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THE BRANDERY ASIA
The best business opportunity in the most boosting world´s market
The Brandery Barcelona enhances frontiers and organizes in SingaporeTHE BRANDERY ASIA, an unbeatable chance to connect with buyers and traders in
the main asian markets
Singapore: 17 -20 May 2012
THE BRANDERY ASIA is organized together with the BLUEPRINT Show(new designers), a succesful platform to assure:
- 5.000 qualified visitors- 100 exhibitors- 250 hosted vip buyers from Korea, Japan, China, Thailand, Malaysia, Australia andIndonesia from the Blueprint programme- 300 media- Special and additionnal 1 00 hosted vip buyers programme for
THE BRANDERY ASIA- Meeting agendas for exhibitors and hosted buyers
With the support of the Singapore Government and the Singaporian Fashion Association
Fira de Barcelona offers the easiest way to participate inTHE BRANDERY ASIA @ Blueprint
• Space + stand for 4.500 euros all included• Preferential area at THE BRANDERY ASIA• Direct invoicing by Fira de barcelona (in euros)• Logistic Services and personalized merchandise transfers to Singapore ( if
required)• Preferential travel package (airplane + hotel)• Contact: Manuel Díaz [email protected] 93 233 22 97 or Cristina Pascual
[email protected] 93 233 23 51
GENERAL INFORMATIONBLUEPRINT
(LAST EDITION)
Snapshot report 2011exhibitingbrandsfrom theUK US FranceSweden ChinaHong KongIndonesiaJapan KoreaMalaysia ThailandPhilippines IndiaDominican Republic
Singapore
105in visitorshipduring trade
1,699
shoppersat emporium
3,971buyers71 hostedfrom 19 countries
253BY CATEGORY
in retail salesS$551,800
An international fashion launch pad to export to Asia
ALSO KNOWN AS:
“…(this) season is increasingly becoming status quofor just about every designer working today.”
NBC New YorkCruiseGUCCIPRE-SPRING 2012
J. MENDELPRE-SPRING 2012
ALEXANDER WANGPRE-SPRING 2012
PETER SOMPRE-SPRING 2012
ALL SUPER SPECIAL ITEMS LIKE:
“For designers, it’s that crucial mid-season which delivers excitement tostores between October andJanuary... it’s an unseen stash ofclothes, shows and bags which classifyas personal discoveries, and forwriters and editors, it’s a mine ofnews.”
Sarah MowerFashion Journalist andBritish Fashion Council Ambassador
Cruise : clothes that
1 2
3DELIVERY: OCT – FEB
take you anywhere
“Cruise representsChanel’s biggest andmost important deliveryof the year.”
Bruno PavlovskyDirector of FashionChanel
The new fashion season
SPRING/SUMMERWARM WEATHERWEARDELIVERY:FEB–JUNE
AUTUMN/WINTERCOLD CLIMATECLOTHESDELIVERY:AUG– DEC
“Blueprint is great to see thebest of Asia in one place…Now we don’t have to travelall around Asia to scout for
good talent.”
Soon Kyung RyuVice President
Central Marketing GroupBangkok
Buyers speak up
“There were many moredesigners and brands thatwere exciting andcommercial too.”
Alison WhalleyOwner/ BuyerHoxton BoutiqueLondon
“...Good insights into newbrands and Blueprint
Emporium bringsmore value to both the
designers and visitors.”
Neil ProsserManaging Director
Flannels, UK
“Blueprint is ahead of NewYork or Europe for resort
buying... great advantage forbuyers to book fresh
merchandise before looking atany other brands from the
West.”
Ian KwonCreative Director
Shinsegae, Korea“An impressive selectionof new designers... withgreat location andamazing service.”
Ritchie ChanOwner/ BuyerTriple Major, Beijing
“I really liked Coupe-Cousu for Lotte in Korea.When you snag someJapanese labels, youwill be THE Asiantrade show.”
Joseph QuartanaMenswear buyerLotte, Korea
Buyers speak up
“Blueprint brands are notwidely shown in the othermarkets but aredistinctively exclusive fromthe region. Less season-sensitive brands with greatpotential include Dave,Tsura and Carrie K.”
Ian KwonCreative DirectorShinsegae, Korea
“Blueprint’s venue andfacilities are all of a high
standard and visitingBlueprint was a veryvaluable experience.”
Georgina GainzaBuyer
Boutique 1, Dubai
Buyers speak up
JAKARTADANJYO-HIYOJI
ISISKALIGULA
KLEMONDAY TO
SUNDAYNO’OM
SEBA SHOESSOE HOE
SOMEARETHIEVES
SWEDENFIFTH AVENUE SHOEREPAIR
SEOULALANIBEYOND CLOSETDOII PARISJARDIN DECHOUETTEKAAL E. SUKTAESTEVE J & YONI PSUECOMMA BONNIETHESTUDIOK
DOMINICANREPUBLICJOSE DURAN
THE PHILIPPINESGIAN ROMANO
BEIJINGCHI ZHANG
HONG KONGHOIMING
SEVENTY EIGHTPERCENT
WEAR-AND-TEAR
MALAYSIADEANOOR
FARAH KHANFK
KLUTCHEDPINK JAMBU
NEW YORKJATALIKARUBY KOBOSHASHITIMO WEILAND
THE FIRSTINTERNATIONALTRADEPLATFORMIN ASIA
NEW TERRITORIESFOR 2012:VIETNAM, CAMBODIA,JAPAN, AUSTRALIA,EUROPE.
BANGKOKAPOSTROPHE-P’
CHAI GOLDLABEL
DISAYADS
FRANKJOGEMAMATINA
AMANITAMILIN
MISSILEPALASAKSANSHAI
SAPRANGTHE CRAFT
THE ONLY SONTRIMODE
TU’IVICKTEERUT
SINGAPOREAL&ALICIA
ALLEIRAAMUSE
ASHLEY ISHAMAWOLBE ME
BEDLAMBIO FEET
BRONXBURGUNDY
CARRIE K.CHALK
CHOO YILINCOUPE-COUSU
DAVE FINE JEWELLERYDEPRESSION
DZOJCHENHANSEL
INDOCHINE WITHGAURIKA
JASONLAUREN JASMINE
LES AFFAIRESL’ILE AUX ASHBY
LING WUMAE PANG
MARILYN TANMARYUPAMAX.TAN
NAONOEL CALEB
PAULINE.NINGPOSSI-TILLY-TY
RAOULREVASSEURSOPHIELLE
TRIOONTSURA
WOONHUNGWYKIDD
YOUNG&RESTLESSYUMUMU
INDIASAMOR
LONDONBELLE
SAUVAGEJ JS LEE
KTZ
Buyers breakdown
BY PURPOSEBY CORE BUSINESS
UK // LONDON,MANCHESTERDavid Pirnia CollectionsHoxton BoutiqueOki-niThe Flannels Group
MIDDLE EAST // DUBAI,ABU DHABI, SAUDI
ARABIAArt of KohlBoutique 1Maison Bo-mS*uceValleydez
Hosted buyers listing 2011
EUROPE //ANTWERP,
BERLIN, PARIS,ITALY
Folli FollieFranck Et FilsRASOTOWood WoodZalando
USA // NEW YORKSaks Fifth Avenue
Seven New York
CANADA //VANCOUVER
Board of Trade
CHINA // BEIJING,HONG KONG,SHANGHAI, TAIWANTriple MajorWater StoneD-MopKapokLane CrawfordShineThe Swank,Voulez-vousShanghai MartDeeplayEven Select ShopAUSTRALIA // PERTHS2
KOREA // SEOULDaily Projects
Galleria Department StoreIdiel Showroom
In The WoodsJ. Roseroco New York Company
Samsung Cheil Industries10 Corso Como
Shinsegae InternationalBoontheshop
ASIA // INDIA, VIETNAM,INDONESIA, MALAYSIA,
PHILIPPINES, THAILANDATOSALe Mill
The Goods DepartmentTribute
Juice KLLush Icon Marketing
MUSAOde to Liberty
Rustan's Commercial CorpTerry S.A. Inc
Cinderella Marketing GroupCentral Marketing Group
Robinson's Department StoreSiam Paragon
The Mall GroupUncensored
Zen Department StoreRunway
Hosted buyers listing 2011
BROADCASTNHK TOKYO FASHION EXPRESSCHANNEL NEWS ASIABS FUJI TVTOP FASHION TVLITV
FASHIONTRADEWGSNWWD
REGIONALFASHIONTITLESSURFACE ASIANYLON INDONESIAHARPER’S BAZAAR INDONESIAHER WORLD INDONESIAALLURE KOREAELLE KOREAW KOREA
306 MEDIAFROM 163 LOCAL,REGIONAL ANDINTERNATIONALMEDIA OUTLETS
INTERNATIONALFASHION
WEBSITESVOGUE.CO.UK
VOGUE.ITREFINERY29.COM
FASHIONMAGAZINE.IT
TOPINTERNATIONAL
FASHIONBLOGGERS
LIBERTY LONDON GIRLSTYLE BUBBLE
STYLE SALVAGESTREET PEEPER
A SHADED VIEW OF FASHION
Media
Media: Stories and Spreads
THE STRAITSTIMES
THEBUSINESSTIMES
ELLESINGAPORE
HARPER’SBAZAARSINGAPORE
SURFACEASIA
ELLESINGAPORE
AUGUST MANSINGAPORE
ALEXISSINGAPORE
HER WORLDSINGAPORE
HARPER’SBAZAARSINGAPORE
SINGAPOREWOMEN’S
WEEKLY
IS MAGAZINESINGAPORE
Overnight stars in Profiles/Interviews
Media: Online
VOGUEITALIA
VOGUE.CO.UK
HARPER’SBAZAAR UK
“ It might sound a littlecondescending toconstantly be surprisedat the fact thatSingapore seems tohave a flourishingfashion design scenebut honestly the weewee size of the countrydoes make you marvelat its ability to producea sizeable number ofdesigners presented atthe Blueprint tradeshowthis year.”
- Susanna LauStyle Bubble
“Blueprint uniquelyspecialises inlaunching cruisecollections andthankfully curatesfresh and forwardmenswearalongsidewomenswear,jewellery andaccessories fromemerging designersdestined forinternationalmarkets.”
- Steven SalterStyle Salvage
17-20 May 2012Singapore
It takes place in SUNTEC, the most central venue in Singapore
- Stand packages 375€m2 (min 12m2), Total 4.500€
With 2 hanger-rails, 1 mirror, 1 round tables, 2 chairs, 1 bin (including power)
THE BRANDERY ASIA @ BLUEPRINT
Blueprint Group:
Asia Fashion Exchange:
The Brandery Asia:
