Check out our Retail Net Usage Index on Akamai.com/nui and follow #AkamaiHoliday for real-time updates on traffic trends. Sources: Akamai Retail Net Usage Index, Akamai Research Copyright 2015 Akamai Technologies. All Rights Reserved. 47% 15% 9% 16% 13% US traffic across 30 retailers Windows iPad Android Mac iPhone OF TRAFFIC WAS MOBILE 37% 12.9 MILLION PAGE VIEWS PER MINUTE Cyber Monday experienced record- breaking traffic again this year; surpassing last year’s peak by 16%. 11.4 MILLION PAGE VIEWS PER MINUTE U.S. Black Friday online revenue saw a 26% growth as the day generated over $1.5B in sales. Black Friday was one of the few days over the holiday shopping week when peak activity did not strike in the evening hours as the day’s high came at 11 AM. Black Friday 10.5 MILLION PAGE VIEWS PER MINUTE 2014 Thanksgiving ecommerce activity experienced a 14% growth from last year as more and more shoppers continue to adopt the tradition of browsing from their couches after the day’s festivities. Thanksgiving Mobile activity hit a seasonal high on this day accounting for 50% of all recorded traffic at 5 PM. 15 12 9 6 3 0 3PM 9PM 12AM 6PM 12PM 9AM 6AM 3AM 12AM Peak Page Views per Minute in North America (Millions) Thanksgiving 11/27 Black Friday 11/28 Saturday 11/29 Sunday 11/30 Cyber Monday 12/1 0 2 4 6 8 10 12 14 Walmart reported that as much as 70% of its traffic over the holiday shopping week came from mobile devices. Page Views Page Views Per Minute (millions) Increase in number of proxy addresses in use on Black Friday, Akamai discovered and flagged more than 5,700 attacker IP addresses before they launched malicious request on Black Friday. Black Friday attack traffic was 2X higher than the beginning of November. 12% 5700 2.5X Cyber Criminals

Thanksgiving 10.5 MILLION · 2014 Thanksgiving ecommerce activity experienced a 14% growth from last year as more and more shoppers continue to adopt the tradition of browsing from

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Page 1: Thanksgiving 10.5 MILLION · 2014 Thanksgiving ecommerce activity experienced a 14% growth from last year as more and more shoppers continue to adopt the tradition of browsing from

Check out our Retail Net Usage Index on Akamai.com/nui and follow #AkamaiHoliday for real-time updates on traffic trends.

Sources: Akamai Retail Net Usage Index, Akamai Research

47%15%

16%

13%

US traffic across 30 retailers Windows iPadAndroid MaciPhone

OF TRAFFICWAS MOBILE37%

12.9MILLIONPAGE VIEWSPER MINUTE

Cyber Monday experienced record- breaking traffic again this year; surpassing last year’s peak by 16%.

11.4MILLIONPAGE VIEWSPER MINUTE

U.S. Black Friday online revenue saw a 26% growth as the day generated over $1.5B in sales.

Black Friday was one of the few days over the holiday shopping week when peak activity did not strike in the evening hours as the day’s high came at 11 AM.

Black Friday

10.5MILLIONPAGE VIEWSPER MINUTE

2014 Thanksgiving ecommerce activity experienced a 14% growth from last year as more and more shoppers continue to adopt the tradition of browsing from their couches after the day’s festivities.

Thanksgiving

Mobile activity hit a seasonal high on this day accounting for 50% of all recorded traffic at 5 PM.

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