THE ART OF PERSUASION

PERSUASION

• To cause (someone) to do something by means of argument, reasoning or entreaty (request).

PERSUASION

• To win over (someone) to a course of action by reasoning or inducement (influence).

PERSUASION

•To make someone believe something; to convince

someone.

3 Kinds of Arguments

•ETHOS •Logos•pathos

ethos

• Appeals to sense of ethics and morals

• Right or wrong

ethos

• It’s not right to steal.• If you smoke, you are also

risking the health of those around you

• Cheating is morally wrong.

logos

•Appeals to sense of logic. Use reason.

logos

• When people steal, it forces store owners to raise prices to cover the cost, and everyone suffers.

• If you cheat, you don’t learn what you need to learn, so you are actually cheating yourself

pathos

•Appeals to feelings and emotions

pathos

• I don’t want you to die—so please don’t smoke! (guilt)

• If you cheat, your guilty conscience will keep you awake at night!

• If you cheat, you might get caught! (fear)

PERSUATION TECHNIQUESTOOLS FOR PERSUASION

FACTS• BITS OF INFORMATION

THAT CAN BE PROVEN

• Last year, 2 million people died from smoking

examples

•My Aunt Sally was a victim of smoking. She died of lung cancer.

Expert opinions

• Beliefs by someone who is considered an expert in the field

• The Surgeon general of the United States has warned against the dangers of smoking.

logic• A series of

thoughts that lead to a conclusion

• It is easy to see how years of filling your lungs with hot smoke can ruin your health.

Emotional appeals

• Build on a person’s feelings

• So, please, don’t smoke. If you can’t quit for yourself, quit for the people who love you.