The benchmark of e-Commerce solutions

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    Benchmark of e-Commerce solutions

    by Philippe Humeau et Matthieu Jung

    S y s t e m

    2013 edition

    Measure what is measurable andmake measurable what is not so.

    Galileo Galilei

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    2

    S y s t e m

    NBS System

    NBS System was born in 1999 and is now providing services to 3000+websites, hosting them, securing them and answering their needs on adaily basis. Based in France and in United Kingdom, our teams are madeof black belt admins and security experts, able to tackle the biggest chal-lenges. As e-commerce provided us with a tremendous growth over thelast 5 years, we published that book to give a bit back to the community.

    Consulting

    The authors provide services if youwant to get more details. We canprovide training, webinars, privateconsulting to help you choose yoursolution and conferences.

    Just take contact with us to studythe possibilities for your business :[email protected]

    E-Commerce Hosting

    NBS System offers high quality ma-naged hosting services, with a par-ticular highlight on performances,security and high availability. Asyou will discover in this book, weare not only here to reboot theserver but we very knowledgeableabout the solutions themselves.

    Our support team provides ad-vanced cares & services to makeyour site successful :

    [email protected]

    http://is.gd/e_commerce

    Link to the full study

    NBS System Offers

    About NBS System

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    Introduction page 4

    1- WebSphere Commerce page 92 - ATG Oracle page 123 - InterShop page 154 - Hybris page 185 - Magento page 216 - VirtueMart page 247 - RBS Change page 278 - Drupal Commerce page 30

    9 - Oxid eShop page 3310 - Prestashop page 3611- Opencart page 3912 - Zencart page 42

    Conclusion page 45

    Contents

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    Foreword about this book

    This book aims to provide a reliable and impartial source of information to e-Merchants. Thegoal of this book is to help decision makers, technical and business one, to nd the propere-Commerce solutions for their needs.

    Content stripped but available in the full version (180 pages) here :http://is.gd/e_commerce

    Introduction

    A quick look back

    Market segmentation

    The graphic ahead must be looked at, it gives key basis tounderstand the book.

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    E-Commerce brought a tremendous growth to our managed hosting activity overthe last years. We now have the opportunity to give back a bit of what E-commercebrought us to the community and we are very glad to share this success, sincerely.

    But, to trust that our opinion is independent, we think you may want to know all ourmotivations for spending more than 6 months of work on such a book, given for free,where our line of work is absolutely not the edition business.

    The answer is simple: we are a managed hosting company, dedicated and spe-

    cialized in E-commerce and we are willing to show that we are not only around toreboot servers or restore a backup for our customers. (We also still have a very smallhope that someone will feel like sponsoring us with beers)

    We have been assisted by the editors to test & review their solutions, we were ableto interview them all, both on a technical and a strategic side. Still, apart from thedirect quotes that you can identify by the double quotes enclosing them and in italicformat along with their author, the writings, ndings, analysis and points of views arethe authors one and none others. We are not sponsored, in uenced or working fora team more than another.

    Methodology stripped but available in the full version(http://is.gd/e_commerce)

    The benchmark of E-commerce solution v2

    Pages stripped but available in the full version (http://is.gd/e_commerce) :

    Trends & stakes of 2013, analysis per Tier, Java or PHP ?

    Introduction

    Our philosophy & goals

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    The benchmark of E-commerce solution v2

    Pages stripped but available in the full version (http://is.gd/e_commerce) :Trends & stakes of 2013, analysis per Tier, Java or PHP ?

    Introduction

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    7

    (*) Budget includes licenses (when needed) and developments/integration.

    (**) Budget includes License/maintenance fees, site evolutions, hosting.

    The arrow length & positioning have been carefully thought but this is an average.Some customers may do 20 M$ with OpenCart and some 1 M with Hybris, but thisis not the usual case.

    Introduction

    Comfort zone per solution

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    This graphic represent the weight of each solutions per segment. We here dividedthe market in 6 tiers instead or our usual 4 to give a better precision. The dot sizerepresents the strength of the solution in a given segment. The bigger, the better.

    When two dots are of same size, this means the market shares gures are very

    comparable (i.e., ATG and Websphere commerce both are leading in number of verybig sites, with 49 sites vs. 45 detected in the Top 10 000 sites of the web). When adot is smaller from a magnitude, it means the number of sites are signi cantly less innumber than for the one having a bigger one.

    Introduction

    Measured territorial occupation per solution

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    Belongs to IBMNumber of employees (worldwide) 434 000Revenues in 2011 $104 billions

    Version (at the time of study) WSC V7 (Feature Pack 6)Licence Proprietary & subscriptionFirst release 1996Origin United StatesBudget to create a website (low/middle/high) 100-200 k / 500 K / > 500 KMore KPI & indicators in the full version http://is.gd/e_commerce

    After nearly 3 billion dollars invested in several acquisitions (Sterling commerce,DMODigital Analytics and Tealeaf) the consolidation cycle in WCS took two years.With references like Staples (15 Md$ made online), Canon, Ikea, Sony and manyother alike, IBM could look like a Tier 1 only player. In reality, the strategy of thecorporation is also to dig deeper in the Tier 2 & 3 markets.

    WCS has a convenient Flash based back of cethat makes the administration very convenient, al-lowing for example drag & drops and giving a userfriendly interface to the shop manager. The back of ce is responsive, clearly organized and functio -nal.

    The IBM applicative stack gives very good nativeperformances. The drawback of not being stan-dard (and close source) is here compensated by a

    full control over all the components, giving IBM avery accurate vision of the technical needs for a speci c project.

    WebSphere Commerce

    Express analysis

    Tier 3Tier 4 Tier 2 Tier 1

    Not targeted Marginal Co-leader Leader

    WCS features areusually demonstratedin an Aurora example

    store, which is verycomplete, some other market speci c storesare available: B2C, B2B,Mobile, language or country located, etc.

    Content stripped but available in the full version (http://is.gd/e_commerce)Full review of pros & cons along with strategy and evolution: 12 pages.

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    (The more stars, the best. One star is the minimal rating. On every KPI at least one

    solution scores 5 stars, hence this is a comparison between solutions.)

    Websphere synthetic report

    General information WCSTurnover to consider the solution > $ 5M ($2M in SaaS)Current market settlement Tier 1 - 2Editor direction Tier 1 - 3Profile (B:Brand, R:Retailer, P:Pure player, D:Department store, Pv:Private sales, B2B) B,R,B2B,POpensource No, JavaEditor emphasis Marketing toolsEditor emphasis Cross CommerceEditor emphasis PersonnalizationWe are impressed by Marketing tools & cacheWe are sceptical about Proprietary stack, costsMin budget to create site ( developping from scratch / customizing an example shop ) 300 K / 150 K

    General KPI WCSCost of the solution (license, integration, hosting)Flexibility of licensing costs (peak, pay as you grow, on demand, on premise )Time to market ( developping from scratch / customizing an existing example store ) /Variety/Quality of demo shops to adapt to a specific use (apart from std demostore)

    Marketing capabilities (promotion engine, coupon, gift card, etc.)Level of navigation & catalog presentation (faceted/multi-stores/multilingual/etc.)Eco-system (community, partners, integrators, forums, etc.)Backoffice friendliness & ease of use

    Technical KPI WCSDevelopment technical complexity (more stars => less complicated)Number of third party softwares / extensions / services availableNumber of complementary product / services from the EditorSpeed of the Front Office (customer web page rendering)Front Office scalability (capacity & cost to serve more customers with less servers)

    Speed of the Back Office & scalability (number of simultaneous users)Native CMS capabilitiesNative Webservice capabilities (Interfacing with third systems, e.g. ERP or Logistic)B2C Feature list (default, without add-ons or side programs)Mobile (Native App, Hybrid App, Responsive design)

    Advanced features KPI WCSAdvanced searchandising & user personnalization capabilitiesMulti / cross / Omni channel capabilitiesAdvanced catalog management (PIM, multi catalog, attributes, bundles, etc.)Integrated or natively interfaced OMS (order management system)Advanced marketing tools (adaptive marketing, dynamic navigation tunnels, etc.)Native B2B capabilities

    WebSphere Commerce

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    Belongs to OracleNumber of employees (worldwide) ~115 000Revenues in 2012 $37.1 Billion

    Version (at the time of study) 10.2Licence Proprietary & subscriptionFirst release 1998 (ATG belong to Oracle since January

    2011)Origin United StatesBudget to create a website (low/middle/high) 100-200 K / 500 K / >500 KMore KPI & indicators in the full version http://is.gd/e_commerce

    ATG, a company that survived to the dot-come bubble burst, was acquired by Oraclefor $1 billion in 2010. It is now part of a full environment and competes in the Tier1 sector with the other Java based frameworks such as Intershop, Hybris & Webs-phere Commerce.

    ATGs focuses are Customer ex-perience, Customer behavior andproviding tools to be competi-tive. The vision of the company isthat managing a retail business ismade of three main activities: buy,merchandise, sell. The next step is just ahead: Price & Promote since having the bestprices (not always the lowest) are a key to better sales & margins.

    Acquiring Endeca was a chess master move from Oracle and after two years of work, Endeca is now totally fusion with ATG, in a nice, borderless, integration since

    ATG bet a lot on the personalization of the website to the incoming customer.

    Express analysis

    As IBM, Oracle acquired other lea-ding and high potential companies,in order to strengthen its offer, namelyRightNow, Fatwire, Retek and thefamous Endeca.

    atg O racle

    Tier 3Tier 4 Tier 2 Tier 1

    Not targeted Not targeted Co-leader Very strong

    Content stripped but available in the full version (http://is.gd/e_commerce)Full review of pros & cons along with strategy and evolution : 12 pages.

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    Another axis where Oracles work and pro-vides solutions is the silo organization.Oracle assures that these silos, these boun-daries, only exist on an internal organiza-tional level but totally mis t the customerbehavior.

    The back of ce Console organization is not really revolutionary in terms of tech -nology but the concepts are very interesting as the fact that the console is alwayscontextual and pleasant to use. The visual page editor is totally WYSIWYG, the va-rious blocs composing a page are moveable using drag & drop and the contents areeditable directly in the context. The global suite is very complete and feature packed,clearly competing with IBMs WCS.

    The editors focus its efforts on the companies making at very least a couple of tenthmillions online, and only if they target an exponential growth. On the other hand, if you are already above those gures, ATG is a solution you simply cannot ignore in acall for proposal. Even if one of the most expansive e-commerce software package,it is undoubtedly one of the most complete as well.

    Sephora and Louis Vuittoneven manage in-store sales

    using the website on a tablet in their physical shops.

    atg O racle

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    ATG Oracle synthetic report

    atg O racle

    General information ATGTurnover to consider the solution > $ 10 / 20 millionCurrent market settlement Tier 1Editor direction Tier 1Profile (B:Brand, R:Retailer, P:Pure player, D:Department store, Pv:Private sales, B2B) B,R,B2BOpensource No, JavaEditor emphasis PersonnalizationEditor emphasis Merchandising

    Editor emphasis Experience in Tier 1We are impressed by Navigation & backofficeWe are sceptical about Project timings, costsMin budget to create site ( developping from scratch / customizing an example shop ) 500 K / 250 K

    General KPI ATGCost of the solution (license, integration, hosting)Flexibility of licensing costs (peak, pay as you grow, on demand, on premise )Time to market ( developping from scratch / customizing an existing example store ) /Variety/Quality of demo shops to adapt to a specific use (apart from std demostore)Marketing capabilities (promotion engine, coupon, gift card, etc.)

    Level of navigation & catalog presentation (faceted/multi-stores/multilingual/etc.)Eco-system (community, partners, integrators, forums, etc.)Backoffice friendliness & ease of use

    Technical KPI ATGDevelopment technical complexity (more stars => less complicated)Number of third party softwares / extensions / services availableNumber of complementary product / services from the EditorSpeed of the Front Office (customer web page rendering)Front Office scalability (capacity & cost to serve more customers with less servers)Speed of the Back Office & scalability (number of simultaneous users)Native CMS capabilitiesNative Webservice capabilities (Interfacing with third systems, e.g. ERP or Logistic)B2C Feature list (default, without add-ons or side programs)Mobile (Native App, Hybrid App, Responsive design)

    Advanced features KPI ATGAdvanced searchandising & user personnalization capabilitiesMulti / cross / Omni channel capabilitiesAdvanced catalog management (PIM, multi catalog, attributes, bundles, etc.)Integrated or natively interfaced OMS (order management system)

    Advanced marketing tools (adaptive marketing, dynamic navigation tunnels, etc.)Native B2B capabilities

    (The more stars, the best. One star is the minimal rating. On every KPI at least one

    solution scores 5 stars, hence this is a comparison between solutions.)

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    Belongs to IntershopNumber of employees (worldwide) 530Revenues in 2011 50M

    Version (at the time of study) Intershop 7.3 & En nity Suite 6.4Licence ProprietaryFirst release 1992Origin GermanyBudget to create a website (low/middle/high) 100k / 500k 800k / > 800k More KPI & indicators in the full version http://is.gd/e_commerce

    Intershop targets companies that are in the Tier-1 and Tier-2 only, their main compe-titors being Oracle ATG, IBM Websphere and Hybris.

    Intershop is a solution that provides anamazing scalability with its 3-tier architec-ture, capable of handling millions of pro-

    ducts and processing tens of thousandsof orders per day, designed for major e-Commerce projects, having an internatio -nal and multi-site strategy.

    Intershop has a seriously different philosophy in terms of development comparedto most other solutions. The Eclipse-based development environment isthe place where developers translateall their logical process and work ows

    in code through a graphical user inter-face.

    Express analysis

    With 20 years of experience,Intershop is a multi-nationalcompany with of ces all aroundthe world representing a seriousforce in the e-Commercelandscape.

    InterShop

    Tier 4 Tier 3 Tier 2 Tier 1

    Not targeted Outsider Strong Outsider

    Content stripped but available in the full version (http://is.gd/e_commerce)Full review of pros & cons along with strategy and evolution : 12 pages.

    The Multi-Touchpoint Applicationis the cornerstone of Intershopsmulti-channel strategy, allowing to

    monitor and to interact on everychannel, in a centralized way.

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    Intershop synthetic report

    InterShop

    General information IntershopTurnover to consider the solution > $ 5 millionCurrent market settlement Tier 1 - 2Editor direction Tier 1 - 2Profile (B:Brand, R:Retailer, P:Pure player, D:Department store, Pv:Private sales, B2B) B,D,R,B2B,PvOpensource No, JavaEditor emphasis ExperienceEditor emphasis Scalability

    Editor emphasis B2BWe are impressed by The code generatorWe are sceptical about Lack of market awarenessMin budget to create site ( developping from scratch / customizing an example shop ) 400 K

    General KPI IntershopCost of the solution (license, integration, hosting)Flexibility of licensing costs (peak, pay as you grow, on demand, on premise )Time to market ( developping from scratch / customizing an existing example store )Variety/Quality of demo shops to adapt to a specific use (apart from std demostore) n/aMarketing capabilities (promotion engine, coupon, gift card, etc.)

    Level of navigation & catalog presentation (faceted/multi-stores/multilingual/etc.)Eco-system (community, partners, integrators, forums, etc.)Backoffice friendliness & ease of use

    Technical KPI IntershopDevelopment technical complexity (more stars => less complicated)Number of third party softwares / extensions / services availableNumber of complementary product / services from the EditorSpeed of the Front Office (customer web page rendering)Front Office scalability (capacity & cost to serve more customers with less servers)Speed of the Back Office & scalability (number of simultaneous users)Native CMS capabilitiesNative Webservice capabilities (Interfacing with third systems, e.g. ERP or Logistic)B2C Feature list (default, without add-ons or side programs)Mobile (Native App, Hybrid App, Responsive design)

    Advanced features KPI IntershopAdvanced searchandising & user personnalization capabilitiesMulti / cross / Omni channel capabilitiesAdvanced catalog management (PIM, multi catalog, attributes, bundles, etc.)Integrated or natively interfaced OMS (order management system)

    Advanced marketing tools (adaptive marketing, dynamic navigation tunnels, etc.)Native B2B capabilities

    (The more stars, the best. One star is the minimal rating. On every KPI at least one

    solution scores 5 stars, hence this is a comparison between solutions.)

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    Hybris

    The global vision of Hybris is now all about Multi channel. The rm wants to provideanswers to all the needs of an eMerchant from the online sale to the in-store physicaldelivery or pick up, up to the printed catalogs. To cover all those channels, one needa centralized data system, called Master Data Management (MDM) in Hybris.

    Another great strength of Hybris is its ability to provide applications either on-de-mand, on-premise or in a hybrid way. This exibility in the license billing enables theclients to try speci c features of the solution and then to move to a more integratedsolution later on.

    In Hybris language, an accelerator is a demons-tration store, already fully functional, with a dedi-cated purpose like B2B or telecom. An eMer-

    chant can choose to go with those pre-setupstores, enabling shorter timings before the golive.

    About the progression margins, Hybris needs togrow its ecosystem, to acquire some native per-sonalization tool like FredHopper or Fact nder

    to enhance its functional coverage and rival with IBM and Oracle. Allowing import of XML format could be a nice enhancement, along with dropping the outdated Jalolibrary that manage the session of the visitors (among other things) and is not sup-

    ported anymore.

    Hybris is clearly strong, when not leader, onsome KPI and needs to progress on featuressuch as merchandising and advanced marke-ting.

    There are several acce-lerators available in B2Band B2C depending on

    your market focus: elec-tronic store in B2B, retail

    store in B2C, department store, telecom, luxury,non-material seller, etc.

    Hybris is a very balanced solution, able to adapt quickly to changes andalready mature enough tocover most needs.

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    Hybris synthetic report

    General information HybrisTurnover to consider the solution > $ 5 millionCurrent market settlement Tier 2Editor direction Tier 1 - 3Profile (B:Brand, R:Retailer, P:Pure player, D:Department store, Pv:Private sales, B2B) B,D,R,B2BOpensource No, JavaEditor emphasis PIMEditor emphasis Cross canal

    Editor emphasis AcceleratorsWe are impressed by The momentumWe are sceptical about Jalo lib & XML importMin budget to create site ( developping from scratch / customizing an example shop ) 250 K / 100 K

    General KPI HybrisCost of the solution (license, integration, hosting)Flexibility of licensing costs (peak, pay as you grow, on demand, on premise )Time to market ( developping from scratch / customizing an existing example store ) /Variety/Quality of demo shops to adapt to a specific use (apart from std demostore)Marketing capabilities (promotion engine, coupon, gift card, etc.)

    Level of navigation & catalog presentation (faceted/multi-stores/multilingual/etc.)Eco-system (community, partners, integrators, forums, etc.)Backoffice friendliness & ease of use

    Technical KPI HybrisDevelopment technical complexity (more stars => less complicated)Number of third party softwares / extensions / services availableNumber of complementary product / services from the EditorSpeed of the Front Office (customer web page rendering)Front Office scalability (capacity & cost to serve more customers with less servers)Speed of the Back Office & scalability (number of simultaneous users)Native CMS capabilitiesNative Webservice capabilities (Interfacing with third systems, e.g. ERP or Logistic)B2C Feature list (default, without add-ons or side programs)Mobile (Native App, Hybrid App, Responsive design)

    Advanced features KPI HybrisAdvanced searchandising & user personnalization capabilitiesMulti / cross / Omni channel capabilitiesAdvanced catalog management (PIM, multi catalog, attributes, bundles, etc.)Integrated or natively interfaced OMS (order management system)

    Advanced marketing tools (adaptive marketing, dynamic navigation tunnels, etc.)Native B2B capabilities

    Hybris

    (The more stars, the best. One star is the minimal rating. On every KPI at least one

    solution scores 5 stars, hence this is a comparison between solutions.)

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    Belongs to eBay Inc.Number of employees (worldwide) 400 (estimated)Revenues in 2011 50 M$ (estimated)

    Version (at the time of study) Community: 1.8, Enterprise: 1.13Licence Opensource, OSL v3First release 2008Origin United StatesBudget to create a website (low/middle/high) 15 / 40 / 150 KMore KPI & indicators in the full version http://is.gd/e_commerce

    Magentos success is one of the most impressive ever in the eld of e-Commerce,ever. Magento is the leader in terms of market shares (without merchant size consi-derations). In the Tier 3 & 4 market, it is dominating the place and even found growth

    in the Tier 2, only Tier 1 still eludes the Californians.Magento 1 conquered the heart of near-ly 150 000 e-Merchants and a couple of thousands decided to buy an Enterpriselicense from the editor but Magento 2is still very expected for several reasonsincluding the deep refactoring of a somecomponents.

    Magento acted a bit as a sleeping beauty (technically speaking) over the last year. The reorganization of the Ukraine team and production sites by eBay also took its tollof skilled people and the Magento 2 focus almost all attention.

    Express analysis

    Back in 2007, Roy Rubin andYoav Kutner created the rst bases of Magento, when themarket was desperately lookingfor an alternative to the dyingosCommerce.

    Magento

    Tier 4 Tier 3 Tier 2 Tier 1

    Key actor Leader Breaching Trying

    Content stripped but available in the full version (http://is.gd/e_commerce)Full review of pros & cons along with strategy and evolution : 12 pages.

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    Magento

    The Enterprise version made progress and is now one of the most stable productsaround meanwhile the CE version made no real progresses and its users felt a bitlonely. The CE is quite stalled, but we had the chance to test an early version of Magento EE 1.13 and the performances have improved sharply.

    Magento has a very large community, tied together by a dynamic editor and com-mon interests. This is one of the main successes of Magento: bringing an ecosystemtogether, that is fruitful, and bene cial to everyone.

    The version 2 will bring substantialchanges to the Core, to the feature listand the global ef ciency with Restfulwebservices, support for other data-

    bases (like MS SQL, Oracle, NoSQL,etc.), a better documentation andmore CMS capabilities. (Among otherpoints)

    Extensible, exible, widely adopted and widely supported, the solution can covera very wide range of needs, if not directly with its gigantic feature list, by one of itsnumerous extensions. Magento is still a complicated product to code and not eve-ryone is able to handle it properly.

    Not much is to be expected in terms of new features before Q1 2014 but the 1.13version of the EE is bringing a big performance increase and more stability, to analready version clean product.

    Still, some of the big rms, namely WCS and Hybris have views on the Tier 2 market.Change will soon release its very impressive and expected version 4 while DrupalCommerce expects to play a serious role in the Tier 3 market. Even if in a dominantposition and backed by a giant, Magento is still reachable by its competitor, at leastin their home Tier 3 segment.

    Magento was far more advancedthan the competitors, even with the

    recent technical pause and eBay

    was able to stay on its position for a while, but now the emerging players are lurking.

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    Magento synthetic report

    Magento

    General information MagentoTurnover to consider the solution > $ 500 KCurrent market settlement Tier 2 - 3 - 4Editor direction Tier 2Profile (B:Brand, R:Retailer, P:Pure player, D:Department store, Pv:Private sales, B2B) B,S,R,POpensource CE Yes / EE NoEditor emphasis VersatilityEditor emphasis Community

    Editor emphasis CostsWe are impressed by EcosystemWe are sceptical about Cross CommerceMin budget to create site ( developping from scratch / customizing an example shop ) 25 K

    General KPI MagentoCost of the solution (license, integration, hosting)Flexibility of licensing costs (peak, pay as you grow, on demand, on premise )Time to market ( developping from scratch / customizing an existing example store )Variety/Quality of demo shops to adapt to a specific use (apart from std demostore) n/aMarketing capabilities (promotion engine, coupon, gift card, etc.)

    Level of navigation & catalog presentation (faceted/multi-stores/multilingual/etc.)Eco-system (community, partners, integrators, forums, etc.)Backoffice friendliness & ease of use

    Technical KPI Magento (CE/EE)Development technical complexity (more stars => less complicated)Number of third party softwares / extensions / services availableNumber of complementary product / services from the EditorSpeed of the Front Office (customer web page rendering) /Front Office scalability (capacity & cost to serve more customers with less servers) /Speed of the Back Office & scalability (number of simultaneous users)Native CMS capabilitiesNative Webservice capabilities (Interfacing with third systems, e.g. ERP or Logistic)B2C Feature list (default, without add-ons or side programs) /Mobile (Native App, Hybrid App, Responsive design)

    Advanced features KPI MagentoAdvanced searchandising & user personnalization capabilitiesMulti / cross / Omni channel capabilitiesAdvanced catalog management (PIM, multi catalog, attributes, bundles, etc.)Integrated or natively interfaced OMS (order management system)

    Advanced marketing tools (adaptive marketing, dynamic navigation tunnels, etc.)Native B2B capabilities

    (The more stars, the best. One star is the minimal rating. On every KPI at least one

    solution scores 5 stars, hence this is a comparison between solutions.)

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    Belongs to VirtuemartNumber of employees (worldwide) 5Revenues in 2012 N/C

    Version (at the time of study) 2.0.20bLicence GPLFirst release 1997Origin GermanyBudget to create a website (low/middle/high) 5 K / 5-10 K / 15 KMore KPI & indicators in the full version http://is.gd/e_commerce

    VirtueMart is an open-source free PHPe-Commerce framework based onJoomla!, one of the most famous CMSin the world.

    VirtueMart is the second most repre-sented e-Commerce solution on theweb, used in production by a large number of e-Merchants even if the live storesseem to be smaller e-Commerce projects. Still, we found that Virtuemart lost a bitmore than 8% of its installed base in 8 months, a weak performance if you considerthat e-commerce was globally growing of more than 10% over the same period.

    VirtueMart provides the basic features of an e-Commerce solution: reviews, ratings,one page checkout, coupon handling, VAT management and all others features thatneed an e-Merchant to run a store in an ef cient way, with large CMS capabilitiesprovided by one of the best CMS: Joomla!.

    Express analysis

    After the fork of Mambo, phpS-hop changed its name as Vir-tueMart, of cially supporting thenewly created CMS: Joomla.

    VirtueMart

    Tier 4 Tier 3 Tier 2 Tier 1

    Visible Declining Not targeted Not targeted

    Content stripped but available in the full version (http://is.gd/e_commerce)

    Full review of pros & cons along with strategy and evolution : 12 pages.

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    Drupal has nothing toenvy to Joomla regardingCMS capabilities, its e-Commerce extension ismodern and ef cient, onthe rise and nanced. Thechallenge is tough.

    VirtueMart

    One concern with Joomla is the security and it is said that nd vulnerability in Joomlaor one of its extensions is fairly easy, which can lead to critical issues for unwary e-commerce sites owner.

    The competition made by the Drupal & Drupal commerce duet to the Virtuemart / Joomlas one is obviously a hard one.

    Not the most complete in class, not the worsteither, VirtueMart targets pure players that wanttheir store to be setup quickly, with an almostfree customization thanks to the extension mar-ket and the many templates available.

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    VirtueMart synthetis report

    VirtueMart

    General information VirtuemartTurnover to consider the solution From 0+Current market settlement Tier 4Editor direction Tier 3 - 4Profile (B:Brand, R:Retailer, P:Pure player, D:Department store, Pv:Private sales, B2B) B,POpensource YesEditor emphasis CMSEditor emphasis Simplicity

    Editor emphasis CommunityWe are impressed by Templating systemWe are sceptical about Evolution paceMin budget to create site ( developping from scratch / customizing an example shop ) 10 K

    General KPI VirtuemartCost of the solution (license, integration, hosting)Flexibility of licensing costs (peak, pay as you grow, on demand, on premise ) n/aTime to market ( developping from scratch / customizing an existing example store )Variety/Quality of demo shops to adapt to a specific use (apart from std demostore) n/aMarketing capabilities (promotion engine, coupon, gift card, etc.)

    Level of navigation & catalog presentation (faceted/multi-stores/multilingual/etc.)Eco-system (community, partners, integrators, forums, etc.)Backoffice friendliness & ease of use

    Technical KPI VirtuemartDevelopment technical complexity (more stars => less complicated)Number of third party softwares / extensions / services availableNumber of complementary product / services from the EditorSpeed of the Front Office (customer web page rendering)Front Office scalability (capacity & cost to serve more customers with less servers)Speed of the Back Office & scalability (number of simultaneous users)Native CMS capabilitiesNative Webservice capabilities (Interfacing with third systems, e.g. ERP or Logistic)B2C Feature list (default, without add-ons or side programs)Mobile (Native App, Hybrid App, Responsive design)

    Advanced features KPI VirtuemartAdvanced searchandising & user personnalization capabilitiesMulti / cross / Omni channel capabilitiesAdvanced catalog management (PIM, multi catalog, attributes, bundles, etc.)Integrated or natively interfaced OMS (order management system)

    Advanced marketing tools (adaptive marketing, dynamic navigation tunnels, etc.)Native B2B capabilities

    (The more stars, the best. One star is the minimal rating. On every KPI at least one

    solution scores 5 stars, hence this is a comparison between solutions.)

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    Belongs to RBSNumber of employees (worldwide) ~160 (RBS + Change)Revenues in 2012 Unknown (but under 10 M for Change

    Licenses) Version (at the time of study) 3.6Licence Opensource Affero GPL v3First release 1997Origin FranceBudget to create a website (low/middle/high) 15k / 20-45k / 80k More KPI & indicators in the full version http://is.gd/e_commerce

    Actually one of the most surprising actorsof the market, Change is now a contenderto be considered in the Tier 3 arena, withprojects having a budget ranging from 50to 100 K.

    Change is a platform storing contents,embedding a very smart and powerfulwork ow system and providing amazingperformances. The solution position itself

    as an e-commerce CMS with a very strong accent on B2B and cross channel. Somecomplementary side features are included, like a Forum, a blog, a photo gallery anda very convenient form builder.

    Express analysis

    The solution, originally aCMS, evolved over nearly 10years and started to include

    some e-Commerce featuresand became quickly a global

    platform, totally open sourced since 2010.

    RBS Change

    Tier 4 Tier 3 Tier 2 Tier 1

    Not targeted Rising Contender Trying

    Content stripped but available in the full version (http://is.gd/e_commerce)

    Full review of pros & cons along with strategy and evolution : 9 pages.

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    RBS Change

    The global conception of Change is very ele-gant, light and exible. The product offers spe -ci c strengths like a very complete and well-structured work ow system or exceptionalperformances in terms of scalability and pageload time.

    Change needs to acquire its autonomy fromRBS in order to have its own life, strategy, alliances and to raise funds. 2013 will bea transition year for Change, with this main step to achieve along with the release of its promising version 4.

    The integration of AngularJS, Twitter bootstrap, Elastic Search, Twig, SQLite, the

    tidying of the code, the support of RESTful webservices and the integration of ZendFramework 2 will make the 4th version of the solution a must have or at least a mustlook at.

    The CMS of Change is the pivotal point of the solution,

    once you understood itsfeatures and organization,all is become very simple.

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    RBS Change synthetic report

    General information ChangeTurnover to consider the solution > $ 1 millionCurrent market settlement Tier 3Editor direction Tier 2 - 3Profile (B:Brand, R:Retailer, P:Pure player, D:Department store, Pv:Private sales, B2B) B,D,R,P,PvOpensource YesEditor emphasis Cross CommerceEditor emphasis CMS

    Editor emphasis WorkflowsWe are impressed by ArchitectureWe are sceptical about Autonomy from RBSMin budget to create site ( developping from scratch / customizing an example shop ) 50 K

    General KPI ChangeCost of the solution (license, integration, hosting)Flexibility of licensing costs (peak, pay as you grow, on demand, on premise )Time to market ( developping from scratch / customizing an existing example store )Variety/Quality of demo shops to adapt to a specific use (apart from std demostore) n/aMarketing capabilities (promotion engine, coupon, gift card, etc.)

    Level of navigation & catalog presentation (faceted/multi-stores/multilingual/etc.)Eco-system (community, partners, integrators, forums, etc.)Backoffice friendliness & ease of use

    Technical KPI ChangeDevelopment technical complexity (more stars => less complicated)Number of third party softwares / extensions / services availableNumber of complementary product / services from the EditorSpeed of the Front Office (customer web page rendering)Front Office scalability (capacity & cost to serve more customers with less servers)Speed of the Back Office & scalability (number of simultaneous users)Native CMS capabilitiesNative Webservice capabilities (Interfacing with third systems, e.g. ERP or Logistic)B2C Feature list (default, without add-ons or side programs)Mobile (Native App, Hybrid App, Responsive design)

    Advanced features KPI ChangeAdvanced searchandising & user personnalization capabilitiesMulti / cross / Omni channel capabilitiesAdvanced catalog management (PIM, multi catalog, attributes, bundles, etc.)Integrated or natively interfaced OMS (order management system)

    Advanced marketing tools (adaptive marketing, dynamic navigation tunnels, etc.)Native B2B capabilities

    RBS Change

    (The more stars, the best. One star is the minimal rating. On every KPI at least one

    solution scores 5 stars, hence this is a comparison between solutions.)

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    Belongs to Commerce GuysNumber of employees (worldwide) 55Revenues in 2011 NC

    Version (at the time of study) Drupal Commerce 1.5Licence GPLFirst release 2011Origin France/United StatesBudget to create a website (low/middle/high) 20K / 30-70K / several millions (accor-

    ding to editor)More KPI & indicators in the full version http://is.gd/e_commerce

    It brings product & catalog manage-ment, tax system, checkout process,order management, etc. to Drupal.

    Even if the of cial gures announced bythe editor seem exaggerated, the suc-cess of Drupal Commerce grows and

    Commerce Guys (editor of D-C) raised 5 million dollars. Counting now 55 employeesand technically led by a Drupal gure (Ryan Szrama), D-C brought a very fresh andwell-engineered e-commerce solution to the Drupal world.

    Relying totally on Drupal brings pros and a cons. Pros since it pro ts from the criti -cally acclaimed CMS capabilities and architecture of Drupal and has access to some

    of the 16,000 modules. Cons because D-C have few autonomy regarding its road-map and of the deep technical choices, which are led by Drupal.

    Express analysis

    Drupal Commerce (D-C) is anopensource e-Commerce solution

    based on the very famous CMSDrupal, rst released in 2011.

    Drupal Commerce

    Tier 4 Tier 3 Tier 2 Tier 1

    Rising Rising Trying Not targeted

    Content stripped but available in the full version (http://is.gd/e_commerce)

    Full review of pros & cons along with strategy and evolution : 9 pages.

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    The feature list of Drupal Commerce is not yet rivaling with long timer like Magentoor Prestashop but the version 2, coming soon to support Drupal 8, will bring (amongothers): Restful Webservices, lighter pricing update system, faster checkout, bettermobile support.

    D-C also evolves more and more toward a PaaSphilosophy, with an already existing environmentwhere developers can make tests, manage severalteams, create work ows. The next step to createand host client sites is probably a matter of months.D-C business model is based on consulting trai-nings & support.

    The solution Backof ce is totally customizable andthe global philosophy is to be a Framework morethan a solution to integration.

    Not really good at interfacing physicalPoint of Sales or in B2B,Drupal commerceinstead excels if youneed dynamic mana-gement of your brandimage online or if youare a pure player.

    Drupal Commerce

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    Drupal Commerce synthetic report

    General information Drupal ComTurnover to consider the solution > $ 500 KCurrent market settlement Tier 3Editor direction Tier 2Profile (B:Brand, R:Retailer, P:Pure player, D:Department store, Pv:Private sales, B2B) B,POpensource YesEditor emphasis CMSEditor emphasis Community

    Editor emphasis ModularityWe are impressed by CMSWe are sceptical about The figures announcedMin budget to create site ( developping from scratch / customizing an example shop ) 20 K

    General KPI Drupal ComCost of the solution (license, integration, hosting)Flexibility of licensing costs (peak, pay as you grow, on demand, on premise ) n/aTime to market ( developping from scratch / customizing an existing example store )Variety/Quality of demo shops to adapt to a specific use (apart from std demostore)Marketing capabilities (promotion engine, coupon, gift card, etc.)

    Level of navigation & catalog presentation (faceted/multi-stores/multilingual/etc.)Eco-system (community, partners, integrators, forums, etc.)Backoffice friendliness & ease of use

    Technical KPI Drupal ComDevelopment technical complexity (more stars => less complicated)Number of third party softwares / extensions / services availableNumber of complementary product / services from the EditorSpeed of the Front Office (customer web page rendering)Front Office scalability (capacity & cost to serve more customers with less servers)Speed of the Back Office & scalability (number of simultaneous users)Native CMS capabilitiesNative Webservice capabilities (Interfacing with third systems, e.g. ERP or Logistic)B2C Feature list (default, without add-ons or side programs)Mobile (Native App, Hybrid App, Responsive design)

    Advanced features KPI Drupal ComAdvanced searchandising & user personnalization capabilitiesMulti / cross / Omni channel capabilitiesAdvanced catalog management (PIM, multi catalog, attributes, bundles, etc.)Integrated or natively interfaced OMS (order management system)

    Advanced marketing tools (adaptive marketing, dynamic navigation tunnels, etc.)Native B2B capabilities

    Drupal Commerce

    (The more stars, the best. One star is the minimal rating. On every KPI at least one

    solution scores 5 stars, hence this is a comparison between solutions.)

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    Belongs to OxidNumber of employees (worldwide) 60 employeesRevenues in 2012 Unknown

    Version (at the time of study) 4.7Licence GPL V3First release 2003 (outsourced since 2008)Origin GermanyBudget to create a website (low/middle/high) 3 K / 10-50 K / 100 KMore KPI & indicators in the full version http://is.gd/e_commerce

    Oxid is very renown in Germany, whereit ghts toe to toe with Magento regar -ding market shares, but it lacks de nitelysome international visibility and strategy.

    Oxid sits in the Tier 3 market with itsfreemium offers but aims to reach largercustomers and the Editor has alreadysome meaningful and prestigious cus-

    tomers like Carrera, Intersport, Zeiss, or the spare part shop of Mercedes Benz.

    The Oxid community is very strong and composed of partners, clients, contributorsand the editor. Its yearly get together event (Oxid Commons) and forum show how

    vivid and healthy is the ecosystem in Germany.

    Express analysis

    With solid references such asNeckermann (German Galeries

    Lafayette) or Medimops, makingthousands of daily transactiononline, OXID eShop is a mature,

    solid, production grade solution.

    Oxid eShop

    Tier 4 Tier 3 Tier 2 Tier 1

    Very strong Breaching Not targeted Not targeted

    Content stripped but available in the full version (http://is.gd/e_commerce)

    Full review of pros & cons along with strategy and evolution : 7 pages.

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    Oxid eShop synthetic report

    Oxid eShop

    General information Oxid eShopTurnover to consider the solution > $ 500 KCurrent market settlement Tier 3 - 4Editor direction Tier 2 - 3Profile (B:Brand, R:Retailer, P:Pure player, D:Department store, Pv:Private sales, B2B) B,P,ROpensource YesEditor emphasis PerformanceEditor emphasis Scalability

    Editor emphasis Easy upgradeWe are impressed by Upgrade systemWe are sceptical about Ambition of the solutionMin budget to create site ( developping from scratch / customizing an example shop ) 50 K

    General KPI Oxid eShopCost of the solution (license, integration, hosting)Flexibility of licensing costs (peak, pay as you grow, on demand, on premise )Time to market ( developping from scratch / customizing an existing example store )Variety/Quality of demo shops to adapt to a specific use (apart from std demostore) n/aMarketing capabilities (promotion engine, coupon, gift card, etc.)

    Level of navigation & catalog presentation (faceted/multi-stores/multilingual/etc.)Eco-system (community, partners, integrators, forums, etc.)Backoffice friendliness & ease of use

    Technical KPI Oxid eShopDevelopment technical complexity (more stars => less complicated)Number of third party softwares / extensions / services availableNumber of complementary product / services from the EditorSpeed of the Front Office (customer web page rendering)Front Office scalability (capacity & cost to serve more customers with less servers)Speed of the Back Office & scalability (number of simultaneous users)Native CMS capabilitiesNative Webservice capabilities (Interfacing with third systems, e.g. ERP or Logistic)B2C Feature list (default, without add-ons or side programs)Mobile (Native App, Hybrid App, Responsive design)

    Advanced features KPI Oxid eShopAdvanced searchandising & user personnalization capabilitiesMulti / cross / Omni channel capabilitiesAdvanced catalog management (PIM, multi catalog, attributes, bundles, etc.)Integrated or natively interfaced OMS (order management system)

    Advanced marketing tools (adaptive marketing, dynamic navigation tunnels, etc.)Native B2B capabilities

    (The more stars, the best. One star is the minimal rating. On every KPI at least one

    solution scores 5 stars, hence this is a comparison between solutions.)

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    Belongs to PrestaShop SA Number of employees (worldwide) 70 employeesRevenues in 2012 6.1 M

    Version (at the time of study) 1.5.4Licence OSL v3.0 & AFL v3.0First release Feb 20th, 2008Origin FranceBudget to create a website (low/middle/high) 0 / 10 K / 35 KMore KPI & indicators in the full version http://is.gd/e_commerce

    PrestaShop is a French, PHP and OpenSource, e-Commerce solution, widelyspread in the world of e-Commerce witha veri ed 135 000 active eShops. It had toface a very bad storm in 2012 and manypeople thought the solution was dying.Lots of people were red and the 1.5 rst

    releases were unpolished and buggy while the incomes were still shaky and thebusiness model clumsy.

    Rough decisions saved the company from a darker future and even if the stress testwas harder than for most competitors, PrestaShop stood its ground and is back tobusiness. With two third of its revenues coming from the Prestabox marketplace, thesolution has now a business model that seems to be back to pro tability.

    Express analysis

    Prestashop is the easiest solu-tion to develop among the one reviewed in this book and thisfact alone can already explainits wide adoption worldwide.

    PrestaShop

    Tier 4 Tier 3 Tier 2 Tier 1

    Very strong Breaching Not targeted Not targeted

    Content stripped but available in the full version (http://is.gd/e_commerce)

    Full review of pros & cons along with strategy and evolution : 6 pages.

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    The 1.5 version was corrected and is now made to target bigger accounts, bringingalmost all the features that start with multi (shop, view, currency, taxes, etc.). It alsoembeds a very ef cient Mobile application.

    With 8.6% of market shares and 130.000 active eShops in the world, the SaaSmodel would be the logical next step for this solution and we might see a erce com -petition arise in Tier 4 if Prestashop choose to do so.

    Very ef cient and well thought Templatesare available, along with a lot of modulesand the integrators is often left with a lightwork load, consisting in a simple integra-tion.

    The web service is one of the most ad-vanced in the market, the mobile applica-tion is very up to date and the B2C feature list is impressive. The BackOf ce is inbasic HTML (no Xul or Flash) but it is clear.

    PrestaShop

    For larger pure players willingto dodge the complexity of

    some other actors, PrestaShopcan also be a real alternative(but it is not designed to cover the physical store needs).

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    PrestaShop synthetic report

    (The more stars, the best. One star is the minimal rating. On every KPI at least one

    solution scores 5 stars, hence this is a comparison between solutions.)

    PrestaShop

    General information PrestashopTurnover to consider the solution From 0+Current market settlement Tier 4Editor direction Tier 3Profile (B:Brand, R:Retailer, P:Pure player, D:Department store, Pv:Private sales, B2B) B,POpensource YesEditor emphasis SimplicityEditor emphasis Cost

    Editor emphasis CommunityWe are impressed by Time to marketWe are sceptical about Soaring someday ?Min budget to create site ( developping from scratch / customizing an example shop ) 10 K

    General KPI PrestashopCost of the solution (license, integration, hosting)Flexibility of licensing costs (peak, pay as you grow, on demand, on premise ) n/aTime to market ( developping from scratch / customizing an existing example store )Variety/Quality of demo shops to adapt to a specific use (apart from std demostore) n/aMarketing capabilities (promotion engine, coupon, gift card, etc.)

    Level of navigation & catalog presentation (faceted/multi-stores/multilingual/etc.)Eco-system (community, partners, integrators, forums, etc.)Backoffice friendliness & ease of use

    Technical KPI PrestashopDevelopment technical complexity (more stars => less complicated)Number of third party softwares / extensions / services availableNumber of complementary product / services from the EditorSpeed of the Front Office (customer web page rendering)Front Office scalability (capacity & cost to serve more customers with less servers)Speed of the Back Office & scalability (number of simultaneous users)Native CMS capabilitiesNative Webservice capabilities (Interfacing with third systems, e.g. ERP or Logistic)B2C Feature list (default, without add-ons or side programs)Mobile (Native App, Hybrid App, Responsive design)

    Advanced features KPI PrestashopAdvanced searchandising & user personnalization capabilitiesMulti / cross / Omni channel capabilitiesAdvanced catalog management (PIM, multi catalog, attributes, bundles, etc.)Integrated or natively interfaced OMS (order management system)

    Advanced marketing tools (adaptive marketing, dynamic navigation tunnels, etc.)Native B2B capabilities

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    Opencart was created in 2009 and the solutionshows already serious results. Wappalyzer ranksOpenCart in fourth position and Tom Robertshawsstudy in sixth position among e-commerce fra-

    meworks.Its community is still small but already very inter-national and active. As an example, it is possibleto nd extensions to translate a website in no lessthan 17 different languages! OpenCart gained in-

    tegration partners in 26 countries, including eleven in United-States and seven inUnited-Kingdom.

    OpenCart is a developer friendly solution, the inheritance system, XML con guration

    and the global use of design patterns makes it comfortable to develop with. Thesolution also offers a wide range of documentation (how to install, set-up, managethe eShop, etc.) on its website, making it easy for newcomers to try OpenCart.

    Belongs to OpenCartNumber of employees (worldwide) N/CRevenues in 2012 N/C

    Version (at the time of study) 1.5.5.1Licence GPLv3First release 2009Origin United StatesBudget to create a website (low/middle/high) 5 K / 10 K / >10 KMore KPI & indicators in the full version http://is.gd/e_commerce

    Express analysis

    The adoption rateof Opencart shows animpressive growth of

    nearly 40% in just sixmonths, this solution isclearly acquiringmomentum.

    OpenCart

    Tier 4 Tier 3 Tier 2 Tier 1

    Breaching Strong Not targeted Not targeted

    Content stripped but available in the full version (http://is.gd/e_commerce)

    Full review of pros & cons along with strategy and evolution : 5 pages.

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    The solution covers the basic needs of eMerchants with features such as multi-store, coupons, gift vouchers, multiple tax rates and so on. If a feature is not yetavailable, you may have a chance to nd it in OpenCarts huge extension directory(8,000 extensions). One can really build a very complete site by stacking them, evenif reviewing extensions, comparing them, check if they meet the security standardsto nally install and test them can also be a long and technical process.

    Even if Opencarts strategy is not really rea-dable yet, it can become a future star andsome may want to consider an investmentopportunity, since other frameworks likeMagento started their massive success withvery comparable ingredients.

    The solution is globallytechnical and developer oriented and may not beaccessible to e-Merchantswithout serious integrator or a strong internal developer

    team.

    OpenCart

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    OpenCart synthetic report

    OpenCart

    General information OpencartTurnover to consider the solution From 0+Current market settlement Tier 4Editor direction Tier 3 - 4Profile (B:Brand, R:Retailer, P:Pure player, D:Department store, Pv:Private sales, B2B) B,POpensource YesEditor emphasis ExtensionsEditor emphasis Community

    Editor emphasis CostWe are impressed by Number of extensionsWe are sceptical about For good developpersMin budget to create site ( developping from scratch / customizing an example shop ) 10 K

    General KPI OpencartCost of the solution (license, integration, hosting)Flexibility of licensing costs (peak, pay as you grow, on demand, on premise ) n/aTime to market ( developping from scratch / customizing an existing example store )Variety/Quality of demo shops to adapt to a specific use (apart from std demostore) n/aMarketing capabilities (promotion engine, coupon, gift card, etc.)

    Level of navigation & catalog presentation (faceted/multi-stores/multilingual/etc.)Eco-system (community, partners, integrators, forums, etc.)Backoffice friendliness & ease of use

    Technical KPI OpencartDevelopment technical complexity (more stars => less complicated)Number of third party softwares / extensions / services availableNumber of complementary product / services from the EditorSpeed of the Front Office (customer web page rendering)Front Office scalability (capacity & cost to serve more customers with less servers)Speed of the Back Office & scalability (number of simultaneous users)Native CMS capabilitiesNative Webservice capabilities (Interfacing with third systems, e.g. ERP or Logistic)B2C Feature list (default, without add-ons or side programs)Mobile (Native App, Hybrid App, Responsive design)

    Advanced features KPI OpencartAdvanced searchandising & user personnalization capabilitiesMulti / cross / Omni channel capabilitiesAdvanced catalog management (PIM, multi catalog, attributes, bundles, etc.)Integrated or natively interfaced OMS (order management system)

    Advanced marketing tools (adaptive marketing, dynamic navigation tunnels, etc.)Native B2B capabilities

    (The more stars, the best. One star is the minimal rating. On every KPI at least one

    solution scores 5 stars, hence this is a comparison between solutions.)

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    Belongs to Zen Ventures, LLCNumber of employees (worldwide) NCRevenues in 2012 NC

    Version (at the time of study) v.1.5.1Licence GPLv3First release 2003Origin United StatesBudget to create a website (low/middle/high) 5 K / 10 K / >10 KMore KPI & indicators in the full version http://is.gd/e_commerce

    The solution seems to have lost a verymeaningful amount of its market shares

    in just one year and a large part of its userbase is already migrating. Nevertheless,the gures are still impressive with morethan 6 million downloads claimed to dateand 100 000+ users registered in theirforum.

    Few major releases of Zen Cart have been released over ten years and the demostore looks outdated. The design and the user experience are old fashioned andsome basic features, now available in almost all concurrent frameworks, are missing

    in the core product.

    Express analysis

    Zen Cart

    Tier 3Tier 4 Tier 2 Tier 1

    Strong Marginal Not targeted Not targeted

    Content stripped but available in the full version (http://is.gd/e_commerce)Full review of pros & cons along with strategy and evolution : 4 pages.

    Zen Carts code is originallybased on Oscommerce and isby far its most popular fork. The

    solution is still very widespread,with developers and a cionadosall around the world.

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    Conclusion

    Content stripped but available in the full version (180 pages) here :http://is.gd/e_commerce

    In a world where almost all businesses have now a strong competition, the solutioneditors have emphasized different strategies to equip their customers for the battlesto come. Yes, the global e-Commerce market is indeed growing worldwide, still thisis no Eldorado where one should head unprepared.

    The competition is tough and the margins are often small. To make things even moredif cult, the advertisement systems, the retargeters, marketplaces and other web -marketing providers are also trying to eat on these skinny pro ts.

    The e-commerce world as divided in two groups nowadays: those who are Amazonand those who are not. It is forecasted by some serious analysts that Amazon mayweigh up to 20% of global e-Commerce by 2017

    Renowned brands and retailers have their natural place online and have a consumergroup recognizing and valuing their products or services. Those players have no realcompetition from giants like Amazon (eventually from another brand rather).

    But all the others have no natural space online and who will have to ght their wayonline. Even very large sites and classical mortar business have sometimes hard timeto compete with Amazon so, most likely, if you are not a brand, you do not want tostep in this game.

    The solutions we studied will bring you various assets and strengths to cope withyour own objectives :

    In Tier 1, IBM and Oracle now have to adapt their strategy to the rise of

    Hybris, backed by SAP. Intershop starts to be more and more isolated (exceptin B2B world), even in Tier 2, and the company could be acquired soon byplayers like eBay to bring them back to the top level competition. SAP could goon buying technologies like Celebros, Fred Hopper or Fact Finder to reinforceits e-Commerce offer.

    In Tier 2, some players like Magento are trying to ascend, meanwhile Hybrisand Websphere commerce are searching to grow their potential customer poolby invading this segment.

    In Tier 3, the battle is already raging between excellent PHP products likeMagento, Change, Drupal Commerce and, in some way, Prestashop or Oxid if you are based in Germany.

    Conclusion

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    47

    Brands, copyrights & trademarksNBS, NBS system, No blue screen, Cerberhost, IBM, Websphere Commerce, Websphere, Oracle,

    ATG, Intershop, Hybris, SAP, Magento, Ebay, Apple, Iphone, Ipad, Android, iOS, Virtuemart, Joomla,Drupal, Drupal Commerce, RBS, RBS Change, Oxid eShop, Oxid eSales, Prestashop, Opencart,Zen Cart, Os commerce, Demandware, Levis, Diesel, Amazon, Zend, PHP, Linux, Java, Zappos, TagHeuer, Pixmania, Price minister, Newegg, Galerie Lafayette, Macys, Vente prive, Brandalley, Rue lala, Nike, H&M, DB2, DMODigital, Tealeaf, Staples, Canon, Ikea, Sony, Goodyear, Zara, Sterling, iCon-go, SOLR, Apache, Celebros, Fredhopper, Aliznet, Technology Everywhere, Salmon, Micropole, CGI,Sogeti, Infosys, HCL, Pixelixir, Ecocea, MIT, Peoplesoft, Retek, Footlocker, Wal-MArt, Sephora, Louis

    Vuitton, eBusiness Suite, Siebel, Flex, Exadata, Exalogic, Fatwire, Prusdys, Fact Finder, T-mobile,HP, Sun Microsystem, Smart, Tom Tom, En nity,Merck, Deutsche Telekom, GSI Commerce, MySQL,Metro, Cosco, Samsung, MongoDB, Talend, PayPal, OroCRM, Akeneo, Magento Go, X.Commerce,MS SQL, NO SQL, GIT, GITHUB, PHPtal, smarty, AS400, Cegid, Navision, Colombus, AngularJS,Google, Twitter, Twitter bootstrap, SQLite, Twig, Ikea, MTV, DrupalCon, Alven Capital, ISAI, Skrill,be2bill, Kiala, Jirafe, RoyalMail, Kenzo, McDonalds, Cartier, The Doors, Oxid Commons, Varien, Nec-

    kermann, Medimops, Shoptimax, Polytouch, Mobilemojo, Oxid eFire, Ellapaul, PrestaBox, Forrester And their respective logos are trademark and/or copyrights belonging to their res-pective owner. If your brand or trademark is quoted in this book and you wish it tobe removed, you can contact the authors to notify them.

    Copyrights This book textual contents (citations excepted) and intellectual property belongs toNBS System and his authors. No reproduction or quote is allowed without explicitconsent from the authors or from NBS System. An exception is made for educationfacilities (not training one), like colleges, universities or equivalent as long as thesources are named. This book cannot be offer to download in another place thanNBS Systems website.

    The graphics created by the authors (not the one provided by the editors) are free tobe used as long as they are associated with NBS Systems logo and name. NBS System is and remain the exclusive owner of this content. 2013, all rights reser-

    ved to NBS System.

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    About the authors

    This study was conducted over several months by Philippe Humeau, assisted byMatthieu Jung.

    Philippe Humeau,CEO and co-founder of NBS System in 1999.

    After graduating Engineer in Computer science at EPITA 1999,Philippe became a security expert (pentester) and he is now incharge of developing NBS Systems activity as CEO. He deve-loped an expertise in E-Commerce as of 2006 with a main focuson technical aspects of solutions, especially on the optimization of websites performances. Matthieu Jung,Communication & Marketing manager.Matthieu loves the Web industry and is always looking for brea-king news in order to be up to date with the e-Commerce bestpractices. He is in charge of the marketing and communication atNBS System and assist Philippe Humeau for the organisation of events. Matthieu also contributes to the blog Ecommerce-squad.com.

    Greetings

    The authors would like to thank all the experts and e-commerce solutions publisherswho agreed to share information with us. A special thank is also issued to our ama-zing translator Bndicte Mutel ( [email protected]) who helped us more thanonce to translate our contents and to Amlie Hardy ( [email protected] ) whomade this graphic template and PDF. Vilya Ean, Julien Didier, Jean Claude Nogues(DataSolution), Tim Robertshaw (MeanBee),

    Mentions lgalesEditor : NBS System, 140 bd Haussmann, 75008 Paris, FrancePrinting company : ComTools, Espace performance bt C1-C2, 35769 Saint Grgoire Cedex, FranceDate of release : 14 of June 2013Contact : +33.1.58.56.60.80, [email protected]

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    S y s t e m

    "Grow your business safely"

    www.nbs-system.com