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SPONSOR BROCHURE MINNEAPOLIS, MN

SPONSOR BROCHURE - SEAT · sports and entertainment executive attendees on average. 92% of attendees at director level or above. 33% of attendees are sponsors. 44% of attendees are

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Page 1: SPONSOR BROCHURE - SEAT · sports and entertainment executive attendees on average. 92% of attendees at director level or above. 33% of attendees are sponsors. 44% of attendees are

SPONSOR BROCHURE

M I N N E A P O L I S , M N

Page 2: SPONSOR BROCHURE - SEAT · sports and entertainment executive attendees on average. 92% of attendees at director level or above. 33% of attendees are sponsors. 44% of attendees are

764sports and entertainment executive attendees on average.

92%of attendees at director level or above.

33%of attendees are sponsors.

44%of attendees are C-level executives.

23countries represented on average.

32hours of networking on average.

100%of NFL, MLB, NBA, NHL, and MLS teams have attended SEAT.

152speakers on average.

SEAT isthe ONLYPeer-DrivenSports & Entertainment Conference in the world!

IMMERSEyour company executives in a collaborative environ-ment

BUILDstrategic partnerships with industry decision-makers

NETWORKwith clients and new business prospects

GENERATEsales and revenue

GROWbrand awareness

MARKETyour products and services at a “relationship” conference for a long-term business strategy

Page 3: SPONSOR BROCHURE - SEAT · sports and entertainment executive attendees on average. 92% of attendees at director level or above. 33% of attendees are sponsors. 44% of attendees are

Saturday June 27• Exhibit hall setup; registration desk setup, conference room A/V setup and staging • Minnesota United FC stadium tours and reception event

Sunday June 28• Morning Run / Morning Yoga• League Meetings• Collegiate Leaders Meeting• Women in Sport Power Networking Lunch (Pre-registration required)• Leadership & Innovation Workshops (Complimentary but pre-registration required)• Opening Keynote & SEAT 101: How to get the most out of SEAT• Startups & Tech Innovation Showcase• Special networking event @ Vikings Stadium -- Tech tours, networking, and more!• SEAT 2020 OPENING Reception - Exhibit Hall Networking Reception with 5 Specialty Local Breweries

Host the “SEAT 2020 Beer Garden Tastings”

Monday June 29 • Morning Run / Morning Yoga• Breakfast• Sessions/ Breakouts• Lunch• Sessions/Breakouts• Evening Networking Event, F&B at Target Field, Home of the Minnesota Twins Tuesday June 30• Morning Run / Morning Yoga• Breakfast• Sessions/ Breakouts• Lunch• Sessions/Breakouts• Keynote - Health, Wellness & New Science Tech• Closing of SEAT 2020 at the Famous Prince’s First Ave Bar with the SEAT Band as the opening act

and wrapping up with a local cover band with F&B, networking and fun Wednesday July 1st• University of Minnesota host Collegiate Leaders for morning discussions, tours & networking break-

fast

H I G H - L E V E L A G E N D A

Page 4: SPONSOR BROCHURE - SEAT · sports and entertainment executive attendees on average. 92% of attendees at director level or above. 33% of attendees are sponsors. 44% of attendees are

SATURDAY NIGHT

Evening Networking Event at Target Field, Home of the Minnesota Twins. Food, Drinks, Tours!

SEAT After Hours Party at the Famous Prince’ First Ave Night Club – Bands,

Food, Bars & networking until 1AM

Advisory Board & Steering Committee and International VIP’s invited to a special networking event at Vikings Stadium – Tech tour, football skills contest on the field and networking reception.

AFTER PARTY - SEAT Exhibit Hall Beer Garden, Reception & Networking

Minnesota United FC Stadium Tours and Reception Event

SUNDAY NIGHT

EVENTS

MONDAY NIGHT

TUESDAY NIGHT

Page 5: SPONSOR BROCHURE - SEAT · sports and entertainment executive attendees on average. 92% of attendees at director level or above. 33% of attendees are sponsors. 44% of attendees are

Hyatt Regency Minneapolis1300 Nicollet MallMinneapolis, MN 55403

June 27-July 1, 2020Standard rooms for $149-199 / Night

Room upgrades (Limited availability):Junior Suites: $10.00 AdditionalExecutive Suites: $30.00 AdditionalRegency Club: $40.00 AdditionalPark Suites: $100.00 AdditionalSelect Suite: $150.00 AdditionalVIP Suites: $300.00 AdditionalPremiere Suites: $400.00 Additional

HOTELPARTNER

Page 6: SPONSOR BROCHURE - SEAT · sports and entertainment executive attendees on average. 92% of attendees at director level or above. 33% of attendees are sponsors. 44% of attendees are

Aaron LeValleySVP, Business Operations & Strategy at AEG

Daniel BrusilovskyDirector, Consumer Products & Technology at Golden State Warriors

Brian ShieldVP, IT at Boston Red Sox

David JonesSenior Vice President of IT at Anschutz Entertainment Group

Brian CostelloDirector, Digital Media / Editor-In-Chief at Portland Timbers

David PayneSenior Technology Strategist - Athletics at University of Oklahoma Information Technology

Charlie Sung ShinVP, Strategy & Analytics at Major League Soccer

Denise TaylorPresident, Global Technology Solutions at Legends

Chris FreetDeputy AD for External Engagement at Kansas Jayhawks

Geoff WilsonSports Strategist, FIFA/UEFA/AFC/FIBA

Executive Advisory Board

Page 7: SPONSOR BROCHURE - SEAT · sports and entertainment executive attendees on average. 92% of attendees at director level or above. 33% of attendees are sponsors. 44% of attendees are

Jay RiolaSenior Vice President of Strategy & Innovation at Orlando Magic

Scott KegleyExecutive Director of Digital Media & Innovation at Minnesota Vikings

John WinbornCIO at AS Roma / Stadio Della Roma

Shane HarmonChief Executive at Westpac Stadium

Jonathan BecherPresident at San Jose Sharks

Stephen BourkeFounder, Advisor, Strategist at SB1sport

Mitch HelgersonSenior Vice President, Marketing and Ticket Sales at Minnesota Wild

Steve ReeseCIO at Phoenix Suns

Sasha PuricCTO at Philadelphia 76ers

Tommy ReganSr. Director of IT at Virginia Tech Athletics

Executive Advisory Board

Page 8: SPONSOR BROCHURE - SEAT · sports and entertainment executive attendees on average. 92% of attendees at director level or above. 33% of attendees are sponsors. 44% of attendees are

• Bryant Pfeiffer – Chief Revenue Officer at Minnesota United FC• Doug Goon – University of Minnesota• John Avenson – Minnesota Twins• Matt Meunier – Sports Minnesota (Minnesota Sports Commission)• Mike Grahl – Minnesota Timberwolves/Lynx• Mitch Helgerson – Minnesota Wild• Patrick Wand – Mall of America• Richard Wang – Minnesota Vikings• Scott Kegley – Minnesota Vikings• Ted Johnson – Minnesota Timberwolves/Lynx• Christine Stoffel – SEAT• Dallas Michael - SEAT

M I N N E S O T A H O S T C O M M I T T E E

A DV I S O R S / S U B J E CT M AT T E R E X P E RTSJesper NyholmAdvisor, Health & Well-Being

Paul GreenbergAdvisor, External Relations

Jack ElkinsAdvisor, Leadership & Innovation

Dan MigalaAdvisor, Business Advancement

Katee ArringtonAdvisor, Women’s Leadership

Christine StoffelCEO at SEAT

Steering Committee: Coming Soon

Page 9: SPONSOR BROCHURE - SEAT · sports and entertainment executive attendees on average. 92% of attendees at director level or above. 33% of attendees are sponsors. 44% of attendees are

HYATT REGENCY MINNEAPOLIS1300 Nicollet MallMinneapolis, MN 55403USA

T +1 612 370 1234F +1 612 370 1463minneapolis.regency.hyatt.com

FLOOR PLANSecond Level Meeting Rooms

GREENWAYBALLROOM

REGENCYROOM

MIRAGE

ST. CROIX MINNEHAHA

A

B

C

D

E F

G

H

I

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ESCALATORS

Skyway A

Hennepin

Hiawatha

Skyway B

PREFUNCTIONRESTROOMS

GREENWAYPROMENADE

TO PARKING RAMP

FED EX

A-ECORRIDOR

F-JCORRIDOR

CONFERENCE ELEVATORS(FLOORS 1-6)

ELEVATORS

RESTROOMS

STAIRS

SKYWAY TO MINNEAPOLISCONVENTION CENTER

AND DOWNTOWN

SKYWAY ACCESS

BALCONY

NORTHSTAR BALLROOM

NORTHWOODS

SEAT Leadership & Innovation Workshop / Sessions

WALKER

PATIO

FLOOR PLANMain Level Meeting Rooms

RESTROOMS

RESTROOMS

RESTROOMS

LAKESHORE B

LAKESHORE A

LAKESHORE C

SEAT 2020 Exhibit Hall, Lounges, Breakfasts, Lunches & Networking Forum

GRANTROOM

NICOLLET PROMENADE

MAIN ENTRANCE

PRAIRIEKIT CHEN & BAR

FRONTDESK

EXHIBIT HALL

PRIVATE SUITESfor EMERALD SPONSORS

Exhibit HallEntrance

Entrance toDATA / BI

Entrance toDIGITAL

Entrance toVENUE TECH

PROMENADE

PARKING RAMPENTRANCE

SEAT Group Collective Meeting Spot for Busses & Networking Events

CONFERENCE ELE VAT ORS (FLOORS 1-6)

ELE VAT ORS

NICOLLET MALL

RESTROOMS

LOBB Y

PREF

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RESTROOMS

LOUNGE LOUNGE

MARKE TDATA / BITRACK

BREAKOUTSESSIONS

VENUE TECHTRACK

BREAKOUTSESSIONS

DIGITALTRACK

BREAKOUTSESSIONS

SEATOffice

SEAT Keynotes & General Sessions

Private Suite Available for Purchase

Great opportunity for private hosted

reception/party

Private Suite Available for Purchase

Available Platinum Private Suite

Available Platinum Private Suite

AvailablePlatinum Private Suite

AvailablePlatinum Private Suite

LOUNGE

LOUNGE

LOUNGE

LOUNGE

LOUNGE

LOUNGE

LOUNGE

LOUNGE REGISTRATION

KORE SOFTWARE

EXTREMENETWORKS

Verizon AmericanTower

CreativeRealities

LeyardPlanarJMA

AT&T

DataRobot

VoltServer Matsing

Ampthink

Page 10: SPONSOR BROCHURE - SEAT · sports and entertainment executive attendees on average. 92% of attendees at director level or above. 33% of attendees are sponsors. 44% of attendees are

All SEAT2020Sponsorships

Include:• Access to all Data & BI Track Sessions• Access to all Digital Track Sessions• Access to all Venue Tech & Security Track Sessions • Access to all Keynote Sessions • Access to Sunday General Session, Exhibit Hall Networking Event • Access to Monday Networking Event • Access to Tuesday Networking Event• Access to buffet breakfasts served in SEAT Exhibit Hall Monday & Tuesday• Access to buffet lunches served in SEAT Exhibit Hall Monday & Tuesday• Access to all breaks served in SEAT Exhibit Hall Monday & Tuesday• Access to hotel bar networking• Access to participate in morning runs/yoga with attendees

*** EXCLUDES / NO ACCESS to: “closed door roundtables”, “closed door league meetings”, leadership workshops, SEAT Ladies Luncheon and spon-sored private luncheons in suites. ***

Page 11: SPONSOR BROCHURE - SEAT · sports and entertainment executive attendees on average. 92% of attendees at director level or above. 33% of attendees are sponsors. 44% of attendees are

EmeraldSponsorships

EMERALD – Individual Track Sponsor (STARTING AT $32K)

Emerald Sponsorship - Individual Track SponsorExceptional opportunity to be front and center in the SEAT Community, sharing your brand messaging, gaining incredible exposure and visibility before, during and after the SEAT event, along with being seen as a key thought-leader in the industry.Only 4 Available*********** General Session: **SOLD**Data & BI Track: **SOLD** Digital Track:Venue Tech Track: ** SOLD**

Premium Access & Key Activations:• The highest level of premium visibility to the sports & entertainment decision-makers.• Included: Access to the Full Attendee and Contact list for SEAT 2020. *List provided after the event.• Included: Premium brand exposure to every SEAT 2020 attendee.• Included: Premium networking and relationship-building opportunities.• Included: Your logo/ messaging will be placed on the stage back-drop of the appropriate session

room stage.• Included: 2 Guaranteed Speaking opportunities – Private Luncheon Session AND a speaking oppor-

tunity.• Included: Your company is included as a speaker in an Executive Panel Track Session: Opportunity

to collaborate with the Advisory Board & Christine Stoffel to create an engaging and exciting execu-tive panel discussion for one of the appropriate sessions on the program hosted for everyone at the SEAT 2020 Event!

• Included: Executive Passes: 7• Included: Private catered luncheon included to be hosted for up to 30 in a Private Suite for Tuesday

of the conference. Exceptional networking and closed door round-table discussion opportunity with 30 hand-selected industry leaders whom are current customers or future potential customers of your company.

• Sponsorship announcement post (Twitter, Facebook, Linkedin, Instagram)• Included in the event sponsorship introduction video• Included in the end of event thank you video• Logo featured on the SEAT website• Unlimited Retweets during the event

Page 12: SPONSOR BROCHURE - SEAT · sports and entertainment executive attendees on average. 92% of attendees at director level or above. 33% of attendees are sponsors. 44% of attendees are

PlatinumSponsorships

PLATINUM – Private Luncheon Sponsor(STARTING AT $28K)

Platinum Sponsorship - Private Luncheon Sponsor with Private SuiteWorth every penny with the level of activation elements included in this sponsorship!

• Everyone loves this sponsorship because it is considered a private/exclusive lunch n learn opportuni-ty giving your company an exceptional opportunity to deeply share, collaborate and create an immer-sive experience in an intimate setting, right in your own private suite.

• Included: Large Private Suite – This is a large private suite directly in the flow of foot traffic of the conference attendees.

• Included: The private luncheon is catered and served for up to 30 of sport & entertainment leaders of your choosing from the registration list. This is a guaranteed 1 hour speaking opportunity at SEAT to share your customers message with select and relevant sport & entertainment leaders. This catered luncheon is served in your private suite which can be fully branded (see addons).

• Included: The private catered luncheon can be a collaborative hour conducted as a round-table dis-cussion, or a best practices discussion or several case study presentations. There are many options to ensure that this is a premium opportunity to partner with the sport & entertainment leaders to share & learn.

• Included: Executive Passes: 6• Included: I will personally be partnering with your organization to create an immersive experience for

this sponsorship. I will bring an Advisory Board Member to also be a Champion for this luncheon and to be a part of the collaboration process to assisting in creating a great structure for content sharing specific to your organization.

• Sponsorship announcement post (Twitter, Facebook, Linkedin, Instagram)• Included in the event sponsorship introduction video• Included in the end of event thank you video• Logo featured on the SEAT website• Unlimited Retweets during the event

Only 2 Remaining!

Page 13: SPONSOR BROCHURE - SEAT · sports and entertainment executive attendees on average. 92% of attendees at director level or above. 33% of attendees are sponsors. 44% of attendees are

GoldSponsorships

GOLD – Specialty Exclusive Branding Sponsor(STARTING AT $20K)

Benefits and Marketing Activations:• Included: Executive Passes: 4• Branded Booth (limited availability)• Standard 10x10 Branded Wall Banner (Upgrades available - See Add-ons)• Costs covered for sponsorship branding are the design, printing and installation.• Exceptional brand visibility throughout the conference!• Sponsorship announcement post (Twitter, Facebook, Linkedin, Instagram)• Included in the event sponsorship introduction video• Included in the end of event thank you video• Logo featured on the SEAT website• Unlimited Retweets during the event

“NICOLLET PROMENADE LOUNGE” (“GOLD PLUS” STARTING AT $22.5k)• A lounge area on the walkway to the sessions for exceptional visibility and hang-out access.• A large 10x20 wall banner fully CUSTOMIZED with your logo and branding for EVERYONE to see!• Total Executive Passes: 5• “GREENWAY PROMENADE LOUNGE” (“GOLD PLUS” STARTING AT $22.5k)• A lounge area on the walkway to the private suites for exceptional visibility and hang-out access.• A large 10x20 wall banner fully CUSTOMIZED with your logo and branding for EVERYONE to see!• Total Executive Passes: 5

“NORTHSTAR PROMENADE LOUNGE” (“GOLD PLUS” STARTING AT $22.5k)**SOLD**• A lounge area on the walkway to the general session for exceptional visibility and hang-out access.• A large 10x20 wall banner fully CUSTOMIZED with your logo and branding for EVERYONE to see!• Total Executive Passes: 5

Specialty Lounges

“REGISTRATION SPONSOR” (“GOLD PLUS” STARTING AT $22.5k) **SOLD**The SEAT Conference registration desk is custom designed, which will include your company logo prominently displayed for premium exposure. The SEAT registration desk is set-up in a high traffic area, therefore your branding will receive extensive visibility.

***See next page for sample speciality lounge***

Page 14: SPONSOR BROCHURE - SEAT · sports and entertainment executive attendees on average. 92% of attendees at director level or above. 33% of attendees are sponsors. 44% of attendees are

“MOBILE APP SPONSOR” (STARTING AT $20K)As the Mobile App Sponsor, your logo will be front & center on the SEAT 2020 event mobile app. SEAT has high levels of engagement on the SEAT Mobile app, so don’t miss this opportunity to have your brand HIGHLY visible to EVERY attendee of the event as they download and use the mobile app before, during AND after the conference!!

“HOTEL ELEVATOR SPONSOR” ( 7 elevators) (“GOLD PLUS” STARTING AT $22.5k)• The hotel elevator will be branded with your company messaging to create maximum visibility

throughout the duration of the event.• Total Executive Passes: 5

“HOTEL BAR SPONSOR” (“GOLD PLUS” STARTING AT $22.5k)**SOLD**• The hotel bar will be branded with your company messaging to create maximum visibility throughout

the duration of the event.

“MORNING RUN” (STARTING AT $20K)**SOLD**Branded water bottles and towels will be provided to all SEAT participants for the daily morning run.

***Sample SPECIALITY LOUNGE with a 10x20 backlit banner and lounge furniture***

“HOTEL ESCALATOR SPONSOR”(“GOLD PLUS” STARTING AT $22.5k)• The hotel escalators will be branded with

your company messaging to create max-imum visibility throughout the duration of the event.

• Total Executive Passes: 5

Page 15: SPONSOR BROCHURE - SEAT · sports and entertainment executive attendees on average. 92% of attendees at director level or above. 33% of attendees are sponsors. 44% of attendees are

“LANYARD SPONSOR” (STARTING AT $20K) **SOLD**Your company has the opportunity to have YOUR company logo imprinted on the lanyards.

“WI-FI SPONSOR” (STARTING AT $20K) As the Wi-Fi sponsor, The SEAT 2020 Wi-Fi login will be named and branded after your company.

“HOTEL ENTRANCE SPONSOR” (“GOLD PLUS” STARTING AT $22.5k)• The hotel entrance will be branded with your company messaging to create maximum visibility

throughout the duration of the event.• Total Executive Passes: 5

“COFFEE STATION SPONSOR” (STARTING AT $20K)**1 REMAINING**Coffee stations stationed throughout the conference area. Your company’s logo and brand messaging will be imprinted on a customized black 6’ table cover on the water tables.

“HOTEL LOBBY SPONSOR” (“GOLD PLUS” STARTING AT $22.5k)**1 REMAINING**• The hotel lobby will be branded with your company messaging to create maximum visibility through-

out the duration of the event.• Additional Executive Passes: 1

***Sample hotel lobby branding area***

“WATER STATION SPONSOR” (STARTING AT $20K)Water stations stationed throughout the conference area. Your company’s logo and brand messaging will be imprinted on a customized black 6’ table cover on the water tables.

Page 16: SPONSOR BROCHURE - SEAT · sports and entertainment executive attendees on average. 92% of attendees at director level or above. 33% of attendees are sponsors. 44% of attendees are

“WALKWAY SPONSOR” (1 glass railing) (“GOLD PLUS” STARTING AT $22.5k)**SOLD**• The glass railing in the main walkway to the conference will be branded with your company messag-

ing to create maximum visibility throughout the duration of the event.• Total Executive Passes: 5

“DIRECTIONAL SIGNAGE SPONSOR” (7 directional pop ups) (“GOLD PLUS” STARTING AT $22.5k)• The directional sinage pop-ups will be located on each floor branded with your company messaging.• Total Executive Passes: 5

“CREDENTIALS SPONSOR” (STARTING AT $20K)**SOLD**Your company logo will be on the SEAT 2018 Conference custom designed badges.

“HOTEL FITNESS CENTER SPONSOR” (“GOLD PLUS” STARTING AT $22.5k)**SOLD**• The hotel fitness center will be branded with your company messaging to create maximum visibility

throughout the duration of the event.• Total Executive Passes: 5

“EXHIBIT HALL PILLAR SPONSOR” (8 pillars) (“GOLD PLUS” STARTING AT $22.5k)**SOLD**• The exhibit hall pillars will be branded with your company messaging to create maximum visibility

throughout the duration of the event.• Total Executive Passes: 5

“GENERAL ROOM PILLAR SPONSOR” ( 8 pillars) (“GOLD PLUS” STARTING AT $22.5k)• The general room pillars will be branded with your company messaging to create maximum visibility

throughout the duration of the event.• Total Executive Passes: 5

“NICOLLET PROMENADE PILLAR SPONSOR” (3 pillars) (“GOLD PLUS” STARTING AT $22.5k)• The Nicollet Promenade pillars (located outside the breakout sessions) will be branded with your

company messaging to create maximum visibility throughout the duration of the event.• Total Executive Passes: 5

***Sample pillar branding area***

Page 17: SPONSOR BROCHURE - SEAT · sports and entertainment executive attendees on average. 92% of attendees at director level or above. 33% of attendees are sponsors. 44% of attendees are

SilverSponsorships

SILVER – Networking Event Co-Sponsor(STARTING AT $15K)

Benefits and Marketing Activations:• Custom branding will be displayed on their screens and in the venue.• Executive passes: 3• Being named a SEAT Networking Event Sponsor in the Conference Mobile App• For an additional $1400, you receive a branded, back lit 10x10 booth.• Sponsorship announcement post (Twitter, Facebook, Linkedin, Instagram)• Included in the event sponsorship introduction video• Included in the end of event thank you video• Logo featured on the SEAT website• Unlimited Retweets during the event

“SATURDAY NIGHT MINNESOTA UNITED FC STADIUM NETWORKING EVENT” 1 Remaining• Drinks, food, tours, and more!

“SUNDAY EVENING VIKINGS STADIUM NETWORKING EVENT” 1 Remaining• Hosted @ U.S Bank Stadium with drinks, food, tours, skills competitions, and more!

“SUNDAY NIGHT EXHIBIT HALL NETWORKING EVENT” 1 Remaining• Hosted in the exhibit hall with craft beers, food, and networking!

“MONDAY NIGHT TWINS NETWORKING EVENT” 1 Remaining• Hosted @ Target Field with drinks, food, tours, skills competitions, and more!

“TUESDAY FIRST AVENUE NETWORKING EVENT” 1 Remaining• Hosted @ First Avenue in downtown Minneapolis with food, drinks, and a live band!

Page 18: SPONSOR BROCHURE - SEAT · sports and entertainment executive attendees on average. 92% of attendees at director level or above. 33% of attendees are sponsors. 44% of attendees are

Bronze **SOLD**Sponsorships

BRONZE – Meals & Breaks Sponsor(STARTING AT $10K)

Benefits and Marketing Activations:• Executive passes: 2• For an additional $1800, you receive a branded, back lit 10x10 booth.• Sponsorship announcement post (Twitter, Facebook, Linkedin, Instagram)• Included in the event sponsorship introduction video• Included in the end of event thank you video• Logo featured on the SEAT website• Unlimited Retweets during the event

“SEAT 2020 SUNDAY BREAKFAST SPONSOR” **SOLD**• All breakfasts are co-sponsored by multiple sponsors

“SEAT 2020 SUNDAY LUNCH SPONSOR” **SOLD**• All lunches are co-sponsored by multiple sponsors

“SEAT 2020 SUNDAY BREAK SPONSOR” **SOLD**• All breaks are co-sponsored by multiple sponsors

“SEAT 2020 MONDAY BREAKFAST SPONSOR” **SOLD**• All breakfasts are co-sponsored by multiple sponsors

“SEAT 2020 MONDAY LUNCH SPONSOR” **SOLD**• All lunches are co-sponsored by multiple sponsors

“SEAT 2020 MONDAY BREAK SPONSOR” **SOLD**• All breaks are co-sponsored by multiple sponsors• “SEAT 2020 TUESDAY BREAKFAST SPONSOR” **SOLD**• All breakfasts are co-sponsored by multiple sponsors

“SEAT 2020 TUESDAY LUNCH SPONSOR” **SOLD**• All lunches are co-sponsored by multiple sponsors

“SEAT 2020 TUESDAY BREAK SPONSOR” **SOLD**• All breaks are co-sponsored by multiple sponsors

Page 19: SPONSOR BROCHURE - SEAT · sports and entertainment executive attendees on average. 92% of attendees at director level or above. 33% of attendees are sponsors. 44% of attendees are

Marketing Add-onsLOUNGE UPGRADES:PRICING COMING SOON!Upgrade your booth beyond what’s included to stand out from the pack. Options include:

• Pop-up Banner• 10x15 Banner (From 10x10)• 10x20 Banner (From 10x10)• Couch• Chair• High-top Table• Two High-top Chairs• TV Screen• Coffee Table

RAFFLE GIVEAWAYS:In addition to the selected item you will receive a custom mar-keting campaign advertising your giveaway. A tab will be cre-ated on the mobile app highlighting your item along with push notifications throughout the event.

• Ipad - $1200• TV - $1000• Desktop Monitor - $700• Fitbit - $500• Amazon Alexa - $700• Google Home - $650• Bluetooth Speakers - $500• Nest Thermostat - $750• French Press - $275• Apple Air Pods - $400

• Headphones - $175• Amazon Kindle - $500• Apple Watch - $850• VR Headset - $700• Drone - $650• $100 Amazon Card - $250• $100 Uber Card - $250• $100 Netflix Card - $250• $100 Sbucks Card - $250• Air Fryer - $550

BRANDED GIVEAWAY ITEMS:In addition to the selected item you will receive a custom marketing campaign advertising your give-away. A tab will be created on the mobile app highlighting your item along with push notifications throughout the event to drive traffic to your lounge.

MARKETING:Partner with the SEAT marketing team to facilitate a year long marketing campaign. Make your pres-ence at SEAT known by building momentum before the event!

• Monthly Re-Tweet (Twitter) - $49• Monthly Case Study Post (Twitter, Linkedin, Facebook) - $99• Monthly Graphic: Sponsorship Shoutout (Twitter, Linkedin, Facebook, Instagram) - $129• Monthly Video: Sponsorship Shoutout (Twitter, Linkedin, Facebook, Instagram) - $149• Quarterly Re-Tweet (Twitter) - $24• Quarterly Case Study Post (Twitter, Linkedin, Facebook) - $49• Quarterly Graphic: Sponsorship Shoutout (Twitter, Linkedin, Facebook, Instagram) - $99• Quarterly Video: Sponsorship Shoutout (Twitter, Linkedin, Facebook, Instagram) - $119

• Exec Padfolios - $3700• Luggage Tags - $900• Pens - $750 **SOLD**• Hats - $4200• Bags - $2500• Business Card Holders - $2500

• Coffee Tumblers - $2500• Neck Pillows - $1800• Coffee Mug - $1500• Stress Balls - $850• Portable Chargers - $5000

Page 20: SPONSOR BROCHURE - SEAT · sports and entertainment executive attendees on average. 92% of attendees at director level or above. 33% of attendees are sponsors. 44% of attendees are

Platinum Sponsorship - Private Luncheon Sponsor with Private SuiteThe private luncheon is catered and served for up to 30 of sport & entertainment lead-ers of your choosing from the registration list. This is a guaranteed 1 hour speaking opportunity at SEAT to share your customers message with select and relevant sport & entertainment leaders. This catered luncheon is served in your private suite which can be fully branded

• Large Private Suite directly in the flow of foot traffic of the conference attendees.• Executive passes: 6• Raffle Item - Amazon Alexa• Branded Giveaway - Executive Padfolios• Custom Marketing Package

Platinum Sponsorship - Private Luncheon Sponsor with Private SuiteThe private luncheon is catered and served for up to 30 of sport & entertainment lead-ers of your choosing from the registration list. This is a guaranteed 1 hour speaking opportunity at SEAT to share your customers message with select and relevant sport & entertainment leaders. This catered luncheon is served in your private suite which can be fully branded

• Large Private Suite directly in the flow of foot traffic of the conference attendees.• Executive passes: 6• Branded Giveaway - Pens• Branded Giveaway - Executive Padfolios• Custom Marketing Package

$32K($40K Value)

$30K($38K Value)

Sponsor PackagesAll sponsorship packages include the following benefits IN ADDITION TO their specific items.

• Access to all Data & BI Track Sessions• Access to all Digital Track Sessions• Access to all Venue Tech & Security Track Sessions • Access to all Keynote Sessions • Access to Sunday General Session, Exhibit Hall Networking Event • Access to Monday Networking Event • Access to Tuesday Networking Event• Access to buffet breakfasts served in SEAT Exhibit Hall Monday & Tuesday• Access to buffet lunches served in SEAT Exhibit Hall Monday & Tuesday• Access to all breaks served in SEAT Exhibit Hall Monday & Tuesday• Access to hotel bar networking• Access to participate in morning runs/yoga with attendees

*** EXCLUDES / NO ACCESS to: “closed door roundtables”, “closed door league meetings”, leader-ship workshops, SEAT Ladies Luncheon and sponsored private luncheons in suites. ***

Page 21: SPONSOR BROCHURE - SEAT · sports and entertainment executive attendees on average. 92% of attendees at director level or above. 33% of attendees are sponsors. 44% of attendees are

Gold+ Sponsorship - Nicollet Promenade LoungeA lounge area on the walkway to the sessions for exceptional visibility and hang-out access. A large 10x20 wall banner fully CUSTOMIZED with your logo and branding for EVERYONE to see!

• Branded Booth (Limited availability)• Standard 10x10 Branded Wall Banner• Executive passes: 5• Raffle Item - Apple iPad• Branded Giveaway - Neck Pillows• Custom Marketing Package

$27K($34K Value)

Gold+ Sponsorship - Northstar Promenade LoungeA lounge area on the walkway to the general session for exceptional visibility and hang-out access. A large 10x20 wall banner fully CUSTOMIZED with your logo and branding for EVERYONE to see!

• Branded Booth (Limited availability)• Standard 10x10 Branded Wall Banner• Executive passes: 5• Raffle Item - Google Home• Branded Giveaway - Coffee Mugs• Custom Marketing Package

$27K($33K Value)

Gold+ Sponsorship - Hotel Entrance SponsorThe hotel entrance will be branded with your company messaging to create maximum visibility throughout the duration of the event.

• Branded Booth (Limited availability)• Standard 10x10 Branded Wall Banner• Executive passes: 5• Raffle Item - VR Headset• Branded Giveaway - Bags• Custom Marketing Package

$27K($36K Value)

Gold+ Sponsorship - Fitness Center SponsorThe hotel fitness center will be branded with your company messaging to create maxi-mum visibility throughout the duration of the event.

• Branded Booth (Limited availability)• Standard 10x10 Branded Wall Banner• Executive passes: 5• Raffle Item - FitBit• Branded Giveaway - Water Bottles & Towels• Custom Marketing Package

$27K($35K Value)

**SOLD**

**SOLD**

Page 22: SPONSOR BROCHURE - SEAT · sports and entertainment executive attendees on average. 92% of attendees at director level or above. 33% of attendees are sponsors. 44% of attendees are

Gold Sponsorship - Morning Run SponsorshipBranded water bottles and towels will be provided to all SEAT participants for the daily morning run.

• Branded Booth (Limited availability)• Standard 10x10 Branded Wall Banner• Executive passes: 4• Raffle Item - FitBit• Branded Giveaway - Water Bottles & Towels• Custom Marketing Package

Gold+ Sponsorship - Hotel Elevator SponsorThe hotel elevator will be branded with your company messaging to create maximum visibility throughout the duration of the event.

• Branded Booth (Limited availability)• Standard 10x10 Branded Wall Banner• Executive passes: 5• Raffle Item - Bluetooth Speaker• Custom Marketing Package

Gold+ Sponsorship - Walkway SponsorThe glass railing in the main walkway to the conference will be branded with your com-pany messaging to create maximum visibility throughout the duration of the event.

• Branded Booth (Limited availability)• Standard 10x10 Branded Wall Banner• Executive passes: 5• Raffle Item - Apple Watch• Custom Marketing Package

$25K($32K Value)

$25K($30K Value)

$25K($30K Value)

Gold+ Sponsorship - Greenway Promenade LoungeA lounge area on the walkway to the private suites for exceptional visibility and hang-out access. A large 10x20 wall banner fully CUSTOMIZED with your logo and branding for EVERYONE to see!

• Branded Booth (Limited availability)• Standard 10x10 Branded Wall Banner• Executive passes: 5• Raffle Item - FitBit• Branded Giveaway - Stress Balls• Custom Marketing Package

$25K($31K Value)

**SOLD**

**SOLD**

Page 23: SPONSOR BROCHURE - SEAT · sports and entertainment executive attendees on average. 92% of attendees at director level or above. 33% of attendees are sponsors. 44% of attendees are

Gold+ Sponsorship - Directional Sinage SponsorThe directional sinage pop-ups will be located on each floor branded with your compa-ny messaging.

• Branded Booth (Limited availability)• Standard 10x10 Branded Wall Banner• Executive passes: 5• Raffle Item - Apple AirPods & Apple Watch• Custom Marketing Package

$25K($32K Value)

Gold+ Sponsorship - Escalator SponsorThe hotel entrance will be branded with your company messaging to create maximum visibility throughout the duration of the event.

• Branded Booth (Limited availability)• Standard 10x10 Branded Wall Banner• Executive passes: 5• Raffle Item - iPad• Custom Marketing Package

$24K($30K Value)

Gold+ Sponsorship - Exhibit Hall PillarsThe exhibit hall pillars will be branded with your company messaging to create maxi-mum visibility throughout the duration of the event.

• Branded Booth (Limited availability)• Standard 10x10 Branded Wall Banner• Executive passes: 5• Raffle Item - Google Home• Custom Marketing Package

Gold+ Sponsorship - General Room PillarsThe general room pillars will be branded with your company messaging to create max-imum visibility throughout the duration of the event.

• Branded Booth (Limited availability)• Standard 10x10 Branded Wall Banner• Executive passes: 5• Raffle Item - Amazon Alexa• Custom Marketing Package

$24K($31K Value)

$24K($31K Value)

**SOLD**

Page 24: SPONSOR BROCHURE - SEAT · sports and entertainment executive attendees on average. 92% of attendees at director level or above. 33% of attendees are sponsors. 44% of attendees are

Gold Sponsorship - Escalator SponsorshipThis is a sponsorship that is exclusive with your company logo and branding on the main escalators and ONLY access that will be available to the SEAT Conference at-tendees.

• Branded Booth (Limited availability)• Standard 10x10 Branded Wall Banner• Executive passes: 4• Raffle Item - Drone• Custom Marketing Package

$22K($28K Value)

Gold Sponsorship - Water Station SponsorshipWater stations stationed throughout the conference area. Your company’s logo and brand messaging will be imprinted on a customized black 6’ table cover on the water tables.

• Branded Booth (Limited availability)• Standard 10x10 Branded Wall Banner• Executive passes: 4• Raffle Item - Nest Thermostat• Branded Giveaway - Water Bottles• Custom Marketing Package

$24K($29K Value)

Gold Sponsorship - Coffee Station SponsorshipCoffee stations stationed throughout the conference area. Your company’s logo and brand messaging will be imprinted on a customized black 6’ table cover on the water tables.

• Branded Booth (Limited availability)• Standard 10x10 Branded Wall Banner• Executive passes: 4• Raffle Item - Amazon Alexa• Branded Giveaway - Executive Padfolios• Custom Marketing Package

$23K($28K Value)

Gold Sponsorship - Mobile App SponsorshipAs the Mobile App Sponsor, your logo will be front & center on the SEAT 2020 event mobile app. SEAT has high levels of engagement on the SEAT Mobile app, so don’t miss this opportunity to have your brand HIGHLY visible to EVERY attendee of the event as they download and use the mobile app before, during AND after the confer-ence!!

• Branded Booth (Limited availability)• Standard 10x10 Branded Wall Banner• Executive passes: 4• Raffle Item - Apple Watch• Branded Giveaway - Stress Balls• Custom Marketing Package

$23K($30K Value)

Page 25: SPONSOR BROCHURE - SEAT · sports and entertainment executive attendees on average. 92% of attendees at director level or above. 33% of attendees are sponsors. 44% of attendees are

Sunday Evening Silver Sponsor @ U.S Bank Stadium (MN Vikings)• Branded Booth (Limited availability)• Standard 10x10 Branded Wall Banner• Executive passes: 3• Custom Marketing Package

• Raffle Item - VR Headset & Apple Watch ($19K)• OR• Raffle Item - Amazon Alexa ($18K)

Sunday Night Beer Garden Silver Sponsor @ the Exhibit Hall• Branded Booth (Limited availability)• Standard 10x10 Branded Wall Banner• Executive passes: 3• Custom Marketing Package

• Raffle Item - Google Home ($18K)• OR• Raffle Item - Apple Watch, AirPods, and iPad ($20K)

Saturday Night Silver Sponsor @ Allianz Field (Minnesota United FC)• Branded Booth (Limited availability)• Standard 10x10 Branded Wall Banner• Executive passes: 3• Custom Marketing Package

• Raffle Item - FitBit ($17K)• OR• Raffle Item - iPad & Drone ($19K)

Monday Night Silver Sponsor @ Target Field (Minnesota Twins)• Branded Booth (Limited availability)• Standard 10x10 Branded Wall Banner• Executive passes: 3• Custom Marketing Package

• Raffle Item - Drone ($17K)• OR• Raffle Item - Amazon Alexa & Kindle ($18K)

Tuesday Night Silver Sponsor @ First Avenue Night Club• Branded Booth (Limited availability)• Standard 10x10 Branded Wall Banner• Executive passes: 3• Custom Marketing Package

• Raffle Item - Nest Thermostat & Bluetooth Speaker• OR• Raffle Item - VR Headset

$18K-$19K($21K+ Value)

$18K-$20K($22K+ Value)

$17K-$19K($20K+ Value)

$17K-$18K($20K+ Value)

$18K($21K+ Value)

**1 Remaining**

**1 Remaining**