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• Large and Small Format Print Services both Digital and Conventional
• Plastics Fabrication
• Prototyping
• Design and Engineering
• CNC Routing
• Wood and Metal Manufacturing
• Laser Routing
• Vacuum Forming
• Laser Die Cutting
• Injection Molding
• Extrusion
• 200,000 Square Feet of Warehousing and Fulfillment
• Overseas Sourcing
• Web-Based On Demand Print and Fulfillment Platform
The Bernard Group is a visual merchandising company that specializes in retail environments.Our core in-house capabilities are Print, Plastic Fabrication, Prototyping, 3D Design and Project Management.
Because of our retail focus and solution based process, we are a trusted partner to some of the most
prestigious brands in the industry.
We are driven to serve our clients by producing world-class products that exceed their expectations. Our designers are experts at interpreting merchandising needs and anticipating consumer behaviors.
Our project managers are experienced professionals with hybrid skills of account management
and hands on manufacturing.
With over 300,000 square feet of print, plastic fabrication, prototyping and fulfillment we are able to provide our clients with cost effective solutions for their merchandising needs.
Our 3D designers and project managers work with brilliant manufacturing partners when a client challenge
requires production in areas we don’t manufacture in-house. Over 15 years we have built a portfolio of specialty
resources that compliment our clients growing needs. Our partners, both in our rich local retail community and
overseas, provide a tremendous value in quality and price. These partnerships reflect a deliberate strategy to
remain nimble, while allowing us to stay focused on details and execution, collectively creating superior
solutions for our clients. We have over 350 employee owners that are inspired and invested to provide solutions
for our clients’ success. We are not just a culture of perfection, but one that is driven to serve.
It is why we do what we do.
KATE SPADE Spring 2014 - The window program at Kate Spade typically challenges us to design, engineer, prototype, fabricate and hand assemble a combination of materials to create her pattern and art inspired windows. We maintain the brand standard for color and artistic interpretation our client’s require on a mass-scale.
Printed Display Props• Unique cut foam shapes• Hand applied printed edge-banding
2-Sided Mirror ImageWindow Clings
Printed And Custom Fabricated Acrylic
Store Installation• Fabrication for store level installation• Unique store configurations with appropriate instructions
PRINT & ACRYLIC FABRICATION
TOMMY HILFIGER Cabana - The visual team at Tommy Hilfiger worked with The Bernard Group to create a full program of dimensional cabanas that brought the initial drawings by Mr. Hilfiger to full-scale. Originally planned to be wood construction, the engineering team at The Bernard Group replicated the design in PVC for lighter shipping and easier assembly.
Creative Concept Was Developed And Engineered From Original Client Sketches
Mixed Material Print And Fabrication• Printed and custom cnc routed PVC to recreate wainscoting and beadboard
PRINT & FABRICATION
Value Engineered To Add Efficiency To Manufacturing And Installation • KD construction methods• Lighter weight PVC version v.s. traditional wood construction• Store specific kitting and shipping
AMERICAN GIRL Holiday Feature Table - The Bernard Group designed and produced a display table fixture to feature the first ever “in-store only” product launch for American Girl. The fixture needed to provide messaging, spotlight the featured doll and carry pre-wrapped product for the Holiday gift-giving season. The featured product sold-out in the first two weeks of it’s introduction.
Thematic Fixture Design Keeping In Brand Character Of Client• Wood construction• Fabric removable insert top• “Cake Topper” riser
Acrylic Signage Elements• Printed P95 acrylic• Laser etch detail
Custom Storage Case• Rolling wood crate with padded interior with hinged detail for easy packing and protection
PRINT, WOOD & PLASTIC FABRICATION
LOFT Merchandising Table - After several attempts to develop a seasonal table plan The Bernard Group was referred to LOFT to design a fixture to display accessories and gifts, communicate a gift card merchandise offer and be flexible enough to adapt for future promotions. When the fixture was installed, LOFT reported 200% increase in sales for this category.
Modular Display Components• Acrylic bracelet tubes• Necklace “T” stands• Vacuum form trays• Slot card panel inserts
Wood Construction• KD construction table• Laminate finish• Two-tier and one-tier options
Acrylic Sign Element• Printed messaging• Heat form and glue assembly construction• Foil stamped typography
DIGITAL PRINT & FILE MANAGEMENT
MAC COSMETICS Eyelash Bar - From concept to final execution, The Bernard Group engineered a self-contained, back-lit wall module to display 36 existing eyelashes and packaging with a removable supporting graphic. The modules needed to fit in a variety of merchandising spaces and be easily assembled and installed by store associates. Stores receiving the fixture reported a dramatic increase in lash sales and an increase in add-on beauty products.
Design Engineered • Zero light leakage• Low production cost• Tool-less installation • Tight timelines
Technological Solutions• 3D Rapid Print Prototyping• Injection-molded• UV printed on backlit film• Product specific color matching• LED lighting
DESIGN ENGINEERING
BEST BUY DSLR Camera Exhibit - Best Buy came to The Bernard Group to develop a way for customers to experience the functionality of the new DSLR cameras and lens options. The Bernard Group created a “Focus Hub” where customers could try out camera details by focusing on moving objects, miniature details and a variety of lighting situations. Our partnership on this project generated an immediate roll-out to 100 stores and is launching a wave of product demonstration zones.
Full In-House Fabrication• Design of over 200 individual components• Manufacturing from prototype to roll-out
Print And Fabrication• Acrylic, PVC, styrene and laminate substrates• Wood cabinet work
Interactive Components• Miniature buildings with viewable interiors• Electrification of found and custom objects• Mechanical animation
Client Partnership At Design, Sales And Store Level
CONCEPT DESIGN & ENGINEERING
ADIDAS Trefoil - Our client requested that we design and manufacture a basic riser display for the “all original” shoe featuring the iconic Adidas trefoil logo. In one day, The Bernard Group designed a “good-better-best” presentation that elevated the request to a premium solution the client invested in beyond their original budget.
Design Development• 3D modeling for quick client review• Unique friction-fit, wedge-clip base
Full Production Capability• Laser cut acrylic• 1st and 2nd surface printing• Acrylic precision inlay
Premiere Service• Multi-tiered cost options• One day design review• Two day prototype• Two week 330 store roll-out
DESIGN & INSTALLATION FABRICATION
CHAMPS Holiday - Window programs for Champs require us to produce concept design, prototypes, production and kitting for national distribution in less than 3 weeks. The diversity of our manufacturing capabilities allows us to provide full-service solutions with fast turns, without mistakes or sacrificing client expectations.
Design Engineering• Hanging dimensional signage• Cardboard structural risers• Custom hanging solutions
Superior Print Standards• Vinyl banners• Corrugate and ultraboard with UV printed metallic laminate
Logistic Services• Store specific kitting and instructions for over 400 locations• Time sensitive in-store dates• Distribution management
PRINT & DESIGN
MICHAEL KORS - Monthly backlit graphic program for these international fashion icon stores. Requires critical Photoshop retouching, extensive color corrections and our proprietary method of print to produce brilliantly saturated, high fidelity color. Project management team directs over 100 unique versions under very demanding timelines for national and international distribution.
In-House Production• Meticulous photoshop color correction• Image manipulation and refinement• File prep and management
Project ManagementPartnership• International logistics• Site specific dimensions and substrates
Fast Track• Time sensitive distribution to coordinate with international advertising campaign• From time of released art to in-store delivery is often less than one week
DIGITAL PRINT & FILE MANAGEMENT
MAC COSMETICS - The Bernard Group produces the color-rich window cling program for MAC by utilizing our leading edge print technology and color management. Our project management and production teams manage each of the individual store-by-store layouts to ensure a perfect installation. It’s our attention to detail that makes the MAC windows, like this 3-story Times Square window, the statement the brand envisioned.
Saturated Color• Advanced technology digital printing• Color-white-color printing
Mirror Image Window Cling Graphics
Store Installation• Custom window configurations for all installations nationwide with detailed instructions and guides
PRINT & INSTALLATION MANAGEMENT
AMERICAN STANDARD DXV - The Bernard Group took the new DXV product line graphic identity and developed the first three-dimensional space for the global brand. The New York showroom opened with a celebration featuring Elle Décor, The New York Times and Dwell magazines. 15W 20th Street is the brand beacon for DXV and according to their CEO “represents the new American Standard”.
Print And Fabrication• Printed acrylic, laminate and vinyl wallpaper • Fabricated acrylic kiosks and branded sign elements• Wood cabinet work
Multiple Levels Of Interactive Components• Programmable media space• Social media kiosks
Partnership With National Marketing Team And Product Manufacturing• Development of environmental extensions of brand standards• Grand Opening 45 days after project origination
SPACE & PRODUCT DESIGN
BEAUTY BRANDS Gondola - The Bernard Group worked with Beauty Brands to develop this hybrid fixture that utilized our full in-house capability. The gondola style fixture was engineered from initial conversations with the merchandising team to incorporate changeable graphics, testers, branded signage, full functionality as an in-line fixture and efficient store set-up.
Concept And Design Engineering• Sketches and 3D model drawings• Metal fabrication design and engineering• Plastic fabrication design and engineering
Multiple Material Expertise• Custom metal fabrication• Acrylic fabrication• Laminate and powder-coated surfaces
Print Technology• Product color matching for over 100 individual cosmetic shades• Acrylic and magnet printing• File and image editing
CONCEPT DESIGN & ENGINEERING
ARMANI EXCHANGE - A last hour request from Armani Exchange after beingreferred to us by another retail client. A|E was struggling to find a vendor to producetheir holiday windows. The project required invisible, floating frames with hex mesh (chicken wire) to hold various colors of rolled paper forming creative patternsand shapes. We produced multiple sizes up to 6’x6’, rolling out to 214 stores.Job was planned, produced and delivered in less than 30 days.
Design Engineering• CAD drawings• Acrylic fabrication design
and engineering• Hanging exploration
Rapid Prototyping• Custom acrylic fabrication• UV gluing techniques• Hex mesh testing
Custom Shipping Crates• Custom designed crates for
both international and domestic• Custom shipments to 214 doors
ACRYLIC & MESH FABRICATION
WILSONS - Monthly kits for Wilsons are made up of dozens of versions, across a multiple of different substrates. Color correcting and PMS color matchingto each substrate requires sophisticated systems and a very dedicated color team. As always, our project management team doesn’t get weary of the details of acomplicated distribution that has to happen in a very short amount of time.
Digital Printing• Large format banners• Small format signage• Color formulating
Multiple Substrates• 13 oz. vinyl• 24 pt. card stock• PETG gels
Kitting & Distribution• 180 stores/80+ parts per kit• Monthly roll outs• Custom distro per store
DIGITAL PRINT & DISTRIBUTION
MILLS FLEET FARM - Very typical 3D sign printing we do for retail stores. These Fleet Farm signs were printed 2 sided on black 6mm PVC to keep black edge continuity with black border of graphic. Signs were color critical. Orange was achieved by printing onour widest color gamut UV press, which also uses a very rich white ink that gets laid down first to cover black PVC. Logos were printed separately and jigs used to apply to signs for perfect registration. Multiple versions produced for all “new stores” roll outs.
Printing• Digital Printing• Screen Printing
Critical Color• PMS color match
with digital and PMS ink on multiple substrates
Finishing• Custom jig for lug-ons• Hand assembly
PRINT IN-STORE SIGNAGE
CARIBOU COFFEE - For the re-cladding of this existing book shelf merchandiser, we produced a dimensional shadow box and header graphics, applied directlyto the book case. 3D lug off caribou were printed on 3/16” white styrene.Acrylic shelf strip holders were fabricated to hold printed strips withcoffee descriptions. Window clings accompanied the sign kit, printing white onlyon 8mil optically clear cling material. Photo wall fixture is clear coated rough metal, designed to be modular with changeable, photographic prints mounted to styrene. These graphics were kitted and distributed to over 300 stores.
Digital Print• Crystal Clear clings with white ink• 3D styrene headers w/ lug offs• Corrugated shadow box
for featured product• 24 pt card stock shelf strips
FabricationMetal Works Sign Holders• Design & engineering• Modular design frames• Changeable graphicsAcrylic Shelf Strip Holders• Design, engineering & manufactured
Kitting & Distribution• Custom kits to 300 stores• 80 stores received the metal wall fixture
DIGITAL PRINT & 3D GRAPHICS