THE BEST THE BEST DOLLAR GENERAL DOLLAR GENERAL

BALLOON PROGRAM BALLOON PROGRAM AVAILABLE AVAILABLE

FROMFROM

CATEGORY GROWTH – FOIL BALLOONS

$0$50

$100$150$200$250$300$350$400$450

1986 1988 1990 1992 1994 1996 1998 2000 2002

( $ Millions ) Retail Dollars

* While the category has shown modest growth the past few years, the largest growth in the category is due to the increased number of retail stores.

CATEGORY SALES BY CHANNEL

ESTIMATED SALES OF FOIL BALLOONS BY CHANNEL

Other19%

Party20%

Grocery Floral36%

Ind. Floral16%

Mass9%

* The Party and Dollars Store channels have shown the largest growth in the past couple of years

CATEGORY SALES BY MESSAGE

EVERYDAY SALES ACCOUNT FOR OVER 60% OF TOTAL SALES

Decorators4%

Congrats3%

Non-Message3%

Other9%

Babies4%

Characters28%

Misc.7%

Romance6%

Get Well4%

Birthday32%

* Capture those non-sentiment impulse sales by featuring license or non-license character balloons at checkouts.

CATEGORY SALES BY SEASON

SEASONAL / PROMOTIONAL SALES ACCOUNT FOR CLOSE TO 40% OF TOTAL SALES

Valentines41%

Winter9%

Fall4%

Spring6%

Halloween8%

Mothers Day7%

Graduation19%

Others1%

Patriotic5%

CUSTOMER PROFILECUSTOMER PROFILE

• Message & Novelty Balloons– 75% purchased by adult females

– 20% purchased by adult males

– 5% purchased by teenage males and females

• Licensed Balloons for Juveniles– 60% purchased by adult females

– 40% purchased by adult males

Message & Novelty balloons represent 75% of the market. Licensed balloons represent 50% of all message balloons and 95% of all juvenile balloons.

CATEGORY SALES BY CHANNEL

License vs. Non-License Sales

License35%

Non-License65%

Balloon Program

• Why a Balloon Program?

• High Impulse / High Profit Items• Incremental Sales Opportunities:

– Add on sales for special occasions– Character Licenses appeal to children of all ages– Adds excitement to your stores– Pre-sells customers that your stores are the place for

purchasing all their needs for special occasions

Balloon Revenue

• What kind of volume can I expect?

• Party Type Stores– Average 300 balloons / wk / store

• Grocery Accounts– Average 138 balloons / wk / store

• Mass Type Accounts– Average 96 balloons / wk / store

Balloon Profit Potential

• Based on the following:– 100 balloons / week / store– 35% licensed / 65% non-licensed– Average Cost for 100 balloons = $40.00

• Average Profit Potential Per Store / Week– Based on $1 retail = $60.00 (60%)– Based on 2 for $3 retail = $ 73.30 (73.3%)– Based on $2 retail = $160.00 (80%)

COMPLETE PROGRAM

• How Do We Begin?• Just give us the O.K. We can handle it all.• We provide you with a complete program.• We arrange for store delivery of helium, as well

as supply you with all of the equipment and accessories for a successful program:

• Helium regulator• Ribbon• Balloon Weights• Display fixtures with signage• Point-of-sale scanning and PLU support

OUR

DOLLAR STORE BALLOON PROGRAM

OFFERS

• 18 Of The Best Selling Licensed Balloons In the Industry

• 71 Everyday Designs

Power Rangers18”/45cm VL #10590-02

Winnie the Pooh18”/45cm VL #10591-02

Mickey Dots & Stripes18”/45cm VL #10594-02

Minnie Dots & Stripes18”/45cm VL #10600-02

Disney Princesses18”/45cm VL #10601-02

Mickey Happy Birthday/Feliz Cumpleaños18”/45cm VL #10602-02

Daffy Duck18”/45cm VL #10709-02

Tweety Pink Dots18”/45cm VL #10703-02

Sylvester & Tweety18”/45cm VL #10707-02

Looney Tunes Group18”/45cm VL #10706-02

Tweety Blue Floral18”/45cm VL #10704-02

Taz18”/45cm VL #10705-02

Cookie Monster18”/45cm VL #10699-02

Big Bird18”/45cm VL #10701-02

Elmo18”/45cm VL #10698-02

Bert & Ernie18”/45cm VL #10702-02

Sesame Street Group18”/45cm VL #10700-02

Zoe Happy Birthday18”/45cm VL #10697-02

Everyday Program consists of:Number of

Styles Message

25 Birthday14 Love / Romance5 Congratulations

10 Special Messages2 Good Luck8 Get Well6 Babies2 Anniversary

16 Licensed Characters

Birthday Perfection18”/45cm #10637-02

Birthday Shimmer18”/45cm #10638-02

Blue Impressions Birthday18”/45cm #10642-02

Over the Hill18”/45cm #10646-02

Shimmering Birthday18”/45cm #10647-02

Sunny Days Birthday18”/45cm #10648-02

Birthday

Festive Birthday18”/45cm #00075-02

Birthday Bursting Fireworks18”/45cm #00077-02

Starburst Birthday18”/45cm #00094-02

Birthday Glitter18”/45cm #00755-02

Birthday Stars & Balloons18”/45cm #00098-02

Birthday

Birthday Confetti18”/45cm #00756-02

Birthday Balloon Party18”/45cm #00769-02

Birthday Color Grid18”/45cm #21647-02

Tie-Dye Birthday18”/45cm #07302-02

Birthday

Star Birthday18”/45cm #07303-02

Smiley Birthday18”/45cm #07304-02

Happy Birthday with Love18”/45cm #00758-02

Birthday Wishes18”/45cm #08086-02

Balloon Birthday18”/45cm #07305-02

Musical Birthday18”/45cm #08087-02

Birthday Kitty18”/45cm #02520-02

Birthday Puppy18”/45cm #02522-02

Happy Birthday Balloons & Bear18”/45cm #00096-02

Birthday

Birthday Stars18”/45cm #21673-02

Get Well/Cheer

Chatterbox Get Well18”/45cm #10651-02

Floral Get Well18”/45cm #10652-02

Get Well Butterflies/Balloons18”/45cm #00027-02

Get Well Soon Rainbow Butterflies18”/45cm #00102-02

Get Well Balloons/Bandages18”/45cm #00581-02

Get Well Flowers18”/45cm #07307-02

Get Well Watering Can18”/45cm #08101-02

To Cheer You Tulips18”/45cm #00104-02

Love/Anniversary

I Love You18”/45cm #10657-02

Modern Love18”/45cm #10658-02

Solitary Rose18”/45cm #01011-02

Love Script (Red)18”/45cm #10346-02

Hugs & Kisses18”/45cm #02777-02

Solitary Love18”/45cm #04083-02

Neon Love18”/45cm #08103-02

Love18”/45cm #12589-02

Love/Anniversary

P.S. I Love You 18”/45cm #11342-02

I Love You Pink18”/45cm #08105-02

Love Single Rose18”/45cm #11483-02

Smiling Heart18”/45cm #04251-02

Love Roses/Ribbon18”/45cm #12718-02

Love Butterfly & Roses 18”/45cm #01068-02

Lavender Anniversary18”/45cm #10659-02

Anniversary Balloons18”/45cm #00605-02

Special MessageThank You/Thinking of You

Thanks!18”/45cm #10656-02

Thank You18”/45cm #02779-02

Thank You Stars18”/45cm #07310-02

Thinking of You18”/45cm #02780-02

Butterfly Thinking of You18”/45cm #07311-02

Special MessageYou’re Special

You’re Special18”/45cm #02781-02

Smiley Face18”/45cm #04773-02

You’re Special Hearts18”/45cm #07308-02

You’re Special Rose18”/45cm #08102-02

Butterfly & Heart You’re Special18”/45cm #01018-02

Special MessageCongrats/Good Luck

Congratulations Stars18”/45cm #08111-02

Congrats Beat18”/45cm #08112-02

Congrats18”/45cm #10643-02

Congrats Burst w/Balloons18”/45cm #00607-02

Congratulations Fireworks18”/45cm #00609-02

Good Luck Stripes18”/45cm #10655-02

Good Luck Clovers18”/45cm #02776-02

Baby

Baby Steps18”/45cm #10649-02

Baby Boy18”/45cm #10653-02

Baby Girl18”/45cm #10654-02

It’s a Girl Bear18”/45cm #00585-02

It’s a Boy Bear18”/45cm #00599-02

Welcome Baby Stork18”/45cm #07309-02

Birthday Perfection18”/45cm #10637-02 Birthday Shimmer

18”/45cm #10638-02Blue Impressions Birthday

18”/45cm #10642-02

Over the Hill18”/45cm #10646-02

Shimmering Birthday18”/45cm #10647-02

Sunny Days Birthday18”/45cm #10648-02

15 MESSAGE BALLOON PLAN-O-GRAM15 MESSAGE BALLOON PLAN-O-GRAM

Smiley Birthday18”/45cm #07304-02

Festive Birthday18”/45cm #00075-02

Modern Love18”/45cm #10658-02

Congrats18”/45cm #10643-02

Good Luck Stripes18”/45cm #10655-02

Chatterbox Get Well18”/45cm #10651-02

Baby Boy18”/45cm #10653-02

Baby Girl18”/45cm #10654-02

Lavender Anniversary18”/45cm #10659-02

15 Everyday Message

Balloon Program

MessageBirthdaysAnniversaryLove / RomanceSpecial Messages / Misc.CongratulationsGood LuckGet WellBaby

Quantity Per Message8

2

1

1

1

1

1

Plus Licensed Products

Additional Designs For a Additional Designs For a 25 MESSAGE BALLOON 25 MESSAGE BALLOON PLAN-O-GRAMPLAN-O-GRAM

Tie-Dye Birthday18”/45cm #07302-02

Birthday Kitty18”/45cm #02520-02

Birthday Puppy18”/45cm #02522-02

Happy Birthday Balloons & Bear18”/45cm #00096-02

Floral Get Well18”/45cm #10652-02

Baby Steps18”/45cm #10649-02

I Love You18”/45cm #10657-02

Smiling Heart18”/45cm #04251-02

Thanks!18”/45cm #10656-02

Smiley Face18”/45cm #04773-02

MessageBirthdaysAnniversaryLove / RomanceSpecial Messages / Misc.CongratulationsGood LuckGet WellBaby

Quantity Per Message12

1

3

3

2

1

1

2

25 Everyday Message

Balloon Program

Plus Licensed Products

Additional Designs For a Additional Designs For a 40 MESSAGE BALLOON 40 MESSAGE BALLOON PLAN-O-GRAMPLAN-O-GRAM

Star Birthday18”/45cm #07303-02

Birthday Bursting Fireworks18”/45cm #00077-02

Birthday Stars & Balloons18”/45cm #00098-02

Birthday Glitter18”/45cm #00755-02

Birthday Confetti18”/45cm #00756-02

Happy Birthday with Love18”/45cm #00758-02

Welcome Baby Stork18”/45cm #07309-02

It’s a Girl Bear18”/45cm #00585-02

It’s a Boy Bear18”/45cm #00599-02

Additional Designs For a Additional Designs For a 40 BALLOON PLAN-O-GRAM40 BALLOON PLAN-O-GRAM

Get Well Butterflies/Balloons18”/45cm #00027-02

Thank You Stars18”/45cm #07310-02

Anniversary Balloons18”/45cm #00605-02

You’re Special18”/45cm #02781-02

Butterfly Thinking of You18”/45cm #07311-02

Congratulations Stars18”/45cm #08111-02

MessageBirthdaysAnniversaryLove / RomanceSpecial Messages / Misc.CongratulationsGood LuckGet WellBaby

Quantity Per Message18

2

3

6

3

5

2

1

40 Everyday Message

Balloon Program

Plus Licensed Products