The Business Plan

Business Plan Sections

• Executive Summary• Description of Business• Mission Statement• Situational Analysis• SWOT Analysis• Marketing Plan

• Operational Analysis• Business Resources• Business Strategy• Break-Even Analysis• Controls and Evaluations• Contingency Plan

Format

• Three ring view binder

• Cover sheet in view frame

• Table of Contents

• Number pages

• Each section starts with a headers on a separate page

• Grammatically correct/ correct spelling

Executive Summary

• First section but prepared last

• Summarizes the entire plan

Description of the Business

• Purpose of the business

• Location

• Objectives

• Form of organization

• How it will operate

Mission Statement

• Fundamental purpose

• Philosophy

• Concise and easily internalized

Situational Analysis

• External environmental scan

• Feasibility determination

SWOT Analysis• Strengths• Weaknesses• Opportunities• Threats

COMPETITIVE ANALYSIS

Who are they?

Where are they?

Percent of market

Competitive edge

Strengths

Weaknesses

Marketing Plan

• What will be provided

• To whom

• Where and how will it be delivered

• Promotion and sales strategies

• Pricing

• Introductory marketing campaign

• Campaign evaluation plan

Operational Analysis

• Physical plant

• Fixed and variable costs

Business Strategy

• Quantifiable objectives

• Timeframe for achieving them

• Plan for addressing weaknesses

• Plan for addressing threats

BUSINESS RESOURCES

• Personnel needs

• Expertise

• Training

• Financial resources

Break-Even Analysis

• Point at which all costs are met

• Further income is profit

Controls and Evaluation

• Monitoring and measuring

• Quality Control

Contingency Plan

• Plans in the event of business failure

• Plans for dealing with set-backs

Business Plan Presentation

Guidelines

Introductions

• Issue word processed handouts to Prof.

• Handouts should include team names and sections each will present

• Introduce each member of the team to the audience

Present the Business

• Name of the business

• A picture relevant to the type of business or product

Business Concept

• Describe the business

• 4 to 5 bullets

Mission

• Write out your mission statement

Situational Analysis

• 3 to 5 slides

• Competitive analysis (name, strengths, weaknesses, competitive edge – don’t present more than two)

• Economic analysis (1 or 2 bullets)

• Technological Analysis (1 or 2 bullets)

• Political Analysis (1 or 2 bullets)

Situational Analysis (cont.)

• Legal and Regulatory Analysis (1 to 5 bullets)

• Sociocultural Analysis (1 or 2 bullets)

Business Plan Presentation

Guidelines

SWOT Analysis

• Strengths (1 or 2 bullets)

• Weaknesses (1 or 2 bullets)

• Opportunities (1 or 2 bullets)

• Threats (1 or 2 bullets)

• 1 or 2 slides

Business Strategy – slide 1

• Amount of money needed

• Sources of funds

• Form of ownership

Business Strategy – slide 2

• Facilities

- location

- design and layout

Business Strategy – slide 3

• Strategy to capitalize on strengths

• Two to three bullets

Business Strategy – slide 4

• Strategies to take advantage of opportunities

• 1 to 3 bullets

Business Strategy – slide 5

• Strategies to offset weaknesses

• 1 to 3 bullets

Business Strategy - 6

• Strategy to meet threats

• 1 to 3 bullets

Marketing Plan

• Target market

• Message

• Start and end dates

• Promotional mix

• Evaluation methods

Business Resources

• Biographical data on owners

1 or 2 slides

Staffing levels

Positions needed (other than owners)

Business Resources

• Sources of funding

Owners equity

Sources of debt funding

Controls

• Quality control (1 or 2 bullets)

• Product safety (1 or 2 bullets)

• Facilities security (1 or 2 bullets)» Customer service (1 or 2 bullets)

Contingency Plan

• 1 slide

• Will you break even in the first year?

• How will you know you have failed?

• How will you deal with business failure?

General Guidelines

• Proper business attire

• Do Not Read to the Audience

• Speak loudly and slowly

• Make eye contact

• Arrange presentations so each speaker only presents once

General Guidelines (Cont)

• Dark slide background – white font

• Light slide background – dark font

• Only light and subtle background designs or no design

• Use default font size

• All team members have copy of ppt.

• Know all sections of the presentation

Break-Even Analysis

• End power point

• Open Excel B/E analysis spreadsheet

• Present B/E analysis