Technical English 20010-2011 Spring Term 2009503072 MUJDE CETIN
Industrial Engineering Department Slide 2 SWOT ANALYSIS ENM 2102
Slide 3 Definition of SWOT Analysis Swot Analysis, other name is
Tows Matrix, within a predetermined subject is used as a tool to
assist decision- making. ENM 2103 Slide 4 SWOT analysis is a
strategic planning method used to evaluate the Strengths,
Weaknesses, Opportunities, and Threats involved in a project or in
a business venture. ENM 2104 Slide 5 Strengths: characteristics of
the business or team that give it an advantage over others in the
industry. ENM 2105 Slide 6 Weaknesses: are characteristics that
place the firm at a disadvantage relative to others. ENM 2106 Slide
7 Opportunities: external chances to make greater sales or profits
in the environment. ENM 2107 Slide 8 Threats: external elements in
the environment that could cause trouble for the business. ENM 2108
Slide 9 9 Slide 10 SWOT Analysis Example ENM 21010 Slide 11 SWOT
Analysis Factors The aim of any SWOT analysis is to identify the
key internal and external factors that are important to achieving
the objective. ENM 21011 Slide 12 Internal factors: The strengths
and weaknesses internal to the organization. External factors : The
opportunities and threats presented by the external environment to
the organization. ENM 21012 Slide 13 Use of SWOT analysis The
usefulness of SWOT analysis is not limited to profit- seeking
organizations. SWOT analysis may be used in any decision-making
situation. Examples include: non-profit organisation, governmental
units, and individuals. SWOT analysis may also be used in
pre-crisis planning and preventive crisis management... ENM 21013
Slide 14 SWOT - landscape analysis The SWOT-landscape
systematically deploys the relationships between overall objective
and underlying SWOT- factors and provides an interactive,
query-able 3D landscape. ENM 21014 Slide 15 Corporate planning As
part of the development of strategies and plans to enable the
organization to achieve its objectives, then that organization will
use a systematic/rigorous process known as corporate planning.
corporate planning SWOT alongside PEST/PESTLE can be used as a
basis for the analysis of business and environmental
factors.PESTPESTLE ENM 21015 Slide 16 PEST/ PESTLE Definition PEST
analysis stands for "Political, Economic, Social, and Technological
analysis" and describes a framework of macro- environmental factors
used in the environmental scanning component of strategic
management.environmental scanningstrategic management ENM 21016
Slide 17 Thanks For Listening ENM 21017
