8/13/2019 The Challenge of Television Content
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The Challenge of Television Content Services
A SUCCESSFUL PLATFORM FOR AN ISLAMIC TELEVSION CHANNEL
succeeded if they hadnt cost so much to create, taken so long to
deliver and been sounresponsive to
changing demand. Today, as content service complexity
increases,the need to solve the cost, time-to-
market and flexibility problems are the greatestchallenges
facing every Islamic television Channel.The
interesting question is no longer, Will users pay to see Islamic
programmes on adigital television
channel? It is Can we deliver this service at a low enough cost
tomake it feasible,
pr ac tica l and sust ainable? In this sense, the only ki ller
app in content services is an
infrastructure that can support the cost-effective delivery of
awide variety of contents
and programmes.
The need for rapid prototyping
The first generation of digital content services involved
guessing consumer desiresand
bu ilding expens ive servi ces spec ifically de signed to meet
the m. Thi s high -r iskapproachcan no longer be sustained.The,
ISLAMIC TELEVISION CHANNEL needs to be able to react
quickly to new
ideasand oppor tun i t i e s by bu i ld ing p ro to type o r fu
l l p i lo t s e rv ice s qu ick ly an
d c o s t -
e f f e c t i v e l y . E a c h p r o t o t y p e c a n t e s t
a r a n g e o f v a r i a b l e s s u c h
a s c o n t e n t presentation, pricing and payment models,
delivery channel,
etc.T h e s e n i m b l e r , m o r e f l e x i b l e s e r v i
c e s c a n b e c h a n g e d t o r e f l e c t e
a r l y u s e r experience, and then scaled up to millions of
users when ready.
The answer: unifying the value chain
For Islamic television Channel to succeed, they will need to
turn the informal
contentse rv ice s va lue c ha in in to a p rop e r ly func t i
on in g , i n tegra t ed s upp ly cha i
n . T h e commercial relationships between the value chain
players are taking shape now, butthe
technological integration is still a major
hurdle.Wha t i s need ed i s a t e chno lo gy i n f ra s t r uc
tu re tha t wi l l enab le I s lamic t
e l e v i s i o n C h a n n e l t o b r i n g t h e v a lu e c h
a in t o g e th e r i n to a s m o o th ly f u n c t i o n i
n g ma c h i ne designed to deliver content services. This
Content Services Infrastructure (CSI)
mustperform these functions:Automate the most resource-intensive
content handling tasks
including contentcataloguing, loading, tagging, aggregation,
retrieval and delivery.Automate the
service creation functionsincluding scheduling, tracking,
validating,billing, accounting and rights
management.Manage the aggregation and re-packaging of multiple
content sources
each contentowner must have controlled access to the repository
to populate and update
contentand manage t he ru le s gove rn in g i t s us e . The
aggrega t o r / se r v ice p rov i de
r t h en orchestrates new services based on approvedAllow
Islamic television Channel to create
content and service rules once and re-usem a n y t i m e s
a l l c o n t e n t o b j e c t s a n d s e r v i c e r u l e s
m u s t b e c a p t u r e d a n d com
ponentised for easy re-use.Essentially, a Content Services
Infrastructure can remove the need for each
serviceapp l i ca t ion to r e - i nven t the l og ic an d ru l
e s th a t go ve rn t he us e o f
c o n t e n t i n a
Islamic Television Project
8/13/2019 The Challenge of Television Content
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Copyright
2003Registration Number 4138904
The Challenge of Television Content Services
A SUCCESSFUL PLATFORM FOR AN ISLAMIC TELEVSION CHANNEL
complex content services operation. Released from this burden,
each new applicationcan be developed
quickly and cost-effectively.Content Services Infrastructure
must describe and manage content, modelcontentservices and uphold
business and service rules for multiple services.By re -using
content
and service rules, the platform approach dramatically
reducest h e c o s t o f e a c h n e w c o n t e n t s e r v i c
e a n d t h e n u m b e r o f s e r v i c
e s t h a t c a n b e delivered in a given time.
The benefits of enabling the unified value chain
T h e C S I p l a t f o r m a p p r o a c h d e l i v e r s p o
w e r f u l b e n e f i t s t o t h e I s l a m ic t e l e v i s
i
o n Channel:
Speed to market the abil ity to get new services to market
faster and with fewer
resources.
Service cost compression a do once, use
many times phi losophy whichmeans quicker deve lopment and more
sus ta inable
op era ti on s wit h fe wer people.
Q u a l i t y o f s e r v i c e t h e a b i l i t y t o c o n t
r o l t h e q u a l i t y a n d
s e cur i t y o f a l l services and the consistency of the
content brand.
Flexibilitythe ability to re-use content assets across all
digital channels andall payment options
(subscription, pay-per-view, on-demand, etc.).
Service scalability the ability t o start with a limited pi lot
and ramp up b yscaling
quickly, easily and with no service
interruption.Taken tog e th er , the se b enef i ts redu ce t he
r isk of c ont ent se r vice c r
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