Case Study Tesco Client: Tesco Sector: Food and Retail Description: Product Packaging The challenge Dairy Farmers of Britain was the UK’s leading dairy farmers’ co-operative, marketing almost 1.4 billion litres of milk per year produced by more than 2,000 member farms. GSD® were briefed to create all of their packaging, direct mail, advertising and brochure literature for Dairy Farmers of Britain partner companies including Tesco, The co-operative and Cadog. The solution Developing innovative visual communication, GSD® devised a suite of powerful branding that was rolled out over a range of product packaging. The approach took a fresh look at the milk market to create brand differentiation in what is a tough and competitive marketplace for this everyday essential. This branding was applied to the full range of products, made consistent, clean and fresh. The result GSD’s approach saw an impressive increase in milk sales through DFB’s diverse partner channels. Tesco’s milk sales increased an average of 5% each year. The applause “Marketing a generic product such as milk is not without its challenges. GSD® stepped up the plate with bags of creativity from the moment we engaged them.” - Rhys Roberts, Marketing Ofﬁcer

Tesco - gsd.net®-GENERAL_DFB-Tesco... · Farmers of Britain partner companies including Tesco, The co-operative and Cadog. The solution Developing innovative visual communication,

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Case Study

Tesco

Client: TescoSector: Food and RetailDescription: Product Packaging

The challenge Dairy Farmers of Britain was the UK’s leading dairy farmers’ co-operative, marketing almost 1.4 billion litres of milk per year produced by more than 2,000 member farms.

GSD® were briefed to create all of their packaging, direct mail, advertising and brochure literature for Dairy Farmers of Britain partner companies including Tesco, The co-operative and Cadog.

The solutionDeveloping innovative visual communication, GSD® devised a suite of powerful branding that was rolled out over a range of product packaging. The approach took a fresh look at the milk market to create brand differentiation in what is a tough and competitive marketplace for this everyday essential. This branding was applied to the full range of products, made consistent, clean and fresh.

The resultGSD’s approach saw an impressive increase in milk sales through DFB’s diverse partner channels. Tesco’s milk sales increased an average of 5% each year.

The applause“Marketing a generic product such as milk is not without its challenges. GSD® stepped up the plate with bags of creativity from the moment we engaged them.” - Rhys Roberts, Marketing Officer