Country : Malaysia Research Period : Sep–Oct

Telco Switchers in Malaysia

Switchers in Malaysia

1.2 M subscribers switched carriers in 2 months (Sep-Oct)

A total of

annual switcher populationPotentially 7 M

Switchers by Telco provider

-28%-28%-13%-13%

-25%-25%

-33%-33%

27%27%

34%34%

23%23%15%15%

40%

30%

20%

Maxis Celcom Digi U Mobile

0%

-10%

10%

-20%

-30%

-40%From To

Switchers (as a percentage of total User Base)

-4%-4% -3%-3%-6%-6%

-13%-13%

3.9%3.9%7.1%7.1%

5.8%5.8% 5.9%5.9%

MaxisMaxis

From To

Celcom Digi U Mobile

15%

10%

0%

-5%

5%

-10%

-15%

- largest churn

- biggest gainer (also smallest churn)

ToFrom

337,200 329,880

158,160

305,040

399,600

407,040

279,960

183,120

OS Distribution

9%

91%91%

Android iOS

Connection Type

Cellular Wifi

33%33%67%67%

More Males switched Telco providers

42% 58%

Young in Malaysia are more prone to switching

18%15-18 yrs

33%19-25 yrs

25%26-35 yrs

16%35-45 yrs

8%45+ yrs