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The 7th CAMOT Cambridge International Conference
West Meets East: Innovation and Entrepreneurship in Global Higher
Education for Developing Responsible Leaders and Full-fledged Competitors in the 21st Century
8th – 9th October 2016, Cambridge, United Kingdom
Organized by
Institute for Manufacturing, Cambridge University (IFM) China Association for Management of Technology (CAMOT)
Organizers
Co-organizer: CSSA Cambridge
Industry Sponsors:
Academic Sponsors Tsinghua University, China Shanghai Jiao Tong University, China University of International Business and Economics, China Shanghai University, China Hong Kong Polytechnic University, China La Rochelle Business School, France Plymouth State University, US University of West of Scotland, UK Chinese University of Political Science and Law, China Penn State University, US Windsor University, Canada Sias International University, China University of Texas at Dallas, US Global Education College, Hong Kong, China United Nation Academic Impact, New York, US
CAMOT Academy Cambridge
Welcome to
The 7th CAMOT Cambridge International Conference
West Meets East Innovation and Entrepreneurship in Global Higher Education for
Developing Responsible Leaders and Full-fledged Competitors in the 21st Century
As globalisation increasingly affects the global education sector and international business arena around the world, there is a great advantage being placed on those firms, schools and universities that can respond timely and flexibly with robust, appropriate innovation and internationalisation strategies. There is a consensus that the global higher education is undergoing substantial change, which brings a greater emphasis on marketing forces to the process of educational strategic decision-making. B2B, B2C, B2G and O2O seem familiar words to everyone today, which are no longer technical jargon terminology. Massive open online course (MOOC), originated since 2008, provides students with opportunity to listen to the “star professors” anywhere and anytime. Harvard’s Professor Clayton Christensen predicted in 2013 that more than half the American universities would eventually be going bankrupt in the next 15 years, which is at least alarming. In the globalisation era, firms, schools and universities in global higher education are challenged to become more innovative and entrepreneurial as well as globally engaged, to adapt to a changing and more diverse external environment. In doing so, firms, schools and universities will be able to secure their future. Triple helixes, which refers to the relationship among academia, government and industry, emerge with the rise of the university to equal status with the economy and polity. The university is undergoing a cultural transformation to play a significant role in the knowledge-based society as an innovator, and/or an entrepreneur, promoting social and economic development. An entrepreneurial innovation university is more than the creation of interface mechanism between government, university and industry, which plays a diverse and dynamic role in university-pushed, government-pulled and corporate-led innovation.
The 21st century is an era of contending, an era of large reflection and re-thinking, and an era, which calls for great wisdom and great strategy. In the past 35 years, the world has changed dramatically especially between the West and East. The start of China’s economic reform and opening to the outside world in 1978, the collapse of the former Soviet Union in 1991, and the burst of financial bubbles in Wall Street in 2008, all these have been combined with 35 years of great rejuvenation of the Chinese nation. These big events shocked the world and subverted people's thinking with huge impacts on people's judgment. West Meets East is arguably a strategic theme of great interest as West and East are facing different challenges. According to the most recent research, the essential ingredients “embracing contradiction” of the ancient Chinese philosophy stimulates innovation. China’s innovation is at two levels. Concept and philosophy innovation helps to break the glass ceiling for mentality, ideology, superstructure, mind-set, heart-set, brain-set while innovation in technology and business management helps to
build a strong economic base. Innovation is central to the wellbeing of societies. Innovation is found to be statistically three times more important to growth than other attributes or factors. Therefore, the penalty for people and firms not innovating is enormous. In principle, there are three types of innovations in terms the outcome: growth, sustainability and efficiency. A successful university/firm needs all these three elements. Thus, our theme is to explore how to manage effectively and efficiently technology innovation and entrepreneurship and sustainability at the strategic level from a global perspective along with the celebration of our achievements and 10 years’ anniversary of CAMOT. The goal of this international conference is to inspire current and strategic thinking, provide a platform for exploring linkages and mechanisms, and explore appropriate and effective modes of West Meets East, global engagement, strategic alliances between universities and global firms, knowledge transfer and knowledge sharing, culture creativity and technology innovation and collaboration between China and the western countries. Our intent is to provoke creative and innovative ideas, by bringing together various stakeholders, including academics, researchers, university presidents, corporate leaders, policy makers, venture capitalists, managers, and senior students for exchange of ideas, research findings, current experiences, best practices, and lessons learned. The intellectual lens will rotate around addressing various questions of global engagement in higher education with the thematic content of ‘East Meet West” modes of collaboration in this field. Yours sincerely
Dr Yongjiang Shi
Lecturer and Research Director Centre for International Manufacturing
Institute of Manufacturing Engineering Department
Cambridge University
Professor Richard Li-Hua
Founder and President of CAMOT Innovation Academy, Cambridge
Honorary President of Global Education College, Hong Kong
Visiting Professor, Bournemouth University
Contents
MainContact........................................................................................................1ConferenceVenueandLocation...........................................................................4ConferenceRooms(8th–9thOct,2016)............................................................4Howtogetthere...............................................................................................5GalaDinnerVenue:RiversideRestaurant,Cambridge......................................6
ConferenceProgrammeSchedule........................................................................77thOct2016.......................................................................................................78thOct2016.......................................................................................................89thOct2016.....................................................................................................10
ParallelSessions–PresentationSchedule..........................................................12CAMOTConferenceSponsor..............................................................................15
Page 1 of 16
Main Contact
Name Role Email
Prof. Richard Li-Hua
Conference Chair, Founder and President, CAMOT, UK Camot Innovation Academy, Cambridge, Visiting Professor, Bournemouth University, UK
Dr Yongjiang Shi
Conference Chair Research Director , Centre for International Manufacturing, Institute for Manufacturing Cambridge University, UK
Freeman Yeung
Conference Chair, Chairman of Global Education College, Hong Kong, China
Dr Lucy Lu
General Programme Chair
Page 2 of 16
Dr Jian Peng
PR and Communication [email protected]
Thorben Haenel
CAMOT Secretary General
Feng Tao
CAMOT Deputy Secretary General
David Lu
CAMOT Deputy Secretary General
Page 3 of 16
Olivia Wang
Event Coordinator [email protected]
Queeni Zheng
Media and Communication Coordinator
Bingqing Zhao
CAMOT Event Coordinator
Dr Qi Li
CAMOT Director of Communication
Page 4 of 16
Conference Venue and Location
The 7th CAMOT Cambridge International Conference will take place at the Engineering Department, Cambridge University.
Conference Rooms (8th – 9th Oct, 2016)
Function Venue
Reception for registration Ground Floor, Engineering Department
Main Room (opening speech / keynote speeches /
panel sessions / closing speech)
Lecture Theatre 0, Engineering
Department, Cambridge University, UK
Rooms for parallel paper presentations
Lecture Theatre 0
Lecture Room 5
Lecture Room 6
Coffee break and Lunch 8th and 9th October 2016 Lecture Room 4
Gala Dinner Riverside Restaurant
Granta Place, Cambridge CB2 1RU
Page 5 of 16
Cambridge University Department of Engineering Trumpington Street Cambridge CB2 1PZ
United Kingdom
How to get there
Trumpington Street Site
Aside for the few exceptions listed below, most of the divisional and administrative offices are located at the Trumpington Street (same as the mailing address) site. The site is comprised of two buildings: the Baker building and the Inglis building. Visitors should report to the reception at the Baker building.
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Gala Dinner Venue: Riverside Restaurant, Cambridge
http://www.unicen.cam.ac.uk/riverside-restaurant-0
The University Centre Granta Place Cambridge CB2 1RU 01223 337766
Page 7 of 16
Conference Programme Schedule
7th Oct 2016
Time Venue
1800 - 2000 Social Night The Snug Bar Lensfield Road 67 Lensfield Rd, Cambridge, CB2 1EN
Conference delegates arriving on 7th Oct are welcome to meet with key CAMOT members at Snug Bar at 1800.
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8th Oct 2016 08:15-09:00
Conference Registration Reception, Ground Floor, Engineering
Department 09:00-09:15 Chair’s Introduction
Dr Yongjiang Shi, Centre for International Manufacturing Institute of Manufacturing, Engineering Department Cambridge University Welcome speech by Dr Claire Barlow, Deputy Head of Engineering Department Cambridge University
Lecture Theatre 0
09:15-09:45 Chair: Dr Yongjiang Shi Welcome and Keynote Title: China’s Embracing Innovation: Delivery of Sustainable Development Prof. Richard Li-Hua, Founder and President, CAMOT, UK
Lecture Theatre 0
09:45-10:00 CAMOT2016 Conference Photo Lecture Theatre 0
10:00-10:30 Chair: Prof Richard Li-Hua Keynote: Title: Creating a 21st Century University around Innovation and Entrepreneurship Dr Donald Birx, President of Plymouth State University, USA
Lecture Theatre 0
10:30-11:00 Chair: Dr Lucy Lu Keynote: Title: Leading the changing world of Global Higher Education Prof Craig Mahoney, Principal and Vice Chancellor of University of West Scotland, UK
Lecture Theatre 0
11:00-11:15 Coffee Break Lecture Room 4
11:15-12:15 Panel Session Theme: Leadership Development and University Capacity Building in Global Higher Education Chair: Prof Richard Li-Hua Panelists: Dr Donald Birx, President of Plymouth State University, USA Prof Craig Mahoney, Principal and Vice Chancellor of University of West Scotland, UK
Lecture Theatre 0
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12:30-13:30 Lunch Lecture Room 4
13:30-14:00 Chair: Prof Jin Chen, Director of Tsinghua Research Centre for Technology and Innovation (RCTI). Keynote Title: Globally Engaged Leadership in HE Dr Sonal Minocha, Pro-Vice-Chancellor (Global Engagement), Bournemouth University, UK
Lecture Theatre 0
14:00-14:30 Chair: Prof Jin Chen Keynote Title: Management in Change Dr Elli Aaltonen, Director General at State Administrative of the East Finland, Finland
Lecture Theatre 0
14:30-15:00 Chair: Prof Jin Chen Keynote Title: Communicating in a modern world through Sport and Politics - a productive approach Gerard Sutcliffe, Director of Sutcliffe Swales Consultants; Former Minister for Sport and Tourism, UK
Lecture Theatre 0
15:00-15:15 Coffee Break Lecture Room 4
15:15-16:15 Panel Session Chair: Fugong SU, Vice Chairman, Henan Tourism Promotion Association, Henan Province, China Theme: How leadership leads change? Panelists: Dr Elli Aaltonen, Director General of the East Finland, Finland Gerard Sutcliffe, Former Minister for Sport and Tourism, UK Jianhua Ning, Vice Chairman of Henan Association of Tourism Development and Promotion, Vice Chairman of Henan Football Association
Lecture Theatre 0
16:15-18:00 Visit The River Cam and selected colleges at Cambridge University
19:00-21:00 Gala Dinner and CAMOT 10 years Anniversary Celebration Riverside Restaurant
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9th Oct 2016
Time Programme Venue 0830—09:00 Chair: Freeman Yeung, Conference Chair and Chairman of
Global Education College, Hong Kong, China Keynote Title: Education and the sustainable development goals Ramu Damodaran, Chairman of United Nation Academic Impact (UNAI)
Lecture Theatre 0
09:00-09:30 Chair: Freeman Yeung Keynote Title: China’s Innovation in the Age of Globalizing Economy Prof Shantong Li, former Director General of the Department of Development Strategy and Regional Economy of Development Research Center (DRC) of the State Council, China
Lecture Theatre 0
09:30-10:00 Chair: Freeman Yeung Keynote Title: Strategic Collaboration in Tourism Industry between UK and Henan, China Fugong SU, Vice Chairman, Henan Tourism Promotion Association, Henan Province, China
Lecture Theatre 0
10:00-10:15 Coffee Break Lecture Room 4
10:15 -11:15 Panel Session Theme: Innovation and Entrepreneurial Education in Global Higher Education Chair: Dr Lucy Lu, Associate Dean (Global Engagement) Faculty of Management, Bournemouth University Prof Jin Chen, Director, Research Centre for Technology and Innovation, Tsinghua University, China Prof Shawn Carraher, University of Texas at Dallas, USA Prof Jianxin You, Dean of School of Management and Economics, Shanghai University, China
Lecture Theatre 0
11:15-13:15
Parallel Sessions - Paper Presentations Chairs: Prof Shawn Carraher, University of Texas at Dallas, USA Professor Andrzej Jasinski, Warsaw University, Poland Prof Serena Rovai, Director of International Collaboration, La Rochelle Business School, France
Lecture Theatre 0
Lecture Room 5
Lecture Room 6
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Prof Dezhi Chen, School of Management and Economics, Shanghai Jiaotong University, China Dr William Johnson, Black School of Business, Penn State University, Erie, USA Dr Zhibin Lin, Northumbria University, UK Thorben Hanel, Bournemouth University, UK
13:15-14:00 Lunch Lecture Room 4
14:00-14:30
Sponsorship Speech Chair: Prof Richard Li-Hua Mrs Zenghua Cui, Founder and Chairman of D.BRADA, Fujian, China
14:30-15:00 Chair: Dr Lucy Lu Keynote: Prof Jin Chen, Director, Research Centre for Technology and Innovation, Tsinghua University, China
Lecture Theatre 0
15:00-15:30 Chair: Dr Lucy Lu Keynote Title: HIRP - Huawei’s Open Innovation Scheme Prof Yan XU, Associate Dean, Hong Kong University of Science and Technology, China
Lecture Theatre 0
15:30-15:45 Coffee Break Lecture Room 4
15:45-16:45 Panel Session Theme: How to develop global citizens and full-fledged competitors Chair: Dr Yongjiang Shi Freeman Young, Chairman of Global Education College, Hong Kong, China Dr Abdoulhakem Almhdie, Chairman of Cambridge Training and Consultancy, UK Mrs Jie Dai, Vice Chairman Henan Tourism Promotion Association, Henan Province, China
Lecture Theatre 0
16:45 -17:00 Closing Speech Dr Yongjiang Shi, Director of Research, Centre for International Manufacturing, Cambridge University, UK Prof. Richard Li-Hua, Founder and President, CAMOT, UK
Lecture Theatre 0
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Parallel Sessions – Presentation Schedule
Parallel Session 1 - 11:15 - 13:15, Lecture Theatre 0 Name Presentation Title William Harold Johnson
Lean Innovation Capability: Development of the Construct
Zhibin Lin Managing Knowledge for Tourism Innovation through Social Media: A strategic Framework
Quan Chen The Contrast Research of Science and Technology Policy of China and UK under the Background of Industrial 4.0: Based on the Perspective of Science and Technology Policy Text Mining
Andrzej Jasinski The Segmentation of Research Services Market: The Case of the University of Warsaw
Austin Doerr Disrupting the Hygiene Industry – Science as a Competitive Advantage Yalan Chen A Comparative Study of Manufacturing Strategy: China and UK Parallel Session 2 - 11:15 - 13:15, Lecture Room 5 Name Presentation Title Shawn Carraher Space Entrepreneurship Cezar de Paula, Jessica de la Torre
The importance of Repatriation Services on International Assignments
Bob Wimpfheimer The Concept of Guanxi (关系) and its effects on Knowledge Management in China
Nikkita Kumar West meets East - Chinese Dream vs. American Dream Xiao Zelei Convergence in China’s High-Tech Industry Development Performance: a
Spatial Panel Model Ryan Paul Robinson Cybersecurity in China: Influence on Multinational Companies Thorben Hänel, Wilhelm Loibl, Hui Wang
The Impact of Smart Technologies and Innovation on Travel Service Operations in Emerging Economies
Victoria Tran, Udhaya Aelety, Diana Mendez
The Effect of Culture on Communication between Cross-Cultural Teams from Denmark, China and the United States of America
Parallel Session 3 - 11:15 - 13:15, Lecture Room 6 Name Presentation Title Harshita Gudipati, Lina Lim
A Cross-cultural Examination of France and United States Healthcare System using different models
Austin Endo Values and Cultural Differences in Business Negotiations: Japan and the United States
Dante Smith How Personality, Culture and Ethics affect Asset Allocation and other Financial Decisions
Daniel James Blough The Importance of Expatriate Training and the Effects of Guanxi, Jugaad and Blat in Emerging Markets
Yukun Peng, Adrian Gutierrez
Factors that affect user experience in B2C E-Commerce
Clayton F. Fitchett Exploring Cultural Differences between the USA and France to Determine if those Differences Affect Business Decision Making
Page 13 of 16
Irving Segovia, Divya Narayanan, Esther Yang
A Cross-Cultural Dimensional Analysis of The United States, South Korea, and India and Their Marketing Implementation of Alcoholic Beverages
Manasi Shinde Cross-cultural Viral Marketing Viability: In American and Indian Market Segments
Ian LaMarsh Bitcoin: What it is, how it works and why it is giving the world a run for ist money
Gary Nobles, Daniel Laz
Similarities and Differences between Japan, China and the United States on their ethics, cultures, values, and business practices
Andee Chieu, Brandon Cruz, Harshita Gudipati, Lina Lim
A Cross-Cultural Examination of Culture and Globalization of Mary Kay Inc.
Page 14 of 16
End of Programme
Thank you very much for your kind participation in the 7th CAMOT International Conference,
2016. We hope you enjoy the conference and look forward to your participation in future CAMOT events.
CAMOT International Conference Organising Committee.
Oct. 2016
Page 15 of 16
CAMOT Conference Sponsor: Fujian Ding Pai Shoes Co., Ltd
Fujian Ding Pai Shoes Co., Ltd. (D.P.SHOW), located in the Quanzhou Fujian Qing Meng development zone, is a professional shoe-making company that offers the whole range of collection development, design, production and sales. Our Vision To become a global shoe design brand that sets the benchmark of the fashion shoe design industry. Our Value The core value of D.P.SHOW is the pursuit of a harmonious and balanced life and natural open-minded balance. D.P.SHOW wisdom is filtering out the impurities, while retaining the most important part of the most comfortable, showing rich health, passion, self-confident life charm in work and life. The core of science and technology - to create a new field of shoe industry D.P.SHOW "chewing gum" production technology is to ensure that the shoes still maintain the original soft and comfortable physical characteristics. The scientific process of green environmental protection technology and forming a non-adhesive material combination form a unique and innovative set of shoemaking technology: soft, comfortable, low-carbon, environmental-friendly, 1080 degree / 720 degree twist breathable, anti slip, abrasion resistance, low temperature resistance. All the steps from beginning to the end contribute to offer the customer enjoyment, "a pair of addictive shoes". D.P.SHOW has now been identified as technological leader in the field, and continues to create a brand legend. Product positioning and Series D.P.SHOW invested a lot of resources and effort in product design and development since the launch of the brand, aiming to create the most comfortable fashionable design and brand with the ultimate goal to be innovative rather than to follow the crowd, this has been reflected with the successful launch of a number of innovative styles. D.P.SHOW invents and constantly creates additional competitive products. D.P.SHOW fashion design is exquisite and currently leading the industry trends, with state-of-the-art manufacturing technology, making D.P.SHOW the first brand to provide most comfortable fashionable casual shoes and great customer wearing experience. The current series offered are urban show party; urban ocean show; urban street show; urban show and urban jogging show.
Brand story Having been involved in the footwear industry since the last century, in 1990s, Cui Zenghua found that although the domestic shoe industry quality was under extensive development and improvement there was still a lack of features, limited independent innovation and attention to
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original fashion footwear brands. Cui Zenghua produced a Chinese aesthetics of their brand idea -- she wanted to use Chinese technology and Chinese national pride to create together with the people original fashion footwear. In 2009, Cui Zenghua with her dream and vision, founded the D.BRADA brand (predecessor), after which she did focus more on product R & D and design. In 2010, D.BRADA security shoes were used in World Expo, Shanghai, and become the main supplier; followed in 2011 being invited to participate in the thirteenth session of the China International High Tech Fair; In 2011, D.BRADA automotive giant BMW ordered car driving shoes which became the high-end models for special driving shoes; In 2012, the Henan Provincial Bureau of Radio and Television signed a strategic framework agreement, and the company formally entered the government foreign procurement supplier sequence; In 2013, based on years of research and development, D.BRADA technology has made the breakthrough progress, and upgraded its own industry leading shoe making methods. D.BRADA re-branded to D.P.SHOW; In 2015, D.BRADA has now hundreds of styles of shoes products, outlets, stores and counters throughout the province's various cities and major shopping malls; In 2016, D.BRADA has been recognized as leading in the field of the shoe industry gaining many honors, for example a Phoenix Nirvana.
The market advantage Fujian Ding Shoes Co., Ltd. has set up a logistics center, brand promotion center, product R & D center, marketing service center and management department across the country. It does own a large number of practical experience of marketing experts and technical personnel, aiming to provide professional services for the sales network and customers. At the same time, Fujian Ding Footwear Company Limited promotion plans are to enhance the operations process, develop the market with media advertising and new promotional campaigns in order to promote further substantial investment that enables the company to expand into the big cities, prime business districts and also a shopping mall opened by Fujian Ding flagship Footwear Company Limited. These developments and the extended shop network covering all China is the next step in the high-end consumer market of casual shoes.
