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Case the

The case english

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Descriiption of the creative process of Glowcoop

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Page 1: The case english

Case the

Page 2: The case english

Which are the challenges of your company?

Page 3: The case english

Our Design methodology

Observe

Create

Prototype

“The Case” is a creative process. We offer an external point of view to

challenges of companies.

For this we use Design Thinking methodology, where you are the key. Once you

explain us your case we will understand it through observation.

With these insights the service designers of our company will create ideas in an

intensive way.

We are going to show you the best ideas with prototypes, ready to test in your

company!

Page 4: The case english

The process

Observe Create Prototype

Page 5: The case english

All the creative process is based on you. We are going to analyze

your case in order to create the drivers that will guide the idea

generation.

We offer you an external point of view in order to see details that

companies are not able to see because of the daily work.

Observe

Page 6: The case english

Create

Once we have define our drivers, we are going to create at least 200

ideas a brainstorming session. As a next step we are going to use the

combination in order to create concepts.

The developement of this concetpts is where we create the difference.

Our joung and global minds are going to the concepts to make them

innovative.

Page 7: The case english

Prototype

Now the new knowledge is created and we must visualize it. For this we use

the prototypes.. With this exercise we are able to see our creation in a

physical way and it helps us to understand the new service in a deeper

way.

We also are able to understand the viability of the service and the

practical application in the company. The new service is ready to test!

Page 8: The case english

Theories behind.

Page 9: The case english

Design thinking

understand

observe

point of

view

ideate

prototype

test

10 faces of innovation This is service design Change by design

Page 10: The case english

Human brain understanding

Logic

Analisys

Creativity

Combination

Think fast,think slow The power of diversity

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Our brain in the process

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Business models

Business model generation Blue ocean strategy

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Knowledge creating

Knowledge creating company

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Open innovation

Open innovation

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Visual thinking

The back of the napking Visual teams

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Marketing

No logo Ice to the skimols Guerrilla marketing

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The team.

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Our company

We are a young innovation company that uses teamwork and service design as

working method.

Our aim is to travel around the world in order to be involved into new realities.

We had been in Finland and San Francisco and now our next goal it is to travel

to China and India in January 2014.

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Final product.

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The case

-Dossier

*Observation

*Creative process

-Prototype of the service

-Digital materials

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Just a creative process?

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Business. seriously?