Tbilisi Trademark Manual

8/6/2019 Tbilisi Trademark Manual

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Trademark manual v1 | 2

ContentsThe logotype and colors .................................................. 39

The logotype: Tbilisi The city that loves you ..................4

Hidden symbols ...................... ....................... ...................... .. 5

The tagline ............................................................................... 6

Logotype versions .................................................................. 7

Using the logotype on dierent backgrounds ........ ......... 8

The blue gradient ................................................................... 9

Using the logotype .......... ...................... ..................... 1012

Examples ............................................................................... 11

Who is allowed to use the logotype? ...................... ...... 12


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1. The logotype and colors


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The logotype: Tbilisi The city that loves youThe logotype consists o two things: the brand name in

customized western typography and the tagline.This should in no way be altered. The logotype does not

come in a Georgian language version.

Tbilisi is a city of many beautiful lights. The logotypes

blue color gradient symbolizes that The city that loves you

lights up the sky at night.


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The TaglineTbilisis motto The city that loves you is communicated

through the logotypes tagline. This is a part o the logo-

type and can only be removed at circumstances when it

cannot be there or technical reasons, i.e.:

When the only possible logo size is so small that the

tagline can not be read.

When the tagline cannot be used or technical reasons,

or instance i the logotype is to be embroidered in a

small size.

Removing the tagline is OK, only if it cannot

be there for technical or readability reasons.

The smallest recommended size for using

the tagline logo versions, is 25 mm wide.

If the circumstances demand a smaller size,

the versions without tagline may be used.

25 mm


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Logotype versionsThe logotype comes in fve dierent color alternatives:

The CMYK (our-colour print) version (top let) which

is used everywhere when it is possible. This is the best

carrier o the Tbilisi brand. The CMYK logotype onlyconsists o two CMYK colors (cyan and b lack), so it is

also suitable or two-color printing.

The greyscale version (second rom top) is used

when the current media has no color possibilities.

For instance on fax messages and in black-and-white

newspaper ads.

The black version (middle) is used when raster printing

cannot be perormed. Can be used as fnal art or

embroidering, etching in glass etc.

The solid blue version (second rom bottom) should be

used only when raster printing cannot be perormed.

For instance when embroidering or painting on a wall

where the paint method does not allow the gradient.

In print, the blue color is Pantone 307 and when

painted, it is NCS S 3060-B.

The white version (bottom) should be used on dark or

blue backgrounds. Read more on using the logotypes

on dierent backgrounds on the ollowing page.


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The blue gradientFeel ree to use the blue gradient in creative ways

(it looks nice in boxes, diagrams, backgrounds etc),

but always make sure it is darkest on top! When creating

the gradient, make sure that the colors are alwaysblended as shown to the let (the same color values

used in the logotype).

In black and white print, the greyscale values are

as shown bottom let.

Lightest blue:

CMYK: c60 m0 y0 k0

RGB: r91 g197 b242

NCS: S 1050-B

Darkest blue:

CMYK: c100 m0 y0 k80

RGB: r0 g52 b77

NCS: S 5540-R90B

Lightest grey:

30% black

Darkest grey:

100% black


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2. Using the logotype


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ExamplesThe logotype can be used creatively, in lots o dierent

ways. Here is just a little inspiration on how the logo and

its colors can be used to create a strong brand identity!

Business in Tbilisi Tourism in Tbilisi

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Who is allowed to usethe logotype?The logotype is an ofcial trademark belonging to the

Tbilisi Municipality. There is one simple and basic rule:

i you want to use the logotype, you must get a written

permission rom the Tbilisi Municipality.

I you want to use the logotype or i you have

questions that werent answered in this manual, please

send an e-mail to [email protected] and state the

purpose o your use or your questions and we will be

happy to get back to you as soon as possible!

Documents

Tbilisi Trademark Manual