Stakeholder Statement and a PEST Analysis

By Lewis Appleton, Jonathan Thornton, Sam, Rawan and Geraldina

Introduction:

In this presentation we will be answering:

“What stakeholders should it consider when making its business decisions and how should it rank them?”

“What are the political, economic, social and technological factors that are vital for the business to consider and key to its future success?”

Tesco – Stakeholders:

1. Customers 2. Employees3. Shareholders 4. Suppliers5. Community (CSR)6. Government 7. Experts

Maximize profit Employees Customers

Production cost Suppliers

Reduce tax Government

Political FactorsAffecting Tesco: Regulations - Accounting Taxation – Bags Tax Country Stability - Government Government Support - Jobs

Economical FactorsAffecting Tesco:

Inflation rates - Value of items Supply and Demand - Seasonal Market Share - Competition Substitute products - Cheaper

Social FactorsAffecting Tesco: Education - Workforce Health - Nutrition Buying habits – Clubcard

Technological FactorsAffecting Tesco: Internet - Online Shopping Computers – Self Checkout Debit Cards – Contact-less Social Media – PR/Advertising Future Technology

Future Research:

2011 2012 2013 20140%

5%

10%

15%

20%

25%

30%

35%

40%

2011; 35% 2012; 34% 2013; 36% 2014; 36%

Clubcard extra product purchases

Year

Club

card

Pro

duct

Pur

chas

e Pe

rcen

tage

Source: http://www.statista.com/statistics/323553/consumer-reaction-to-long-term-customer-reward-schemes-in-the-united-kingdom-uk/Source: http://research-methodology.net/grocery-e-shopping-competition-analysis-in-the-uk/

Tesco36%

Asda31%

Sainsbury13%

Ocado9%

Marks and Spencer6%

Iceland3% Waitrose

2%

Supermarket Market Share (UK)

2010 2011 2012 2013 2014 20150

20000

40000

60000

80000

100000

120000

73,77779,934

86,61793,188

99,946106,074

Sales forecast for Tesco from 2010 to 2015 (in million euros)

Year

Sal

es in

milli

on e

uros

http://www.statista.com/statistics/240544/sales-forecast-for-tesco/

United Kingdom Asia Europe0

5000

10000

15000

20000

25000

30000

35000

40000

45000

50000

43,579

10,217 9,245

Tesco's revenue worldwide in 2014/2015, by region (in million GBP)

Rev

enue

in m

illion

GB

P

http://www.statista.com/statistics/238678/tesco-plc-group-sales-by-region-2010-2011/

Conclusion:

Focus on Customers and employees.

Continue to develop club-card and computer systems.

In addition, it should focus on its UK market as this is where the majority of its revenue comes from.