The Company

• Brewery located in Laitila• Founded 1995 as Fisutta Oy• Renamed in 2006• Finland’s Strongest Company 2010• Rapid growth• Profiles itself as an old-timey and nostalgic company

History

• Started as a lemonadefactory for local events

• First batch of cider in 1997, won #1 at HS review• Beer production began 2001• Noticed in 2005 they made gluten-free beer

Facts and Figures

• Employs almost 50 people• € 16,000,000 revenue• Investments have yielded

almost 30% profits• Factory powered by wind

power

Competitors & Markets• A small brewery, market share less than 1%• Specializes in green and high-quality products• Largest competitors Hartwall & Sinebrychoff• Largest customers pubs and restaurants• Demand has exploded in recent years

Products

• Kukko-brand of beers• Oiva-brand of ciders• Large variety of soft drinks• Rainbow-ciders• Karlens-ciders

Beers

• Large variety of Ales, Lagers, Porters, Pilsners and Stouts

• Kukko and Kievari largest product lines

• Originally brewed for bars• Some are gluten free

Ciders

• Oiva• Rainbow (Euroshopper)• Karlens (LIDL)

Wanhan Ajan Limonaadi• Translates to Ye Olde Lemonades• Orange• Lemon• Blood Orange• Cola• Grapefruit

Herra Hakkaraisen Limonaadit

• Uses popular children’s book character Mr Hakkarainen

• Apple• Banana• Pear• Rasberry

Future plans

• Heavy investing in production capacity• Exporting• Continue making

high-quality andspecialized products

Conclusion

• Small and successful brewery• Beers, ciders & soft drinks• Fast growing• Well thought out image• Delicious products