THE CAT HERDER DOES

MARKETING

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Academic Assistance and Resource Center, Director

Stephen F. Austin State University, Nacogdoches, TX

M.E.

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AARC

ACADEMIC ASSISTANCE AND RESOURCE CENTER

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WHAT SAY YOU?

Who are you? Give me a shout out and name your university and learning center!

Shout out one sentence to tell me why you don’t have more students at your learning center.

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WE ARE CAT HERDERS

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WE ARE CAT HERDERS

ONE NOTE

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THEORY: SELL IT LIKE CHICKEN

Assume that they DO NOT like or want your services. Now what?

TO VEGETARIANS!

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THEORY: SELL IT LIKE CHICKEN

STUDENTS AT BEGINNING STUDENTS AT MIDSEMESTER

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THEORY: SELL IT LIKE CHICKEN FACULTY AND

STAFFKISS KISS

MISSION Listen to their

concerns Ask for their input Get to know them

as colleagues and friends

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Before the brochure, before the poster, you need a logo. You need something which expresses the concept of who you are and what you do. And all this you must do in about a nanosecond.The Logo Factory

1. PRINT

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WHAT SAY YOU?

Who are you? Give me a shout out and name your university and learning center!

Name three adjectives that describe your learning center.

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LOGO MAKEOVER VS REPAIR

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LOGO RUBRIC

Unique Timeless Simple Adaptable Scalable

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BROCHURE/AD

Logo Light text Contact Location White space Picture of students Diversity The word “tutoring”

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STUDENT CENTER

LARGE POSTER

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SHIRTS

Build RECOGNI-TION

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As few as 20% of e-mail messages are opened. Over 95% of text messages are opened. The average time for a recipient to view an e-mail is 6.4 hours. The average time for a recipient to view a text message is fourteen minutes. Ezine Articles

2. EMAIL

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WHAT SAY YOU?

Who are you? Give me a shout out and name your university and learning center!

If the email advertising your services were a car, what kind of car would it be?

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THE SUBJECT LINE

Blank Hello! Check this out For You, M.E.

McWilliams Today The Learning

Center

SPAMMY! ALSO SPAMMY!

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THE FONTS

COURIER ARIAL Bradley Hand Comic Sans Times New Roman

Freestyle Script

Verdana

TOO LARGE

Old style/Cold Safety/Anonymity/

Modern Hiding something Looking for attention Trustworthy/Respectable Emotional/Soft Professional/Humane

InsecureMcWilliams, 2010

THE SIGNATURE

4 lines Simple text Write out

urls’s Avoid social

media profiles

No quotes

Sandra Kay MunezMonterrey Community College Learning Center Director-WritingInstructor Monterrey College of Texas A&M International Programs, Title VTel: (675)527-1100(675)-4992Email:munezs@mcc.eduNCLCA Certified TrainerTADE Award Winner

Please think twice before printing this email. Save a tree!

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THE COMPOSITION BOX

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THE RECIPIENTS

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What makes a great website is focus and clarity of purpose. A great website is unpretentious. It doesn’t pretend to be what it is not. It never wastes your time because it always gets to the point. A great website helps you to act. New Thinking

3. THE WEB

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WHAT SAY YOU?

Who are you? Give me a shout out and name your university and learning center!

If you were visiting your learning center’s website, what one thing would you like best?

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THE CONTENT

Services

Location /Hours

Contact/Staff

Mission

Welcome

Actions

Tutor Resources

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THE AESTHETICS

Uncluttered

Professional

Original

Pictures of students doing the tutoring

Alt tags on graphics

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FACEBOOK

Profile Page

Groups vs. Fan Page

Recruiting

Managing

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BLOGAZINES

For faculty and staff

New Newsletter

Graphic- Driven

Advertising

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WEB ASSESSMENT

Google Analytics

Bells and Whistles

Live Links

Step Theory

LSCHE Rubric

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. . . a presentation has the power to change the world. It can overcome resistance, indecision, and doubt.. It can transform complacency into commitment. .docstoc

4. PRESENTATIONS

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WHAT SAY YOU?

Who are you? Give me a shout out and name your university and learning center!

Shout out what you hate most about conducting the presentations and/or workshops you do?

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PRESCIPTIVE PLAN

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POWERPOINT GUIDE

Simple, customized templates

White backgrounds with dark font

Clean, no clutter Light on text! Big on graphics Few animations

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CONVERSE

Inform don’t perform.

Be brief. Be memorable. Be in the moment. Be tech back-up

ready. Don’t read slides. Have fun and they

will too.McWilliams, 2010

AARC SHOWS FOR STUDENTS Orientations Tours Freshman success

courses Organizations

Spin: EVERYBODY IS DOING IT!

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WHAT SAY YOU?

Who are you? Give me a shout out and name your university and learning center!

Shout out a rating for your relationship with faculty from 1-4 with 4 being best.

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Become genuinely interested in other people. Smile. Remember that a person's name is to that person the sweetest and most important sound in any language. Be a good listener. Encourage others to talk about themselves. Make the other person feel important - and do it sincerely. Dale Carnegie

5. FACE TO FACE

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WALK ABOUT’S

Sound Bite Ready: How many tutors How many

courses How many visits How many clients What percentage

were freshmen What percentage

were minorities

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PITCHES

Peer to Peer Services Testimonials Professor

Permission

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SI HUDDLE

Annual party in honor of SI Professors hosted by SI Leaders: SI Professor Bravo

Award SI Leader Bravo

Award

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WHAT’S NEW

Those advising students formally or informally:

advisors cheer sponsor counselors Panhellenic sponsor Disability director athletic academic

dir. McWilliams, 2010

KNOCK AND KNOWS

Partner with CA Walk Residence

Halls Conduct one-

question survey Match need to

services using Iphone

Give candy

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REPEAT WINNERS

Provides contact with individual clients

Rewards regular clients with free t-shirt

Stimulates repeat visits

Enhances learning community

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REWIND FOR CAT HERDERS

Build recognition with print

Promulgate the word in email

Complete desired actions on web

Establish message with presentations

Secure support with face-to-face

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WHAT SAY YOU?

Who are you? Give me a shout out and name your university and learning center!

Shout out the first thing on your “New Marketing Campaign” list for your learning center.

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THE CAT HERDER DOES

MARKETING

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SOURCES The Logo Factory:

http://www.thelogofactory.com/logo-design-articles/changing-your-logo/ The Evolution of the Apple Logo:

http://www.edibleapple.com/the-evolution-and-history-of-the-apple-logo/ Text Message Marketing vs. Email Marketing: http://ezinearticles.com/?

Text-Message-Marketing-Vs-Email-Marketing&id=3991612 Bad Email Subject Lines: http://www.meryl.net/2008/09/25/7-bad-email-

subject-lines/ Email Marketing:

http://www.mailchimp.com/articles/email_marketing_subject_line_comparison/

The font You Choose: http://www.zisman.ca/Articles/BIV/2001/BIV632.htm

Creating An Effective Email Signature: http://www.sitepoint.com/blogs/2009/09/18/creating-an-effective-email-signature/

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SOURCES

LSCHE Web Awards: http://www.pvc.maricopa.edu/~lsche/resources/lc_awards/LSCHEawardCriteria.htm

Tech Soup: http://www.techsoup.org/learningcenter/training/page6703.cfm

Excerpts from Dale Carnegie’s How to Win Friends and Influence People: http://www.westegg.com/unmaintained/carnegie/win-friends.html

Elastique Blog: http://elastique.com.au/web-design-blog/what-makes-a-great-website/

New Thinking: http://www.gerrymcgovern. Tips For A Great Presentation:

http://www.docstoc.com/docs/273482/10-Tips-for-Creating-a-Great-Presentation/com/nt/2004/nt_2004_02_02_ms.htm

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