1 page 30.– – Colour proof 1/2 page or less 20.–

Good-to-print proof per proof2nd good-to-print proof or more 10.–

Content alterations of files per file– Simple corrections or alterations 20.– – Creating a PDF print file 20.– per hour– Complex changes to digital files 170.– – Creation of desktop publishing material 170.–

Dunning per reminder– Administration cost for second reminder or more 30.– – Interest on late payments 5%

Management of cost centres per cost centre 25.– per yearBrochure insertsAdditional booking of partial editions (not total edition, split by Canton Zurich, region or city) 300.–

Invoices per invoice– Copies of invoices for 3rd copy or more 5.–– Split invoice (per final invoice) 20.– – Retrospective invoice corrections 20.– – Copies of invoices attached to payment reminders 5.–– Special invoices or delivery to addresses

other than client base 5.–

Special evaluations/statistics per hour 170.–

Special courier per delivery/ shipmentExternal courier third-party charges +20.–

Text entry for NZZexecutive.ch per advertisement 55.–

Internal translations per hour 170.–

External translations per order third-party costs +20.–

10Contacts

Advertisements from French-speaking Switzerland

Publicitas SA NZZ MediaAvenue Mon-Repos 22Case postale 7082CH-1002 LausannePhone +41 (0)21 317 88 08Fax +41 (0)44 258 13 70Email ygumy@nzzmedia.chwww.nzzwerbung.ch

AdvertisementsPublicitas AG NZZ MediaSeehofstrasse 16CH-8021 ZurichPhone +41 (0)44 258 16 98Fax +41 (0)44 258 13 70Email anzeigen@nzzmedia.chwww.nzzwerbung.ch

Please do not hesitate to contact one of our consultants at: www.nzzwerbung.ch/kontakt.

Advertising industry/cross media marketingNeue Zürcher Zeitung AGMarketing WerbemarktFalkenstrasse 11CH-8021 ZurichPhone +41 (0)44 258 12 88Fax +41 (0)44 258 22 88Email nzzwerbung@nzz.chwww.nzzwerbung.ch/crossmedia

The global Publicitas network with its NZZ titles is available for foreign clients to advertise in from abroad. With the help of the «location finder» in the «offices network» under www.nzzwerbung.ch/kontakt you can find the contact person in your country.