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telematics
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Telematics
Benson Yang+86 15800392612 [email protected]
2012/2 Shanghai
Confidential Copyright ©2012. All Rights Reserved
Confidential Copyright ©2012. All Rights Reserved
Agenda
– Global Automobile Industry– Telematics– Implementation
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Commercial Vehicle Passenger Car
Global Automobile Industry
China Automobile Industry
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Areal Distribution
Chinese car production become world first since 2009;Last year(2011):
1. Total: (Production)18.505 million (Sale)18.41891million
2. Passenger car: (Production) 14.4853 million (Sale) 14.4724million
3. Commercial car:(Production) 4.0327 million (Sale) 3.9336million
Market Share in China
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Different Brands Different Groups
Telematics
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Telematics typically is integrated use of telecommunications and informatics. Vehicle Telematics shows below:
Global Telematics
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North American1. GM OnStar2. Ford Sync
Europe1. BMW2. BENZ mbrace
KoreaHyundai Blue Link
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Japan1. Toyota G-BOOK2. Honda Internavi Premium Club
China1. GAC G-BOOK
Lexus/Camry2. GM OnStar
Candillac/Buick/Chevolet3. SAIC Inkanet
Roewe 350
Globally U.S. is ahead in Telematics Application Europe slightly following BRIC markets – propspects for strong growth Suppliers in this market are being asked by
OEMs for GLOBAL solutions
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Telematics U.S RATE & SUB
OnStar is a factor in at least two-thirds of customers’ decisions to buy a GM vehicle. -Chris Pruess, OnStar, May 2010
Connectivity Adds Values to Vehicles: “Ford data analysis indicates that SYNC-equipped models of the 2008 Focus are worth more than those without SYNC. After one year in service, the SYNC-equipped models sell for a $240 premium on average” -Strategy Analytics, Mar 2010
(Hyundai BlueLink drives a) 10%+ increase in vehicle brand purchase consideration. -Barry Ratzlaff, Hyundai, 2011 Consumer Telematics Seminar
Telematics Value Chain
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Navigation system supplier
TSPWho will be TSP?1. Car Maker or its subcompany2. 4S Group3. Navigation system supplier4. Independent IT companyTSP in China1. Shanghai OnStar: Client(GM)2. Beijing 95190: Independent TSP company,
Client(Toyota)3. Beijing China TSP: Client(FAW, Changan, Greely,
Huawei)4. Pateo: Client(SAIC)
Feature list
Turn-by-turn navigationPOI Search by Advanced Voice(Recognition System)POI Search Web Search & DownloadDaily Route Guidance with traffic conditionReal Traffic Gas station location & gas priceEco-CoachRestaurant RatingsWeather
Feature list
Remote accessRemote Door lock/unlock;Remote Horn/Lights;Panic Notification;Remote Vehicle Start;
ConvenienceAlarm Notification;Quick Tips;Location Sharing;Voice Text Messaging;Services Link
Feature listVehicle Self Diagnostics
Automated Diagnostic Trouble CodeNotificationMaintenance AlertRecall AdvisorWeb Vehicle Diagnostics
Theft ProtectionStolen Vehicle RecoveryStolen Vehicle Slow downVehicle Immobilization
SafeguardValet Alert/Geo-fence/Speed Alert/Curfew Alert
Operator
China MobileGSM/GPRS/TD-CDMA
China UnicomGSM/GPRS/WCDMA
China TelecomGSM/GPRS/CDMA2000
Operators support Telematics industry: 1. The fee cheaper than mobile’s(Data and Voice).2. Specially-assigned person handles telematics case in
each distribution of operators.
Content/Services ProviderContent
1. Parking Lot information2. Real-time Traffic/Video tape3. Gas station location & gas price4. Restaurant5. Weather…..
Services1. Roadside assistance2. Driving assistance after drank3. …..
Content Aggregation
Navigation Map engineAudio Book AggregationCRM software development supplier……
Implementation
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Define Client’s Requirements Select suitable Navigation system supplier which
device supports wireless connection.TSP setup, confirm Business model and look for
partner.Bargaining Operator with cooperative modelsSearch content/services provider according to client’s
requirrement.
Thank You