Task one: Institutional Research

What record label would you sign your artist to and

why?The label I would sign Mars to

would be Boy Better Know (BBK), this is because the label’s three most known signed artist (Wiley, Skepta, JME) are all rappers within the genre of R&B/Hip Hop/UK Rap.

Would it be an independent or a major and why?

BBK is an independent label because it targets a much more niche audience than something like Universal Music.

It is one of the most popular within UK independent music labels

This information has been taken from: http://en.wikipedia.org/wiki/Universal_Music_Group

Is he similar to another artist on the label

I think Mars is similar to Skepta who is also signed to BBK. However, Mars is unique, as he would be the only individual on the label who sings as well as rapping

Publicity In order to raise his profile he could take part

in things such as:

Live performances/ gigs at clubs such as ‘o2 Inc bar’ or as a warm up act in ‘indigo2’.

Synergize with products such as iPhone’s (using his soundtrack in the background) which targets a teen audience

I definitely put Mars on mtv base. This is due to the genre of music that he makes, and also his target audience.

Advertising It is easiest to market an artist when they have

the ‘full package’ Mars would be quite easy to market because he has looks to go with his talent, so this should bring a bigger proportion of good attention. Therefore id advertise him on clothing brands such as Gucci, Ralph Lauren and CK for men. Reason being that these are the contempary fashion labels that people from the age range of 18-30 seem to appeal to.

On web 2.0 sites such as Face book and twitter

PromotionMars is a very

unique artist, to go with his vocal abilities he also has developed art skills over the years. I’d promote him through clothing labels preferably with his own drawings on them.

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