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Created a brand identity system for The Cereal Bar. Contents done in Illustrator, InDesign, and Photoshop.
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The Cereal Bar Graphic Designer: Leah Wilcox
Client: The Cereal Bar
Designing a Brand Identity
The Cereal Bar Graphic Designer: Leah Wilcox
Client: The Cereal Bar
Business Name
The Cereal Bar
Values and Goals For the busy, on the go customer we want to offer a healthy alternative to their morning by providing quality cereal options and the ability to customize their breakfast. We will partner up with local coffee roasters and bakeries to provide other quality menu options and keep to the philosophy of using organic ingredients from local businesses. Our own cereal “factory” will be an exciting display while enjoying your breakfast, showing our customers our commitment to a fresh cereal option.
Key Customer
College age, Business/career-minded Hobbies: Any recreational activities that appeal to bettering themselves physically, walking, hiking, outdoor activities Age Range: 18-40 yrs. old
We ARE
• A welcoming place for early morning commuters (school and/or work)
• A place for healthier breakfast alternative for “on the go”• Maintains making products environmentally friendly• Helps sustain local businesses with partnerships • Offers several locations to better serve target audience• Affordable• Offers customizing of all cereal products• Uses local, organic ingredients
We AREN’T
• Not open all day• Overpriced
Business Brief
The Cereal Bar Graphic Designer: Leah Wilcox
Client: The Cereal Bar
StationaryBUSINESS CARDGoal was to give stationary a similar look that brought it together. Stayed within the business principal of clean and simple, using the company’s colors and typography.
The Cereal Bar Graphic Designer: Leah Wilcox
Client: The Cereal Bar
StationaryLETTERHEADAs with business card, kept envelope simple and clean, using company color scheme and typography.
The Cereal Bar Graphic Designer: Leah Wilcox
Client: The Cereal Bar
StationaryENVELOPEAgain, kept envelope simple and clean, using company color scheme and typography.
The Cereal Bar Graphic Designer: Leah Wilcox
Client: The Cereal Bar
FULL PAGE AD7.25” X 9.75”
I wanted to give the visual element of the ads more appeal and intrigue since the logo itself is so clean and simple. GOAL: Give the ad depth, texture and personality to capture audience.
Advertis ements
The Cereal Bar Graphic Designer: Leah Wilcox
Client: The Cereal Bar
1/6 HORIZONTAL AD4.625” X 2.25”
1/2 VERTICAL AD4.625” X 7.125”
Adv ertis ements
Choose. Combine. Add Milk.
The healthier alternative toyour morning.
www.thecerealbar.com880 SE Yamhill Street, Portland OR 97224
The Cereal Bar Graphic Designer: Leah Wilcox
Client: The Cereal Bar
HOME PAGEMy intentions for the website design was based on having fun with it and less “standardized” or template like. I wanted a website with personality. I also wanted it user friendly, informative, and engaging.
Website
The Cereal Bar Graphic Designer: Leah Wilcox
Client: The Cereal Bar
SECONDARY PAGEAgain, I wanted a website that was user friendly, informative, and engaging. I also wanted to add a little fun to how the user experience information. Used a spoon indicating each visiting page, and a rollover effect from picture to the information within the circle.
Website
The Cereal Bar Graphic Designer: Leah Wilcox
Client: The Cereal Bar
SIGNATURE COFFEE MUG
Touchpoint
The Cereal Bar Graphic Designer: Leah Wilcox
Client: The Cereal Bar
T0-GO CEREAL BOX
Touchpoint
The Cereal Bar Graphic Designer: Leah Wilcox
Client: The Cereal Bar
PACKAGING: CEREAL BAG
Touchpoint
The Cereal Bar Graphic Designer: Leah Wilcox
Client: The Cereal Bar
T0-GO COFFEE CUP wITh
CUSTOM MADE SLEEVE
Touchpoint
What’s in Your Bowl?
www.thecerealbar.com
FRONT BACK
The Cereal Bar Graphic Designer: Leah Wilcox
Client: The Cereal Bar
PERSONNEL UNIFORMS
Touchpoint
What’s in Your Bowl?