TECHNOLOGY FOR DESIGN ENGINEERING · sports, entertainment and social media websites (page 14). Plus, use our new geo-targeting capabilities to bring your messages to attendees of

deskeng.com

2015Media Information

TECHNOLOGY FOR DESIGN ENGINEERING

deskeng.com

2015Media Information

TECHNOLOGY FOR DESIGN ENGINEERING

2 deskeng.com | www.peerlessmedia.com

Letter from the Executive Editor

EDITORIAL TEAM Jamie J. GoochEditorial [email protected]

Kenneth WongSenior [email protected]

Jess LulkaAssistant [email protected], ext. 239

Anthony J. [email protected]

Thank you for your interest in Desktop Engineering, the leading media brand serving the design technology market.

In 2015, Desktop Engineering will celebrate 20 years of helping engineering teams optimize the design process through the latest technologies and best practices. Over this time, Desktop Engineering has become the recognized media leader in the design technology market because of our focus and execution.

Our mission has us locked in on the optimization of the upfront design and lifecycle management processes. And that focus drives our execution. We deliver a unique and valuable engineering technology buying audience attracted by our first-rate, original, design optimization content. Throughout the last two decades of the amazing technological innovation you have brought to our engineering community, we have been a steadfast proponent of embracing a philosophy of continual improvement. That’s why we are so excited to be part of the Peerless Media LLC team.

The acquisition of Desktop Engineering by Peerless Media will allow our experienced team to provide more in-depth content and business building opportunities. In short, we are optimizing our own products to bring you more opportunities to engage with our extremely well-qualified audience. We are especially pleased to offer you great new lead generation, custom content and audience extension opportunities.

With lead generation, we are offer valuable new opportunities such as custom content digital issues (page 10), webcasts (page 12), and lead nurturing programs (page 13).

Our already strong custom content capabilities are enhanced with more research resources that can produce advertising assessment studies custom market briefs (page 18), brand awareness studies and many other forms of custom market research. For more information on these products, see page 17.

And we now can extend your digital connection to our valuable community via a new web retargeting program. With this offer, your messaging follows our audience as they visit hundreds of premium news, sports, entertainment and social media websites (page 14). Plus, use our new geo-targeting capabilities to bring your messages to attendees of key technology conferences and user group meetings (page 14).

For 20 years we have consistently delivered high ROI on media investments made in Desktop Engineering. With new products and an expanded team, we look forward to delivering great returns on your media investment as we lead our audience to the incredible technologies and services that you provide.

Tom ConlonExecutive Editor and [email protected]

CONTRIBUTING EDITORS Tony [email protected]

Brian AlbrightTest & Measurement, Engineering [email protected]

Mark ClarksonDesign, Modeling, [email protected]

David CohnMCAD, [email protected]

John NewmanRapid Ready [email protected]

Frank OhlhorstEngineering IT, [email protected]

Beth StackpoleDesign, [email protected]

Peter VarholEngineering IT, HPC, [email protected]

Pamela J. WatermanAnalysis, Rapid [email protected]

3www.peerlessmedia.com | deskeng.com

Editorial Focus

Optimization Roadmap

Charting the best course for engineering innovation.

Design engineering teams are being driven by market forces that will lead to amazingly innovative products, but those drivers also threaten to derail product development timelines, drown workflow efficiencies in a sea of data and overwhelm design engineers’ ability to keep pace. Optimization — the ability to implement design technologies and processes into an efficient workflow — will separate leading companies from those trying to catch up. In 2015, Desktop Engineering is focusing on optimization to enable engineers to take advantage of the market forces driving them without becoming overwhelmed.

What Drives UsChief among the drivers of optimization is mobility, which is leading to ubiquitous connectivity in everything from automobiles and light bulbs to factory robotics and wearables. For design engineering teams, mobility brings new challenges in combining mechanical, electronic and software engineering disciplines in ever smaller, lighter design envelopes. Designing, prototyping, testing and simulating the often conflicting requirements of energy storage, sensors, data collection and communication technologies become paramount as design engineers build the products that are becoming the Internet of Things.

Even as more technology is packed into devices, planes, automobiles and industrial machinery to enable more features and connectivity, consumers and the need for better fuel economy demand that design engineers create increasingly lightweight products. To add more features while reducing

weight, engineers are turning to advanced materials, topology optimization, 3D printing and simulation-led design.

All of the engineering that goes into creating “smarter,” lighter products can quickly increase complexity as requirements for software, embedded systems and advanced materials compete to extend the design cycle. To manage product complexity, design engineering technologies need to be easier to use than ever, data management processes need to be pervasive, and collaboration across departments and disciplines needs to be seamless. The ever-increasing speed of engineering computing hardware, paired with the right software and workflow processes, will allow design engineering teams to manage complexity in the face of shrinking design cycles.

Destination: Innovation A future filled with driverless cars, virtual reality, factories of the future, affordable nanotechnology, bioengineering and advanced cybernetics is looking more likely as high-performance computing and connectivity support breakthroughs across the spectrum of research and development. That’s the destination.

Desktop Engineering’s mission is to show design engineering teams the best way forward via optimized design technology tools, techniques and processes.

“THE AMERICAN PUBLIC ANTICIPATES THAT THE COMING HALF-CENTURY WILL BE A PERIOD OF PROFOUND SCIENTIFIC CHANGE, AS INVENTIONS THAT WERE ONCE CONFINED TO THE REALM OF SCIENCE FICTION COME INTO COMMON USAGE.”

— 2014 SURVEY BY THE PEW RESEARCH CENTER AND SMITHSONIAN MAGAZINE


Optimization Drivers

Optimization Driver

Destination Directions: How We Get Our Audience There

Lightweighting More fuel-efficient vehicles to meet government regula-tions, client cost pressures and consumer demand com-bine to usher in lightweight automobiles and aircraft, as well as a new generation of small, wearable devices.

Topology Optimization, Structural FEA, Lightweight Parts, Advanced Material Testing, Material Standards, Aerodynamics Testing, Safety Testing, Compliance Services, Simulat-ing Composites

Collaboration Globally dispersed design teams from various engineer-ing disciplines sharing information with all stakeholders during every phase of product development will help engineers respond to increasingly short design cycles as traditional supply chain roles blur.

Multi-CAD Collaboration, Cloud Computing, Training, Engineering Services Directory

Complexity More sophisticated user interfaces allow software and hardware to virtually "disappear," allowing more natural interaction between design engineers and design tools. Design technologies such as topology optimization and 3D printing enable increased part consolidation. Data management tools allow designers to organize and act upon information quickly.

Next-Generation User Interfaces, Industrial Design Services, Graphics, Augmented Reality Prototyping, Graphical Test Platforms

Energy Storage Electric vehicles, smaller devices and ubiquitous mobility will all rely on smaller, lighter, more long-lasting fuel cells.

Multiphysics, Battery Testing, Wearables, Compliance Services, Embedded System Design, Sensors

3D Printing More functional prototyping, faster on-demand custom manufacturing of optimized parts, and medical break-throughs in implant, prosthetic and even bone and or-gan 3D printing will continue to redefine how engineers make digital designs physical.

Hybrid 3D Printing/Milling, CAM Simula-tion, Multi-Material Prototypes, 3D Scanning, Lightweight Parts, Medical-Grade Materials, Large-Scale 3D Printing, Rapid Tooling

Robotics Increased industrial and medical automation, plus an ex-panded market for unmanned aerial vehicles and autono-mous cars will combine with breakthroughs in processing power to bring robotics into the mainstream.

Autonomous Vehicle Design, Metrology, Electro-Magnetic Simulation, Embedded System Design, Sensors, Embedded Software Services

The Internet of Things

An explosion in the number of connected devices commu-nicating with each other and their designers will funda-mentally change manufacturing, data management and upfront design as more "smart" products increasingly rely on software nd communication technologies.

Wearables, Electro-Magnetic Simulation, Em-bedded System Design, 3D Printed Electron-ics, Sensors, Embedded Software Services, Network Testing Services, Training

Big Data Ability to see previously undetectable patterns in mas-sive amounts of collected data will improve decision making, predict and prevent product failures, and auto-mate specific tasks.

Software Suites vs. Specialized Applications, Cloud Computing, Virtualization, Clusters, Storage Options, Product Lifecycle Manage-ment, Simulation Data Management, Trace-ability

Mobility Wearable, connected devices will enable engineers to work and collaborate from anywhere.

Electro-Magnetic Simulation, Wearables, Mobile Workstations, Autonomous Vehicles, Sensors, Embedded System Design, Embed-ded Software Services, Cloud Computing, Public Cloud Service Providers, Drop Testing, NVH Testing

Advanced Materials

More robust, lighter weight products with consolidated parts and increased functionality will reduce harmful vehicle emissions. Breakthroughs involving graphene — from flexible electronics to electronic clothing to high-strength coatings — will advance commercially to join high-strength steels, composites and advanced alloys as design options.

Topology Optimization, Structural FEA, Light-weight Parts, Safety Testing, Advanced Mate-rial Testing, Material Standards, 3D Printed Electronics, Drop Testing, Crash Testing, Medi-cal Grade Materials, Simulating Composites, Part Consolidation, Multi-Material Prototypes, Aerodynamics Testing

High- Performance Computing

More compute and processing power in smaller pack-ages with remote access to virtually unlimited HPC resources will support medical breakthroughs, the next industrial revolution and ubiquitous mobility.

Processor Advances, Cloud Computing, Virtualization, Clusters, Entry-Level Worksta-tions, Graphics, Wearables, Storage Options, Mobile Workstations, Large-Format Printers and Scanners, High-Performance Worksta-tions, Public Cloud Service Providers, HPC for Rendering, HPC for Complex CAE, Simulation Software as a Service


Audience Profile

Delivering the broad design engineering audience through our print and online media products

Publisher's Own Data, November 2014

60,000 MAGAZINE

TOTAL CIRCULATION

60,928 ENEWSLETTER

TOTAL CIRCULATION

55,000 AVG. MONTHLY

VISITORS


2015 Editorial Calendar

Desktop Engineering: Optimize the Design Cycle

January Ad Close: 11/25/14

February Ad Close: 12/19/14

March Ad Close: 1/29/15

April Ad Close: 2/24/15

MayAd Close: 3/25/15

June Ad Close: 4/21/15


Light-weighting

Collaboration The Internet of Things

Energy Storage

3D Printing Robotics

Industry Specific Optimization

Aerospace Automotive Manufacturing Automotive Medical Manufacturing

Design Topology Optimization

Multi-CAD Collaboration

Embedded System Design

Iterative Design Strategies

Concept Design

Autonomous Vehicle Design

Simulate Structural FEA

Software Suites vs. Specialized Applications

Electro-Magnetic Simulation

Multiphysics Medical Simulation Advances

Mathematics Software

Prototype/Manufacture

End-Use, Lightweight Parts

3D Scanning 3D Printed Electronics

CAM Simulation

Hybrid 3D Printing/Milling

Rapid Tooling

Test Aerodynamics Crash Testing Sensors Battery Testing

Metrology Instrumenta-tion

Engineering Computing

Processor Advances

Cloud Computing

Wearables Clusters Entry-Level Workstations

Graphics

Engineering Services

Safety Testing Training Network Testing Services

Innovation Centers

Engineering Services Directory

Maker Spaces for Pros

Webcasts Internet of Things

Additive vs. Subtractive Technologies

Special Ad & Value Add Programs

Harvey Ad Assessment Study

3D Printer Profiles

Show Distribution

SolidWorks World

GPU Technology Conference

STAR Global

AeroDef SME RAPID NAFEMS World Congress

Other Regular Coverage: Desktop Engineering also regularly publishes reviews of hardware and software, the latest new products and services for design engineers, news and expert commentary. We cover the tools, trends, services and workflows that help engineers design connected, optimized products.


2015 Editorial Calendar20

14 E

DIT

OR

IAL

CA

LE

ND

AR

Desktop Engineering: Optimize the Design Cycle

July Ad Close: 5/22/15

August Ad Close: 6/24/15

September Ad Close:

7/21/15

October Ad Close: 8/20/15

November Ad Close: 9/25/15

December Ad Close: 10/26/15

January Ad Close: 11/25/14

February Ad Close: 12/19/14

March Ad Close: 1/29/15

April Ad Close: 2/24/15

MayAd Close: 3/25/15

June Ad Close: 4/21/15


Product Complexity

Big Data Mobility Advanced Materials

High-Performance Computing

Special

Issue on

Optimization

Technologies

and

Processes

Industry Specific Optimization

Consumer Electronics

Medical Consumer Electronics

Aerospace Automotive

Design Next-Gen User Interfaces

Product Lifecycle Management

CAD Parts Catalogs

Part Consolidation

HPC for Rendering

Simulate Democratizing CFD

Simulation Data Management

Simulation Software as a Service

Simulating Composites

HPC for Complex CAE

Prototype/Manufacture

Reverse Engineering

Augmented Reality Protyping

Multi-Material Prototypes

Medical-Grade Materials

Large-Scale 3D Printing

Test Graphical Test Platforms

Traceability Drop Testing Advanced Material Testing

Noise, Vibration and Harshness Testing

Engineering Computing

Virtualization Storage Options

Mobile Workstations

Large-Format Printers and Scanners

High-Performance Workstations

Engineering Services

Industrial Design Services

Compliance Services

Embedded Software Services

Material Standards

Public Cloud Service Providers

Webcasts

Special Ad & Value Add Programs

Harvey Ad Assessment Study

High-Performance Computing Profiles

Optimization Leadership Profiles

Show Distribution

NIWeek 2015 Supercom-puting 2015

Autodesk University

Other Regular Coverage: Desktop Engineering also regularly publishes reviews of hardware and software, the latest new products and services for design engineers, news and expert commentary. We cover the tools, trends, services and workflows that help engineers design connected, optimized products.


Audience Profile

Reach Design Technology Buyers and Decision-makers

60,000 BPA Qualified Subscribers. 100% Personal Direct Request1.

37,192 Product or System Design Engineering

27,708 Research and Development

25,614 Testing/Measurement/Quality Inspection

25,573 Engineering Analysis

20,477 Engineering or IT Management

16,849 Industrial Design

15,369 Corporate Management

22,914 Industrial Machinery and Products

18,470 Electronic Products and Equipment

13,898 Research and Development

13,837 Government or Military

13,266 Automotive or Transportation

12,903 Consumer Products

12,368 Power or Energy (Oil, Gas, Electric)

12,253 Communications Systems and Equipment

12,146 Aerospace

11,222 Medical Products and Equipment

10,434 Materials (Metals, Plastics, Chemicals)

8,304 Construction

47,686 MCAD/3D Design and Collaboration Software

38,926 Analysis, Simulation, Visualization and Math Software

34,519 Workstations, Servers, Clusters and Storage

33,037 Test and Measurement Hardware and Software

31,880 Peripherals (Boards, Monitors, Printers)

26,354 Components

23,888 Rapid Prototyping & Manufacturing Systems and Services

DESIGN FUNCTIONS PERFORMED

DESIGNING FOR THESE INDUSTRIES

PURCHASING INFLUENCE

100% EVALUATE,

RECOMMEND,

BUY OR

AUTHORIZE THE

PURCHASE

OF COMPUTER

HARDWARE OR

SOFTWARE.

52%have or are currently

evaluating a high-performance computing

cluster

76%currently use/

plan to use analysis and/or simulation

software

Desktop Engineering subscribers

are technology innovators

1Publisher's Own Data, November 2014


Deskeng.com

Powerful Online Audience

People go to Desktop Engineering websites with a singular purpose in mind: to get immediate access to a particular product review, application story or news item about design, engineering computing, simulation, testing and prototyping technologies and services.

Grab the attention of these highly targeted people with website advertising that builds brand awareness and produces quality leads.

Format CPM (NET) DimensionsSuper Leaderboard $150 970 x 90Rectangle 1 $150 300 X 250Half Page $150 300 X 600Rectangle 2 $125 300 X 250Billboard $125 970 X 250Text Link $75 60 chars. maxExpandable Ads Available Ask for Quote Per Request

80,000 Average Monthly Impressions

55,000 Average Monthly Visitors

For online specs, visit www.deskeng.com/de/webspecs and www.deskeng.com/de/newsletterspecs


Content Sponsorships

Digital Edition Sponsorships

Branding alongside highly regarded content

Custom Content Digital Issues

Using targeted content to generate leads

Desktop Engineering digital edition is deployed monthly to 40,000 qualified subscribers. Choose from two ad units.

Ad Unit to choose from:• 728 x 90 Top Leaderboard • 300 x 250 Rectangle• For a sample newsletter, visit:

www.deskeng.com/de/newsletter

NET INVESTMENT: $1,500

Partner with the most respected editorial team in design engineering to attract and convert prospects into customers, and customers into repeat buyers through high-value content.

With our Custom Content Digital Issue, we will help you assemble custom editorial content that will showcase your brand and content assets. Your custom digital edition will provide you with the ability to reach potential clients with an enhanced, interactive experience.

Your issue will be emailed to thousands of design engineering professionals. Sponsors will receive full lead and analytics reports.

Attract more traffic and leads from your online marketing efforts:• Link ads directly to your website, white papers and demos.• Enhance advertisement pages by including video and audio.• Enable potential clients to click through to a website or

email directly.


11

Lead Generation

Single Sponsor eNewsletter

Generate leads and build product awareness

Spotlight eNewsletter

Check It Out

Highly effective, affordable lead-generation program

• DE works with the sponsor to develop the content theme and design of the newsletter.

• The sponsor provides actual content or suggestions for the newsletter. This sponsor-supplied content consists typically of case studies, new product announcements, user group news, white papers or other information relevant to design engineers and/or engineering management.

• DE will choose and edit the content items supplied for inclusion in the newsletter, and provide links to the full story on the sponsor’s website.

• Each newsletter is distributed as a special sponsored edition, with circulation determined by the sponsor’s demographic selections (up to 47,500 readers).

• Sponsors receive full contact leads for all subscribers who access content in the newsletter. Sponsors also benefit by associating their content with DE’s trusted brand.


Deliver your supplied white paper, video or other educational content directly to DE's audience

• DE writes a summary of your supplied content. This summary includes a link to the complete content.

• DE distributes the summary to approximately 37,000 email subscribers.

• DE also promotes the summary in our other weekly newsletters and in postings on deskeng.com for six months.

• DE provides the sponsor with full contact leads for subscribers who click through for more information.


Get full contact leads by promoting your new products and engineering services in DE’s Spotlight Newsletter.

• Spotlight is delivered monthly by email to more than 48,000 qualified subscribers. Each Spotlight has 12 product listing placements — presenting four listings across in three rows.

• Advertisers provide (8 business days prior to deployment date) a 72 dpi, 200 x 200 pixel product image, 65-word product description and a linking URL. Subscribers receive immediate access to your product information — no registration page required!

• Advertisers receive full contact information for people who click through to your product link.

NET INVESTMENT: Top Row: $8952nd Row or 3rd Row: $595


Lead Generation

Webcasts

Be branded as an industry leader while generating qualified leads

White Paper Program

Prominent exposure to qualified prospects

Desktop Engineering offers single and multi-sponsored webcast opportunities. Both opportunities provide a full marketing campaign to promote the event and maximize registration.

SINGLE-SPONSORED CUSTOM WEBCASTS• You select the topic and select the panelists and speakers.• We create a customized registration page to further qualify

the leads.

Desktop Engineering offers vendors and service providers a vehicle for directing customers to your white papers, video, or educational product information that results in generating qualified leads.

• A dedicated e-mail promotion featuring the sponsor’s white paper or case study is sent to a selection of Desktop Engineering’s targeted audience of decision makers.

• Custom registration page that includes up to three lead qualifying/buying-intent questions.

• Weekly lead reports for first 30 days.


Don't have a white paper? Peerless Content Creation can help, see page 18.

MULTI-SPONSORED EVENTS• Pick various webcasts on significant industry driven topics. • Logo branding on webcast player, promotions and

registration page.• You receive registrant contact information.

2015 Webcast ScheduleMarch: Internet of ThingsJune: Additive vs Subtractive Technologies

NET INVESTMENT: $7,000 (1 event); $6,000 (both events)


Focus On Newsletter - Case Study Placement

DE‘s Case Study Placement provides a unique and effective opportunity to build brand awareness and acquire qualified leads. Your case study, white paper, or other educational content is delivered directly to DE’s audience within one of our targeted e-newsletters.

• Case study title• Sponsored by (your company name)• A brief story start write-up (approx. 2 sentences)• A 150 x 150 pixel image pulled from your case study• A link to the case study on your website

NET INVESTMENT: $995


Lead Nurturing

Lead Nurturing — Enhanced White Paper and Webinar Programs

Effective Lead Generation Process

Take your investment in white papers and webinars to the next level by enhancing your program with a custom lead nurturing campaign. We offer the most effective method to reach the largest design engineering audience to generate qualified leads for your products and services.

With our multi-touch email strategy, we identify valid potential customers who are ready to buy and should be contacted by your sales team.

How it works:• The nurturing email series is triggered when our subscriber

completes the initial lead generation form from your white paper or webinar program.

• Those leads are automatically added to a series of three email messages.

• Each email in the series of three is a custom message focusing on your offer with your branding.

• The emails are designed to engage prospects about your company’s products and services with offers to further measure their interest.

• Leads are scored on their progression through the campaign.

• Emails are automatically deployed over time (days, weeks).• You get the results—and add your leads to your sales funnel.

Step 1Initial White

Paper/ Webinar

Offer

Step 2Lead

Generation Form

LEAD NURTURING — EMAIL #1• Message branding switches to the client• First email message sent 24 hours

after initial lead generated.• Offer additional resources/white papers.

LEAD NURTURING — EMAIL #2• Sent 5 days after initial lead

generated.• Offer video or case study.

LEAD NURTURING — EMAIL #3• Email message sent 7 days after initial

lead generated.• Customer contact direct to client.

Step 3Leads added to series of 3

email nurturing campaigns


Extended Network Advertising

Audience Extension Program

Peerless Media has partnered with hundreds of premium news, sports, entertainment and social media websites to provide the opportunity to showcase your banner ad to retargeted traffic from Deskeng.com. Showcase your sales message on popular websites, such as ESPN.com, FoxNews.com, LinkedIn, Facebook, etc., in either desktop or mobile. You can even feature your 15- or 30-second video on YouTube. Your company is guaranteed to reach the right audience (our readers), which allows you to significantly increase visibility and frequency.

Benefits of Audience Extension• Guaranteed to reach your target audience• Provides more visibility and allows you to build

frequency quicker• Extends awareness beyond the workday• Puts your sales message on high-traffic news,

sports, entertainment, and social media websites Now, whether your audience is checking scores at night or reading the news on the train to work in the morning, Peerless Media will make sure they see your message.

Trade Show Targeting

Geotarget your message around key industry trade shows. Reach design engineering professionals on the devices they’re using to get their news and information on the go—their phones and tablets.

• We will create a 300 x 50 ad with your logo, tagline, and booth number to showcase on the above websites to attendees of the event.

• Your ad will be guaranteed a minimum of 20,000 impressions daily for each day of the show. This is a terrific opportunity to promote your booth and generate traffic.

• The ad will also link to your website and generate additional traffic there as well.

• You will receive a full report of your impressions and click throughs.

For additional information and pricing, contact your sales representative today

For additional information and pricing, contact your sales representative today

Your Ad Here

Your Ad Here


eNewsletters

Exclusive Branding on eNewsletters

Roadblocked Banner Advertising on Highly Engaging Content

Each of our highly respected eNewsletters offer branding exclusivity. This means your ad banners — and only your ad banners — appear in the three available ad units.

FOCUS ON ANALYSIS & SIMULATION ENEWLETTER Covers what’s new across the range of software, hardware and applications for analysis, simulation and visualization users.

Frequency: Bi-weekly Subscribers: 45,000

FOCUS ON ENGINEERING IT & COMPUTING ENEWSLETTER News and new product announcements on the latest workstations, HPC systems, peripherals and networking hardware and software for

engineering environments. Frequency: Monthly Subscribers: 42,750

FOCUS ON ENGINEERING SERVICES ENEWSLETTER News, case studies and best practices describe how using engineering services and consultants can provide solutions for design engineering teams.

Frequency: Monthly Subscribers: 42,750

FOCUS ON RAPID TECHNOLOGIES ENEWSLETTER Covers rapid prototyping, rapid manufacturing and reverse engi-neering news and new product solutions that design and manu-facturing engineers and engineer-ing managers can use now.


FOCUS ON TEST & MEASUREMENT ENEWSLETTER Recap of the best new products and best practices for test and measurement activities performed by design teams.


NEWSLINK ENEWSLETTER The most important technology and news items that impact design engineers and engineering management.

Frequency: Bi-weekly Subscribers: 42,000

VIRTUAL DESKTOP ENEWSLETTER Engineering media vets Kenneth Wong and Beth Stackpole look at the product lifecycle, including MCAD, PLM and collaborative technologies. Frequency: Bi-weekly Subscribers: 42,000

Ad Units: • 728 x 90 Top & Bottom Leaderboards • 120 x 600 or 160 x 600 Skyscraper



3rd Party Emails

Custom E-Blasts

Your message to our targeted audience

DE offers a limited availability of customized E-Blasts to segments of our design engineering audience. DE will work with you to develop customized messages and/or select highly targeted segments of our engineering audience to deliver your promotional messaging.

• E-Blast prices and availability are dependent on other print and online programs that you run with DE.

Request-4-Contact Video Blasts

Your message to our targeted audience

Send a specialized email featuring a snapshot of your product video, description of your product or service, and a link to your video.

• Each email includes a built-in, pre-populated registration page so you can generate leads.

• Reach the most influential buyers in design engineering and produce responsive sales leads.

• Target your message by demographic and geographic selections including buying influences, job function, and industry selects.

NET INVESTMENT: $410 CPM base selections

Request for contact landing page

Your Video embedded in

the email blast


Peerless Research Group

Visit www.peerlessresearch.com

To view all of our research projects, please visit www.peerlessresearch.com.

Leverage Market Intelligence to Grow Your Business

Partner with the industry experts to engage, acquire and retain customers through quality content.

NEW Advertising Assessment Study Validate and Test Creative BEFORE Market

Our Advertising Assessment studies are designed to assist in fine-tuning and focusing your advertising communication to help you better reach and communicate with your target audience. BEFORE you launch a national ad campaign, Peerless Research Group can help you check your message, fine-tune the language and deter-mine which visual elements are most attention grabbing.

ADVANTAGES• Test your ads using Peerless Media’s highly targeted lists of

design engineers, engineering IT teams and executives.• Collect impressions/opinions of your ad(s) among purchase

influencers for your products and services.• Capture more information, and in greater detail than often

gathered by other ad readership studies.• Analyze data among a sizeable base.• Take advantage of PRG’s extensive market and media

research expertise.• PRG’s ad assessment studies are customized to best meet

your needs.

Peerless Research Group presents solutions allowing for either a single ad to be evaluated or multiple ads to be tested to arrive at a "winner" or to understand best-of-breed features.

NET INVESTMENT: per project scope

Custom Market Executive Briefs Combine original market intelligence with lead generation

PRG's Research Briefs are a turnkey so-lution offering an unique opportunity to convey critical information to your target audience on a brand, product or a solution, or market factors. Each brief is a custom-developed report created by the sponsor and PRG.

Turning your brief into qualified leads:• Your executive brief is posted on our publication's website and

promoted to key target segments to gain maximum exposure. • Customized registration page captures qualified leads. • Dedicated marketing to our publication subscriber lists will

generate numerous qualified leads. • The final PDF e-report will also be provided for client's own

handling and distribution. • Opportunity to present your brief as a market research

webcast where the results are delivered to a highly targeted audience and generate qualified leads.


Custom White Paper Creation Provide critical business information to the industry

PRG produces authoritative reports that address a business issue, product or competitive situation. • Share technical knowledge and business information• Generate publicity and attract prospects • Written by industry experts


Brand Awareness Snapshot Studies Make better business decisions

These studies offer information on awareness of your brand, measurement of your ad campaign’s effectiveness, or a snapshot of a specific aspect of your industry. • Up to 10 survey questions • Obtain valuable information from DE's

leading audience • Quick turnaround


& Awareness

Attitude Study

Presented by


Peerless Content Creation

Strategic Content Marketing Partner

Partner with the industry experts to engage, acquire, and retain customers through quality content.

White Papers• Custom content written by our industry experts on a

topic that resonates with your audience.

• Thought leader pieces that position your company as a leader in the field.

• Lead generation vehicle—ask us how we can help.

Industry Research• Custom or proprietary studies include brand awareness,

product and services usage and buying intentions, brand equity, corporate image and perception, ad and concept testing, product feasibility studies, market surveys, customer satisfaction research, as well as corporate management studies.

Market Briefs• Custom Lead Generation Research Briefs are a turn-key

solution that offer a unique opportunity to provide market intelligence and qualified leads.

• Research Briefs are a custom marketing solution that is based on a market research program developed by you and Peerless Media’s Research Group.

These Briefs serve as a valuable information asset that is promoted to your target audience and leveraged as a credible co-branded resource and lead generation mechanism.

Custom Digital Issues• Assemble custom editorial content that will showcase your

brand and content assets.

• Your custom digital edition will provide you with the ability to reach potential clients with an enhanced, interactive experience.

Advertorials, Print & Banners Ads • Editorial content for advertorials.

• Design and creation services.

• Online opportunities to engage prospects include

eNewsletters and banner creation.


Desktop Engineering Ad Rates

Desktop Engineering 2015 Rates (Gross)

Spotlight Advertising Rates

DE’s Spotlight delivers an inexpensive way to present our buying audience of 60,000 buyers, specifiers, and recommenders with a high-impact, 4-color 1⁄8-page (3.5 x 2.25) advertisement.

This section offers you the opportunity to highlight your company, products or services in front of 100% BPA-audited buyers, making it easier for your prospects to find you—at a time when they are looking to buy.

Mechanical RequirementsPublication Trim Size: 77⁄8 inches x 103⁄4 inches (It is essential that all live area be kept 1⁄4" from trim.)

Ad Size 1X 3X 6X 12X

2-Page Spread Call for Quote

Full Page $6,550 $6,340 $6,223 $5,895

1/2 Page $4,025 $3,925 $3,825 $3,625

1/3 Page $3,250 $3,170 $3,085 $2,925

1/4 Page $2,500 $2,435 $2,375 $2,250

Cover 2 or Page 1 $6,895

Page 3, TOC or Cover 3 $6,475

Cover 4 $7,050

Front Cover Top Banner $11,765

Frequency 1-6X >7X

Spotlight Rates (Net) $625 $500

Ad SizeS Width height

Magazine Trim Size 7.875” 10.75”

Front Cover Leaderboard (live area) 7.375” 1.125”

2-page Center Spread (live area) 15.25” 10.25”

2-page Center Spread (w/bleed) 16” 11”

Full Page (live area) 7.375” 10.25”

Full Page (w/bleed) 8.125” 11”

1/2 Horizontal 7" 4.75"

1/2 Vertical 3.375" 10"

1/2 Island 4.625" 7.5"

1/3 Square 4.625" 4.75"

1/3 Vertical 2.25" 10"

1/4 Square 3.375” 4.75”

1/4 Horizontal Spread 15” 2.4375”

1/8 Spotlight 3.5” 2.25”

CONTACT Darlene Sweeney, Art & Production Director • Phone: 603-563-1631, ext. 257 • E-mail: [email protected]

• Preferred file format: PDFx1a version 1.3• Preferred method of submission: All images

must be hi-res 300 dpi, CMYK or grayscale and meet SWOP standards.

• Save in TIFF or EPS format without embedded ICC profiles.

• Embed all fonts. Use only Adobe fonts.• Files should be 100% of print size.• Standard trim, bleed and crop marks should

appear 1/4 inches outside trim.• PDFs should be created from Acrobat distiller.

Ad materials: Send directly to [email protected]

Executive Contacts VP/Executive EditorTom Conlon [email protected] 216-751-2998

President - Peerless MediaBrian [email protected] Route 79Morganville, NJ 07751732-970-1070Fax: 877-330-6649

Office ManagerLaurel [email protected] Speen Street, Suite 200Framingham, MA 01701508-663-1500, ext. 234Fax: 877-330-7427

SalesEast CoastSales ManagerErich Herbert [email protected] 603-563-1631, ext. 263

Midwest/West CoastSales ManagerChris [email protected]

Client ServicesDirector of Web OperationsClive [email protected], ext. 315Director of Client ServicesMary Ann [email protected], ext. 231Fax: 877-330-7436Director of MarketingKaren [email protected], ext. 309

Web Content ManagerGeorge [email protected], ext. 326Webcast Project ManagerCheryl [email protected], ext. 311

Peerless Media is the leading provider of independent business content and information serving the supply chain and design engineering industries. Through our flagship multi-media brands (Logistics Management, Supply Chain Management Review, Modern Materials Handling, Material Handling Product News and Desktop Engineering) we offer unparalleled B2B coverage via publications, websites, newsletters, conferences, and research. Peerless Research is an independent division that provides business intelligence and industry reports to the supply chain and design engineering B2B markets.www.peerlessmedia.com

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TECHNOLOGY FOR DESIGN ENGINEERING · sports, entertainment and social media websites (page 14). Plus, use our new geo-targeting capabilities to bring your messages to attendees of