The Carbon CalculatorProject:

A site to help people calculate their carbon footprint and help change their behaviour.

Challenge:

Help people through the complicated and involved process of figuring out their impact on their environment in an engaging and straightforward manner.

Solution:

A visually rich and easy to use site that lets users answer at their own pace, and then provides clear recommendations on how to cut their carbon footprint.

Technical Achievements:

Integration with the “AMEE” system – passing customer data in, then receiving the carbon footprint calculations, in order to tailor and present them to the user, and help generate a personal action plan.

Results:

With over 1.5 million users, the site continues to attract traffic. We are consistently innovating the Calculator to make it even more direct, targeted and personal.

Carbon Calculator – Landing Page

Carbon Calculator – Data Capture – About Your Home

Carbon Calculator – Results – Explanation

Carbon Calculator – Your Plan – Develop an Action Plan