[ ! ]1

Recommended Reading: “Generations” by Wm. Strauss and Neil Howe (1991)

GENERATIONSDr. Rick Chromey www.mannasolutions.org

DEFINING GENERATIONS... A generation is composed of people whose common location in history lends them a collective persona. The span of one generation is roughly the length of a phase of life. Generations come in four archetypes, always in the same order, whose phase-of-life positions comprise a constellation.

The generational

context in which you grow creates a social

and cultural personality.

TWO APPROACHES: • LINEAR: Generations have no rhyme or reason. • CYCLICAL: Generations are seasonal & repetitious.

Spring Wet Hero Crisis

Summer Hot Artist High

Fall Dry Prophet Awakening

Winter Cold Nomad Unraveling

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Every 70-80 years America faces a “Great” Cultural Crisis:

2001 - ???: War on Terror and Recession

1929 - 1945: World War 2 & Great Depression

1861 - 1865: The American Civil War

1774 - 1783: The Revolutionary War

1652-1654: The Anglo-Dutch War

[ ! ]3

What characteristics and qualities do you see in this generation? What makes a boomer a “boomer?”

Brainstorm significant events, technology and changes that happened between 1945-1965, when boomers were children?

How did these events, technologies and changes impact how boomers behaved as adults?

[ ! ]4

What characteristics and qualities do you see in this generation? What makes a Gen Xer a “Gen Xer?”

Brainstorm significant events, technology and changes that happened between 1965-1985, when Gen Xers were children?

How did these events, technologies and changes impact how Gen Xers behaved as adults?

[ ! ]5

What characteristics and qualities do you see in this generation? What makes a Millennial a “Millennial?”

Brainstorm significant events, technology and changes that happened between 1985-2005, when Millennials were children?

How did these events, technologies and changes impact how Millennials behaved as adults?

[ ! ]6

What characteristics and qualities do you see in this generation? What is making an iTech an “iTech?”

Brainstorm significant events, technology and changes have happened since 2005, since iTechs have been children?

How could these events, technologies and changes impact how they might behave as adults?