Teijin Aramid Safety Campaignsubmission for Cefic Responsible Care Award

• Supplies more than 1,000 customers

• Provides employment to more than 1,400 people

• Operates three production facilities: Delfzijl, Emmen and Arnhem

• Holds the ISO 9001/14001/OHSAS 18001 certificates

• Owns many patents (o.a. microfiber, waterblocking)

• Has own research facilities, 120 FTEs and applications labs

• Has worldwide sales network

• Annual sales of more than EUR 500 million

• Highly knowledge and capital intensive

• Sold all production since 1999 despite continuous expansion of capacity

Teijin Aramid: facts

Teijin Aramid Organization

Management Team

Human ResourcesControlling

&Finance

Supply ChainManagement

Production

Polymer Production(Delfzijl)

StaffSales

&Marketing

Research &

Development

Yarn, PulpProduction(Emmen)

Pulp Production(Arnhem)

Research Institute(Arnhem)

Sales Departments(Arnhem, Wuppertal)

Sales Offices(USA, France, Italy,

Brazil, China)

Sales agents(worldwide)

InformationManagement

CorporateCommunications

ControllingProductionPlanning

Purchasing

Market is segmented

• Friction, sealing and paper

• Heat and cut-protection

• Optical Fiber cables

• Reinforced thermoplastic pipes

• Ropes and cables

• Hard and soft ballistics

• Tires

• Rubber applications

• Composites

• Road and hydraulic engineering

Teijin Aramid Production Locations

Utrecht

Ijsselm eer

G roningen

Drenthe

Noord Holland

G elderland

Lim burg

Flevoland

Zuid Holland

Noord Brabant

Zeeland

O verijssel

Fries land

W addenzee• Delfzijl: production of monomers and polymers

• Emmen: production of Twaron yarns, pulp and fiber

• Arnhem: production of pulp and recycling 

Permits

BRZO requirements

Design philosophy and requirements (fire brigade; insurance, construction and design standards, industry standards)

Training, exercises, test emergency alarm 1x per month

ISO/OHSAS systems, audits

Training, preventive maintenance, continuous improvements

Factory with risks

Professional management

Disasters

Design

Detection

Emergency response plan

BRZO/ISO

OHSAS

TNO advice

Training

Exercise

In-house emergency response

112

Risk management

Organization•Everyone knows what is expected of him/her•Work is well organized•Work sites are in good order

Employee•I put my safety and that of my colleagues first•I am responsible for my actions, including for safety•I report unsafe situations and give pro-active help to resolve them

Leader•I give a good example•I feel responsible for my employees’ safety•I am always approachable about my own (safety) behavior

Safety campaigns• Require attention for work environment and organization and a great deal of

attention to behavior. Behavior often plays a major role in accidents. • Experience with materials (including films such as the “Woodside video”)

from outside parties, however, “not about us”.• First Teijin Aramid campaign developed in 2007 with a film in which

employees from 2 locations describe accidents they experienced and their impact on them, both at work and outside work. Purpose of this was to make employees aware of the consequences of accidents (see posters in next slide). This campaign made a deep impression and removed the taboo from emotional subjects. The victims were “heroes”.

• After evaluating first campaign, started in 2008 on the development of a new campaign. Teijin Aramid’s aims were clarified in this campaign. In this film employees from the various locations took a look behind the scenes to see how safety is viewed by Teijin Aramid. They ended by making a report to management. The organization took an open and non-protective position throughout the process.

Posters for first campaign

Goals for second campaign

One step beyond awareness: focus on observation, naming, and discussing safety-related situations.

Starting points for second campaign

• Series of short meetings (3) for employees• Medium for meetings: film (confrontational, supporting, break down

structures, visualization, humor and emotion)• Make use of employees’ own experiences• Translate Teijin Aramid-wide safety goals into a campaign• Campaign for all production locations• Exchanges among locations• Immediate supervisor organizes meetings for employees. They are

given advance instruction and a toolkit.

Film designThe concept:6 employees (2 per location), go visit one of the other locations in pairs and work there 2 days at various worksites. Experiences and comments recorded on film.Produced by the Beukelaar Groep.

Assignment: observe your colleagues working and safety processes:- A look behind the scenes at the location- Collaboration and collegiality- Conditions under which work performed- Safety systems- What stood out in terms of safety- Account for unsafe behavior- Keep a logbook- Afterwards make a joint report to management

Our stars …

Process

Each supervisor received a toolkit for holdingmeetings with employees. This included:• Plastic box with campaign logo• Instruction folder (background information, tips)• DVD with 3 film segments• One leaflet per employee for each meeting. This contained discussion points /

dilemmas / questions / assignments about the film

Instructional meetings were held for the supervisors, in which they looked at the film and materials together and had a chance to ask questions. The toolkit was also handed out here

Also:• Poster series throughout the plants (6 different posters)• Personal invitation for employees

The materials

1 of the leaflets

posters

film

Campaign Results• Safety received attention from different angles. Our safety campaigns are

focused on behavior. It is difficult to substantiate the results in figures. We put everything on targeting effort. We see positive changes here (see next slide).

• Results in a few quotes by supervisors from the evaluation:

“ There is now more room to talk about collaboration and the choices we make”

“We are learning to continue to take a fresh look at our work”

“An accident occupies a small space and we quickly become blind to it”

“ Employees appreciate these looks behind the scenes”

“The film got good discussion going”

Accident trends at Teijin Aramid

Total Recordable Rate (TRR) and LTI Freq.

0

10

20

30

40

50

60

70

2005 2006 2007 2008 2009

year

nu

mb

ers

/mil

lion

wo

rkin

g h

ou

rs

FSQ TRR

QRI TRR

FDQ TRR

FZQ TRR

total TRR

LTI freq.