TEXTING & DRIVINGMulti-tasking Misunderstood?

HOW MANY OF US?

• How many of us have done it?

• Astonished by others multi-tasking?

• Study while listening to music?

• Study while watching a TV show??

• Study while chatting with friends???

• Text while Driving!!???

• Pray while in Hospital Beds!!???

SO FAR?

• Many accidents

• Many laws

• Government persuasion

• Banners

• Warnings

• Spot fines

• Issuing Tickets

HOW THINGS MAY CHANGE

• Sense of Morality

• Heavy Fines and Punishments

• Attack the Wallets

• Stringent Laws

• Leverage the Fear

• Documentaries & Hypes

• Attack the sensitivity of viewers

FEDERAL COMMUNICATIONS COMMISSION (FCC)

• Putting the brakes on the distracted driving epidemic will require both dedication and creative thinking, and the FCC is committed to doing its part to address this growing crisis.

- Julius Genachowski (Chairman)

• Working with Industry & Government

• Article “The Dangers of Texting While Driving”

THE DANGERS OF TEXTING WHILE

DRIVING• Driver distraction – 18% of all fatal

crashes!

• 3,092 people killed

• 416,000 people injured

• 40% of American teens have been in cars driven by distracted drivers

• Texting increases risk 23 times

• 11% of accidents with ages 18-20 texted while driving

GOVERNOR’S HIGHWAY SAFETY ASSOCIATION

• 11 States, DC, PR, Guam and USVI prohibit use of hand-held cell phones while driving

• NO State bans ALL CELL PHONE USE

• 37 States ban novice drivers

• 19 States ban school bus drivers

• 41 States, DC, PR, Guam and USVI ban texting for all drivers

• 6 & 3 for novice and bus drivers respectively

WHAT TO DO?

• Government & Organizations doing their job

• But something missing?

• Cannot be eradicated

• Too many variables to consider

• Modify existing rules & practices

• Minimize damages to life & property

STEPS TO BE TAKEN

• Increase fines by 100% or 200% if possible

• Many follow laws just to prevent paying fines

• Temporary suspension of license is caught more than once

• Fear of being caught to be leveraged

• All efforts to be capitalized

• No time and money to be wasted

STEPS TO BE TAKEN

• Collective effort required to make sure efforts reach the masses

• Polls & Questionnaires regarding laws passed to check the reach

• Decisions & Strategies based on poll results

• AT&T “ItCanWait”

• Campaigning of such efforts

LEVERAGE SENSITIVITY?

• Dramatize situations

• Documentaries involving true incidents

• Instill the fear of how people are affected

• Real situations and reactions create a huge impact

• Recent voices over gunshots

• People related easily creating a long-standing impact

• Hitting sensitivity – one of the best ways to reach masses

LEVERAGE SENSITIVITY?

• Talk shows and Interviews discussing the topic in detail

• Spread the message through media

• People need to be reminded constantly of such important stuff

• Should be instilled in sub-conscious

• Good way to make people do things; good or bad!

WHAT DOES IT REALLY TAKE!?

• Boils down to MORALS!

• Government takes EFFORTS!

• People translate efforts to RESULTS!

• At least get people to make CALLS and avoid TEXTS! – Less risky!

• One person make one another person follow rules every month

• 4,000 people following rules every year

• Baby steps to a victorious Nation!

WORKS CITED• Austin, Michael. "Texting While Driving: How Dangerous is it?." Car and

Driver. N.p., n.d. Web. 23 Jul 2013. <http://www.caranddriver.com/features/texting-while-driving-how-dangerous-is-it>.

• "Cellphone and texting laws.". Insurance Institute For Highway Safety, n.d. Web. 23 Jul 2013. <http://www.iihs.org/laws/cellphonelaws.asp&xgt;.

• Distracted Driving Laws Governors Highway Safety Association (GHSA), n.d. Web. <http://www.ghsa.org/html/stateinfo/laws/cellphone_laws.html>.

• No Texting While Driving. AT&T. Web. 24 Jul 2013. <http://www.att.com/gen/press-room?pid=2964>.

• "STATE LAWS." Digest of Distracted Driving Laws. Distraction.Gov. Web. 23 Jul 2013. <http://www.distraction.gov/content/get-the-facts/state-laws.html>.

• "The Dangers of Texting While Driving." Federal Communications Commission. Federal Communications Commission. Web. 23 Jul 2013. <http://www.fcc.gov/guides/texting-while-driving>.