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11 avril 2012 Corporate
Presentation
2015
A historic brand looking forward
N°2 18.8%
N°2 20.5%
A leading French brand on top of its market
FRANCE/VALUE
2014
35.3%
N°1
39.8%
N°1
Unassisted
brand
recognition
50%
Assisted
brand
recognition
91%
* Bathroom scales, Opinion Way survey May 2010
Bathroom scales Kitchen scales
An international group
Asia
Middle-East
Australia
France
United Kingdom
Spain
Italy
Benelux
Northern and eastern
Europe
South America
North America
Shenzhen / 3 000 persons
Production 10 millions units/year
MORE THAN 3 MILLION SCALES SOLD EVERY YEAR
An iconic design with unique features
An iconic design with unique features
ISO 9001 – Quality Management System since 1998
French Research & Development
Major innovations
Major innovations
Major innovations
Major innovations
Major innovations
Major innovations
Major innovations
Approval & Certification
Body fat algorithm:
Clinical validation of the Terraillon algorithm
300 patients
Terraillon Body Fat Analyzer vs Professional Scanner
Dr Jocelyne Raison, doctor in nutrition and metabolism
Less than 5% of difference
A strategic vision driven by the connected products
A technological revolution
A technological revolution
NEW: COACHING AND PERSONALIZED TIPS
INNOVATION: TERRAILLON NUTRITION PROGRAM
A technological revolution
A technological revolution
GET A COMPLETE UNDERSTANDING OF YOUR WELL-BEING
WEIGHT
NUTRITION
HEART ACTIVITY
SLEEP
Web Site & Social Networks
Major marketing investments
TV & Radio Campaign
Major marketing investments
Major marketing investments
Sports partnerships
Health Partnerships
In-Store Communication TO
TEM
S
kakémono
Enhance salesmen training Highlight our USP
Highlight by colors and forms
Create impulse purchases by the dramatization
Demonstrate connected categories
Trade Shows