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a KSA business to business publicationpublished Febuary.2004

telephone: 0191 488 1947 e-mail: ksa@ksa-partnership.com composite issue

bike weeks & ride to work message supports the sell through

helping Trade gear upwith two-wheels

year old Congestion Charges see things getting betterprompts on the Way to Go . . Over twenty-five majorenvironmental and social justice groups including CTC, Sustransand Transport 2000 have joined forces to form a coalition calledWay to Go to lobby the Government on transport policy. This hap-pens as the Government sets about revising its 10-year plan fortransport and shortly are to announce its policy priorities and spend-ing plans up to 2016. The coalition is calling for the Government to fund 12 measuresto help reduce traffic levels and improve the environment includingworking towards a cycle-friendly road network and cycle trainingfor all , for services and facilities being kept close to people so theydon’t have to drive and also work for safe routes to schools for allchildren There is also a call for lower speed limits - with a 20mphdefault in residential areas. CTC Campaigns and Policy Manager, Roger Geffen, said: “Aswell as increasing its funding for cycle facilities and cycle training,the Government must tackle rising traffic levels in order to meet itstarget to triple cycle use. If we want to see more people cycling,particularly children, we need to bite the bullet and restrict traffic -we need to make it easier for people to leave their cars at homeand cycle instead.”

cyclists mostlikely to get towork on time

CTC, the national cyclists’organisation, has welcomed resultsof a survey which shows that themost reliable way of getting to workis by cycle. The survey, conducted by theChartered Management Instituteexamined the levels of disruptionexperienced by managers travellingto work by car, bus, motorbike, train,the underground and cycle. They found that those travellingby cycle experienced the leastamount of delay. CTC Director, Kevin Mayne, says:“Cycling is more than simply a reli-able way of getting to work. Weknow from research that physicalactivity makes employees more at-tentive and that cycling to work isan ideal way to improve fitness -cyclists also enjoy the health ofsomeone ten years younger. Per-haps that’s why so many employ-ers come to us to help them withbike to work schemes and cycletraining for their staff.”

lighter, cheaper, and one of the fastest ways totravel in a city, so commuters that feel let down by public transportcould try switching to motorcycles, says the Retail Motor IndustryFederation (RMI). Ptws have proved to be a winner in London,following the introduction of the congestion charge last year. According to Transport for London (TfL), motorcycle usage acrossthe capital has increased by 20 per cent. And despite this growthaccident numbers have actually fallen by 15 per cent. Frank Finch, motorcycle retailers director for the RMI explains:‘Those that want to make a positive change in their daily commuteshould consider swapping their bus or train seat for a motorcycleor scooter. They are being seen as an increasingly practical andsafe option for urban commuters.’ The Department of Trade and Industry (DTI) is considering therole of motorcycles, whether conventionally powered or electric forexample, in providing greener transport for the motoring public.New legislation coming into force over the next few years, in com-bination with the increasing use of catalytic converters and fuelinjection on motorcycles, will result in further reductions in motor-cycle emissions. Frank Finch commented: ‘Bikes are set to facesimilar emission limits as cars, they’ll become cleaner than ever.’

this issue bringstogether much that is

common groundamong people who

have two wheels andwill travel.

Celebrations atExpo. Simon Humphreyand Robert Kerr hold thewinnings received by VEUK for the Best NicheMarketing and BestMarketing & Trade PRat the Dealer NewsIndustry Awards 2004ceremony. The three dayMotorcycle & Scooter Expoat Stoneleigh was both asell out and a big success.

Favourite with people who make a habitof getting their machines dirty and great forbringing back the shine - Muc Off comes inspray kits and with brushes to boot.

Call X-Lite on 01202 707 400

Easy Snap on the OceanThule, the world’s largest manufacturer of car roof rack systems,roof boxes and accessories has introduced a new range of roof boxes for2004, The Ocean Range. The new series of boxes are the result of months ofdesign engineering which examined aerodynamic qualities, looked at easyfitting procedures and considered the accessibility of roof-boxes. The Thule Ocean boxes offer a design with a lowered base allowing the box tointegrate closely with the shape of the car. Another new innovative feature of the rangecan be found in Thule’s completely new type of snap mounting - Easy Snap. The pat-ented design allows the box to be fitted more easily then ever, and without the need fortools. Thule has also added an exciting new feature which allows the Ocean 80 to be openedfrom the back – ideal for tight car parking spaces when shopping or going out for the day.Thule’s central locking system also enables luggage and equipment to be left safely, whilethe patented Dual Force suspension system means that the cover opens and closes gentlyand with ease. Thule have not fogotten the feelings of their environmentally friendly customers either. TheOcean range is made of recyclable ABS plastic, a lightweight material thathas proved to be strong and resilient, and stands up to the very worst ofweather conditions. The new roof box is available in six sizes so custom-ers can choose the exact box for their specific requirements. In addition,for those who have a wide load carrier, up to two bikes can be fitted along-side the roof box. Peter Barker, marketing manager at Thule UK said “The Ocean rangehas been designed to fit into the lives of families and people who just needto make their car space bigger. From carrying ski’s to push-chairs to shop-ping this range can cater for all situations where extra space isneeded”. There is also the new Thule ProRide 591 carrier, designed forthe needs of cyclists with a modern and functional features. Acompletely new, self adjusting frame holder allows the bike to beloaded and unloaded quickly and easily. The frame now stays inplace when loading the bike onto the car – making attaching thebike to the frame a lot easier. Security is also a larger feature ofthe carrier as the bike can be securely attached to the frame –making it totally lockable. Securing is also done at roof height forease of access. In addition, the aluminium tray that holds thebike makes the bike carrier very lightweight – an ideal match forthe lightweight frames of todays pro style bicycles.

February 2004 page 2 if you don’t stock it then you won’t sell it!

technical info for product makersA two day exhibition on March 2-3 at Stoneleigh Park, Coventry, isdesigned to showcase the latest developments in performance textiles. For the theannual Performance Textiles Exhibition there’s a new approach, with a new showtitle, which will ensure it is a ‘must visit’ for anybody involved in the technical textilesindustry. On show will be high performance industrial textiles for an increasinglydiverse range of applications, from marquees and other temporary structures tobanners, load restraint systems and reusable healthcare apparel. The exhibitors alsoinclude those working to produce clothing for heavy duty work and for where highlevels of protection is needed to meet harsh conditions. Alongside the exhibition there are a number of events being staged that cover newinspection and certification schemes for a variety of consumer and Trade equipment,along with an opportunity to understand how such schemes work. There is also achance to pose questions to Gerry Muir of the HSE (Health & Safety Executive).

Staged alongside the show is a seminar programme focusing on the topics of taxand the small business, and the ISO 9000 quality management series. Free IT

training is being offered by Newham College of Further Education. The evening ofMarch 2 sees the MUTA Gala Dinner, featuring the 2004 industry awards which will

include additional categories to expand upon the success of the 2003 awards.MUTA secretariat is on tel: 01827 52337, e-mail: info@muta.org.uk

for carrying skis topush-chairs to shopping,

this range can cater forall situations.

below: for cyclists, thenew Thule ProRide 591

has a modern andfunctional design

Ocean and ProRide 591 together

retailer support needed forskills strategy

It is estimated that the retail sector invests between a quarter and one third of abillion pounds each year in training, yet staff in the industry remain under quali-fied with 20% having no nationally recognised qualification and only 12% withqualifications at an equivalent level to a degree. Sadly this has led to many out-side of the industry regarding retail as a low skilled sector, one that provides littletraining or development for its employees. These negative perceptions have ledto criticism of the industry for being unproductive, poorly managed, for failing toraise skill levels and for offering “second rate” careers. There are a variety of issues that underpin such views, none more evident thanthe declining take up by retailers of nationally accredited and government fundedtraining programmes and qualifications. The result has been the development ofa qualifications framework and supply network that doesn’t meet the needs of thesector, in particular being seen as bureaucratic, delivered through inappropriatemeans and not fit for purpose. In an effort to bring about positive change Skillsmart have over the past year,worked with retailers of all sizes to develop a skills and qualifications strategy forthe sector. Now a simple online feedback form allows retailers to express theirsupport and to provide further input into the development of the strategy.

visit www.Skillsmart.com, where all the documents are availableor e-mail peter.mclaren-kennedy@skillsmart.org.uk for info

February 2004 page 3

finding profitThe Go Outdoors Retailer and Brand of the Year Awardsare being presented during the outdoor industries’ confer-ence dinner taking place in Buxton on March 11. Inspira-tional speaker John Barry will be on stage with OIA presi-dent Sir Chris Bonington CBE to present the retail awardsto individual stores in each of seven UK regions. There isalso a separate award to the overall retail store of the year. Earlier in the day a conference on access and ways toadvance Trade opportunities with people going into thecountryside is scheduled. Titled “Finding Customers andProfit in the Great Outdoors”, this interactive event willbring together decision makers from outdoor brands, re-tailers and suppliers. Granger’s, a well known brand inthe outdoors market, sponsor the event, which will includetalks from a number of key speakers, and debate ses-sions covering points raised during the conference.The conference will be chaired by outdoor and sports sec-tor guru Tim Drake. The awards presentation dinner takesplace at the Palace Hotel, Buxton in the evening.

Governmentshown ‘Way to Go’

Over twenty-five major environmental andsocial justice groups including CTC, Sustransand Transport 2000 have joined forces to form acoalition called Way to Go to lobby the Govern-ment on transport policy. The coalition is calling for the Government tofund 12 measures to help reduce traffic levelsand improve the environment including workingtowards a cycle-friendly road network and cycletraining for all, for services and facilities beingkept close to people so they don’t have to driveand also work for safe routes to schools for allchildren There is also a call for lower speed lim-its - with a 20mph default in residential areas. The Way to Go coalition is made up of AgeConcern England; Campaign to Protect RuralEngland; Council for National Parks; CTC - thenational cyclists’ organisation; Carplus - the carclub network; Citizens Advice; DaRT (Dial-a-Ride and Taxicard Users Ltd); EnvironmentTransport Association; Friends of the Earth Eng-land, Wales & Northern Ireland; Friends of theEarth Scotland; Help the Aged; Joint Committeeon Mobility of Blind and Partially Sighted Peo-ple; JMU Access Partnership; Living Streets;London Cycling Campaign; National Council ofWomen of Great Britain; National Federation ofBus Users; National Federation of Women’s In-stitutes; Railfuture; Ramblers’ Association; RoyalNational Institute for the Blind; SERA (SocialistEnvironment and Resources Association);Slower Speeds Initiative; Sustrans; TransformScotland; Transport 2000; TSSA (Transport Sala-ried Staffs’ Association) and Unison.

A champion of a man who was able, so easily, to rub shoulders with champions andhelp everyone to be at ease in such company was Rex White. He originally worked forLambretta Concessionaires in the late 50’s and 60’s and only last year was a valuablecontributor to the success of the 50th year celebrations of the Lambretta Club of Gt.Britain, held on the Isle of Man. Sadly a heart attack has robbed him of life and lostscootering the gentle giant who throughout his high position in motorcycle sport neverforgot the Lambretta or the people who made the marque so popular....the club members. With his enthusiasm and work his product knowledge and desire to succeed made theLambretta a sure fired winner. Dealers climbed on the back of the little scooter and themerry-go-round took off. It was the beginning of a long relationship between Rex, Lambrettaand the LCGB. He was a key figure, instrumental in the direction of the scooter week inthe Isle of Man in the late 50’s through to 1976. He was the man sent by Lambretta’sPeter Agg to see if the scooter week was something that could be done in conjunctionwith the Isle of Man tourist board. Along with the tourist board at the time, Rex worked toprovide a holiday week for scooterists on the island and the rest is history. So popular was the event, Innocenti Lambretta factory sent over teams of riders tocompete, so highly was the event thought of at manufacturers level. Rex was one of thevery few who captained his club as the General Secretary, a position in those days thatcould mean he wore many hats. Hard work and a desire to give the membership of theLCGB made Rex a popular Secretary. Following on from Lambretta he successfully adapted to the demands of Suzuki GBand as well as being instrumental in the company’s development he was the Race TeamBoss, when the legendary Barry Sheene won the 500cc World Motorcycle Champion-ship. Sadly in 2003 Barry passed away and Rex was very sad at the loss of a dear friend. Rex, although being in his mid 70’s was a boy at heart. You could count on him helpingand devising ways to do something with ease. He delighted in being part of what wasgoing on around him, and in his retirement years he enjoyed caravanning. Many of thosearound him enjoyed little things that he had created to make caravanning a little bit easier. Early in his life he had a nasty accident and damaged his leg. This was to prove trou-blesome as time wore on and in later years where walking was necessary, but awkward.However rarely did he complain, suffering quietly and enjoying the company of thosearound him., he was a quiet spoken man, and revelled in his family and with his wifeDorothy he enjoyed his scooter chums and connections he had in the sport and industry. Last year in the Isle of Man he purred like a V12 Jaguar engine with delight seeing howthe Lambretta Club had regained a foothold in the Island for scooters, having had prob-lems getting scooters onto the island in the 80’s. His delight at seeing many old friendsfrom the island was a joy in itself. He was a real gent, with a great sense of humour. Hewill be dearly missed by everyone he touched in his 75 years. Our condolences to hisfamily and to his wife Dorothy. Rex White may be gone, but for as long as Lambretta enginesrun he will never be forgotten. Norrie Kerr

www.ideal-cycles.co.uk

is this the bestcycling web site

ever?Ideal Bikes has launched a new websiteto focus on promoting the advantages

of cycling to novice cyclistsA Jargon Buster, which offers detailedexplanations of frame materials and types of wheels,gears, brakes and components to help novices whoare unfamiliar with professional bike terms, is justone part of a ground-breaking initiative from the bikeoperation headed up by a former president of theBicycle Association. Eddie Eccleston, managing director of Ideal Bikescomments, “Cycling is one of the best ways to keepfit and get out in the fresh air. We hope that thisinformative site about biking issues will encouragemore adults to get out and do just that. We realisethat like our customers, our bikes are individual andunique, therefore our Bike Selector feature is aimedat bringing the two together.” The site, that is up and running and helping to getpeople into the cycling mood, offers plenty of infoand advice on biking issues and health and safetyfeatures. It’s a site designed to help people get togrips with many cycling issues - such as road safetyand even cool-down stretches after riders have cometo the end of the days exercise. Go to the Cycling Forum and links pages to findinformation about good cycling holidays, cycling daysout, trails to follow and the professional biking clubsand associations involved in the pastime.. In addition, the site also provides an innovativeBike Selector chart which offers readers the chanceto answer a number of simple questions about theirreasons for wanting a bike and how they will even-tually use it. This series of questions then leads toa recommendation for a particular range of Ideal Bikethat will suit them personally. The ‘Dealer Zone’ sec-tion of the website provides an online resource, in-cluding frequently asked questions and answers forspecialist bike dealers interested in stocking IdealBikes.

Ideal Bikes Ltd - phone 01744 733330e-mail: eddie_eccleston@btconnect.com

Rex WhiteR.I.P.

record IspoHighly encouraging results at Ispo are bound to stimu-late sector mood after a show attracting over 55,000 tradevisitors. A nearly 15% rise in exhibitors and 25% rise inguests signal excellent results with notable increase invisitors from all countries, particularly Germany, France,USA, and Middle and Eastern European countries. It isreported that there was increased ordering inclination forthe retail trade. The four days of the ispo winter 04 fairechoed what had already been widely heard within thebranch: the international sports equipment and sports fash-ion market is on the rise again.

new Malossi TechCentre added

Readspeed Scooters at Stourport on Sev-ern has been appointed a Malossi Tech Centre.Jerome Read is the man behind Readspeed, acompany rapidly getting a reputation for theirfriendly helpful service. The operation is geared to all scooters, Auto-matics and Classics, and Jerome Read has alsobeen involved in scooter racing. Readspeed of-fer Dyno facilities to all comers. The VE Team say the Readspeed appointmentwill run from March 1, 2004.

scoot the dayThe 2004 Ride 2 Work Day will take place onJuly 21, with the MCIA backing a campaign whichaims to promote scooter and motorcycle riding. The day will be dedicated to highlighting thesocial and environmental benefits associatedwith riding a ptw, not least the big congestionbusting and journey time-reducing potential inurban areas. ‘Motorcycling means freedom’ is this year’scampaign theme and the Association is workingto encourage motorcyclists and other ptw ridersto participate in an activity that demonstrates tothe public, press and politicians the number ofpeople who enjoy riding motorcycles and scoot-ers and why they have made the motorcyclingchoice. Craig Carey-Clinch, MCI Director of PublicAffairs said, “Ride to Work Day is the opportu-nity for riders to run fun events such as bikersbreakfast and combined runs into work, compar-ing journey times with car driving colleagues.Other local activities can be organised to sup-port Ride 2 Work Day — including an event toshow the local community how motorcycle useprovides real benefits for those who ride — whichcan help challenge preconceived ideas aboutmotorcycling.”

Anyone who is interested in organising anevent can find out more information on the

MCIA’s website www.mcia.co.uk. A freeorganisers pack will be available to download.

Marco PantaniWhen many were celebrating St.Valentine’s Day, Marco Pantani’s cardwas called in a Rimini hotel. The mostsad end to an icon. At first, they had called him Elefantino,or little elephant, because he had bigears and a small frame. But forget thosecharacteristics because there has neverbeen anyone quite like him since thedays of Fausto Coppi. Marco Pantani was later called ThePirate when his hoop earring and thebandanna that covered his bald headwas so often seen breaking from thethick of a skirmish in a cycle race. But did it matter what he was called,for he was a man who could ridemountains as so many others could onlyride very little hills. Our lost hero, the grimace and thepedalling action that lifted you aboveordinary mortals, have gone for ever butcan never be forgotten. Rest in peaceMarco, we’ll always remember just howgood you were on the bike. PRL

Greyville Enterprises have a new 90page catalogue (pictured) to highlight theirportfolio. Look for at least three new brands

- Polaris, Nokian, Nightpro lights, quicklycome to mind. In all the pages contain over200 new products that will set tills ringing.check with your area representative or call

Greyville on 0845 166 1983e-mail: Greyvill@aol.com

February 2004 page 4

With the Malaguti brand nowin their stable Barrus have introducedthe SpiderMax GT 500 scooter to theUK and Irish markets, other modelsfrom the Italian supplier include theelectric Ciak EP (pronounced “Jac”)and the only officially licensed Ducatilimited edition scooters. Of their newUK and irish distributors Dr. AntoninoMalaguti, director of Malaguti said, “Iam happy to welcome a distributorsuch as Barrus to the Malaguti family,they bring 86 years of distribution andmarket experience to this relationship”. Barrus are promoting and distribut-ing the Malaguti product line throughthe existing Malaguti dealer network,which Barrus is planning to developfurther. Jamie Masterman, Vehicle Di-visional Manager for Barrus says thatwith the expertise of Barrus in distribu-tion and after-sales, complemented bythe excellent quality, design and strongbrand name, Malaguti will become asales winner for dealers. E P Barrus Ltd is the exclusive UK &Eire importer of a range of vehicles,lawn & garden machines, marine andindustrial engines that are distributedthrough a network of over 1,500 deal-ers. Brands include Malaguti, Moto-roma, Motorhispania, Lawnfl i te,Yardman, Cub Cadet, Mariner, Mer-cury, Walker Bay, Quicksilver,Mercruiser, Yanmar, John Deere,Kohler and GM Powertrain.

Further information can be foundat www.barrus.co.uk.

you can contact the company on01869 363636

Barrusplan

Malagutiadvance

stop runawaywheels

More scooters and mopedsget stolen than all other types of pow-ered two-wheelers. Now a theft aware-ness leaflet produced by the MCIA ishaving its distribution extendedthrough a range of new and existingchannels. The leaflet aims to remindand educate people about how to keephold of their bike and top security tipsare included in the leaflet. It can take under a minute to steal aptw and the way to keep a bike safe isby locking it to something immovable- so are you selling the right gear? Insurance companies Bennetts andDevitts, two of the original distributorsof the leaflet are supporting the pro-motional drive by sending out a copywith all insurance renewals. Londonbased dealers will also be distributingthe leaflet after their supply comesfrom the manufacturers. It is dealerswho will be responsible for supplyingthe public. Links to useful websites are includedin the leaflet to help riders source ac-curate and up to date information andfind suitable products.

The Home Office websitewww.secureyourmotor.gov.uk ispromoted in the leaflet. This site

contains ten anti-theft top tips thatcan be downloaded to use.

our internet site: www.ksa-partnership.com

Ned Ludd eyewear is just one product linesfrom LEM and there is a nifty pos display that can be

set on the counter - great to grab attention.Call LEM on 01792 797 798

Lubes manufacturer Q8Oils has appointed wholesaler TranAm asits distribution partner in England, Scotland, Wales and the Republic of Ire-land. It is seen as an important step in the overall development plan forQ8Oils motorcycle range, with Q8Oils motorcycle lubricants product coor-dinator Trevor Rolph saying ‘in taking our time to choose a partner in thismarket we have been able to learn a great deal about the needs of dealersand stockists. We are now confident that our partnership with TranAm willplace serious momentum behind the Q8Oils brand and also allow us toprovide our existing network of dealers and stockists with an improved levelof service.

February 2004 page 5

Evolution in tyresSchwalbe have introduced a completely newrange of high performance bicycle tyres, which will sellunder the Evolution name, they’ll be displayed at the twoCycle & Leisure Shows in March. Consisting of the racing Ralph, featuring a new carcassconstruction and a “3-way” tread compound forCrosscountry racing and Marathon style events. TheStelvio Evolution road racing tyres with dedicated frontand rear tread compounds which have been developedalong with the professional Gerolsteiner Team. Al Mighty,a Downhill tyre featuring a “double carcass” constructionfor greater stability at the lowest inflation pressures, newtread design and super new “Gooey Gluey” rubber com-pound. Fit the Super Moto, with its new super “Speedgrip” com-pound, and that converts the mtb to a super fast Tarmacor Beach racer. All these plus the rest of the Schwalberange can be found on the recently upgraded Schwalbewebsite www.schwalbe.co.uk The site features downloadable 2004 catalogues for bothbicycle and wheelchair tyres with a full technical informa-tion section, retail price listing and find a retailer section.

“Halo has stepped up a gear with the new SAS rim...”“The top finishing touch to any bike begging to be abused...”

MBUK Magazine October 2003

rolling forwardsThe Ison exclusive brand of rim and wheel products have upped the game yet further, and thereare plenty of new items and tweaks for the 2004 season. Halo is expanding into sectors of the rim and wheelmarket which have been historically dominated by a select few brands and the Ison product is now being rankedalongside some of the best in the world. New is the SAS rim, an evolved variant of the competition proven Halo Combat rim. The Ultimate strengthBSX/DH and Jump rim is available in hardcore 36 or 48H drillings. 24 and 26" in White, Black and have an RRPof £39.99 in Black or White, and at £45.00 in Oggydised Gold Another new rim is the Halo Tornado 32mm BSX Race, and optimised race strength/weight BSX rim. whichis V or Disk compatible and comes especially recommended as a lightweight front to match SAS rear. It isavailable in 32 or 36H drillings. 24 and 26" to sell at £24.99 Black or £29.99 in Oggydised Gold. From Ison there is also the new Freedom Disc, a premium line Halo Freeride disc only rim, a 28mm rimdesigned to hack the pace of just about any riding style, except perhaps the very knarliest DH. freedom Disc comes in 26" MTB, 32 or 36 drillingsand is available in Black anodised finish. It sells at £34.99 each Halo’s new Deep Aero Road rim is a wind cheating 30mm deep section-Aero rim in 16, 24, 28, or 32 H. Weight is stated as 415g (700c 24H),available in Black anodised with CNC brake surface to sell at £49.99. Among product that has been tweaked for 2004 is Halo’s Excite (26/29") HD XC rim, a classic XC 23mm width, middle-weight that provides areliable and robust XC rim suitable for Discs or Vs. It is expected that as well as the new 29er” (in 700c) there may be other size also available inlimited options. Available in White Powder coat or New ‘Granite’ grey finishes, RRP £24.99 each Their all-new Trail and Street tyre utilises 2 central ridges for reduced buzz on hard surfaces, but features drive ‘sleepers’ between the ‘rails’ togive traction on loose surfaces. It’s a Halo patent pending product with a built-in Puncture Protection System reckoned to reduce flats. The 20 x 2.2Black Skinwall sells at £15.99, 24 x 2.2 Black Skinwall at £17.99 and the 26 x 2.2 Black Skinwall at £17.99. Of this tyre, January’s MBUK magazinesaid; ‘.. it’s the tyre’s split channel feature that makes it stand out from the norm... the design, and the lightweight carcass, allow the 85Psi rated tyreto zip along on two narrow strips at a ridiculous speed with very little rolling resistance. But should you venture onto dirt,the rails dig in and the knobbly bits of the hoop do their work...”

Complete packages from Ison include the Combat Standards in 24 and 26" affordable price multi func-tion wheels that can be used for all kinds of HD uses including BSX, DH, Trials. Proven Combat rims mated toloose ball Disc compatible hubs with 36 stainless steel spokes are available in 24" or 26" in either White Multi (withground brake surface) or all Black*. Suitable for use with either Disc or V brakes. RRP Front £65.00, Rear £70.00 The Halo SAS wheels are taking a lesson from the BMX book and destined to be the Ultimate jump/DH wheels.Using the Combat Evolved SAS rim with Double eyelets and pinned and welded joint, they are mated together with thehigh specification sealed bearing Diatech Swinger hubs using Black ED finished spokes. (48 on 24"for the ultimatestrength, 36 on 26" for more ‘all round’ hardcore use.) Available in White Powder Coat, Black anodised or Gold Oggydisedthey sell at Front £95.00, Rear £85.00, (Gold Oggydised... add £5 each). Said Frode Andersen in Extreme Bikes, NorwayAugust 03: “... we had a Norwegian record during Aare mountain mayhem. Øyvind Maehle on a hardtail did a 6m drop. Heused 26” Halo SAS 48 spoke wheelset. The wheels are still true.”

For the discerning Freerider the Halo Freedom Disc Nb-A special alloy rims are mated to thehigh specification sealed bearing Diatech Swinger hubs. Tough enough for all but the knarliest DH course, lightand responsive enough for XC.32 plain gauge Black spokes finish off these top flight all Black wheels. RRP Front £90.00, Rear £80.00.

Handbuilt to order in the UK, Halo Mercury wheels represent outstanding performance for cost. Sub 1.5kg weightper pair, silky smooth sealed bearing superlight Halo Mercury series alloy hubs, mated to the Wind Cheating 30mm Deep Mercury rims using topquality butted Aero spokes. (Race spec; 16 Front, 24 Rear). 6 pawl Cassette mechanism with optional Shimano or Campag Compatible spline.RRP Front £100.00, Rear £125.00, and at £225 a set, these are exceptionally good value. “Other similar aero or semi-aero wheels at around this price would be Mavic Cosmics and Ksyrium Elites, Campag Zondas or Shimano 105s.The Mercuries are lighter than these and handbuilt, and British, so, in my opinion there’s no contest.” Rating 9/10 “Recommended”

Cycling Weekly magazine October 18, 2003.contact Ison Distribution on 01223 213800 e-mail: sales@ison-distribution.com www.ison-distribution.com

Freedom

dis

k

SAS MX20

At the late February meeting called by ANCMA to reviewprogress in the bicycle industry’s total objection to the removal of anti-dumping duties on China, the undoubted star of the meeting wasPasquale de Micco of Italy’s Ministry of Production and Commerce. In Bologna the hundred and more industry representatives heard Mr.De Micco give a very thorough and clear explanation of the whole anti-dumping process. To the bicycle and parts makers who made up theaudience he acknowledged the strong feeling of the meeting that actionhad to be taken and indicated that the government had great sympathywith the position of the industry. After Mr. De Micco’s explanations and suggestions had ben outlinedhe was followed by Brian Montgomery of the EBMA who brought themeeting up to date on the latest bicycle import figures into Europe, theUSA and Japan - where due to Chinese imports the industries are al-most moribund. Brian Montgomery challenged the way the Chinese bicycle industrymade use of export subsidies of 14% on Chinese bicycles and parts,which incidently are completely forbidden by WTO rules. He questionedthat China is still considered as a member of the Generalised Systemof Preferences (GSP) for bicycles when they really have the capacity toproduce 80% of the world’s bicycles. “Why the preference” he asked. The audience of the ANCMA meeting were reminded of a system thatsaw mainland China bicycle makers sending containers of bicycles toEurope, yet with the complete shipment papers for import coming to theEuropean port of arrival from their friends in Taiwan. Sometimes, heexplained, this was done by another bicycle producing country in theFar-East with Chinese connections. “This is all done to escape the anti-dumping duty, and to grasp further parts of the EU market - in whichcase both the EU industry and the Commission lose”. There is also massive stockpiling of Chinese bicycles going on in thecountries who will join the EU-15 in 2004. These bicycles are alreadythere or are in shipment, he concluded, not to serve the EU-10 markets,but a clear indication of intent to flood the market seen because the

twice in a month

Bologna meeting attracts wide industry supportquantities are very much greater than those shipped in the same periodin previous years. At the meeting it was acknowledged that the Italian Ministry is alreadyworking on these problems that had been outlined to the audience. The objection by the EBMA to the proposals in the EU Green Paperon certificates of origin were also explainecd. There is the suggestionthat these certificates should be issued by either the exporter or theimporter of bicycles, instead of the authorities in the exporting country.“We have an imperfect system now but at least the certificates are is-sued by an official body who can be challenged. The proposed changewould lead to complete anarchy” said Brian Montgomery. The assem-bled makers were urged to contact their Ministers and to register theirdisapproval to the Commission on these practices. This meeting followed the early February 2003 Bologna meeting calledby Moreno Fioravanti, Andrea Carraro and ANCMA and was the confir-mation of a wake-up call to the Italian government on this effort by theChinese bicycle industry to invade the market and so effect huge injuryto the European bicycle and parts makers.

Hairy is thehelmet stick-on

people can’t seem toget enough of - andwhat first looked as

though it wouldn’t sellthrough has become a

‘must-have’ buy.Call Moore Large on

01332 274 200 for info.

Arctic Fox hit bycounterfeiters

Salford Trading Standards Officers are actingto beat blatant piracy of Arctic Fox products. Countsagainst the perpetrators include infringement of copyrightand counterfeiting. Legal Proceedings are pending. In the meantime Retailers are asked to watch out as thecounterfeit fleece hat products have been offered by awholesale company to retail outlets Garry Hill, the Arctic Fox boss, has issued a statementsupported with the evidence of a seized example of oneof the Arctic Fox fleece hat designs. The item in questionhad been produced by or for the counterfeiters in a veryinferior quality fleece and carried the embossed registeredTrade Mark. The item was even labelled with a picturestolen and reproduced from the company’s own catalogue.That picture was included by BEI Ltd in their front pageadvertisement in February’s Outdoor Trade & Industry.

Retailers can obtain genuine Arctic Fox productonly from Bulls Eye International in Watford.

The Arctic Fox brand is a neat collection of hats andwarmwear accesories, only available to the Retail Tradefrom Bulls Eye International on phone 01923 210 646 orby fax at 01923 210647.If you are offered the ARCTIC FOX Brand other than by

Bulls Eye International Limited and their AppointedSales Agents, please inform the company.

the genuine logo andthe image here have beenripped off by thecounterfeiters

February 2004 page 6 people bringing you the goodies

the third generatiowith a pee

They are carrying on the tradition of a family bjob because customer and supplier alike seem to may well tell you that the company has grown bethe hands-on involvement of the managing direcstaff - there are about forty full timers on site - havmonths ago the company moved to an aircraft hanto look hardly big enough. From seeking new linwhole operation is in house at Fisher. Take a look at their new catalogue - ‘a bumpeproudly pronounces - the fully illustrated, priced p

as having arrp indicatodealer weeFebruary, wall that’s go On my firsthe official suppliers hcomplex, to

been mezzanined and stock plus lots more stocshelves countrywide. Ongoing is the re-arranginthis stock, with building of indoor satellites for funand the provision of a workshop for training and An enthusiastic Richard Allmark showed me rowe are doing here is make it really work for ourworks is evidenced by peer brands joining the po ‘We are a company that can meet the changing centre on how people are doing businesswith Fisher Outdoor and there can hardlybe a more integrated and compehensivecompany website than theirs at:

www.fisheroutdoor.co.uk For the website, individual shops havetheir own log on code that interfaces withFisher’s full product listings, special offersscenarios and a ‘buy now’ section that putsshoppers from the public domain directlyin contact with the dealer of their choice.Dealers are finding new customers thisway, and also finding that the customer hasalready paid for the goods! The money isheld in a secure account, not Fisher’s, and all thsent notification of the transaction and the contac The product for the early months of 2004 havenetwork at their open weekend in West BromwichLesiure Shows take place - in Harrogate and at S Product that will catch the dealer’s eye includethe £250 priced Aerator. It’s an incredibly light athree strap system and added grip from a lockingback of the ankle. It has a Y shaped heel to it - ‘that’s how this shoe fits with greater retention arowas their biggest selling North Wave shoe last sshoe at under £80 that looks better than anythingRunwaway leisure shoe, with either a blue flash owalking and on the bike - ‘at £70 there will be ma From Burley, Fisher will be supplying their tandtion, using new polyester fabrics instead of nyloimproved harnessing, and reversed waterproof zbars to make it a into a stroller. ‘All these extramodel, so all the customer has to do is buy the w

Fisher are at 0

VE people celebrate: Simon Humphreyand Robert Kerr at Expo

no drain solutionThe Hawick operator Michael Brandon hasintroduced a Taurus electronic security device that isreckoned to advance current availability. The T3-120alarm was on show at Expo after an international debutin Milan. The company have their own dedicated designand production department which helps ensure the unit’sunique operating systems are not cloned, that furtherensures security for the machines that are Taurus fitted. Michael Brandon have plenty for the scooter retailer,including Abus and Citadel lock ranges, lots from VeeRubber, Enigma scooter covers, and the famed Densoplug range. Call Michael Brandon on 01450 373 333.

the Michael Brandon stand at Expo was busyIt was described as a leak, and there wasso much clamour from the public that the Raleightelephone switchboard was swamped as newsbroke of the reborn Chopper. Things are a littlequieter now but to get an order accepted for the

The Chopper m

Nikwax for comfortThere’s a wide selection of treatments thatrepel rain and keep the water where you want itfrom this inventive company. Nikwax producegunges and sprays that are fast acting and easilyapplied to most outerwear, from boots and shoesto overtrousers and jackets. Even gloves can betreated to keep hands dry! There is plenty of supporting literature to showjust what you need, ask for it.

Nikwax are on 01892 786 400

Viro securesThis is a merchandiser carrying some of thelocks from Italian Locking Systems, who canoffer other security devices such as groundanchors and disk locks.

Call them on 0131 665 9099

a note from the publisher

why Xtra?When KSA produce a Trade journal it is to bringtogether market intelligence that will put people indanger of doing business. We have a Bicycle title,one for Outdoors and another for Scooters andlightweight urban transport. A long time ago wefound that mixing Trade specifics alongside thecredible alternatives gave readers the chance tobroaden product awareness and open up the newmarket opportunities. That’s what this compositeXtra is about.

this Xtra issue bringstogether much that is

common groundamong people who

have two wheels andwill travel.

BEHIND THE HEADLINES

it’s a wholesaleinvolvement for NFK

On the surface here’s one of those businessesthat seems to continually attract attention wherever youturn. Often it looks effortless - although there’s some-thing of the swan about VE UK. Out of sight there’s awhole lot of hard work going into forward movement. Butthen getting the best out of propulsion units has beenthe Norrie Kerr forte for years, writes Peter Lumley. The company was nominated for two prestigiousawards - Best Niche Marketing and Best Marketing &Trade PR in the Dealer News Industry Awards, and thatdoesn’t come easy. It’s the longterm effort that turns the

hobby touch into a worthwhile business with high home and international standing. First came the ability to make his scooter go a little bit quicker than the next, and be a bit more reliableinto the bargain. Then of course Norrie Kerr was always able to go through corners a bit on the quickside, as well. He was just destined to be champion standard and that’s helped him sort the bits that helpsVE be the niche operator. He taught son Robert most of the tricks that come from having loving relation-ships with motors that run hot, Robert is now helping to spearpoint VE trading activities. Their businessnowadays is the better for that youthful spell of development that left young hands a little oily. As for that nomination in the Dealer News Award for Best Marketing & Trade PR, then what do youexpect from a guy who once ran a scooter consumer magazine. He knows what editors want and heknows how to build compelling interest out of widgets and gadgets that the Retail Trade can sell. Knowing what the retailer needs from a wholesaler is the other important ingredient. VE UK is the sortof operation that can attract interest because they have the knack of getting what’s needed into theproduct portfolio, and doing well with it for both supplier and the buyer to boot. At the last EICMA show inMilan I spent a while with Norrie and Robert Kerr meeting principals and sales teams from some of thetop companies VE represents here in Britain. There has to be a lot of trust in such dealings and it is theno-nonsense, often forthright, attitude of a son of Scotland which comes through at these meetings. Healso knows a lot of people, does Norrie, and he’s been a long time in the job. Ultimately it is the scooterdealer and through them the rider who gets the best of this knowledge because VE put a great deal ofprofessional effort into making the message so easy to understand right across the board. It is not just internet or consumer magazine chatter either, over the time that I have published ScooterTrade & Industry I have noted a continual development of the VE UK operation. They have a big appetitefor space and facilities to do the job for retailers. They are no strangers to thinking big - and achieving it,as the Awards demonstrate. Theirs is not the lily-pad affair, where dealers couldn’t be sure what’s goingto be the pattern with the next order or what supply problems would catch them out. From the start withtheir lines, VE UK plan to have satisfied cus-tomers, that is evident when you take a while tostudy the stocklist or surf their Internet presence.Where Norrie Kerr once fettled and tweaked en-gines, what you find on the VE websites takesyou right to the heart of this operation. That TLC makes buyers people want to be partof the act - and for people in business that’s worthmore than all the accolades.VE UK are on 0115 946 2991

Two Normans on the Isle of Man:Norrie Kerr with the great

Norman Wisdom and LambrettaClub guru Kev Walsh (on right).

February 2004 page 7

only one guy can be the firstan ACT initiative is about to get nationwide results

Anthony Jenner is the first cycle retailer mechanic to have a CyTech 3 accreditation. Heworks at Larkfield Cycles in Kent but judging by the number of candidates now undertaking their CyTechtraining this enviable title won’t be around for too long. CyTech 3 is the highest technical qualification available under the revitalised CyTech training andaccreditation scheme, which has been jointly developed by ACT and their preferred training providerPromech. The training and assessment programme is brand specific and endorsed by over twenty

suppliers and manufacturers. Tony Wilsher, owner of Larkfield Cycles, said: “We have always takenpride in being the best and CyTech 3 recognises Anthony’s skills and

provides us with an opportunity to promote our high standards against an industry recognised bench-mark.” The CyTech 3 certificate will be presented to Anthony Jenner at the Cycle & Leisure Show atSandown on March 30 by Promech md Alan Finch. CyTech 3 covers advanced skills in suspension systems, disk brakes, wheel building and high-endbike builds. Accreditation can be achieved by either a modular nine-day course or, for the more confi-dent mechanics out there, a straight two-day assessment. Thecourses - CyTech 1, CyTech 2 and CyTech 3 - have now gainedindustry-wide recognition and offer cycle retailers training and ac-creditation options to suit their business. The courses are avail-able to all IBD’s, but extra cost savings can be obtained for ACTmembers and SSC’s. Promech are now ACT’s preferred training provider and respon-sible for delivery of all the new CyTech courses. Alan Finch pointsout: “CyTech is the first qualification to receive the full support ofleading manufacturers and suppliers. The industry now has atailor-made qualification that will enable a mechanic to progressfrom basic skills through to becoming a recognised advanced cycletechnician, whilst having access to all the latest standards andtechnical information direct from manufacturers.” The mechanic focused courses are soon to be complementedby a broader range of training options encompassing areas suchas sales, customer service and business management. The new courses will also form part of the ACT’s forthcomingCycling Excellence initiative. This project will be the first of itskind and is intended to encourage investment in CyTech training,enabling shops who have achieved CyTech qualifications to gainindependent public promotion against the Cycling Excellence quality benchmark. Mark Brown from ACT says of the new initiative: “The fundamental aim of Cycling Excellence is toreward the investment made by IBD’s in CyTech training by recognising their skills and promoting theseto consumers. What we want to do is create a tangible benefit for both dealers and consumers: anindustry recognised independent quality symbol which promotes excellence in cycle retail. This protectsindependence but promotes quality of service.” Ideally there could be the opening of training satellites, with branches in areas such as the WestCountry, the North and in Scotland. Alongside CyTech the first year of Promech is crucial in establishinga mindset to take the whole trade forward, there certainly is a great deal of scope for it.

To find out more about Cycling Excellence contact Mark Brownat ACT: Tel: 01892 526081 - email: mark.brown@act-bicycles.com

To discuss CyTech training and assessment courses contact Clare Farthingat Promech: 01296 395333 - email: c.farthing@promech.co.uk

both ACT and the Promech intitiative will be on hand to talk to retailers at the Cycle & Leisure Shows

routes to giving a better retailer service

on cycle wholesalerer portfoliobusiness at Fisher Outdoor Leisure, and it’s a bigall get treated as part of the family. Gordon Fisher

eyond being a family business but that dismissestor and a Team that leads from the top. Five of the

ve been with Fisher for over twenty years, eighteenngar sized new home, today that base is beginningnes through to their marketing and promotion the

er issue that’s bigger than ever’ Richard Allmarkportfolio is produced for the Trade customer as wellan in-shop version for the end user - that carriesors. The catalogue was published in time for theirekend event at West Bromwich at the beginning ofwhen many of their suppliers helped to demonstrateood from the Fisher range.st visit back to the Fisher base at St Albans sinceopening, a time when many of these very same

helped fill an almost cathedral sounding buildingoday the yawning space under a high ceiling has

ck is housed ready for onward movement to shopg the furniture to accommodate the throughput of

nctions such showing off their twenty or so brandsservicing kit from their suppliers.

ound a complex that is bustling with activity ‘whatr customers and our suppliers'. That the practiceortfolio - the latest being Look.Trade scene’ he added. A lot of the changes today

e dealer needs do is respond to an automaticallyct details for the customer. already been demonstrated to the Fisher dealer

h, and will have further exposure when the Cycle &Sandown Park.e the top of the range race shoe from NorthWave,nd rigid shoe, with a mesh upper shoe that has a

g system that brings the tension closer around the‘imagine gripping a tennis ball in your hand, wellund the ankle’ Richard Allmark told me. Hydrogen

season, it’s ‘a three strap closure mountain bikeg else in the price point on the market’. New is ther red on the front, a laced shoe with a good sole forassive sales for this’.dems to order only. Revamped is the trailer selec-on are Delight and Solo, there’s a sun visor, thezips, the trailers come fitted with a foot brake ands that cost no more on last years price for each

wheel and they’ve got a quality stroller’.01727 798 340

essential beacon of the industryIt’s a company with the bicycle at the heart of things, it’s a business that is built onawareness of what makes wheels turn and it is there to help change the perception and image ofbicycle mechanics. There are hundreds of moving parts and a lot of technical ingenuity in the make-up of the common bicycle, this being the 21st century things are more technical, often quite scarilyingenious and certainly not for the unbeknowing. When safety is so paramount, as with bicycling, tohave well enthusiastic yet unqualified personnel doing the workshop fettling is something of the past. ProMech has been formed to offer solutions to that quandry, it is a partnership, not just of the guyswho have put their houses on the line to build a service concept, but of forward thinking industryassociates. I’ll call them associates because it’s their support that has turned an idea into the reality,supporting companies have rallied to the call for a bicycle industry partnership to deliver the meansto generate a competent and qualified workforce which raises the standards across an industry. When you provide a means of transport in a world where litigation is almost the new slave trade,then having scant knowledge and ability in the servicing or pdi department is not for people with theirfuture in mind. It’s been known for the plaintiff’s barrister to demand … ‘and what are your qualifica-tions …’. Being able to demonstrate certification at industrylevel is a good level of insurance that may well prove to bethe case winner. Having the paperwork is more than raising the standard ofworkshop competence, it is a reflection on the integrity ofthe business that employs quaified staff. There is little that’smore impressive than a raft of framed certificates in the shopto show that Johnny Greaselbows and his workmates haveall done their homework, and they can dismantle thejobleybearingwigget without blinking. More importantly, theycan put it back into use in working order that ensures theabsolute user safety. Take that Mr. Lincolns Inn Fields! ProMech isn’t about the extremes of defending the ex-pertise of mechanics in a court of law, it’s about creating aculture of responsibility as the nom for the average bicycleshop. With it everyone’s a winner.

PRL

Promech training in action

Mark Brown: “what we want to dois create a tangible benefit for both

dealers and consumers”

makes its markretro model sees dealers taking stock of other 2004Raleigh bikes or accessory lines. One is theStratos (right), a new touring model, it has a rearlugage rack, mudguards and toe-clips.

Raleigh are on 01773 532 600

Clark’s Cycle Systems meet the dealers

the grease isalready there!

Clark’s Cycle Systems have produced whatthey reckon is probably the most advanced main-tenance free cable system in the world. And it isall down to their knowledge and experience in theautomotives trade where the system is long usedand well proven. The Pre-Lube Cable systems have unique, pat-ented features where the centre core of the 19strand inner wire - for both brake and derailleur-is coated with Silicone grease. The inner wireheats up as it works inside the outer housing, thatcauses the grease to work its way from the core tothe surface of the wire and end up coating andlubricating it inside the cable for life. The outer housing is high end braided with Kevlarwhich gives greater flexibility for obscure routing. The Brake Kit (Part Number: 7136) comes com-plete with Braided, Kevlar Housing, Front & RearBrake Pre-Lube Inner Wire, Wire End covers, Alu-minium Sealed Ferrules, and “O” Ring (Donuts)and will have a suggested retail price of £25.00 The Derailleur Kit (Part Number 7137) comecomplete with Braided, Kevlar Housing, DerailleurPre-Lube Inner Wire, Wire End covers, AluminiumSealed Ferrules, and “O” Ring (Donuts) and willhave a suggested retail price of £27.

Both products are currently available

exclusively from Fisher Outdoor Leisure plc

The Birmingham company has also launchedtheir new Mechanical Disc Brake System. Thecaliper has a fixed post mount fixing with Interna-tional Standard Bracket, adjustable front and rearIndexed wheels ensuring both Disc Pads are fullyadjustable and that the Rotor is always central be-tween the pads. And no tools are required! Clark’s Cycle Systems have also released theirGeneration 2 Disc Pads manufactured exclusivelyby Group Carbone Lorraine of Paris who havemanufactured Disc Pads for Super Bikes, TVGHigh Speed Train, Boeing and Mirage Jets for over100 years. That’s stopping history for you. There are two compounds of Pads - organic &sintered. Organic Pads are for leisure cyclists. Thenew organic compound provides improved bite andnoise reduction. Sintered Pads are for competi-tive cycling and Down Hilling: The major differ-ence with a Sintered Pad is the Ceramic Particlesand Carbon placed into the pad compound mixwhilst the backing plate is coated with plasma -as used in Formula One technology - to reduceheat from entering the system in the re-bleedingprocess.

Ooops! things don’t always go to plan!

February 2004 page 8 things to turn you a profit - go for it!

BAGLUX - 01745 823 333

BRANDON - 01450 373 333

VE - 0115 946 2991

MADISON - 01908 326 002

BRANDON - 0123 345 297

CROMWELL - 01776 707 664

BRANDON - 01450 373 333

WILDOO - 01582 842 305

FRANK THOMAS - 01933 410 272

VE - 0115 946 2991

GIVI - 01327 706 220

MOORE LARGE - 01332 274 200 OXFORD - 01865 852 000

MADISON - 01908 326 002

Expo is so satisfyinga real Trade show that draws the crowdsIt was a new venue and a January dateline, but that didn’t present any prob-lems for the show that simply grows. Motorcycle & Scooter Expo at Stoneleigh Park dideverything it said on the promos and in the adverts. Colin Mayo must be as pleased aspunch - but not half as happy as the people who filled the exhibition halls at this close toCoventry venue. There may be just the one doubt - are three days simply time enough?

Henry Rivers Fletcherhas something to really

smile about - OxfordProducts were

nominated for the MostDynamic Point of Sale

Marketing section ofthe 2004 Dealer News

Industry Awards

February 2004 page 9

send an e-mail to getfurther info on product &services or to locate a

business that is featured

in this journal.

help@ksa-partnership.comor fax 0870 131 7924

peace ofmind moves

Devitt DA Direct has launched a newmotorcycle breakdown and recoveryservice in partnership with Green FlagMotoring Assistance. There are threelevels of cover and policies are beingsold through the Devitt DA appointedmotorcycle dealer network. Policies are Green Flag BreakdownService (GFBS) which costs £34.Roadside assistance more than onemile from the home address including60 minutes labour, recovery of the im-mobilised motorcycle up to 10 milesfrom the incident and assistance to fin-ish the journey at the customer’s ex-pense. The Green Flag Rescue Service(GFRS) sells at £49 and offers all thebenefits of Green Flag’s roadside res-cue and recovery service plus nationalrecovery of the immobilised motorcy-cle to either the home address, a des-tination in the UK, or an appropriate re-pairer within 10 miles of the incident,the customer’s home or the originaldestination. Green Flag Advanced Rescue Serv-ice is £69. All the benefits of Green Flagplus cover within one mile of the cus-tomer’s home address, onward travelfor the insured and passenger or pas-sengers and European cover for mo-torcycles up to 10 years old. In addi-tion, customers may choose to en-hance their level of cover by addingPersonal Plus costing £15. This ex-tends the benefits of the customer’schosen cover level to any vehicle thatthe customer, or their spouse, maytravel in. Louise Kinsey, Head of Bike Market-ing, at Devitt, said: “Although modernmotorcycles are extremely reliable,bikers can stil lend up stranded milesfrom anywhere. But with Green Flagmotorcycle breakdown cover providedby Devitt, bikers can have peace ofmind that fast and expert help is athand.”

Tuscany police confiscatesuspect helmets

Reports that some helmets explode, lose the chin straps or even developcracks at the first knock has drawn the Tuscany Financial police into confiscat-ing over 2,500 helmets in a safety scare. The dangerous helmets have ledItalian producers to comment that some companies with no scruples see thecorrect prototypes being tested and then they produce helmets that do not givereal protection at all. The result is that a helmet war has been declared and already more than tendenunciations against producers and distributors have been reported to judgesaround Italy. The honest producers and distributors are now asking for moreaccurate controls and more severe laws to protect themselves from the fast-growing army of importers and sellers who act without scruples. Like detectives, this band of companies have bought suspect helmets andthen sent them to lab tests. It’s even reached the tv screen, when Striscia lanotizia showed two reports on suspect helmets that had the regular homologa-tion label but fell to pieces during the tests. In Tuscany the Financial policeconfiscated 2.500 suspect helmets, more people have been reported to thepolice and investigations are on-going. It is reckoned that the authorities have found an organisation that tricks thelaws and the checks and sells very fragile helmets. The confiscation - explainsAncma - was done after a denunciation and a lot of other confiscations willprobably follow. “We are struggling against a fast-growing problem” they say,adding: “this does not involve big producers or brands, but always producerswith no scruples and importers who buy products in the Far East. They man-age to obtain the homologation and then put the helmets on the market”. How can this happen? From one side the checks are not enough and thelaws can be easily tricked, answers the lawyer at Ancma. “The European ho-mologation, at the end of which the producer obtains the label with the “E”followed by an identification number, is carried out everywhere in the world inspecialised laboratories or test houses and in Italy in the presence of officersof the Department of Transport”. During the first phase, the producer obtains the identification number, afteraccurate tests on 20 or 25 prototypes. Then, further two tests are made on thewhole production in order to check that the quality standard of the first helmets,or prototypes, remains the same for all the others. After the first makers printthe labels inserting the identification number, but sly producers begin to sellthe products without waiting the other tests. Moreover other sly producers tryto obtain the homologation certification in another European Country, avoidingthe controls of Italian technicians. This bureaucratic mess is causing big problems, say the authorities, and thathits the honest producers, explains the legal representative of Nolan, the mainhelmet producer in Europe. “We are surrounded by colleagues importing quiteunsuitable materials from China, who then try to homologate it with tricks. Chinais one of the most dangerous countries, not only for helmets. The Authoritieshave just confiscated about 3 millions objects from China that are illegal andcertainly dangerous. A lot of them had counterfeited marks.

it’s easy! - call the supplier, stock it and then profit

First here was Buff, to wear on your head - then the BB version to hideother things. Later Peak Buff came along, and now - Reflective Buff. Forimprovisation and versatility there’s nothing like it - and especially whendemonstrated by Julian Peppitt. To give your customers a big dose of the

must-haves call Buff on 01707 852 244

T-Rex 50 Threewheelerhas a differential, reverse gear,

a parking brake and comesfully type approved to sell intothe Invalidity Benefit market ata reduced price. In blue, red or

silver livery the 50cc T-Rex hasfront disc and rear drum

brakes. For full details on theT-Rex and other scooters

call 01530 274 767

People who know a lot aboutkeeping the cold at bay are Sub Zero.They don’t just look after people whomight otherwise get cold riding on twowheels - Sub Zero are highly respectedas a top supplier to the mountaineeringactivity market.For your customers there’s everythingfrom toewarmers to balaclavas andwarm underwear.Call 01162 852 244 for more info.

when youneed to . .

Poor starter in the morning?Not enough zip when you try to revup? Can’t get the body to do what

the brain would like it to? TryHedstart, apparently it does just

what is says on the packet.Call 01332 274 200 for info.

February 2004 page 10

Several new names are among garment and footwear makerswho have joined the producers using eVent membrane and fab-rics from the Swiss company BHA Technologies AG. For autumn/winter 2004Helly Hansen offer snowboard wear in eVent for thefirst time, VauDe introduces outdoor garments for extreme appli-cations and Hi-Tec come on board with their first worldwide out-door shoe collection. Other producers previously ranged witheVent include Colmar, Klättermusen, Pearl Izumi and Scott USA,who have either expanded or refined their product portfolio in theeVent sector. Several years into eVent usage, Craghoppers have summer2004 product in three styles: the men’s jackets Equinox, Epochand the ladies’ style Elixir. For autumn-winter 2004/2005Craghoppers introduce four additional items, Exile and Evolu-tion for men and Equator, Eden for ladies. (e-mail:sales@craghoppers.com) Using eVent fabric in their bikewear line is garment maker Gill.In their Performance line, the bike Adrenaline Jacket has a yel-low/carbon colourway. Underarm and shoulder reinforcementsprotect exposed areas against impact, with preformed sleevesfor enhanced freedom of movement. (e-mail:janewatson@gilluk.com)

International brand Hi-Tec begin their eVent ranging for the winter 2004/2005 season with five hiking shoe stylesin the collection. Their Pinnacle is a robust leather shoe, features ankle support, with Vibram outsoles to ensuregood traction on any terrain. (e-mail: helend@hi-tecsports.com) Next winter the Swedish company Klattermusen will continue their successful styles with eVent fabric mem-brane. There are three jackets, a pair of pants, overpants and a cap. Ygg is a survival anorak equipped with lots oftechnical assets. Instead of a full-length front zipper the jacket has two diagonal zippers, which create a lot ofstorage room for important utensils and ensure easy and comfortable access to pockets. (e-mail:eva@klattermusen.se) Lundhags is a new partner using eVent, the Syncro Expedition Mitten in eVent are reckoned to keep hands warmeven in long spells of wet weather. (e-mail: hakan.nystrom@lundhags.se) Two jackets and one pair of pants with eVent come from Montane, each designed for hiking, climbing and biking.The Super-Fly jacket is a lightweight 2 layer jacket (weight 425 gr. in size L) with a covered front zipper, napoleonpocket, external pockets with waterproof zippers and a hood shield which can be adjusted by means of a draw-string. As a match for the jackets Montane offers the wind and waterproof Super-Fly pants with stretch inserts at theknees and the seat. (e-mail: tim@montane.co.uk) Bike and running wear specialist Pearl Izumi has three different jackets with eVent membrane and sealed seams.Rhapsody in ladies’ and men’s has a hood, two pockets for storage space at the front and a fleece lined collar. Endof the right arm has a little open square to allow a fast glance at the watch without having to pull up the sleeve.Underneath the sleeves, inserts from AmFib Stretch ensure maximum freedom of movement. Another functionhighlight is the Channel Jacket, light weight and reflector stripes, all in three colourways. (e-mail: weiss@shore-sportsworks.com) Rab offers three styles with eVent: the Latok Jacket, the Latok Suit and the Latok Pants, all in robust 3-layerlaminate. The jacket with waterproof zippers and lined pockets is perfectly suited for outdoor activities. MatchingLatok pants have waterproof front zipper and six zips for ventilation when required. With the technical jumpsuit inlightweight construction, a helmet can be worn on top of the hood. (e-mail: neil.mcadie@equipuk.com) Scott USA was one of the first makers with eVent fabric garments back in the 2001/2002 winter season. Thistime one of the new collections is the Progressive, a complete men’s outfit consisting of the Chrome jacket andpants from 3 layer laminate with a water column of 20,000 mm. The jacket with tailored hood, just like the pants,features waterproof zippers. (e-mail: eva.bermadinger@scott-sports.com) Swedish producer SOS Sports has again expanded their portfolio of water and windproof garments with eVentand launch six jackets and four pants in their collection. (e-mail: archie.f@sos-sportswear.com) In a development co-operation VauDe and BHA have found a way to combine eVent fabric with the TransActiveTechnology developed by VauDe, increasing moisture transport. This important material improvement incorporatedin the VauDe collection raised a lot of interest and at the recent Ispo show when the company demonstrated thegarment breathability using a so-called “bubbler”. The Argon line will present five water and windproof styles: fourjackets and one pair of pants. The jackets, among them a ladies’ style, are made of 3 and 2 layer laminate, thepants of 3 layer laminate. Reflective logo prints help ensure high visibility even in the dark. Jackets are available inthe typical argon colours orange/dark red, and also in light green/dark green, dark grey/black and red/black. Thepants come in black and orange/dark grey. e-mail: sales@vaude-uk.com

The eVENT® Fabrics family of product is divided into twobroad categories according to whether or not the fabric isintended to be fully waterproof or just windproof. There will betwo hangtag options on finished goods:

eVENT® WATERPROOF FabricAll waterproof breathable fabrics.Applications include outerwear, footwear, sleeping bag shells,down garment shells, gloves, bivy-sacks, single-wall tents,etc.

eVENT® WINDPROOF FabricAll windproof breathable fabrics.Applications include windproof fleece for apparel or gloves,single-layer activewear garments, drop-liners in sweaters, etc.

Both categories of eVENT Fabric use our Direct Venting™method of breathability and our Dry System Technology™ toprivide DRY INSIDE™ comfort.

Because the anti-contamination treatment used in eVENTFabrics does not cover the ePTFE membrane with apolyurethane coating, all the millions upon millions of pores inthe material remain open, allowing them to breathe at theirfull potential. Sweated moisture vapor vents directly to theoutside of the fabric in one easy step that we call, aptlyenough, Direct Venting.

as seen on the webwindproof, waterproof, breathable

the eVent in focusBHA Technologies AG, Switzerland, set out their stall

selling bicycles- then join the ACT

ACT offers a range of services to members -encompassing areas such as banking and commercialservices, information provision, training and campaigning- whilst also being involved in new initiatives, includingBikeHub, and continuing to represent IBD’s in Whitehalland Brussels.IBD’s interested in finding out more about membership

should contact ACT direct: tel: 01892 526081 -email: act@act-bicycles.com

heart-watching,performance

rating and onyour wrist

If you’ve heard that mostheart rate computers are too com-plicated and difficult to understandin usage - then here is the answer.The Sigma Fit Watch remains sim-ple and easy in use and it’s reckonedanyone will intuitively understand how itall works. There’s a ‘voice’ in English,French, Italian and Spanish, and it all oper-ates as easy as a cell-phone. Sigma reckonthis is the best way to stay informed about yourcurrent training level and condition The Fit Watch calculates your maximum heart rate based on weight, height,age and gender. Based on this personal data the watch then defines threeindividual training zones: The Health zone - 55 to 70% of your maximumheart rate; Fitness zone - 70 to 80% of maximum heart rate; and the Per-formance zone - 80% of your maximum heart rate. During a training sessionthe change-over from one zone to the next is marked by an audible signal. The integrated Training Manager enables precise control, planning andevaluation of your training. The most important parameters will be trackedand checked during the training session and it is optional to subsequentlysave the data for future reference and comparison. Seven training units intotal can be saved and evaluated in this manner. The memory contains among others, your average heart rate, the percent-age of your heart rate and calories burned. All currently measured data canalso be viewed during exercise. To top it off the integrated Fitness Test al-lows the user to stay informed about their current trainings level and condi-tion. The Fit Watch, like all other Sigma Sport heart rate computers, is water-proof, ECG-precise and compatible with all other Cardio-fitness equipment. On top of all that the elegant and sportive design makes the Fit Watch afashionable eye-catcher for after sports-hours as well!

check for further info withBill Nichols Agencies - 01926 624 031

catch-up time - the new Zéfal website has anews section, a product catalogue where you can

download specifications and high resolutionimages of the product range.

It’s all at www.zefal.com

office phone: 0191 488 1947office fax: 0870 131 7924

e.mail: ksa@ksa-partnership.cominternet:

www.ksa-partnership.comword - brownale

advertisements & administration:Kate Spencer

phone: 0191 488 1947e.mail: ksa@ksa-partnership.com

publisher & editor:Peter Lumley

e.mail: peter@ksa-partnership.comphone: 07769 588 247

office:The KSA Partnership

97 Front Street,WHICKHAM,

Tyne & Wear NE16 4JLcopyright for some material appearing in this

issue or on the company websitemay not be vested in KSA. It is advisable to

request permission to copy, broadcast or hold inany form of retrieval system, any works from

these journals. The infringement of copyright isunlawful and prosecution may follow.

© KSA 2004

the KSA publications

twenty fives years ago BicycleTrade & Industry became Britain’sfirst bicycles-only Trade magazine.

Outdoor Trade & Industry derivesfrom the original outdoor business

magazine Camping & OutdoorLeisure Trader - COLT.

The first issue of Scooter Trade &Industry was published by KSA at

the suggestion of leadingSuppliers in that market.

During the year Trade & Industrytitles are also combined as Xtra

- a successful business builder forboth the Supplier and the Retailer -

being used to exploit existingsynergies in the leisure, pleasureand the urban transport market.

scscscscschedulesheduleshedulesheduleshedulesKSA journals are published

towards the end of the month ofissue. All editorial materials

should reach us in the first weekof the month - and the early bird is

most likely to catch the worm.The publisher will be pleased to

help you achieve broad coverageand market awareness - a

comprehensive Media Pack isavailable on request.

if you are reading someone else’scopy please contact us to register

for your personal mailing

e-mail:ksa@ksa-partnership.com

office telephone:0191 488 1947

Pell & Parker LtdWHOLESALERS TO THE

CYCLE TRADE

distributors of new cycles from

unridden Catalogue Return bikes also availableRECUMBENTS - TRIKES - UINICYCLES - TAG-A-LONGS

phone 01733 810 553 or 01733 810 554fax 01733 810 540

Wheels - Rims - Tyres - Tubes - Locks - Saddles - Mudguards - LightsChains - Chainsets - Pumps - Lubcricants - Helmets - Pedals - and much more

TIGOA MANGO CRUD PYRAMID CLARKS FIBRAX TRELOCKSKS ZOOM FINESSE WELDTITE AIRFORCE SHIMANO

Thimey Road, Milking Nook, Newborough, Peterborough, PE6 7PJ

staged in the heart of York-shire at Wellcroft in Otley

to check opening times call01943 467 493

‘...when you study ourheritage then you know

there’s a future...’

the unfolding story of aworld on two wheels

from the lifetimecollection by the original

Mr. Cycling

distribuido mensualmente porcorreo a todos los interesadosen el mercado Britanico:

fabricantes, agentes, distribuidores y tienda

distribuito ogni mese all'interomercato britannico. Ai fabbricanti.Ai distributori. Agli agenti.

Jeden Monat fuer den ganzenbritischen Markt erhaeltich. FuerHersteller. Fuer Lieferanten. FuerHaendler. Fuer Verkaeufer.

expédié mensuellement parcourrier à tous les intervenantsdu marché britannique:

fabriquants, agents, distributeurs, magasins.

reading someone else’s copy?the KSA publications also circulate to

overseas readers, register for your copyby sending an e-mail to:

ksa@ksa-partnership.com

send an e-mail to getfurther info on product &services or to locate a

business that is featuredin this journal.

help@ksa-partnership.comor fax 0870 131 7924

busy drinksA new hands-free hydration systemthat is exceptionally easy to use, andis both convenient and hygienic hasbeen introduced. The SmarTube is saidto help guarantees regular and conven-ient liquid intake and is suitable for justabout every busy activity such as fit-ness classes, cycling, hiking, climbing,camping and caravanning, skating, ski-ing as well as most extreme sports. The SmarTube from Calange will workwith many styles of drinks carrier.

Antom profitsfor good cause

The John Muir Trust, which owns50,000 acres of land in the Highlandsand Islands of Scotland including thehighest mountain in Britain, Ben Nevis,has a new Gold Corporate Supporter.The organisation which works closelywith communities towards the sustain-able conservation of wild places to helpdemonstrate how they can be enhancedand effectively managed has attractedthe support of Edinburgh basedAnatom. The company will donate apercentage of their profits to the con-servation charity. Gordon Fraser, Anatom's md, says herecognises the valuable work of theTrust and supports the protection of thesurrounding environment, enjoyed byoutdoor enthusiasts, including his ownAnatom staff and customers. "Becom-ing a supporter of the Trust demon-strates that we care for the environmentand want to give our support towardsthe protection of the environment forfuture generations."

For further information about theJohn Muir Trust visit www.jmt.org

internet: www.ksa-partnership.comFebruary 2004 page 12

Whitby introsNow on the shipping list from Whitbyare 2004 introductions from Princeton is theYukon HL Hybrid LED, a headtorch with a 1-watt side emitting LED that is reckoned toprovide higher colour temperature and awhiter light than competing halogen and xe-non bulbs. The torch is also configured to offera longer burn time with an output set-up forfor close up applications, all up weight is 8ozfor a torch with impact and water-resistantfeatures that carries a lifetime warranty. Sell-ing price is £59.95 Princeton Tec’s Matrix 2 also utilises a 1-watt side emitting LED, giving a focusablewhite light with a burn time of 8-10 hours on2 AA alkaline batteries, included.with theheadtorch . RRP - £39.95. There’s a metalstyle, detachable karabiner clip on the newfor 2004 Eclipse 2, which means it can beclipped to virtually anything. The Eclipse 2has a 5-position electronic switch system anda high-powered LED with a bulb life of over10,000 hours. RRP - £16.95

Acorn Sports & Leisure (UK) LtdAmbaAssociation of Cycle TradersAylesbury Training GroupBarclays Business SystemsBertoni-ScooteriaBike WekBlue RidgeBohle UK LtdConcept CyclingCordeeCybertill LtdCycle Citi Corporation LtdEnduraExtra (UK) LtdFisher Outdoor Leisure plcGiant UKGill InternationalGreyville Enterprises LtdHope TechnologyIdeal Bicycle LtdK & S Cycle & Electrical Co.MAS (UK) LtdPark LifePendle EngineeringPolaris ApparelPromech (UK) LtdPuky GMBHRathmell SportReece Cycles plcSaracen Cycles LtdTop to ToeVentronic Import CoVissi LtdZero CyclesZwei Plus Zwei

‘Best buys’ on showFirst timers at both National Cycle & Leisure Shows areBertoni UK (nee Scooteria) are looking forward to showing their2004 range to the cycle trade. Their range includes some popular models from previous yearsand some new exciting styles, including the D310 available with aprescription insert and the 300, voted 'Best Buy' in the Cycling Pluseyewear review. All models have polycarbonate shatter-prooflenses.

Bertoni UK are at PO Box 5011, Bournemouth BH4 8WFtel: 01202 540044 e-mail: info@bertoniuk.com

web: www.bertoniuk.com

it’s the industry joint ventureThe show that has evolved from the Bicycle Association’s veryown idea of how to influence retailers to broaden their supply line takesoff again shortly. There are two venues in March for the jointventure between the Trade association and Exhibition Action. Just weeks away is the first roadshow and as the pace hots up morenew companies are still being added, joining regular names and industrypeers like Giant, Saracen, Reece, Amba,and Greyville. The list will include aroundalmost 40 exhibitors and this year seesthe return of Fisher, Concept and BlueRidge. There are good reasons for going.

Harrogate - March 22-23Sandown Park - March 30-31

for info contact - 01926 815 597

here are some of the exhibitors:

Zwei Plus Zwei may show you how this can be done!

a note from the publisher

why Xtra?When KSA produce a Trade journal it is to bringtogether market intelligence that will put people indanger of doing business. We have a Bicycle title,one for Outdoors and another for Scooters andlightweight urban transport. A long time ago wefound that mixing Trade specifics alongside thecredible alternatives gave readers the chance tobroaden product awareness and open up the newmarket opportunities. That’s what this compositeXtra is about.

this Xtra issue bringstogether much that is

common groundamong people who

have two wheels andwill travel.

the third generation cycle wholesalerwith a peer portfolio

They are carrying on the tradition of a family business at Fisher Outdoor Leisure, and it’s a bigjob because customer and supplier alike seem to all get treated as part of the family. Gordon Fishermay well tell you that the company has grown beyond being a family business but that dismissesthe hands-on involvement of the managing director and a Team that leads from the top. Five of thestaff - there are about forty full timers on site - have been with Fisher for over twenty years, eighteenmonths ago the company moved to an aircraft hangar sized new home, today that base is beginningto look hardly big enough. From seeking new lines through to their marketing and promotion thewhole operation is in house at Fisher. Take a look at their new catalogue - ‘a bumper issue that’s bigger than ever’ Richard Allmarkproudly pronounces - the fully illustrated, priced portfolio is produced for the Trade customer as well

as having an in-shop version for the end user - that carriesrrp indicators. The catalogue was published in time for theirdealer weekend event at West Bromwich at the beginning ofFebruary, when many of their suppliers helped to demonstrateall that’s good from the Fisher range. On my first visit back to the Fisher base at St Albans sincethe official opening, a time when many of these very samesuppliers helped fill an almost cathedral sounding buildingcomplex, today the yawning space under a high ceiling has

been mezzanined and stock plus lots more stock is housed ready for onward movement to shopshelves countrywide. Ongoing is the re-arranging the furniture to accommodate the throughput ofthis stock, with building of indoor satellites for functions such showing off their twenty or so brandsand the provision of a workshop for training and servicing kit from their suppliers. An enthusiastic Richard Allmark showed me round a complex that is bustling with activity ‘whatwe are doing here is make it really work for our customers and our suppliers'. That the practiceworks is evidenced by peer brands joining the portfolio - the latest being Look. ‘We are a company that can meet the changing Trade scene’ he added. A lot of the changes todaycentre on how people are doing businesswith Fisher Outdoor and there can hardlybe a more integrated and compehensivecompany website than theirs at:

www.fisheroutdoor.co.uk For the website, individual shops havetheir own log on code that interfaces withFisher’s full product listings, special offersscenarios and a ‘buy now’ section that putsshoppers from the public domain directlyin contact with the dealer of their choice.Dealers are finding new customers thisway, and also finding that the customer hasalready paid for the goods! The money isheld in a secure account, not Fisher’s, and all the dealer needs do is respond to an automaticallysent notification of the transaction and the contact details for the customer. The product for the early months of 2004 have already been demonstrated to the Fisher dealernetwork at their open weekend in West Bromwich, and will have further exposure when the Cycle &Lesiure Shows take place - in Harrogate and at Sandown Park. Product that will catch the dealer’s eye include the top of the range race shoe from NorthWave,the £250 priced Aerator. It’s an incredibly light and rigid shoe, with a mesh upper shoe that has athree strap system and added grip from a locking system that brings the tension closer around theback of the ankle. It has a Y shaped heel to it - ‘imagine gripping a tennis ball in your hand, wellthat’s how this shoe fits with greater retention around the ankle’ Richard Allmark told me. Hydrogenwas their biggest selling North Wave shoe last season, it’s ‘a three strap closure mountain bikeshoe at under £80 that looks better than anything else in the price point on the market’. New is theRunwaway leisure shoe, with either a blue flash or red on the front, a laced shoe with a good sole forwalking and on the bike - ‘at £70 there will be massive sales for this’. From Burley, Fisher will be supplying their tandems to order only. Revamped is the trailer selec-tion, using new polyester fabrics instead of nylon are Delight and Solo, there’s a sun visor, theimproved harnessing, and reversed waterproof zips, the trailers come fitted with a foot brake andbars to make it a into a stroller. ‘All these extras that cost no more on last years price for eachmodel, so all the customer has to do is buy the wheel and they’ve got a quality stroller’.

Fisher are at 01727 798 340

It was described as a leak, and there wasso much clamour from the public that the Raleightelephone switchboard was swamped as newsbroke of the reborn Chopper. Things are a littlequieter now but to get an order accepted for the

The Chopper makes its markretro model sees dealers taking stock of other 2004Raleigh bikes or accessory lines. One is theStratos (right), a new touring model, it has a rearlugage rack, mudguards and toe-clips.

Raleigh are on 01773 532 600

issue of February 04composite: Bicycle & Scooter

because this featureappears across the centre fold of

the issue it may not read easily in

the web presentation.We have repeated here as it

appears on the printed page.

the next issues-

Clients & Suppliers are reminded

that our next issue is already understarting orders. Materials to help us

build the issue should be sent as

early as they are ready, the issuegoes to press mid-March

editors desk:

peter@ksa-partnership.com

to book advertisements or to

request further information:ksa@ksa-partnership.com

01 91 488 1947

the pdf glitch correction page.

on page 6 there is an item from Expo refering to Michael Brandon.

For reasons best known to the gremlins that live in our computer there’s astrange blob right across the text. If it had happened in the days of

letterpress printing the compositor would have had his head smacked by

the machineminder, or the clicker.Mind you, no matter how hard they tried they wouldn’t have been able to

correct the offending item this quick. Right!

Please don’t shoot the messenger.

no drain solutionThe Hawick operator Michael Brandon hasintroduced a Taurus electronic security device that isreckoned to advance current availability. The T3-120alarm was on show at Expo after an international debutin Milan. The company have their own dedicated designand production department which helps ensure the unit’sunique operating systems are not cloned, that furtherensures security for the machines that are Taurus fitted. Michael Brandon have plenty for the scooter retailer,including Abus and Citadel lock ranges, lots from VeeRubber, Enigma scooter covers, and the famed Densoplug range. Call Michael Brandon on 01450 373 333.

the Michael Brandon stand at Expo was busy

the KSA publications

twenty fives years ago BicycleTrade & Industry became Britain’sfirst bicycles-only Trade magazine.

Outdoor Trade & Industry derivesfrom the original outdoor business

magazine Camping & OutdoorLeisure Trader - COLT.

The first issue of Scooter Trade &Industry was published by KSA at

the suggestion of leadingSuppliers in that market.

During the year Trade & Industrytitles are also combined as Xtra

- a successful business builder forboth the Supplier and the Retailer -

being used to exploit existingsynergies in the leisure, pleasureand the urban transport market.

scscscscschedulesheduleshedulesheduleshedulesKSA journals are published

towards the end of the month ofissue. All editorial materials

should reach us in the first weekof the month - and the early bird is

most likely to catch the worm.The publisher will be pleased to

help you achieve broad coverageand market awareness - a

comprehensive Media Pack isavailable on request.

e-mail:ksa@ksa-partnership.com

office telephone:0191 488 1947