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Vol-10 Issue-10, Krishna, May - 2016, Pages-16, `40/-

REACH SOUTH INDIA

Andhra Pradesh l Telangana l Tamilnadu l Pondicherry l Karnataka l KeralaTECHNOLOGY NEWS MAGAZINE

Amidst the challenges in the E-Sale, unethical business models, new-age business ventures, we are getting positive vibes towards the hardware industry. A recent gartner study tells that with the emerging technologies in the IoT space, there will be more spends by their companies in the hard-ware space. Also, the announcements by certain state governments in India on making entry-tax compulsory for all the IT product is yet another good-to-hear information for us.

Gujarat Governent has recently levied an entry tax in Gujarat for the products purchased online. Meanwhile, e-commerce giant Flipkart sued the Uttarakhand government for the levying entry tax. Selling goods to various states is increasingly get-ting difficult for Indian e-commerce companies as more states are thinking of levying the 10% entry tax, said an ET report.

Currently, Uttarakhand, Bihar and Assam

charge a 10% entry tax on goods bought online and coming into the state from outside. This tax is billed to the courier company, the cost of which will eventually be passed on to the customer.

This issue, on the association side, we have Mumbai-based ASIRT planning to form a legal cell and expand their operations across India. The other leading association TAIT has also conducted knowledge series for their members.

We also have some Vendor-related major announcements from born-in-India, Tally solu-tions, winning their 1 millionth customer and Epson projectors had retained their leading posi-tion in the Indian market. We also have security brand F-Secure enjoying a decade in e-protecting Malaysia.

Dinesh Shyam Sukha

Editor

GOOD TIMES ARE IN THROUGH IOT,

ENTRY TAXEDITORIAL

EDITOR: Dinesh Shyam SukhaCO-ORDINATOR : SiddhiPRODUCTION & OPERATION: RamayyaPOSTAGE & PACKING: L N ADVERTISING SALES: PhaniDESIGN : Dikshit CREATIVE DESIGNER: MKVSACCOUNTS: Murthy

MAGAZINE CUSTOMER SERVICE: contact@cellit.co.in, 0866-6525685

NOTE:All products, brands, service names mentioned may be trademarks of their respective owners

EDITED, PRINTED, PUBLISHED AND OWNED BY DINESH SHYAM SUKHA. PRINTED AT PRINT ZONE, 26/20/18, SWAMY STREET, GANDHI NAGAR, VIJAYAWADA - 520 003, KRISHNA, ANDHRA

PRADESH. PUBLISHED AT CELL IT DIGITAL MEDIA, 54-20/3-11, PLOT NO. 3, GURUNANAK COLONY, VIJAYAWADA- 520 008, KRISHNA, ANDHRA PRADESH. EDITOR: DINESH SHYAM SUKHA.

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CELL IT, VOL-10, ISSUE-10 4 KRISHNA, May -2016

NEWS IN FOCUSNF

RASHI PERIPHERALS BAGS AWARDS

MASTER INTEX CARE PARTNER (MICP) LAUNCHED IN DELHI

ESET INTRODUCES BETA VERSION OF

ESET INTERNET SECURITY, ITS NEW

PRODUCT FOR HOME USERS

At a Recently concluded Logitech Kick off, Rashi Peripherals won 2 laurels one after the other, the first being “Key Distributor “and the second one

“Fastest Growing Dis-tributor – FY16” at a grand assemblage at Westin Spa Resort Sohna, Delhi. On accepting the Award Kapal Pansari Director Rashi Periph-erals added “We are proud to be associated with Logitech and our association goes back to over 15 years, win-

ning the award for the fastest growing distributor, especially in this subdued market is heartening. We are eager to be part of Logitech’s journey for achieving more milestones. This award is the tes-timonial of our team’s collective efforts and I take this opportunity to congratulate the entire Rashi Team.” Rashi since yesteryear has stressed over its wide reach, as a tipping factor to the many laurels to its name. With fifty three branches and fifty six ser-vice centers spread across all of the country, Rashi continues to, and will continue to penetrate into every market it possibly can.

FORCEPOINT 2016 GLOBAL THREAT REPORT

This year’s report analyzes the impact of:• A brand new botnet campaign that Forcepoint is calling “Jaku” that was discovered as a result of a 6-month investigation by Forcepoint’s Special Investigations (SI) team • A new crop of opportunistic ransomware, anti-malware tools and issues caused by the ever-dissolving perimeter that are posing serious

challenges to cybersecurity professionals and the organizations they aim to protect • Increases in data breaches caused by both mali-cious and “accidental” insiders • Inconsistent security controls between cloud providers and businesses, which are complicating data protection • The continuing convergence of email and web attack vectors as nine out of ten unwanted emails contain one or more URLs and millions of mali-cious macros are being sent “The rapid evolution of the cyber threat environ-ment has consequences that are much broader than just technical, operational, and financial – they can impact every piece of a business,” said Forcepoint Chief Scientist Dr. Richard Ford. “With this Threat Report, we want to demystify these threats and help enable businesses with tools, rec-ommendations and, quite simply, knowledge, so they can continue to move forward without fear.”The Forcepoint 2016 Global Threat Report details multiple behavioral and technique-based trends and provides guidance on today’s most impactful threats to assist security professionals in planning their cybersecurity defense strategy.

Forcepoint, a global leader in empowering organizations to drive business forward through transformative security technologies, released the Forcepoint® 2016 Global Threat Report, detailing some of the latest evolving threats, gathered from more than three billion data points per day in 155 countries around the

world.

NVIDIA #GAMERSCONNECT COMES TO BANGALORE

NVIDIA #GamersCon-nect came to Banga-lore for the first time on Friday, 22nd April at Blitzzone, HMT

Main Road, Mathikere. The event was attended by over 120 gamers. The event fueled an exhilarating game play of the latest PC game Tom Clancy’s The Division on the NVIDIA GeForce GTX platforms. Widely-appreci-ated for its dynamic, tactical, third-person shooter game-play, The Division did not fail to thrill and enthrall the gamers. Raghav Nair, a gamer who participated in the event, said “I am glad to have experienced The Division on a platform like this one. I had a won-derful time gaming with likeminded people. Thank you to NVIDIA for organizing #GamersConnect in Bangalore.”

Intex Technologies, the No. 1 Indian mobile handset brand sets another milestone in its customer service offering with the inauguration of its Master Intex

ESS Distribution, the leading provider of IT secu-rity solutions in Indian market, reveals that ESET®,

Care Partner (MICP) in Delhi. The MICP in Delhi will cater directly to consumers as well as the 15 Intex care partners/service centers already running in the capital.The MICP in Delhi was inaugurated by Mr. Sanjay Kumar Kalirona, Business Head, Mobiles, Intex Tech-nologies and Mr. Arvind Raina, DGM - Service in the presence of Mr. Deepak Kabu, DGM, Mobiles and other Intex officials. The MICP opened at A-218, Okha Industrial Area, Phase - 1, New Delhi will be 2400sqft in size. “True to its commitment, Intex has always striven to give what is best for consumers-satisfaction and convenience. Keeping with the spirit, we are proud to announce our Master Intex Care Partner (MICP) in Delhi that will bring enhanced service experience and bolster Intex’s after-sale support in the capital. At Intex, our focus is consumer satisfaction and to ensure that we reach to all our consumers across the country through robust distribution and after-sale support network,” stated Mr. Arvind Raina, DGM-Ser-vice, Intex Technologies. Currently, Intex operates 3 levels of service centers pan-India - Intex Care Partner (ICP), Exclusive Intex Care Partner (EICP) and Master ICP.

a global pioneer in IT security for more than two decades, announced the availability of its Beta ver-sion of ESET NOD32® Antivirus 10 together with a brand new product designed for home users - ESET Internet Security. ESET Beta Program offers a first sneak peek of the brand new ESET Internet Security, which introduces a Home Network Protection feature that enables users to test router vulnerabilities and to see devices con-nected to the same access point over time. This will help users see how safe their home network is. ESET Internet Security also introduces Webcam Pro-tection, a feature that controls processes and applica-tions that access computer connected web cameras and displays notifications when unwanted applica-tions try to access the camera.

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C H A N N E L N E W S

eScan, one of the leading Anti-Virus and Content Security Solution providers, has announced a Summer Offer 2016 exclusively for resellers – T3/T4 partners. This scheme is valid on the purchase

Epson, the world leader in projectors announced that it has retained the No.1 position in the Indian Projec-tor Market according to the latest

data released by Cyber Media Research (CMR) for the period 1H FY15-16. This leadership position, reiter-ates Epson’s commitment

to the Projector business, and follows an impressive

growth trajectory built over the last few years in both the business and home segments.Epson registered consistent growth in the educa-tion, business and home segments and dominated the country’s projector market with 24% market share in terms of unit shipments and 27% market share in terms of revenue. The company recorded 6% growth in volume and 7% in revenue in 1H FY15-16. The Indian Projector market is highly competitive with more than 20 brands currently competing for a piece of the pie. The India digital projector market recorded revenue of Rs. 3,527 millions in 1H FY15-16 and is expected to grow at a CAGR of 7% from FY2015-16 to FY2020-21.Epson 3LCD projectors deliver up to three times higher colour brightness than leading competi-tive projectors. Coupled with high quality per-formance, innovative features and technology advancements, Epson brings the user’s experience to another level with collaboration tools on its interactive projectors, 3LCD Reflective laser tech-nology and 4K enhancement for state-of-the-art home theatre, as well as effortless presenting and viewing wireless features with Epson’s free iPro-jection™ app created for both Apple and Android devices. Additionally, Epson aims to provide an exceptional full network of service and support experience to its dealers, installers, partners and customers.Going forward the company sees great potential in the home consumer segment and education market projector segments and is aggressively focussing on increasing penetration across all seg-ments through its strong channel and distribution network.Speaking on the occasion Mr. Samba Moorthy, Director-Sales & Marketing, Epson India said, “Being recognised as the No.1 projector brand in India is a validation of our product quality and the superiority of our 3LCD technology. Epson prides itself on providing projectors that are 3 times brighter than the completion technology. Our pro-jectors incorporate innovative and cutting-edge technology, whether it’s interactivity for increased collaboration in a corporate environment or an unparalleled viewing experience in a personal home theatre. Epson projectors deliver. ”

Kaspersky Lab India, the leading cyber security solutions brand, conducted its partner meet with SEA Infonet, its national distributor for enterprise products. The meet had discussions about the future business strategies of Kaspersky with a focus to develop market in emerging geographies, for its rich and wide suit of offerings for the new financial year.35 partners and 80 participants, covering the most vital links of the Kasperksy Lab network in India were hosted. Kaspersky Lab was represented by Ajay Kumar Joshi – Director, Channel Sales and Dharmen-dra Khangwal – Territory Channel Manager. They introduced with a review of 2015 and charted out the plans for the 2016. All the partners were made

of specific eScan products with the invoice value of Rs.5,000 to Rs. 13,000 excluding taxes. Special Sum-mer scheme avails partners with attractive gifts like eScan branded umbrella and eScan branded back-pack + eScan branded t-shirt. If the invoice value is more than Rs. 13,000, then all the above-mentioned gifts can be claimed. The offer is valid from 1st May 2016 to 30th June 2016.This offer has been launched by keeping the benefits of the resellers in mind. This season is an excellent opportunity for them to earn money and goodies from eScan. The scheme is valid on purchases made between 1st May 2016 to 30th June 2016 on products like eScan Internet Security Suite (both Cloud and Non-Cloud versions), eScan Total Security Suite, eScan Universal Security Suite and eScan Internet Security Suite Server Edition. To know more about the offer terms and conditions, visit:http://www.escanav.com/MJ2016

aware of the latest developments and new oppor-tunities that could be explored together. As there were in attendance, partners, who specialize in Government business, the DGS&D contract awarded to Kaspersky was also discussed so that the partners can make the most of the opportunity. Kaspersky also held special focus discussions for its Targeted security solutions for Virtualizations, Storage and Mobile.Sharing insights, Altaf Halde, Managing Director – South Asia, Kaspersky Lab, said, “Regular partner meets are crucial to keep the communication clear and effective, and also to help understand how things are getting executed at the ground level. This 2-way communication is beneficial to everyone. The meet was very insightful and productive, as, we all got to share notes and carefully study the road ahead for 2016.”Biswajeet Saha, Director, SEA Infonet said, “This meet was also an opportunity for us to share with our partners that Kaspersky was now available under DGS&D contract which was a great win for us recently. SEA Infonet as Kaspersky’s enterprise ND aims to make good use of the contract and the best way to achieve it is by efficient partner engagement. It is also the right time to engage fresh partners as it is a start to a new financial year. We intend to carry out several more such events in this quarter with the objective of expanding our channel base. ”Kaspersky Lab has one of the largest and most suc-cessful partner networks in India. These meets go a long way in making the relationship stronger and more productive for everybody. The meet concluded with every participant having a clear overview as well as details of the time-bound goals that are to be achieved. The plans are already being executed, the results of which will begin showing soon.

ESCAN ANNOUNCES SPECIAL SUMMER OFFER FOR CHANNELS

EPSON REMAINS CHAMPION AMONG INDIANPROJECTORS: CMR

SEA INFONET CONDUCTS PARTNER MEET FOR KASPERSKY IN NEW DELHI

Invoice Value Gifts

Rs. 5000 eScan Branded Umbrella

Rs. 10000 eScan Branded Backpack + T-Shirt

Rs. 15000 eScan Branded Umbrella + Backpack + T-Shirt

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NEWS IN FOCUSNEWS IN FOCUSNF

This tie-up will help TP-LINK to cement their roots of SMB market in IndiaTP-LINK, a global provider of consumer and SMB

networking products, has appointed Com-puage Infocom as value

added distributor to strengthen their offering & presence to solution providers in India. Com-puage will help expand TP-LINK’s local channel of authorized resellers in their respective territories. It will support TP-LINK authorized partners with programs including training, lead generation, and pre- and post-sales service and support.“We view this relationship as a very strategic one. In India we are focused on the fast growing SMB space and in Compuage, we see great potential to tap the channels in these verticals through their existing partners across the region,” said Sanjay Sehgal – V.P- SMB & Telecom at TP-LINK India. “Compuage will play an instrumental role in fur-

Tally Solutions Pvt. Limited (TSPL), the pre-mier Indian software product company, announced its one millionth customer win across the globe. From its humble beginning in 1986, Tally Solutions today offers its solutions to a million customers in over 100 countries, including India, Middle East & North Africa, sub-Saharan Africa, Asia Pacific, and SAARC countries.Driven by innovation, path breaking technology and a robust partner ecosystem, Tally Solutions has emerged as India’s leading business manage-ment software product company, catering to cus-tomers across industry verticals, including BFSI, Retail, Hospitality, Healthcare, Manufacturing, Education, and Construction.“In our three decade long journey, our customers and partners have contributed immensely to our growth. On this momentous occasion, we thank all our stakeholders for their continued support and commitment towards Tally,” said Tejas Goenka, Executive Director, Tally Solutions. “Looking ahead, we aggressively aim to add to the million and penetrate deeper globally while continuously enhancing the product experience.” he added.A recent study conducted by IMRB International and commissioned by Tally Solutions, mentioned that 88 per cent of the licensed Tally users are highly satisfied and 94 per cent of users surveyed indicating that they are ‘likely to continue’ with Tally software. The study, was conducted with 3500 respondents comprising of CIOs, IT Heads, Accounts & Finance teams and business owners, was undertaken with the intent to understand the usage and attitude of licensed Tally users amongst Small and Medium Businesses in India, while identifying the usage behaviour and experiences online product purchase and sales.As a pioneering technology company from India, Tally Solutions was the first to introduce codeless software, a natural language interface, path-break-ing remote functionality and other unique capa-bilities. It was the first to launch free service and breakaway commercial terms including free upgrades and no charge per seat to transform the ownership experience. Its strong principle right from the early years to reach customers through a dedicated partner network has resulted in a robust partner system of 28,000+ partners.

Kaspersky Lab along with SEA Infonet, one of its National Distributor for enterprise products, suc-cessfully concluded its first event of Non-Endpoint centric End-customer Pitstop series on 29th April, 2016 in Pune. This series focuses on customers using virtual infrastructures and network attached storages. The meet sought to explore business opportunities with a focus to develop market in emerging geographies.The Customer Pitstop was attended by over 25

TP-LINKAPPOINTS COMPUAGE INFOCOM AS VAD

ther enhancing the channel base and would be responsible for positioning and selling our prod-ucts and solutions. They have a very strong chan-nel base in that segment. This will definitely boost our channel presence and coverage.”“This tie up will furthermore strengthen the SMB and enterprise portfolio of Compuage Infocom Ltd. which will enable TP-LINK to increase their presence and reach in the untapped geographies. We as a value added distributor will work closely with the partner fraternity and increase the mind-share and market share of TP-LINK” said Bhavesh Mehta, Director and COO at Compuage Infocom Ltd.Compuage is one of India’s leading IT & Telecom distribution company. Over the years, it has trail blazed its way into being the most sought after, value added distributor of global IT brands. Having a nationwide presence, Compuage is a system ori-ented and process driven company. Added to this, is a strong IT enabled distribution backbone, a solid financial and inventory management system, a young and dynamic sales team and a committed channel spread across the country.

prospective end-customers. Technical experts from Kaspersky Lab discussed about the need for security for virtual environment and network attached storages and how to find the right bal-ance between security and performance. The key content of the program focused on technical overview of Kaspersky Security for Virtualization & Kaspersky Security for Storage. Kaspersky Secu-rity for Virtualization delivers protection for VDI and virtual server environments such as VMware, Citrix, Microsoft and KVM platforms; while Kasper-sky Security for Storage provides protection for data stored on NetApp, Dell, Hitachi, IBM and Ora-cle storage appliance systems.Altaf Halde, Managing Director, Kaspersky Lab, South Asia said, “Increasing use of virtualized environments to reduce cost and increase flex-ibility has created specific areas of IT security complexity and we have seen that security is not given importance when it comes to virtualization and storage platforms. It is not a secret that Cyber criminals are becoming more smarter and at the same time the impact of losses due to cyber-crimi-nal activities is becoming very high. Virtualisation and Storage platforms are prone to attacks, if not protected well. This series of customer pitstop is more to educate CIO’s & IT Heads, on the dangers and offer them ways to address this loophole..”Biswajeet Saha, Director, SEA Infonet added, “Busi-nesses are unaware of benefits of specialised secu-rity for virtual environments. Many companies are relying on standard Endpoint Security-class solu-tions to protect their virtual environments, poten-tially leading to reduced performance and creating an excessive load on their systems. This event is a direct interaction with customers and provides them valuable information.”The meeting concluded on a note that Kaspersky Lab will return with more such events in coming months that will give customers an overall picture of the solutions provided by Kaspersky in the B2B space.

KASPERSKYLAB CONDUCTS CUSTOMER PITSTOP IN PUNE

TALLY SOLUTIONSPOWERS ONE MILLION CUSTOMERS GLOBALLY

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LEADTEK NVIDIA Quadro M6000 24GB pow-ered by the latest NVIDIA Maxwell™ GPU, the industry’s largest on-board graphics memory, and optimized software drivers for profes-sional applications. Moreover, it supports four displays natively with resolutions of true 4K.

Artists, animators, and editors can now work in real-time on their most complex projects with multiple layers and advanced effects. Plus, product designers and engineers don’t have to compromise on model complexity or image quality when working on large assemblies; they can now integrate interactive, physically based rendering and simulation to evaluate product design and functionality in entirely new ways. LEADTEK NVIDIA Quadro M6000 24GB lets you work with larger models, scenes, and assemblies and improves interactive manipulation perfor-mance during design, visualization, and simula-tion. Whether you’re developing revolutionary products, telling spectacularly vivid visual sto-ries, or designing groundbreaking architecture, LEADTEK Quadro graphics solutions give you the performance to do it brilliantly.

DIGISOL LAUNCHES AC750 DUAL BAND WIRELESS RANGE EXTENDER

DIGISOL has introduced its new 433Mbps EE802.11AC Wire-less Universal Repeater which can easily extend the wireless range of your 11AC wire-less network. The D G - W R 4 8 0 1 A C enhances Wi-Fi

range and improves the signal quality of the Wi-Fi network. Integrated power adapter and a compact design make it easy for plugging

the device directly into an electrical outlet and reduces the clutter of cables. DG-WR4801AC supports latest IEEE802.11ac standard and is backward compatible with IEEE802.11a/b/g/n standard. With wireless speed up to 433Mbps, users can download, share and experience uninterrupted multimedia within the LAN. This Wireless Repeater has an in-built power adapter and hence can be easily wall mounted on the power outlet present on the wall. This makes it easy to install and use. Due to com-pact design the wireless repeater can be eas-ily installed in the location where the wireless signals are weak and need enhancement.

H A R D W A T E C H N O L O G YR E &

ACER UNLEASHES NEW GAMECHANGING PREDATOR SERIES

Acer India, one of the largest PC vendors in the country, took the wraps off of its world renowned line of gaming series, Predator, that encompasses

diverse form factors of Notebook, Desktop, Pro-jector and Gaming monitor . This eagerly antici-pated line of gaming series boasts a veritable range straddling four innovative products that work in tandem with each other providing a seamless immersive experience to the gaming afi-cionados. The notebooks which have been pow-ered by the 6th Gen Intel® Core™ i7 processors come with high-performance NVIDIA® GeForce® graphics while the Acer Predator G6-710 gaming desktop has been redesigned with up to 64GB DDR4 dual-channel memory for super smooth and high powered game-play. The gaming series also includes unveiling of the Acer Predator X34 Curved Gaming Monitor which brags of a 34-inch 21:9 UltraWide QHD display accompanied by NVIDIA®’s G-SYNC™ technology which makes it the world’s first curved monitor to have the tech-nology, also giving it a competitive advantage. Likewise, the fairly compact-sized yet powerful Predator Projector Z650 makes the gaming experi-ence quite complete.

ZOTAC ZBOX Mini PCHas Even Smaller Footprint with new PC Stick

ZOTAC International, a global manufacturer of innovation, is pleased to introduce the dongle sized Mini PC, the ZOTAC PC Stick. Joining the lineup of pocket-sized PICO solutions, the PC Stick comes in two ready-to-go solutions: ZBOX PI220 and the award winning ZBOX PI221.With space increasingly becoming a luxury, size is a critical factor in determining the solution for your needs. Often times this means compromis-ing between size and functionality. The PI220 and PI221 pack the functionality of a full size PC in the form of a stick. Equipped with Intel’s 14nm Cherry Trail quad core processor, performance and power efficiency are improved over previous generation processors.The PI220 and PI221 deliver the same network performance as users would expect from a full size PC. Both models come with 802.11ac WiFi capabil-ity with external antenna and a full size Ethernet port for an always-on connection. Bluetooth 4.0 also comes standard.ZOTAC is pleased to introduce the high speed USB 3.0 to the tiniest computing solution. Both PI220 and PI221 are equipped with a USB 3.0 port, so users can expand storage space or connect periph-erals to augment the PC’s functionality on the go. Micro SD/SDHC/SDXC memory card slot is also a standard feature for quick data transfer or easy storage expansion.The PI220 and PI221 are complete systems ready to go with pre-installed memory, storage and OS. The PI220 is an energy-sipping unit that is whis-per quiet with a smart active micro fan, and the PI221 enables silent operation with a passively cooled solution and zero moving parts. Both mod-els deliver desktop performance in a pocket-able form, and bundled with an HDMI extension cable for flexible connections.The PI221 was awarded with the 2016 d&i awards (Best in Computers and Systems) by the iF World Design Guide. The ZOTAC ZBOX PI220 and the award winning PI221 will be displayed at the upcoming Taiwan Computex 2016.

LEADTEK NVIDIA QUADRO® M6000 WITH 24GB

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QUANTUM Hi Tech makes your laptop experience GO BETTER

QHMPL, India’s leading frontrunner in consumer electronics & high-quality IT peripherals, under the brand ‘Quantum Hi-Tech’ with its unfailing com-mitment to highest standards of quality at most affordable prices unveils its latest ‘Cooling Pad – QHM 350’ the perfect blend of robust features and impressive cooling abilities, that lets your laptop function to its highest potential, building an excellent option for a workstation workhorse! The aesthetically designed cooling pad that maxes ergonomics and comfort with the widest adjust-able angles is suited best to gamers, coders or editors who have a typical work station. Also the adjustable width settings are designed exclusively for accommodating from notebook to large size notebook, including wide screen with LED silent fan and metal grids. Crafted for better viewing and typing angle, allowing you to work or play on your laptop for prolonged periods without straining your neck, back and wrist.

IP-COM ROLLS OUT AP355 INDOOR HIGH CAPACITY ACCESS POINT

IP-COM the global leader in manufacturing and supplying Commercial networking products and solution comes out with the most secured, reli-able, and cost effective high-density AP355 that are enterprise-grade, high performance Gigabit Wi-Fi access points, prepared for ultra-high density envi-ronments. Through the 802.11ac Wi-Fi technology and enhanced transmit power and receive sensitiv-ity, it can increase the scope of coverage, improve access density and operation stability. Under the management and control of the IP-COM series AC, this AP supports advanced functions like Access Control, Load Balancing, Seamless Roaming, Mul-tiple Authentication Modes and so on, and are ideal match for Medium-Sized Enterprise offices, conference halls,, multimedia classroom WLAN Deployment.

H A R D W A L I F E S T Y L ER E &

ZEBRONICS STYLISH UFO BLUETOOTH SPEAKERSZebronics, India’s leading supplier of IT periph-erals, Audio/Video and Surveillance products unveils a new addition to its extensive speaker range, this time in the form of the ‘UFO’ Blue-tooth Speakers. Designed specifically for the homes, con-ference rooms, execu-tive offices, and SoHo environments, the UFO redefines the tradi-tional design of con-ference phones setting new standards of keep-ing the line of commu-nication Loud and clear. Priced at Rs. 2999/- UFO is sleek, slim and stylish facade with an unusual richness of features. The UFO Speaker comes with a Cordless Head-

set & Media Control buttons along with primary base station that also functions as the speaker. The cordless headset delivers the clearest sound, via the advanced audio, Bluetooth tech-nology that enables UFO to be also used as a

Bluetooth conference function. Bringing more capabilities on the call is the built in Dual Micro-phone and Handsfree Calling without distor-tion and echoes. The wireless conference phone with a unique modern appeal brings the freedom of mobility by delivering clear audio in every corner of the room. Indeed, simple,

versatile solutions for communications on.

SANDISK HALF-TERABYTE SSD

SanDisk, a global leader in flash storage solutions, today a n n o u n c e d the SanDisk® Z410 SSD, a cost-competi-tive, half-tera-byte solid state drive (SSD) that enables manu-

facturers to design for a broad range of desk-top PCs and laptops. The 15-nanometer, three-bits-per-cell based Z410 SSD delivers the per-formance, capacities and form factor ideal for mainstream computing platforms. The SanDisk Z410 SSD delivers storage that is ample for most consumers and the right-size for typical corporate users. The Z410 is an important addi-tion to our overall SSD portfolio, as our custom-ers require a complete range of storage options, from home/office PCs to the latest high-perfor-mance, ultra-thin laptops.”

Live Tech Wooden SpeakersLive Tech has come up with various audio gadgets focusing mainly the college-goers. These gadgets will help you enjoy your favorite numbers of YoYo Honey Singh or Devi Sri Prasad on the go.

Wooden speakers are unique in market and Live Tech wants to explore the space. The high-quality wooden speakers are extremely compact on their own category. The voice clarity is good especially while listening to speeches. Another unsaid fea-ture is the voice clarity which makes your day com-plete while playing chanting or bhajans. This prod-uct is compatible with MP3/MP4 players, mobile phones, laptop and other multimedia devices. The product also comes with a holder to make it hang in the wall. The skin covering the speaker outlet is also notably hard which might extend the life of the speaker and reduce the noise. If you are look-ing for a speaker for TV-cum-Computer, you can give a try.

CELL IT, VOL-10, ISSUE-10 12 KRISHNA, May -2016

LAPIS TECHNOLOGIESTO START OPERATIONS IN CHENNAI, BENGALURU

WITHOUT DUMPING PRODUCT, PARTNERS EARN WITH LESS

INVESTMENT:

Erus IT

Lapis technologies which provides complete range of Data, Voice and video communica-tion services is one of the leading networking player in South. The company is planning for expansion in Chennai and Bengaluru. Speak-ing to Cell IT, T.V.Sudhakar, CEO, said their performance in FY 2015-16 was quite impres-sive as far as exceptional growth by adding value added OEMs and addressing different market segments. “We touched the magic figure of 10 crores turn over, we added phe-nomenal vendors to magnify market reach and added branches in Vizag and Vijayawada and we are very happy to part of below prestigious projects executed by our premium and loyal partners”, he said.Some of the key deployments from Lapis were Cyberabad Video Surveillance and Command Centre Systems for IT Corridor, CCTV Surveillance of Godavari Pushkaram, Andhra Pradesh State Road Transport Cor-

Indian born Erus IT solution which was started by two enthusiastic Indians want to change the dynam-ics of Anti-Virus market in India. Besides innovative approach and long-term channel plans, the Vivek Gandhi and Pankaj Jain, the spokesmen of the fast-est-growing firm speaks with Cell IT. Explain in brief, about your company and channel presence?Erus IT is pioneer in offering software at most affordable value. From Office Application to Anti-virus, Erus ensure to provide best user experience

T.V.Sudhakar, CEO

“ “

I N T E R V I E W S

Hyderabad-based lapis tech-nologies, a leading networking partner of comprehensive and integrated network infrastruc-ture solutions, with offices in Telangana and Andhra Pradesh, is planning for expansion.

poration’s Local Area Networking and Wire-less LAN,Telangana State Medical Services & Infrastructure Development Everest - Techno-bind Corporation LAN , CCTV surveillance of Hyderabad & Cyberabad Commissionerate Police stations.Some of the key plans of the company includes increasing market reach, adding value added brands in our product portfolio to address more partners, focusing on uncovered market, adding value proposition manpower and more focus towards upcoming projects. Lapis, cur-rently has Government, defense, IT/ITeS and retail as key verticals and would like to focus on SMB/SME, Hospitality, Pharma, IT/ITES and Education in the coming days. Sudhakar concluded that the company has consistent focus on AP and Telangana region and would like to explore new opportunities in Chennai and Benglauru through new branches.

for all its products. Started in 2016, Erus plans to be among top technology & ecommerce compa-nies in India. Erus plans to bring every software on the planet under single portal, made available to resellers and endusers with innovative UE, deliv-ery system and at best price. Erus moving towards changing Indian Antivirus industry the way it func-tion; under brand name StopVirus, Erus bring tech-nologically advanced Anti-Malware products, with innovative sales, delivery & support system.There are many IT products in India? How unique are you?Brand backed by over 150 man-years experience and Channel network across India, the product is at the cheapest price. The package is also small and no headache of big warehouse, logistics and delivery. A channel partner can just send activa-tion code on SMS, whatsapp, email. F-Secure is Finland based company with users in in more than 100 countries with offices in 20 countries. World-wide F-Secure has more than 6000 partners & 200 operator partners. F-Secure is 25 year old antivi-rus protecting millions of users around the World . F-Secure Anti-Virus for PC is easy to install and it does not slow down your computer.F-Secure Anti-virus: protects you from viruses, malware, spyware, phishing, hackers,How many channel partners you currently work with? What are your plans?We already have over 2000 resellers and expending network very fast. Channel has been our strength. All our plans, policies, positioning , products are being derived keeping channel nterest in mind.Give us the names of the distributors of your products in every state?In different region, we have different tier system based on market requirement. And mostly we are working in breadth across nation.Indian anti-virus market is based on regions/zones. Are you planning to follow that style?

What would be your channel strategy?Every region, every state works uniquely, so that our channel formation too. In most places we are working in breadth with volume partners. Our first goal is to have direct channel representation in 100 cities. We are enabling channel partners to sell technology products, prepare for future as well as fast moving IT products.Explain the type of schemes you will be/are plan-ning to provide?As StopVirus is very low cost product and techno-logically very advance, we would like to keep cost at minimum level only. Launching schemes etc would increase product price.What are the key challenges for any channel part-ner selling anti-virus solutions? How well Stop-Vi-rus is addressing the same?Apart from this reseller margins. StopVirus is addressing resellers’ requirement at all possible levels. In StopVirus reseller need to invest less, but earning are more. We provide them backend sup-port, marketing, lead generation through inside sales team, POP material, USPs and many other tools to make reseller confident on StopVirus brand.One biggest challenge in selling anti-virus prod-uct is the dumping of stocks by the vendors. How effectively you manage the channel in the same?Yes, many vendors does that due to various rea-sons. Our policy is not to dump product but to get repeat orders very frequently. All our sales strat-egies are channel benefit centric, which doesn’t allow to dump material. We have strong inside sales team, which generate qualified leads for reg-istered partners. Also team take feedback from partners on liquidation of material, new ideas and strategies to sale material, open new verticals and many approaches.

Explain your company’s performance in the last financial year?The 2015-2016 financial year wasvery successful both in terms of volume and value, our performance excelled the previous year achievements. The overall movement in the market can be partly explained by efforts of cur-rent government in achieving better results in ease of business, reducing policy bottlenecks, country’s digiti-zation and promoting start-ups.What are the top priorities you provide for your channel resellers?Our long-term strategy in the market is based on a simple approach: we want to provide better technology products in every sphere of technology, be it endpoint security products or UTM solutions or network-re-lated products and services. For that, we are constantly monitoring the market, the vendors trying to single out those companies that focus on technology innovation.What according to you, the top reasons a reseller should bill through you?Since the very beginning, Rachaita Infosoft has been building a strong support and sales structure that allowed as to become a leading information technology company. Having decades-long experience in software distribution in West India. We continue focusing on strengthening our team and improving the quality of our services. Our dedicated certified technical staff har-ness the latest technology for delivering business capa-

RACHAITA CATERS TO 2 THOUSAND PARTNERS IN GUJARAT

bility to our clients round the clock.Today we cater to more than 2000 partners across Gujarat. Over the years, Rachaita has scaled leaps and bounds, and has been patronized by partners and cus-tomers for its achievements and contribution to busi-ness value and growth. Rachaita helps partners do busi-ness better by leveraging its industry-wide experience, deep technology expertise, comprehensive portfolio of services.Rachaitais recognized for its innovative approach towards delivering business value and its commitment towards channel partners. In today’s business environ-ment organizations have to rapidly reengineer them-selves, be more responsive to changing customer needs, and that is what we are trying to achieve. We do not limit our aspirations at becoming a service provider. We see ourselves as partners and co-innovators to businesses in their transformation journey. We believe technology brings new growth opportunities and facili-tatescompany’s foray into new sectors and markets.Please share some of the initiatives by your company for the goodwill of the existing channel partners?We are constantly participating in IT Expos, investing in advertisements in IT magazines and radio, among other activities. We alsoprovide local support to chan-nel partners helping them liquidate stock, conduct can-opy activities, etc. Apart from marketing activities, we focus on training and education for which we organize training programs for partners’ technical teams.Who are the vendors you work with?We have multiple vendors in various verticals; how-ever, in the security area we are currently focusing on the sales of ESET products in association with ESS Dis-tribution. The product portfolio that ESS Distribution is offering combined with their channel policies and unique marketing strategies helps us reach more tech-nology-focused partners.Can you please explain about the schemes you pro-vide for channels?We have recently completed a scheme on purchase of ESET retail products successfully. We offered 16GB OTG Flash drive on purchase of ESET products worth Rs. 5000, Targus executive backpack on purchase worth Rs. 10000 and 1 gr gold coin on purchase of ESET retail products worth Rs. 20000. Currently we are working on making more exciting schemes available to our channel partners.What are the top 3 promises you can assure your channel partners in such a challenging business cli-mate?We are constantly working on our product portfolio to ensure it has most updated, advanced and innovative products.Price is a second most important factor. We are making sure that our channel partners are getting best possi-ble products along with quality support at best possible price.Our ability to provide quality of services and value additions is recognized by all our channel partners and we will continue improving our excellence in all these areas.

Deepak Rathor, General Manager RachaitaInfosoft

International association of Microsoft Channel Partners Association (IAMCP), the association of the Microsoft channel partners in West region is planning to increase more engagement with their vendor Microsoft India.The association based out of Mumbai has 25% members from non Mumbai regions mainly Pune and Ahmedabad. Suresh Ramani (President) and Vimesh Avlani (Secretary) of the association with Cell IT for a quick interaction. “The IT World is moving at breakneck speed towards Cloud and Mobility . One major activity will be to help Micro-soft Partners understand how they can adopt vari-ous Microsoft Technologies for Cloud and Mobility and thus remain relevant.”, the office bearers told.Speaking on technical front , the duo is clear on part-ner enablement in the relevant Microsoft Technol-ogies both from Sales and Technical Point of view. In terms of association , the forum is planning to ensure that partners see value in IAMCP . “Recently we helped partners get a very good offer on Micro-soft Exam Vouchers . That was another example of adding value to partners.”, the association said.Suresh and Vimesh terms the association ‘Glocal’. This means that while Association is Global, the local Board has lot of freedom to decide various issues. “The advantage of being part of International Association is that we take part in many Webinars conducted by experts for all Chapters. And we are able to exchange best practices . Once example was a recent webinar where we learnt from an expert how to leverage Linkedin. Microsoft Head Office also helps us with content from time to time.”Some of the key plans of the associations are to cre-ate a vibrant partnering ecosystem where partners can collaborate readily and win business, increase membership and increase engagement with Micro-soft India.The association has more than 30 mem-bers and the association is planning to increase the member count. On the expectations from Microsoft on the association front, they say that they look at support from Microsoft in terms of resources like speakers and special promos. However, IAMCP is clear that they will guide partners on correct licens-ing without getting into transactions.Expansion Plans:“West by itself is a big region covering Maharashtra, Gujarat , Goa , Rajasthan . So as of now first we need to increase our presence in all these regions . And yes, we will be looking at other regions also as only then we can increase collaboration across regions.”, the office bearers concluded.

‘Glocal’ IAMCP To Increase Engagement With Microsoft India

Suresh Ramani (President) , Vimesh Avlani (Secretary)

I N T E R V I E W S

Rachaita Infotech the leading dis-tributor in Gujarat claims it had performed well both in terms of value and volume. Deepak Rathor, General Manager Rachai-taInfosoft tells Cellit, the com-pany policy and reasons why someone should bill through the distributor.

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CELL IT, VOL-10, ISSUE-10 13 KRISHNA, May -2016

ISODA LAUNCHES CHAPTER IN PUNEISODA, during March inaugurated the chapter here amidst the Western region’s committee members. “Our aim is to have a larger representation of part-ners from across the country in addressing the chal-lenges and issues, and foster collaboration among our members,” said Rajeev Mamidanna, Regional Secretary, West, ISODA. He also said that Pune, be-ing an important market with a strong IT partner ecosystem mooted the idea of an individual chapter.To kick start the Pune chapter and set the ball roll-ing, ISODA management committee came forward to address some of the key partners in Pune. The event not only Kick-started the local chapter but was a platform to exchange ideas on how ISODA can add value, what are the top areas we need to fo-cus on for the benefit of the channel partners, feed-back on the ecosystem and steps to ensure a smooth on boarding for new partners.Under its ‘ISODA 2.0’ vision, the industry body has ambitious plans to open more chapters in smaller

cities in coming months. “Each of these chapters will have full autonomy and will conduct their re-gional meets independently. Members from these chapters will have access to all the initiatives and activities conducted by ISODA including our an-nual TechSummit forum. We want partners across the country to partake in various programs being undertaken by ISODA for the benefit of the com-munity,” added Rajeev.The event witnessed a discussion about smooth on-boarding of new partners and how ISODA can add value to Pune partners. ISODA committee also noted some of the critical issues faced by Pune part-ners and promised to represent it at the right forum.Leading partners from Pune, including Askari Info-tech, GTS Technologies, C-DOT Systems, Supreme Computer and Software, Vintech Electronic Systems and Sujata Computers participated in the event.

TAIT CONDUCTS KNOWLEDGE

SERIES ON MANAGING TEAM TASKS

Emphasizing on building and managing team for the channel partners, Mumbai based Trade Associa-tion of Information Technology (TAIT) the premier association of IT companies recently conducted its Knowledge series workshop on how managing team is easier and powerful for their members in Mumbai. The unique interactive workshop session was presented by Mr Ajay Jain, who talked about on ‘Take your business to the next level’ and Mr. Limesh Parekh shared best practices on ‘Task Man-agement’.Session on ‘Taking your business to the next level’ elaborated on the techniques as to accomplish the goals related to Developing Strategy, Planning, Im-plementation & Performance Management Process to escalate the growth of the companies to the next level in a simplified manner, using the revolutionary methodology, and thereby contribute to the econ-omy of the country. Ajay Jain urged the members to add discipline while undertaking any business or task.Mr Ajay Jain, CEO, Master Class said, “For a compa-

ny’s organisational growth its mission and vision are the most standard and critical elements as it serve as a foundational guide in the establishment of compa-ny’s objectives.”Further he made the members understand the importance of being flexible and to add required changes as the situation demands. The need of value addition to the business is the essential requirement of any successful business.The Task Management session by Mr Parekh fo-cused on various day to day office related challeng-es such as how to manage enquiries, support calls, RMA, tasks (internal / external / office / out of of-fice /collection / delivery). He educated members on using a simple task manager from your desktop, Laptop, Mobile, Tablet or any browser. Discussions on managing one’s entire business using a task man-agement tool, multi user, mobile compatible, any Desktop OS, and availability of free tools to in-crease the efficiency and productivity of the work.To Manage Sales, Service, Office Tasks, Projects of all the team members on any device (desktop / laptop / tablet / mobile), that too for free. One can assign tasks to the team with reminders, (on mobile and/or email). Schedule recurring tasks for yourself and your employees. Create sub-tasks, write notes, and attach photos for each task. Get notified if somebody changes anything.Mr Limesh Parekh, CEO, Enjay IT Solutions said, “Every work related for the growth of the business

is all about task management. Efficient management of the tasks helps us in managing business easily. There are various task management tools available in the market to increase the productivity of the business and one should explore them.”As the tagline says ‘How to Manage Team Tasks’, Limesh was assisted by K. R. Chaube, Ajay Parekh and Rajesh Agrawal.Rushabh Shah, President, TAIT said, “Workshops under TAIT Knowledge Series help the members in understanding an implementing best business practices to achieve better results for their organi-sations.”Several TAIT members appreciated the ses-sions,”The session was educative, informative help-ful in increasing the productivity of the office and we are glad members found great value in TAIT’s efforts,” said TAIT Directors, Samir Mehta of Com-puter Corner, Devang Thakore of Hallmark Systems and Samir Parekh of Braintone Technology.Mr Pravin Dhoka, Ortek Computers quoted that he will definitely try the methods and the apps suggest-ed in the session. While Mr Pramod Dalmia, Spur Electronics said, “It was enlightening session and I am looking forward to more such sessions.”At the closure of the workshop TAIT President Mr Rushabh Shah thanked the members for their con-tinuous support and participation in all the events and also promised the members for many more en-gaging events in future.

CELL IT, VOL-10, ISSUE-10 14 KRISHNA, May -2016

In a bid to increase its mem-bership across the country and to have increased representa-tion from smaller cities, ISODA (Infotech Software Dealers As-sociation) has recently inaugu-rated its Pune Chapter.

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A S S O C I A T I O N S

CELL IT, VOL-10, ISSUE-10 15 KRISHNA, May -2016

CONFED-ITA NEW TEAM ASSUMES CHARGE;

AIMS CREATING IMPACT IN TRADE

SUJAY VIJAYANPRESIDENT OF

UNITED THANJAVUR ASSOCIATION

The event was organized at a private resort among 500 odd channel partners across Tamil Nadu and Puducherry. Inaugurating the summit, R Balasubra-maniam, the new president of the association said that the new team will focus only on innovation. “True to the theme of the event, ‘Suvadugal Padhip-pom’ (Let’s make impact), the association and the office bearers will work towards creating positive

The new team includes Sujay K Vijayan (Pres-ident), K Shanmugam (VP), S Swaminathan

impact amongst the members.”, he said.Bharathi Krishnakumar, writer-movie maker, who was the chief guest of the event, made an interesting speech requesting the members to help poor kids. “There is no need you[channel partners] need to help them financially. However, even if you can help them get educated and come up in life, that would be of a great help.”, he said.N Sivanesan, who dons multiple caps including the president of Federation of All Trade & Industry As-sociations of Erode District, was the guest of honor. “We need innovation. This is the right time, you[ IT community] should stop thinking about the e-sale and think of new avenues which will take you to the next level.”Tally solutions, the principal sponsor of the event had trained the members about the way the com-pany wants to grow with the channel partners and what are their channel plans. HP India explained their new-age computing devices and how the com-pany is planning to bring value to the channel com-munity amidst the global decline of the PC business.New Secretary:Manikandan, the secretary of the association had resigned his post stating some personal commit-ment. Following that, a new representation from the Trichy region comprising of the surrounding districts were called for. Following that, Sujay K Vijayan, president of the Cholamandalam IT asso-ciation (click here to read) was nominated. It was decided unanimously on floor that Sujay is the new secretary of the association.

(Secretary), N Ramesh (Treasurer) and R Gopal-akrishnan (Joint Secretary). The new team was elected unanimously by the association and Sujay has also served the association on various capacities including the president and joint secretary of Con-fed-ITA. It also has to be noted that the association and their members, under various level had actively involved during the ‘Mahamaham’, one of the largest festivals in South India.It has to be noted that the new member from the Thanjavur association will be part of the ‘Chola-mandalam’ IT association. “We are having a greater responsibilities and would like to give importance for the member welfare.” Sujay told.

Highlights of the event:The summit overall was a reflection of ancient cul-ture and tradition of the soil.The biggest attention-gathering of the summit was the welcoming of the guests by the ‘Nadaswaram and Melam’ rather than routine music.The previous team headed by Senthil Kumar ap-peared on stage in a cultural attire and handed over the charges.While announcing the name of the new secretary, there were some confusion and dialogues whether he can be elected on floor. However, the president demanded a clap sound in request of Sujay becom-ing the Secretary.John G Kottara of AKITDA (All Kerala IT Dealers Asscoation)- Thiruvananthapuram unit welcomed the new team.While the entire South India had state representa-tion with Arun Nagaraja of FiTDAK (Karnataka IT Association), Liju Raju, the President of All Kerala IT Dealers Association participated in the meet-ing, only Andhra Pradesh and Telangana had failed representation as a state while the presidents of the individual districts including Deepak Naidu of Nel-lore had participated.Dindigul IT association was named the Best associ-ation awards for successfully conducting the sports activity and EC meet.Senthil Kumar, former president of the association announced in the forum, the Com-Com products, the products designed by and for the confed mem-bers will be reaching the members soon as most of the works are completed.

Speaking to Cell IT further, Sujay said that the as-sociation will not merge any other forums as it has practical, legal and logistic challenges. “We are planning to have around 70 members on board for a large representation in the state. We will be planning to include members who are not part of any associ-ations. So, this cannot be called as a merger. Adding individual members turns to be an added advantage of the association”, Sujay said. He also said that the forum is in talks with insurance agencies to cover the lives of the members under any circumstances not just only for accidents but also during natural deaths.

The new team of Confeder-ation of IT association, the Tamil Nadu based IT associ-ation, has concluded their summit here with the new team headed by Balasubra-manian assumed charge.

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A S S O C I A T I O N S

Following the merger of the Thanjavur IT association with Kumbakonam, Sujay Vi-jayan of Cholamandalam IT Association (CMITA) has be-come the president.

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RNI NO-APENG/2006/19824

CELL IT, May - 2016

POSTAL REGD. NO.VJ/102/2016-18LICENCED TO POSTING WITHOUT PREPAYMENT No. PMG/VJA/PWPP/16/2016