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March 2011
Introduction & Key GrowthDrivers
Thanachart Securities
59%70%
100%
100% 100%
TECH RELATEDBUSINESS
60%70%
Mobile multimediaICT Solutions & Services
Security solutions TV/Satellite antenna manuf Call Center Waste Mgt@ new airport
Air Traffic Mgt Power plant 23 MW
SAMART Inter Holding
100%
100%
Business Structure
4,300 mill shares (par Bt. 0.10/share)Mkt cap = $ 266 mill
601 mill sharesMkt cap = $ 228 mill
Listed in 1993977 mill shares
Market cap = USD 280 mill
Unlisted business valued at Book = USD 45 millor Baht 1.40/share (as of Sep 30, 2010)
* Market cap based on price of stocks & THB/USD rate as of 14th Feb 2011
2008 2009 9M-2010
Total Profit 261 455 485
Contribution by :
SIM 25% 15% 14%SAMTEL 29% 47% 60%Other Biz 46% 38% 26%
3
Revenue & NP Breakdown by Businesses
2008 2009 9M-2010
Total Revenue 16,286 17,305 12,619
Contribution by :
SIM 70% 52% 51%SAMTEL 18% 36% 36%Other Biz 12% 12% 13%
(in Baht million)
Increasing contributionfrom Samtel
Unlisted Business
Samart Inter Holding
- Monopoly Concession to manage Nationwide Air Tarffictill year 2033
- Tariff collection from airlines (inbound & over flights)
(In kingdom of Cambodia)
477465000051876
41678
48630 242323
20
18
0
10000
20000
30000
40000
50000
60000
2006 (A) 2007 (A) 2008 (A) 2009 (A) 2010 (A)0
5
10
15
20
25
30
Flights Revenue ($ mill)
Strategy:
Explore similar investment opportunities in Indo-China region
- 9% CAGR for flights in past 10 yrs- Concession allows 5% tariff increase every 5 yr- EBITDA margins are maintained at 47%-50% for 10 yrs
Samart Inter Holding
- USD 6 mill/year in revenue guaranteed per year- Fuel is supplied by off taker- EBITDA margins of 50%
Strategy:
Explore opportunities in utilities sector in Kingdom of Cambodia
Kampot
Kingdom of Cambodia - 16 MWe contracted capacity beginning 2008 till 2017- Off taker is Kampot Cement (Owned by Siam Cement)
Outsource
Call Center
Government Private Sector
• ICT(����������� ������)
• Transportation(���.)
• TAT(ก ����������)
• MEA(���� �������)
• PEA(���� �� !� �)
• MOTC (� � � )
• MOC (" #!$�%)
• MOPH (� & �#�'�)
• MOL (��� �)
• MOI( � (���)
• MOF(ก ���)�)
• Bank
• Insurance
• Financial Firm
• Automobile
• PTT
• Microsoft
• HP/IBM
Customers
511
605
8901000
0
100
200
300
400
500
600
700
800
900
1000
2008 (a) 2009 (a) 2010 (est) 2011 (f)
20% CAGR
Revenues
Financials
ServicesFully outsourced 37% of total revenuesTurnkey 60% of total revenuesTraining 1% of total revenuesTelemarketing 2% of total revenues
One to One Contacts Co., Ltd.
One to One Contact CenterNature of business: Fully outsourced and turnkey call centerClients: 70% government, 30% private sectorProject on hand (as of Nov 2010): Baht 1000 million
Revenue drivers: Business Process Outsourcing contacts, call center contracts
Value unlock: Exploring possible listing in MAI
(Baht mill)
# 1. Independent Call Center
Vision & Security System
Turnkey security solutions:
Customers:- Government Center- Bangkok Metropolitan Authority- Airport of Thailand (AOT)- Telephone Organization of Thailand (TOT)
73
191
328
500
0
50
100
150
200
250
300
350
400
450
500
2008 (a) 2009 (a) 2010 (est) 2011 (f)
65% CAGR
Revenues
(Baht mill)
Potential Opportunities 2011:
- CTX Scanners @ Suvarnabhumi Airport- Govt Center Phase II @ Bangkok- Chonburi Province Government
Project value over Baht 1,000 mill
Nature of Business: Provide security solutions
Samart I-Mobile PCL
SAMART i-Mobile Plc.
Samart i-Mobile PlcSamart i-Mobile Plc
Mobile BusinessMobile Business Content BusinessContent Business MVNOMVNO
• No.1 brand share • No.1 Content Aggregator
• No.1 distributor share
• Pioneer 3G telecom provider
Domestic market
International market
• ASIA Handheld device provider
Vision “To be the leading Thai telecom services company in the region providing
integrated telecom service, portable multimedia device, content
11
“Theme: Devices, applications, services based on Mobility concept delivering enriched lifestyle experience to the end users”
Leveraging Strengths
� Total 40 i-mobile handset models to be launchedin 2011
i-Trip• Hit Hotel
• Weather
i-Music• Ringtone
• Full Song
i-Clip• Wallpaper
• VDO Clip
i-Movie• Movie Detail
• Show Time
i-Horo• Gypsy
• Birthday
• Etc.
i-Game• Adventure,etc
• Multiplayer
i-Food• Hit Restaurant
• Search
i-Sport• Football, etc.
• Match/Result
i-News• Local
• International
i-Promotion• Discount
• Rewards
• Privileges
i-Lotto• Result
• Analysis
i-Application• Stock watch
• Biz info
Device Applications
M-Commerce Application
Air Asia
Product Positioning to Meet Market Demand
New 3G network, New devices:
USB Modem
2G + 3G
3G ANDROID
Featured Phone
• New Products to support Content, thus creating a revenue stream
• Data usage shall led to more ARPU for MVNO as well as traditional operators
Concept Phone: Smart feature
Smart phone & 3G device:
Handheld as carrier for Content & MVNO Business
Key Benefits:
i-Note
Push SNSIMM SNS Game
No.1 brand share in Thailand
2,780,0113,027,904
3,498,804 3,500,000
353,062700,000
518,6131,258,130
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
2008 2009 2010 (Est) 2011 (f)
13
4,038,191
3,546,517 3,851,866 4,200,000
14.00%
13.96%
12.80%
14.00%
3,200,000
3,400,000
3,600,000
3,800,000
4,000,000
4,200,000
4,400,000
2008 2009 2010 (Est) 2011 (f )
12%
13%
13%
14%
14%
15%
Total Handsets Sales & Gross Margins
Handset Sales & Margins: 3G and replacement market to drive the sales
Handset sales: Domestic vs Inter
Inter
Domestic
- Handset sales growth = 10% (by volume)- Indonesian handset sales to grow the most- Margin trend is likely to be sustained in the neighborhood of 12-14% in 2012- Estimated market share in 2012 = 28%-30%
New 3G network, Advanced content & application:
Voice and Conventional VAS 3G Advanced VDO & Application service
Key positioning: Content & Applications as key drivers of 3G Business
• Higher ARPU
Benefits:
Call Directory service
Sport
Lifestyle
VDO Call Center VDO Horo & Consult
Live SportStreaming
Live News Reporter
Music VDOStreaming
Entertainment
News
Develop to 3GAdvanced Service
Continue 2GService
Recurring Revenue on 2G Network with subscription service
EDT GuideApplication
eMagazine
Content Business: Big potential from 3G
15
Content Business: Big potential from 3G
Directory
Main Revenue Stream
Alert &Subscription
Recurring Revenue
HoroscopeSportInformation
Main Revenue Stream
Download15%
Sport36%
Consultancy1%Chat
7%
Horoscope10%
Information11%
Voting & TVC Service
3%
Entertainment
4%
Game13%
Bug 1900 categories
16
Transition: From Trading to Services
Device
Applications
DistributionNetwork
Call Center
Brand
SIM is in the best position to leverage its strengths and migrate its business model to MVNO services platform
MVNO Growth Drivers
Status
Nature of business: Mobile Virtual Network OperatorSubscribers: 125,000 (as of Dec 2010) ARPU = 180 baht/subExpected sub by end 2011: 300,000
Revenue drivers: Upon TOT’s nationwide 3G rollout, i-mobile 3GX to become asingle largest MVNO
Targeting 2,000,000 subscribers with ARPU of 300 2012-13
Possible cooperation from Axiata (Telekom Malaysia)International Roaming revenues
2010 20122011
• 3,000 Base Stations• Capacity 4 M Subs
• 5,220 Base Stations• Capacity 8 M Subs• 42 Mbps / 11 Mbps
• 550 Base Stations• Capacity 500K Subs• 7.2 Mbps / 1.6 Mbps
Network rollout plan
Benefits of full MVNO:
• Self-control: Roaming, I/C, Number
• Differentiate: Tariff plan, VAS, QOS Management
A Greater scope to excel as TOT rolls out nationwide 3G network
• Wholesale capability: Able to resell the service
platform to MVNO/ Reseller
• Subscriber ownership
New 3G network :
Full MVNO
3) Sell to sub MVNO / Branded reseller
1) Existing customer database of i-mobile handset: Approx. 3.5 Millions of mobile handset sold / year
2) Good relationship with Government / State Enterprise / Big corporate: Soldier / Police / Teacher / PEA / Bank etc.
MVNO Business
Business Synergy
MobileBusiness
MobileBusiness
ContentBusiness
ContentBusiness
MVNOBusiness
MVNOBusiness
Embed Content
& application
VAS Offering
Sub AcquisitionVDO Call center
Strengthen and Fulfill Business Position in Telecom industry by Synergy of essential factors
Terminal Device + Telecom Service + Content and Application
i-Link
IMM
Push SNS
Dual SIM 2G+3G
eBook
2G
3G
Bundling Package
Revenue Streamof 3G VAS
3G VAS
Content &Application Portal
321
114 115 109
0
50
100
150
200
250
300
350
2007 2008 2009 9M-2010
8,857
6,753 6,293
4,425
5,300
3,183
1,661
1,094
662
730
800
698
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
2007 2008 2009 9M-2010
Content
International
Domestic
20
Revenue/NP/Dividend history
0.062
0.045
0.0283%
169%
75%
0
0.01
0.02
0.03
0.04
0.05
0.06
0.07
2007 2008 2009
0%
20%
40%
60%
80%
100%
120%
140%
160%
180%
Revenues Revenue breakdown by segment
Net Profit Dividend & Payout Ratio
(all figures in baht million, except for dividend))
15,434
11,398
9,039
6,365
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
2007 2008 2009 9M-10
Samart Telcoms PCL
Netw ork Service, 42%
System Integration, 25%
IT Outsourcing, 16%
IP Business, 12%
E-Business, 5%
Government, 93%
Corporate, 7%
Government, 87%
Corporate, 13%
Samtel Revenue: Govt. Clients Dominate
20092008
Netw ork Service, 80%
System Integration, 13%
IT Outsourcing, 3%
IP Business, 2%
E-Business, 2%
System Integration
Key Project Highlights (Completed )
Ministry of InteriorInformation Super High WayLinking all provincial offices in Thailand (Baht 1,000 mill)
ITV MobileTV Broadcasting Station
Department of Industrial WorksComputer network systems for supporting services
Suvarnabhumi AirportDesign & Installation of Airport Information Management System (AIMS) in Consortiumwith Siemens, ABB, & Satyam (Project Value Baht 2,399 mill)
Suvarnabhumi AirportCommon User Terminal Equipment System (CUTE)(Project Value THB 2,000 mill)
Ministry of DefenseCommunication network System(Baht 799 mill)
Samart Telcoms PCL: Growth Drivers
StatusProjects on hand
Total project backlog as of Sept 30, 2010 is Baht 5,000 million9M-10 Revenue = Baht 4,500 mill
Installation & Maintenance Contracts TOT
Project: TOT 3G network installation nationwide Value: Baht 16,290 millMaintenance p.a.: Approximately Baht 800 mill p.a.(5 yr)
Project: Next Generation Networks “NGN”Value: Baht 14,000 mill
Installation & Maintenance Contracts CAT
Project: Trunk Mobile Baht 450 mill, USO Baht 1,000 mill
Won “e” auction on Jan 28Expected contract signing21st FebDuration rollout : 12-15 monthsSamtel Portion: 10 bn
Samart Telcoms PCL
StatusIT Outsourcing ContractsProject: Automatic Meter PEA, MEAValue Baht 1,500 mill
Project: CUTE Counter Check in Services (Other airports incl Makkasan)
Project: Extension of School Net Project (Baht 40 mill/month)Tenure 1.5 years per term
System Integration Projects
Project: Various, including network design, installation, etc.Nature: Turnkey (approximately completion within 12-18 months)Clients: Ministry of Interior
Ministry of DefenseSupreme Commander HQMinistry of JusticeTOT , CAT, PEA, MEA
Revenue per yr: Baht 2,000 million per year
Samart Telcoms PCL
Status“E” ticketProject: Set up and own “E” ticket platform for public transportation Value Baht 1,200 mill
Target: Public bus, BTS, BMCL, customers
RFID @ Airport (Q1-11)
Project: Set up and own RFID tags & readers at international airportTenure: 5 yrsValue: Baht 2,500 mill - 3,000 mill
Department of Land (Q2-11)
Project: Set up “e” title system for land deeds nationwideTenure: 3 yrsValue: Baht 10,000 mill
Revenue/NP/Dividend history
991
1,710
4,844 3,609
1,156
1,186
9021,348
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2007 2008 2009 9M-2010
Service Revenue
Product Revenue
2,177
2,900
6,216
4,511
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
2007 2008 2009 9M-2010
111112
292302
0
50
100
150
200
250
300
350
2007 2008 2009 9M-2010
Revenues Revenue breakdown by segment
Net Profit Dividend & Payout Ratio
(all figures in baht million, except for dividend))
0.10
0.25
0.100.10
30%
51%55%55%
0
0.05
0.1
0.15
0.2
0.25
0.3
2007 2008 2009 2010
0%
10%
20%
30%
40%
50%
60%
New Business Opportunities
- Attractive opportunities in Transportation sector (over next 24 months)
- Singling (back bone of mass transit)- Common ticketing- Signaling system for State Railway of Thailand- NGV Bus for BMTA- Rail projects from State Railway of Thailand- Monorail link for new terminal at Suvarnabhumi Airport- Rooftop solar installations (domestic use)
Brief Description: Proposed Projects
Consolidated Financials
15,43411,119
8,754 6,216
2,8352,117
4,4426,193
2,098 1,7012,0921,901
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2007 2008 2009 9M-2010
Related Business
ICT Solutions (Samtel)
Mobile Multimedia (SIM)
Consolidated Financials
19,649
12,619
17,30516,286
0
5,000
10,000
15,000
20,000
25,000
2007 2008 2009 9M-2010
RevenuesRevenue breakdown by segment
Dividend Payout
(all figures in baht million, except for dividend))
261
574
485455
0
100
200
300
400
500
600
700
2007 2008 2009 9M-2010
Net Profit
0.150.25
0.2
0.36
30%
53%
74%61%
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
2007 2008 2009 9M-10
0%
10%
20%
30%
40%
50%
60%
70%
80%
Summary
- Maintain a healthy backlog of ICT projects under SAMTEL- Transform SIM from a trading business to a service based business - Successfully develop new projects under transportation sector- Company shall seek internal cash flows/project financing to finance these projects
- Revenue Guidance for 2011
- Samart Corp (Consolidated) +40%-45%- SAMTEL (incl TOT 3G) +120%-150%- SIM +10%-15%