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THE BRANDERY ASIA - media.firabcn.esmedia.firabcn.es/content/S097012/docs/doc_folder_TBAsia_es.pdf306 media from 163 local, regional and international media outlets international fashion

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Page 1: THE BRANDERY ASIA - media.firabcn.esmedia.firabcn.es/content/S097012/docs/doc_folder_TBAsia_es.pdf306 media from 163 local, regional and international media outlets international fashion
Page 2: THE BRANDERY ASIA - media.firabcn.esmedia.firabcn.es/content/S097012/docs/doc_folder_TBAsia_es.pdf306 media from 163 local, regional and international media outlets international fashion

THE BRANDERY ASIALa mejor oportunidad de negocio en el mercado de mayor expansión mundial

The Brandery Barcelona amplía sus marco de acción y organiza por primera vez enSingapur THE BRANDERY ASIA, una inmejorable oportunidad para conectar con los

principales compradores y distribuidores de los mercados asiáticos

Singapur: 17 al 20 de Mayo de 2012

Page 3: THE BRANDERY ASIA - media.firabcn.esmedia.firabcn.es/content/S097012/docs/doc_folder_TBAsia_es.pdf306 media from 163 local, regional and international media outlets international fashion

THE BRANDERY ASIA se celebra conjuntamente con el salón BLUEPRINT (nuevosdiseñadores), una plataforma que asegura a las empresas participantes:

- 5.000 visitantes cualificados- 100 expositores- 250 hosted vip buyers de Corea, Japón, China, Tailandia, Malasia, Australia eIndonesia del programa Blueprint- 300 medios acreditados- Programa especial de 100 hosted buyers adicionales para expositores

THE BRANDERY ASIA- Agenda de reuniones programada para cada expositor con hosted buyers

Con el apoyo del Gobierno y la Asociación de Moda de Singapur

Page 4: THE BRANDERY ASIA - media.firabcn.esmedia.firabcn.es/content/S097012/docs/doc_folder_TBAsia_es.pdf306 media from 163 local, regional and international media outlets international fashion

Fira de Barcelona le ofrece la manera más fácil para participar enTHE BRANDERY ASIA @ Blueprint

y aprovechar esta gran oportunidad de negocio:

• Espacio + stand equipado por 4.500 euros todo incluido• Ubicación preferencial en THE BRANDERY ASIA• Facturación de participación directamente a través de Fira de Barcelona

(en euros)• Servicios logísticos y envío de mercancías (si requerido) personalizado• Paquete de viaje preferencial (avión + hotel)• Contacte: Manuel Díaz [email protected] 93 233 22 97 o Cristina Pascual

[email protected] 93 233 23 51

Page 5: THE BRANDERY ASIA - media.firabcn.esmedia.firabcn.es/content/S097012/docs/doc_folder_TBAsia_es.pdf306 media from 163 local, regional and international media outlets international fashion

INFORMACIONES GENERALESBLUEPRINT

(PASADA EDICIÓN)

Page 6: THE BRANDERY ASIA - media.firabcn.esmedia.firabcn.es/content/S097012/docs/doc_folder_TBAsia_es.pdf306 media from 163 local, regional and international media outlets international fashion

Snapshot report 2011exhibitingbrandsfrom theUK US FranceSweden ChinaHong KongIndonesiaJapan KoreaMalaysia ThailandPhilippines IndiaDominican Republic

Singapore

105in visitorshipduring trade

1,699

shoppersat emporium

3,971buyers71 hostedfrom 19 countries

253BY CATEGORY

in retail salesS$551,800

Page 7: THE BRANDERY ASIA - media.firabcn.esmedia.firabcn.es/content/S097012/docs/doc_folder_TBAsia_es.pdf306 media from 163 local, regional and international media outlets international fashion

An international fashion launch pad to export to Asia

ALSO KNOWN AS:

“…(this) season is increasingly becoming status quofor just about every designer working today.”

NBC New YorkCruiseGUCCIPRE-SPRING 2012

J. MENDELPRE-SPRING 2012

ALEXANDER WANGPRE-SPRING 2012

PETER SOMPRE-SPRING 2012

ALL SUPER SPECIAL ITEMS LIKE:

Page 8: THE BRANDERY ASIA - media.firabcn.esmedia.firabcn.es/content/S097012/docs/doc_folder_TBAsia_es.pdf306 media from 163 local, regional and international media outlets international fashion

“For designers, it’s that crucial mid-season which delivers excitement to storesbetween October and January... it’s anunseen stash of clothes, shows and bagswhich classify as personal discoveries, andfor writers and editors, it’s a mine ofnews.”

Sarah MowerFashion Journalist andBritish Fashion Council Ambassador

Cruise : clothes that

1 2

3DELIVERY: OCT – FEB

take you anywhere

“Cruise representsChanel’s biggest andmost important deliveryof the year.”

Bruno PavlovskyDirector of FashionChanel

The new fashion season

SPRING/SUMMERWARM WEATHERWEARDELIVERY:FEB–JUNE

AUTUMN/WINTERCOLD CLIMATECLOTHESDELIVERY:AUG– DEC

Page 9: THE BRANDERY ASIA - media.firabcn.esmedia.firabcn.es/content/S097012/docs/doc_folder_TBAsia_es.pdf306 media from 163 local, regional and international media outlets international fashion

“Blueprint is great to see thebest of Asia in one place…Now we don’t have to travelall around Asia to scout for

good talent.”

Soon Kyung RyuVice President

Central Marketing GroupBangkok

Buyers speak up

“There were many moredesigners and brands thatwere exciting andcommercial too.”

Alison WhalleyOwner/ BuyerHoxton BoutiqueLondon

“...Good insights into newbrands and Blueprint

Emporium bringsmore value to both the

designers and visitors.”

Neil ProsserManaging Director

Flannels, UK

Page 10: THE BRANDERY ASIA - media.firabcn.esmedia.firabcn.es/content/S097012/docs/doc_folder_TBAsia_es.pdf306 media from 163 local, regional and international media outlets international fashion

“Blueprint is ahead of NewYork or Europe for resort

buying... great advantage forbuyers to book fresh

merchandise before looking atany other brands from the

West.”

Ian KwonCreative Director

Shinsegae, Korea“An impressive selectionof new designers... withgreat location andamazing service.”

Ritchie ChanOwner/ BuyerTriple Major, Beijing

“I really liked Coupe-Cousu for Lotte in Korea.When you snag someJapanese labels, youwill be THE Asiantrade show.”

Joseph QuartanaMenswear buyerLotte, Korea

Buyers speak up

Page 11: THE BRANDERY ASIA - media.firabcn.esmedia.firabcn.es/content/S097012/docs/doc_folder_TBAsia_es.pdf306 media from 163 local, regional and international media outlets international fashion

“Blueprint brands are notwidely shown in the othermarkets but aredistinctively exclusive fromthe region. Less season-sensitive brands with greatpotential include Dave,Tsura and Carrie K.”

Ian KwonCreative DirectorShinsegae, Korea

“Blueprint’s venue andfacilities are all of a high

standard and visitingBlueprint was a veryvaluable experience.”

Georgina GainzaBuyer

Boutique 1, Dubai

Buyers speak up

Page 12: THE BRANDERY ASIA - media.firabcn.esmedia.firabcn.es/content/S097012/docs/doc_folder_TBAsia_es.pdf306 media from 163 local, regional and international media outlets international fashion

JAKARTADANJYO-HIYOJI

ISISKALIGULA

KLEMONDAY TO

SUNDAYNO’OM

SEBA SHOESSOE HOE

SOMEARETHIEVES

SWEDENFIFTH AVENUE SHOEREPAIR

SEOULALANIBEYOND CLOSETDOII PARISJARDIN DECHOUETTEKAAL E. SUKTAESTEVE J & YONI PSUECOMMA BONNIETHESTUDIOK

DOMINICANREPUBLICJOSE DURAN

THE PHILIPPINESGIAN ROMANO

BEIJINGCHI ZHANG

HONG KONGHOIMING

SEVENTY EIGHTPERCENT

WEAR-AND-TEAR

MALAYSIADEANOOR

FARAH KHANFK

KLUTCHEDPINK JAMBU

NEW YORKJATALIKARUBY KOBOSHASHITIMO WEILAND

THE FIRSTINTERNATIONALTRADEPLATFORMIN ASIA

NEW TERRITORIESFOR 2012:VIETNAM, CAMBODIA,JAPAN, AUSTRALIA,EUROPE.

BANGKOKAPOSTROPHE-P’

CHAI GOLDLABEL

DISAYADS

FRANKJOGEMAMATINA

AMANITAMILIN

MISSILEPALASAKSANSHAI

SAPRANGTHE CRAFT

THE ONLY SONTRIMODE

TU’IVICKTEERUT

SINGAPOREAL&ALICIA

ALLEIRAAMUSE

ASHLEY ISHAMAWOLBE ME

BEDLAMBIO FEET

BRONXBURGUNDY

CARRIE K.CHALK

CHOO YILINCOUPE-COUSU

DAVE FINE JEWELLERYDEPRESSION

DZOJCHENHANSEL

INDOCHINE WITHGAURIKA

JASONLAUREN JASMINE

LES AFFAIRESL’ILE AUX ASHBY

LING WUMAE PANG

MARILYN TANMARYUPAMAX.TAN

NAONOEL CALEB

PAULINE.NINGPOSSI-TILLY-TY

RAOULREVASSEURSOPHIELLE

TRIOONTSURA

WOONHUNGWYKIDD

YOUNG&RESTLESSYUMUMU

INDIASAMOR

LONDONBELLE

SAUVAGEJ JS LEE

KTZ

Page 13: THE BRANDERY ASIA - media.firabcn.esmedia.firabcn.es/content/S097012/docs/doc_folder_TBAsia_es.pdf306 media from 163 local, regional and international media outlets international fashion

Buyers breakdown

BY PURPOSEBY CORE BUSINESS

Page 14: THE BRANDERY ASIA - media.firabcn.esmedia.firabcn.es/content/S097012/docs/doc_folder_TBAsia_es.pdf306 media from 163 local, regional and international media outlets international fashion

UK // LONDON,MANCHESTERDavid Pirnia CollectionsHoxton BoutiqueOki-niThe Flannels Group

MIDDLE EAST // DUBAI,ABU DHABI, SAUDI

ARABIAArt of KohlBoutique 1Maison Bo-mS*uceValleydez

Hosted buyers listing 2011

EUROPE //ANTWERP,

BERLIN, PARIS,ITALY

Folli FollieFranck Et FilsRASOTOWood WoodZalando

USA // NEW YORKSaks Fifth Avenue

Seven New York

CANADA //VANCOUVER

Board of Trade

Page 15: THE BRANDERY ASIA - media.firabcn.esmedia.firabcn.es/content/S097012/docs/doc_folder_TBAsia_es.pdf306 media from 163 local, regional and international media outlets international fashion

CHINA // BEIJING,HONG KONG,SHANGHAI, TAIWANTriple MajorWater StoneD-MopKapokLane CrawfordShineThe Swank,Voulez-vousShanghai MartDeeplayEven Select ShopAUSTRALIA // PERTHS2

KOREA // SEOULDaily Projects

Galleria Department StoreIdiel Showroom

In The WoodsJ. Roseroco New York Company

Samsung Cheil Industries10 Corso Como

Shinsegae InternationalBoontheshop

ASIA // INDIA, VIETNAM,INDONESIA, MALAYSIA,

PHILIPPINES, THAILANDATOSALe Mill

The Goods DepartmentTribute

Juice KLLush Icon Marketing

MUSAOde to Liberty

Rustan's Commercial CorpTerry S.A. Inc

Cinderella Marketing GroupCentral Marketing Group

Robinson's Department StoreSiam Paragon

The Mall GroupUncensored

Zen Department StoreRunway

Hosted buyers listing 2011

Page 16: THE BRANDERY ASIA - media.firabcn.esmedia.firabcn.es/content/S097012/docs/doc_folder_TBAsia_es.pdf306 media from 163 local, regional and international media outlets international fashion

BROADCASTNHK TOKYO FASHION EXPRESSCHANNEL NEWS ASIABS FUJI TVTOP FASHION TVLITV

FASHIONTRADEWGSNWWD

REGIONALFASHIONTITLESSURFACE ASIANYLON INDONESIAHARPER’S BAZAAR INDONESIAHER WORLD INDONESIAALLURE KOREAELLE KOREAW KOREA

306 MEDIAFROM 163 LOCAL,REGIONAL ANDINTERNATIONALMEDIA OUTLETS

INTERNATIONALFASHION

WEBSITESVOGUE.CO.UK

VOGUE.ITREFINERY29.COM

FASHIONMAGAZINE.IT

TOPINTERNATIONAL

FASHIONBLOGGERS

LIBERTY LONDON GIRLSTYLE BUBBLE

STYLE SALVAGESTREET PEEPER

A SHADED VIEW OF FASHION

Media

Page 17: THE BRANDERY ASIA - media.firabcn.esmedia.firabcn.es/content/S097012/docs/doc_folder_TBAsia_es.pdf306 media from 163 local, regional and international media outlets international fashion

Media: Stories and Spreads

THE STRAITSTIMES

THEBUSINESSTIMES

ELLESINGAPORE

HARPER’SBAZAARSINGAPORE

Page 18: THE BRANDERY ASIA - media.firabcn.esmedia.firabcn.es/content/S097012/docs/doc_folder_TBAsia_es.pdf306 media from 163 local, regional and international media outlets international fashion

SURFACEASIA

ELLESINGAPORE

AUGUST MANSINGAPORE

ALEXISSINGAPORE

HER WORLDSINGAPORE

HARPER’SBAZAARSINGAPORE

SINGAPOREWOMEN’S

WEEKLY

IS MAGAZINESINGAPORE

Overnight stars in Profiles/Interviews

Page 19: THE BRANDERY ASIA - media.firabcn.esmedia.firabcn.es/content/S097012/docs/doc_folder_TBAsia_es.pdf306 media from 163 local, regional and international media outlets international fashion

Media: Online

VOGUEITALIA

VOGUE.CO.UK

HARPER’SBAZAAR UK

“ It might sound a littlecondescending toconstantly be surprisedat the fact thatSingapore seems tohave a flourishingfashion design scenebut honestly the weewee size of the countrydoes make you marvelat its ability to producea sizeable number ofdesigners presented atthe Blueprint tradeshowthis year.”

- Susanna LauStyle Bubble

“Blueprint uniquelyspecialises inlaunching cruisecollections andthankfully curatesfresh and forwardmenswearalongsidewomenswear,jewellery andaccessories fromemerging designersdestined forinternationalmarkets.”

- Steven SalterStyle Salvage

Page 20: THE BRANDERY ASIA - media.firabcn.esmedia.firabcn.es/content/S097012/docs/doc_folder_TBAsia_es.pdf306 media from 163 local, regional and international media outlets international fashion

17-20 Mayo 2012Singapore

Page 21: THE BRANDERY ASIA - media.firabcn.esmedia.firabcn.es/content/S097012/docs/doc_folder_TBAsia_es.pdf306 media from 163 local, regional and international media outlets international fashion

It takes place in SUNTEC, the most central venue in Singapore

Page 22: THE BRANDERY ASIA - media.firabcn.esmedia.firabcn.es/content/S097012/docs/doc_folder_TBAsia_es.pdf306 media from 163 local, regional and international media outlets international fashion

- Stand packages 375€m2 (min 12m2), Total 4.500€

With 2 hanger-rails, 1 mirror, 1 round tables, 2 chairs, 1 bin (including power)

Page 23: THE BRANDERY ASIA - media.firabcn.esmedia.firabcn.es/content/S097012/docs/doc_folder_TBAsia_es.pdf306 media from 163 local, regional and international media outlets international fashion

THE BRANDERY ASIA @ BLUEPRINT

Blueprint Group:

Asia Fashion Exchange:

The Brandery Asia: