1. Tescos Online Shopping websiteGroup 5Nour Al Dawood
11275430Michael ODwyer 01005278Lucy Ni Chearuil 07333498Steve Lambe
09894373
2. Outline Introduction Executive Summary Methods Findings
Solution and its Prototype Future Work
3. Introduction We as a group decided to focus our project on
Tesco.ies on-line shopping website. Tesco s Chief Executive Philip
Clark stated their main area of growth going forward will be in
on-line shopping, that they plan to lead a "digital revolution" by
asking the question "Do we lead the evolution or become victims of
evolution"?. We thought it would be interesting to study the
website in light of this, and evaluate how they are doing?
4. Executive Summary We found there were a number of issues
with tesco.ie. It came across as very aggressive and cluttered at a
first glance. There seemed less emphasis on the on-line grocery
department, with greater emphasis placed on selling Tescos other
products such as Tesco insurance. No shopping app, unlike its
rivals Contact details hidden away (these have since been updated)
We carried out domain research on Tesco.ie and the websites of
their main rivals: Superquinn, Supervalue etc. We decided to
evaluate the system using two methods; a Think Aloud and an
Interview. The TA approach would enable us to establish and examine
the users approach to the system. We felt it counter any issue of
retrospective analysis from our second method, the interview.
5. Methods Interview Think aloud
6. Findings Although most found the system easy to navigate,
the homepage and and general layout of the website was a notable
issue for four of the five informants. One issue which was raised
in relation to the search bar was the benefit of adding an
autocomplete feature to the search bar like YouTube or Google to
enable greater speed in task completion Two informants mentioned
the value of adding an online type forum or a live chat facility in
order to provide a better help service. (Bet365) Two informants
felt that the speed of the system was not quite what was expected,
one stating that it aims for speed but leaves much to be
desired".
7. Solution and its Prototype
8. Future work
9. Virtual Stores - Korea
10. Questions
11. References1. Kendall, K. & Kendall, J. (2011). Systems
Analysis and Design (Eighth Edition). New Jersey: Pearson.2. Young,
K., (2005). Direct from the Source: the value of think-aloud data
in understanding learning [Electronic Version] Journal of
Educational Enquiry, 6 (1), 19-333. Ashenfelter, K., Hawala, S.,
Murphy, E., Olmsted-Hawala, E.. (2010). Think-Aloud Protocol: A
Comparison of Three Think-Aloud Protocols for use in testing Data
Dissemination Websites for Usability. CHI 2010 (2381-2390).
Atlanta, Georgia: United States Government.4. Privacy and Cookies
Policy (2012). Tesco Ireland. Retrieved October 25th, 2012. From
http://www.tesco.ie/termsandconditions/privacy.htm.5. Our Strategy,
(n.d.) Tesco PLC. Retrieved October 25th, 2012. From
http://www.tescoplc.com/index.asp?pageid=12.6. About Us, (n.d.)
Tesco PLC. Retrieved October 25th, 2012. From
http://www.tescoplc.com/index.asp?pageid=6.7. Read, M. (2011)
Digital Insights from the Irish and Global Online Market. Retrieved
October 26th, 2012. From
http://iabireland.ie/wp-content/uploads/2010/07/IAB-Ireland-Feb-2011-
V3.pdf.8. Smith, J. (2012, October 10) Tesco Bullish about Web
Shopping. Bord Bia Irish Food Board. Retrieved October 27th, 2012.
From
http://www.bordbia.ie/industryservices/information/alerts/pages/Tescobullishaboutwebshoppin
g.aspx?src=home.9. Bord Bia Irish Food Board. (2011, August) Retail
Markets Today & Tomorrow In Ireland & the UK. Retrieved
October 26th, 2012. From
http://www.bordbia.ie/industryservices/information/publications/bbreports/Documents/Retail%
20Trends%20-%20Ireland%20and%20the%20UK%202011.pdf.