Team DMarch 2013

Market overview & analysis

E-commerce is the biggest market with its players’ revenues driven mainly by customers’ spending

Communication

Social networks

Commerce

Reading

Online gaming

515

Annual revenue

(mln PLN)

60

13 000

360

Video and music

180

110

250

11

1 400

0.25

26

6

ARPU (PLN)

Driven by customers’ spending

Driven by companies’ advertising revenues

Mix of spending & advertising revenues

27%

7%

18%

13%

28%

27%

EBITDA margin

Multiple trends support growth in digital consumer market, with e-commerce leading the way

ARPU

Total users

HighLow

Low

High

COMMUNICATION(VoIP applications for mobile phones)

GAMING(Online gambling)

VIDEO(Smart TV) SOCIAL

NETWORKS(collaborative platforms)

E-COMMERCE(Distributed marketplaces)

E-commerce: highly powerful and still growing, mainly due to increase of ARPU; consumers keen on marketplaces.

Gaming: Strong increase of users accompanied by ARPU going up expected in the upcoming years; consumers turn to online gambling.

Market trends 2010-2015

Communication: Rapid growth both in terms of users and ARPU predicted, mobileVoIP apps more and more popular.

Market will be increasingly competitive, but shifting age structure provides an opportunity for market entrance

Key finding

2010 2015

Competitors

Opportunity

Operating model and monetization ways (intro)

STRATEGY

After purchasing the portal, we recommend the PE fund a strategy based on two main pillars.

MONETIZATION(examples)

PORTAL

Sustain the traditionally perceived portal to have the previous level of crowding.

Build highly profitable start-ups bound to the core business.

CROWD

Chosen portal ???

Wide variety of on-line television

channels (cartoon TV)

Casino on-line

Life style info sections, stress on beauty and

clothing sector, market places and price comparisons

Everyday info sections (health, your child) with tailored market

places .

Invest in payments opportunities ranging from bank transfer to paying with phone subscription.

E-commerce provide multiple monetization opportu

Creating awareness & demand

Price comparison Price comparison Transaction

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