Framing and Reframing: Finding value in a loaf of bread

Integrating traditional and new uses

A Crash Course on Creativity, Stanford University

Team 26700: Gabriel Casarini, Pablo Barrera, Javier Torrez-Plascencia, Lynann Bradbury and Johanna Hampus

Existing usesValue created from existing uses

of a loaf of bread

Finding new value by creating meals based on bolillo, a special type of bread in Mexico = new nutritional value

Bolillo bread is very versatile. It is considered the national bread of Mexico. You see people balancing a basket full of bolillos on their heads as they ride a bike or motorcycle making deliveries

A torta is kind of sandwich made of bolillo bread. It can be made of ham and cheese, carnitas, chicken and anything you can think of.Bolillo soup. You can have soup with pieces of

bolillo in it. This is good in cold days.

New usesValue created from new/creative uses

of a loaf of bread

Wedding proposal. You can add your ring to the dough and the bake a piece of bread. That would be a healthy and original surprise = surprise and love value

Messaging: use a loaf of bread to write a message with a laser. It's a portable messaging system and you can eat it after reading (Ethan Hunt would approve this) = fun and security value

Use the bread of a sandwich as the ingredient list. If you write the ingredient list (or some warnings) in the bread itself, allergic people could detect easily if the sandwich contains something bad for them = safety value

eated

Sell bread on a park for feeding pigeons = entertainment and economic value

Use bread as bait for fishing or hunting birds. Then sell or eat the fish or birds = derived economic value

Use bread as base for growing a mold garden. Use the garden for decoration = Decoration value

New sport: throwing loafs of bread as far as possible in the forest. It's an sport and you don't need to collect the bread back (something you would need to do if you were using a frisbee) = Fun, sport and laziness value

With different types of bread and colors it is possible to create a artistic mosaic = art value

It can be used to protect your knees while working on floors: Sliced bread is flexible, soft, fluffy, comfortable, recyclable and environment friendly. And you can have a sandwich after work. All are advantages = fun and safety values

Rest your elbows over a couple loaf of bread to avoid injuries while studying hard = fun and safety value

Two loafs of bread campaign: while preparing a take away sandwich, use an extra loaf for preparing another sandwich and give it away to somebody that need it in your way to work. That will make you happier and it will help somebody else = community and personal value

Squeeze balls of bread in your hand to relieve the stress = therapeutic value

Heat insulation. Use stale bread if you don't have any heat resistant coasters at hand = reuse added-value

Packaging with bread. Need to send some fragile articles by the post service? Use slices of bread to separate the items in the box = eco-packaging added value

Give someone a piece of bread with a customized message = affection value

Write the names of your guests on a piece of bread at your next dinner or

birthday party = hospitality value

Baking competitions with bakers competing in bread decorations =

competition value

Delicious, printed seal on each piece of loaf to inform buyer of ingredients and if baked fresh, i.e. organic = informational

value

Give out freshly baked "bread bars" instead of sports bars at sporting events,

filled with fresh, natural goodness = health and community value

Use bread as a plate for serving not only soup but any type of dish = surprise

value

Fresh, ready to bake mixes incl. spices that will target specific problems, i.e. flu,

allergies = health value

Bread bake-offs in schools to make children aware of fresh bread vs

supermarket bread = educational value

This Christmas, let's make gingerbread houses made out of Christmas flavoured

sweet bread = surprise value

Dip bread crumbs in dark chocolate for a new treat, similar to chocolate fondue =

taste value

Use bread as body ornaments and edible jewellery = aesthetic value

Add organic preservatives and use bread as building blocks i.e. snowman =

practicability value