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The Changing Face of Consumer Expectations. Keith Pardy WFA, Mumbai. Observations. Straight lines. Networked nature. Social networks. Networked media. The end of demographics. Food. Green concerns. Ethics. Values Passions Desires. Health. Sustainability. Organics. Transparency. - PowerPoint PPT Presentation
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The Changing Face of Consumer Expectations.
Keith PardyWFA,
Mumbai
Observations
Straight lines
Networked nature
Social networks
Networked media
Values Passions Desires
Ethics
OrganicsSustainability
Green concerns
Food
Health
The end of demographics
Transparency
Consumers connectCorporations broadcast
Co Creation
Is there any problem that 3 billion people
can’t solve?
Brands as beliefs
Mass Media
The 7th Mass Media
KEYSWALLETPHONE
Remember:
Timely - Relevant & Contextual
Social Marketing Intelligence
The Black Gold of the 21st Century
?
€€€€€
Budgets
Space & Time
Metrics
Media Planning
Organizational structures
Social Marketing Intelligence
Research
Thank you !Thank you !
