Technical Marketing

Gary Coon

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Technical Marketing Experience   Software, hardware, and service market analyses.   Effective technical communications:

  Advertising design and placement   Market Research, Competitive Benchmarking, Market Requirements Definition   Customer testimonials and case studies   Marcom & Public Relations   Product evaluation programs   Website content creation   Magazine article contributions   Product pricing, TCO models   Reseller, VAR & OEM management   Product demo DVD production   Direct marketing, telemarketing.

  Engaged field sales teams and vertical marketing teams to implement activities at target accounts in order to increase initial volume.

  SEM/SEO – Initiated social media presence for Mighty Bright and The Learning Café. Connected print advertisements to website ecommerce.

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  Responsible for timeline of cross-functional activities required to support successful launches.

  Managed launches at Dataproducts/Hitachi/Ricoh for US, Latin America & Europe.   Determined key products to be introduced (and those that did not pass go/no go

phase*).   Coordinated product management in US and Japan.   Helped other companies launch production printer products and services:

  Rosetta Technologies   Danka   Ikon   Lanier   Ricoh US.

  Scheduled intro dates to coincide with trade shows and industry events:   BTA   On Demand   Competitive Announcements.

*Xerox Internet Printing Protocol Client (before IPP widely used) and Dataproducts/Hitachi Color Desktop Printer (SL1 Engine in competitive products).

Technical Marketing Experience

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  Identified key benefits of new products to develop launch theme. Considerations included:   Customer Feedback   Market Requirements   Hardware Features   Software Features   Workflow Capabilities   Compatible Applications

  Communicated themes to related marketing teams:   Spot Color Applications   Full Color Applications   Mutli-function Capabilities for improved Office Workflow   Professional Services to achieve integration and productivity   Production Printing and related Workflow Solutions

Technical Marketing Experience

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  Executed launch strategies by training and collaborating with sales organizations in these companies:   Rosetta Technologies

  Danka

  Ikon

  Lanier

  Ricoh US

B2B Partner Experience

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  Developed launch strategies for new publishing, color, spot color, multifunction and production printer products and markets.

  Coordinated Xerox product launch of host/client software developed by Xerox engineers or outsourced.

  Managed Hitachi/Ricoh Printing Systems production printing product launch in US, European and Latin American markets.

  Product Categories   Print drivers/utilities   Color software   Scan solutions   Fax drivers.

  Xerox Products   Publishing: Xerox Publishing System 700 (Document Sciences Corp)   Color Printers: 4700, 4850/4890, DocuColor 6 (EFI), DocuColor 12 (Splash/EFI)   MFP: Scan to File for Document Centre 20/35 (Visioneer)   MFP: Fax Server for Document Centre 20/35 (RightFax).

  Hitachi/Ricoh Products   Publishing Software: Digital Document Publisher Office (ScenicSoft Preps)   Production Printers: DDP 70, DDP 92, DDP 184, EMP 156   Enhance Software Suite: Data Stream, Job Ticket, WorkFlow, IPDS Conversion.

Product Launch Experience

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  Executed Xerox and Hitachi launch strategies through Product Management and Marketing.

  Defined product roadmap and established product pricing (Total Cost of Ownership: Products, Supplies, Service).

  Developed Sales Forecasts with Regional Sales and Reseller input

  Developed and implemented product launch materials and tools to announce new products. Also managed golden samples and evaluation units.

  Developed and executed launch strategies by collaborating with Marcom teams

  Advertising - Print, Direct Mail, Telemarketing

  Public Relations - Weber Shandwick SF

  Marketing Collateral - Printed Brochures, White Papers, Magazine Interviews, Price Lists, Sales Tools, Web Content, DVD Demo, Customer Testimonials.

Product Launch Experience

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Product Management Experience   Developed and managed color, multifunction and production printing products.

Authored or contributed to Product Requirements Specifications, Market Requirements Definition and Product Business Plans.

  Developed and managed Marketing strategies for Hitachi and Ricoh Printing Systems, Software Solutions and Professional Services, and for Mighty Bright LED products.

  Responsible for different channel products, marketing strategies (Data Center vs. Print On Demand), market research (InfoTrends, IDC, Caslon, Industry Analysts, DataQuest, Buyer’s Laboratory, Better Buys for Business), product requirements, definition of marketing mix, and the establishment pricing, forecast of sales.

  Developed and executed an annual tactical marketing plan including all marketing communication activities for Hitachi and Ricoh Printing Systems.

  Coordinated and supported local sales and marketing activities Hitachi and Ricoh Printing Systems.

  Supported VP of Marketing & Sales to achieve revenue goals of printing products and software.

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Product Management Experience   Experienced in working closely with a wide variety of teams, both domestic and

international:   Corporate Management (Ursula Burns, now CEO of Xerox)

  Engineering - in US, UK and Japan

  Service - Internal, External (Anacomp), Other (Ricoh, Lanier)

  Marcom/PR - WeberShandwick SF, Hitachi and Ricoh Corporate HQ

  Advertising - Print media, Ricoh HQ

  Sales - Corporate, Regional, Resellers/Dealers, VARs, Distributors, OEMs, GSA

  Finance - Xerox, Dataproducts/Hitachi, Ricoh

  Operations - Xerox, Dataproducts/Hitachi, Ricoh, Rosetta Technologies

  Legal - Internal and External, IP, USPTO.

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Education

  Rochester Institute of Technology - Business/Marketing, Graphic Arts/Printing, Audio-Visual Communications and Computer Science

  Excelsior College - Completed BS Degree in Business

  Continuing education includes technical, management and negotiation courses at:

  USC

  UCLA

  Xerox

  Carnegie Mellon

  American Management Association.

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Additional Areas of Expertise

  Color Experience:  Digital Color Slides  Print Drivers

 Full Color to Spot Color Mapping

 Photography – studio/product

 Digital Video Recording and Editing (Final Cut Pro).

  Total Cost of Ownership, Cost Per Copy/Page Pricing.

  Database Publishing, Print On Demand, TransPromo Documents.

  Creative contributor to advertising and promotions.

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Accomplishments   Established technical specifications requirement for Mighty Bright LED products and

contracted UC Santa Barbara LED Research. (2008)

  Successfully transitioned Hitachi Product Marketing to Lanier and Ricoh. (2006)

  Launched printers and software products for Hitachi & Ricoh. (2001-2006)

  Created and delivered a Reseller Document Solutions program that simplified professional services for copier resellers. (2000)

  Started up a virtual team with three software development groups that shared resources to deliver a consistent MFP client software suite. This was very successful and was formalized as the Xerox CentreWare group. (1994)

  Developed and outsourced development of Color Drivers and Solutions to successfully launch Xerox 4850/4890 and 4700 laser printers. (1990-1992)

  Managed third party development to transition from Xerox proprietary workstation/networking to a standard UNIX platform. (1988-1989)

  Implemented a benchmark Color Slide Production/Service Bureau facility and then managed production on a nationwide basis. (1980-1982)

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Personal Success Attributes   Collaborating with other teams.

  Negotiating with partners.

  Humor and rapport with others.

  Interpersonal skills based on interest in others.

  Group facilitation.

  Public communication skills.

  Detail oriented while focusing on the big picture.

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Why Hire Gary Coon?   Managed marketing and launch of Hitachi/Ricoh Printing

Systems America production printing products supporting US, European and Latin American markets.

  Authored or contributed to Product Requirements Specifications, Market Requirements Documents and Product Business Plans.

  Gathered and developed market requirements for color production products, multifunction devices and finishing equipment.

  Managed industry analysts such as InfoTrends, IDC, Caslon, Industry Analysts and DataQuest to keep current with market requirements.

  Led cross functional team meetings with Sales, Marketing, Engineering, Service, Operations and Legal to meet business objectives.

  Measured Quality, Cost and Delivery critical success factors and used a standard product delivery process.

  Delivered color and spot color printing hardware products and software solutions.

Technical Marketing

International Marketing

Product Management

Tech Industry & B2B Expertise

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Contact Information

Gary Coon

gdcoon@gmail.com

805-795-4840

Thank You For Your Time And Consideration!