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Telling Better StoriesAbout
Transportation Options
"It is up to you to introduce the story
about how important public transit is to your
community.”
- Senator Sherrod Brown (Ohio)
A Roadmap to Storytelling That Won’t Break the Bank
• Build compelling websites• Find free contributors to help• Hold events or hackathons • Pick your social networks wisely• Engage thought leaders • Tell stories from research and data • Create locally and nationally relevant
messages and talking points• Use great photos – always• Make calls to action• Hire a journalist
Paul MackieCommunications DirectorMobility [email protected]
@MobilityLabTeam
http://mobilitylab.org
