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Christian Hans Müller, Hanscraft & Co.
Partner: Organiser:
Registration Online:www.register-beer.com
Registration Deadline: 19 March 2020
THE COMPETITION FOR SPECIALITY BEERS
Elisa Raus, Beer Sommelier World Champion 2019
MEININGER‘S
INTER N AT IO N A L C R A F T BE ER A
WAR
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Platin2020
The 2019 winners at the awards ceremony in Neustadt an der Weinstraße
HERE’S TO A SUCCESSFUL YEAR OF BEER IN 2020 Meininger’s International Craft Beer Award is taking place for the seventh time, at the start of May 2020.
The competition set the standard once again last year, with well over 1,000 speciality beers from all over the world tasted. The awards ceremony in mid-June has established itself as a major event in the industry.
Meininger’s International Craft Beer Award is a unique competition for beer. We have transferred our enormous treasure trove of experience from 50 years of wine and spirit tasting to beer, taking into account the special features of each individual style. We have evolved the tasting method that was standard, and developed a system that not only hands out awards, but provides detailed feedback, makes direct comparison with other beers possible and evaluates and describes the beers individually.
Meininger’s International Craft Beer Award is much more than just another competition where awards are handed out to beers; as a business meeting point, a communication platform and an institution for comparison with other beers, it has become a kind of benchmark.
The organiser, Meininger, reaches all relevant target groups through its specialist publications. These have always recognised the relevance and potential of craft beer and high quality specialty beers.
Meiningers Craft – the magazine for beer culture – is devoting an issue specifically to the competition, and a special release featuring the results and editorials on the competition is also being included with other publications. The Meininger Online website and the company’s social media channels accompany the competition and present the winners.
The industry faces huge challenges, and with Meininger’s International Craft Beer Award and the Meininger publications, we want to accompany its development and play our part in ensuring that craft beer and great speciality beers receive the appreciation and recognition they deserve.
We look forward to your participation and to having the opportunity to taste and evaluate your speciality beers.
Christoph Meininger Publisher and Organiser
Christian Wolf Director Degustation
Benjamin Brouër Prof. Dr. Dominik Durner Board Member Craft Beer Award
Mareike Hasenbeck Christian Neumer Board Member Craft Beer Award
ÖSTERREICH 8,30 € / SCHWEIZ SFR 12,90 / BENELUX 8,80 €
7,50 € 04-2019 SEPT-OKT-NOV
TAP ON!Dresden: Die Brauer drehen auf
SAFTIG Fruchtbier: Kirschen im Kessel
FETT Reifes Ding: Käse & Bier
WIRD BIER TEURER? Die Branche und der Klimawandel
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Clever & laut: BrewDog nimmt Deutschland ins Visier
WOW, WOW !
ÖSTERREICH 8,30 € / SCHWEIZ SFR 12,90 / BENELUX 8,80 €
7,50 € 02-2019 MÄRZ-APR-MAI
GO WESTCraftbier boomtin Bangalore
ZISCH!!!Alles Blech? Was dieDose wirklich kann
HEISSOfen an:Pizza & Bier
Good guy!Handwerk pur:Schoppe Bräu tischtden Berlinern auf
HOPPYLAGER &
PILS
UNSER BIERFanclubs: Marken stiften Identität
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ÖSTERREICH 8,30 € / SCHWEIZ SFR 12,90 / BENELUX 8,80 €
7,50 € 03-2019 JUNI-JULI-AUG
SALUTE!Jung & frei: Die Szene in Bologna
SAUGUT Im Duett: Fleisch & Bier
Auf Kurs Insel-Brauerei: Markus Berberich entert die Republik
BIG IN BIO Brauer greifen den Trend auf
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ÖSTERREICH 8,30 € / SCHWEIZ SFR 12,90 / BENELUX 8,80 €
7,50 € 01-2020 DEZ-JAN-FEB
AM PULSLeuven: Hier schlägtdas Herz Belgiens
MALZ AB!Sabine Weyermann: Die Erfolgsstory
PASSTLecker Stulle:Brot & Bier
FRISCH VOM FELDGrünhopfenbiere haben Saison
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BARLEYWINE
MEININGERS CRAFTMeiningers Craft, published by Meininger Verlag, is an independent magazine devoted to the topic of beer culture. The quarterly publication, which is available in stores or by subscription, is aimed at the entire beer community, i.e. brewers and brewmasters, beer sommeliers, retailers, restaurateurs and barkeepers, as well as beer enthusiasts and consumers.
THE TASTING PROCESSThe registered beers are allocated to groups of judges, each consisting of five to seven tasters. Under the leadership of the head judge, the group tastes beers blind in thematic flights. In contrast to other competitions, each beer is tasted and evaluated individually as opposed to being compared to the other beers (which is the best beer of the bunch?). This unique approach has proved successful, as it means that each individual beer is given the attention it deserves.
As well as being presented in Rastal-Teku tasting glasses, each beer is served to the judges in a special ‘optical glass’ so that its appearance and head can also be evaluated. Using a 100-point system, each judge rates the beers on the basis of their appearance, aroma, taste and overall impression. Additionally – and this is another special feature of the competition – the beers are described according to their aroma.
This descriptive analysis is carried out using 21 attributes defined specifically for each beer category.
The descriptions result in a spider chart for each beer that gives an overview of its flavour profile at a glance. An added benefit for brewers and consumers alike. For further information and the results of previous competitions, visit
www.craft-beer-award.com
HOW TO TAKE PART:Register online: 3 February 2020 to 19 March 2020
Submission of samples: by 27 March 2020
Tasting: 5 and 6 May 2020
Awards ceremony and announcement of results: 8 June 2020
Registration: www.register-beer.com
6 top reasons to participate
Description and evaluation of over 20 individual attributes of your beer by an international expert jury comprising master brewers, beer sommeliers and sensory experts from the research and teaching sectors
Benchmarking of your beer in its category
In-depth feedback on your beer with technical and aromatic details
Awards for the best beers in each category with the well-known, sales-boosting Craft Beer Award medals in Silver, Gold and Platinum for your marketing
Additional awards: national/international craft beer of the year, best beer in its category, national/international craft brewer of the year
Detailed editorial support and presentation of winners in Meiningers Craft and the Meininger wine, beverages and lifestyle publications, as well as on Meininger Online and social media channels.
MEININGER‘S
INTER N AT IO N A L C R A F T BE ER A
WAR
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MEININGER‘S
INTER N AT IO N A L C R A F T BE ER A
WAR
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MEININGER‘S
INTER N AT IO N A L C R A F T BE ER A
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SILVER2020
THE COMPETITION With more than 1,000 speciality beers from all
over the world rated, one of the most recognised and respected competitions
High-quality expert jury composed of over 100 nationally and internationally recognised beer experts from retail, the restaurant industry, production and communication
Unique evaluation system for individual and nuanced assessment
THE RESULTS Description and evaluation of more than
20 individual attributes of your speciality beer
In-depth feedback on your speciality beer with technical and aromatic details
Awards for the best speciality beers with the well-known, sales-boosting Craft Beer Award medals in Silver, Gold and Platinum for your marketing
THE BEER EXPERTS
It is THE award in Germany!
Mark ZunkelBarthHaasGermany / USA
The competition is at the highest level in terms of quality. Receiving one of the few awards gives the brewer a strong sales argument and provides customers with orientation and confidence.
Tom PauwelsBitburger breweryGermany
The breweries receive detailed feedback on the products they enter, in the form of text and the unique spider chart. The feedback shows the brewer where their beer stands in comparison with their competitors.
Matthias KliemtBeer sommelierGermany
The competition is an excellent opportunity for breweries to receive impartial, professional and detailed feedback on their beers. The prizes awarded are a good indicator for consumers that those beers are of a very high standard.
Amanda Felipe ReitenbachScience of Beer Brazil
For me, this might be the most important competition for craft beer on European soil. It is a very professionally organised competition. Its high profile in Germany has spread to the entire German-speaking region.
Conrad SeidlThe ‘Beer Pope’ Austria
Harald Eckes-Chantré hat am 21. November dieses Jahres seinen 80. Geburtstag gefeiert. Der Ma-nager hat rübklickend sowohl die Fruchtsaftsparte Eckes-Granini als auch Rotkäppchen-Mumm mit großer strategischer Weitsicht zukunftsfähig weiterentwickelt. Eckes-Chantré, der gemeinsam mit Schwester Heidrun, seinen Vettern Michael und Peter-Eugen mit Beginn der 1960er Jahre in den Kreis der Anteilseigner aufge-nommen wurde, trat 1964 in das Familienunternehmen Eckes ein. 10 Jahre später wurde er in den Vorstand berufen, um für die Res-sorts Personal- und Sozialwesen sowie Recht und Materialwirt-
schaft verantwortlich zu zeichnen. Seinen ersten Meilenstein setzte Harald Eckes-Chantré als Verant-wortlicher der Spirituosensparte, indem er die Akquisition Nord-brand Nordhausen erfolgreich be-gleitete. Seinen größten Erfolg feierte der 80-Jährige mit dem Kauf der ostdeutschen Sektkelle-rei Rotkäppchen nach der Wende. Durch den Zukauf der ehemaligen Seagram-Sektmarken Mumm, Ju-les Mumm und MM-Extra ent-stand Deutschlands größte Sekt-kellerei Rotkäppchen-Mumm. Ihm ist es somit gelungen, eines der erfolgreichsten, deutschen Unter-nernehmen der Alkoholsparte auf die Beine zu stellen. pip
Herzlichen Glückwunsch! HARALD ECKES-CHANTRÉ wird 80 Jahre alt.
Vegan wächst
VEGANE PRODUKTE werden seit Jahren immer stärker nachgefragt. Im Getränkebereich ist das Thema jedoch noch nicht in allen Segmenten angekommen. Seite 6
Bier-SponsoringUnternehmen wägen ihr Engagement gut ab. 14
SchaumweinDer Trend zu Premium treibt den Markt positiv voran. 20
»Wir scheuen die Debatte nicht«Dr. Karl Tack, VDM 2
GetränkeZeitungEINE MEININGER PUBLIKATION
Hersteller setzen auf weniger ZuckerKINDERGETRÄNKE: Die Er-nährung im Kindesalter wirkt sich nicht nur auf die Gesund-heit aus, sondern prägt auch langfristig das Ess- und Trink-verhalten im Erwachsenen-alter. Deshalb steht der be-wusste Umgang mit Getränken für Kinder ganz besonders im Fokus. Oft stehen sie aufgrund ihres Zuckergehalts in der Kri-tik. Viele Hersteller kommen den Wünschen der Eltern mit einem reduzierten Zuckerge-halt und Anpassungen im Sor-timent entgegen.
! Seite 10
Volumenchampions: Das Helle bringt’sFRAGT MAN Brauer nach ei-nem Trend in diesem Jahr, be-kommt man allerlei verschie-dene Antworten, den Trend zu alkoholfrei etwa oder die Aus-wirkung vom Craft-Trend auf die Braubranche. In einem aber sind sich alle einig: Das Helle wächst. Nielsen platzierte es Ende September im Ranking der beliebtesten Biersorten gar auf dem 2. Platz. So kauften die Deutschen im ersten Halbjahr 2019 rund 4 Prozent mehr Hell-biere als noch im Vorjahr.
! Seite 12
Fun-Spirituosen haben HochsaisonZUM JAHRESENDE haben Fun-Spirituosen stets ihren großen Auftritt, da Feste wie Karneval, Weihnachten und Silvester an-stehen. Zwar bilanziert die Marktforschung ihnen derzeit keinen Aufschwung, die Her-steller berichten jedoch von gut laufenden Geschäften. So erfreue sich die Geschmacks-richtung Pfefferminz weiterhin großer Beliebtheit und auch das Thema Hanf hat den Spiri-tuosenbereich erobert.
! Seite 16
Vor Ort: Ixi Getränke in Frankfurt„10.000 GETRÄNKE auf 1.000 Quadratmetern“: Mit diesem Slogan bewirbt ixi Getränke im Herzen Frankfurts sein Sorti-ment. Der GAM beliefert dank seiner zentralen Lage nicht nur allerhand Messen, auch viele Gastronomen und Szenegänger kaufen hier ein. Denn bei Trend-Getränken ist man hier immer ganz vorne mit dabei. Aber auch in Sachen Bier-, (Apfel)Wein- und Spirituosen-auswahl kommt bei ixi jeder auf seine Kosten.
! Seite 21
KOMPAKT
DIE ZAHL
2,0 Um diesen Wert legte der Umsatz im Segment Schaum-wein zwischen Januar und September 2019 im Vergleich zum Vorjahr zu. Quelle: IRI
Prozent
Ausgabe 24 | 21.11.2019 | www.meininger.de
EUR 5,15
D 5721
DER MARKTERFRISCHUNGSGETRÄNKE
Quelle: wafg
Pro-Kopf-Verbrauch in Litern
115,8
2017
123,6
2018
DER LINKGETRÄNKE ZEITUNG
BORCO-Marken-Import, 22525 HH, T 040 853 160, [email protected]
BOURBON DONE RIGHT.Straight from Kentucky
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BLACK FOREST
KAMMER-KIRSCH GMBHTELEFON 0721-955510WWW.KAMMER-KIRSCH.DE
JETZT NEU !
EDITION 2019
HIGHLAND CASK
A ls S hot ei n
Pa rt y- T r en d!
FIREBALL ist der beliebteste Shot
in den USA!Er bietet den einzigartigen, kraftvollen Geschmack von Whiskey mit Noten von Zimt, Pinie und Vanille. Er wird eiskalt als Shot getrunken – dann spürt man seinen scharf-kräftigen Nachklang, kurz: Tastes like heaven, burns like Hell!
Dri
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SCHWEIZ SFR 13,50 · ÖSTERREICH € 8,80 · LUXEMBURG € 9,20 · ITALIEN € 10,50
2_20
20
2_20
20
WEINE AUS DEM JURA DER TREND HEISST EXPERIMENT
2 FEBRUAR
MÄRZ 2020
DEUTSCHLAND € 7,80
Christoph Hammel mischt die Weinszene aufChristoph Hammel mischt die Weinszene aufINTENSIVTÄTER WEININTENSIVTÄTER WEIN
PINOTVOM FEINSTEN
100 STARKE
BURGUNDER
WUNDER
Versteckter WeinKrass, wo überall Wein wächst
Down anders Australien in Bewegung
AmsterdamGourmet-Ziele für Entdecker
THE MARKETING Top-class awards ceremony in Neustadt
an der Weinstraße, a high-profile presentation of the winning beers and breweries that has established itself as a meeting point for top German and international breweries
Informative certificates for the competition-winning speciality beers are effective in advertising
Integration of the valuable Craft Beer Award medals on the labels of the winning speciality beers
Presentation of the winning beers at selected trade fairs (e.g. Braukunst Live! in Munich)
THE BENCHMARKING Benchmarking of your beer in its category
Graphical depiction of the evaluated strengths and weaknesses
Aromatic description in the form of the renowned spider chart
THE INTERNATIONAL COMMUNICATION
Press reports worldwide aid recognition of the winners in their own countries
Presentation of the award-winning speciality beers as editorial content in the Meininger publications and on its website and social media channels
Publication of the winning beers in Meiningers Craft – the magazine for beer culture – and the special release ‘Craft Beer Award’ with a circulation of 25,000 hard copies; this magazine is included as a supplement with the magazines FIZZZ, Getränke Zeitung, Weinwirtschaft, Meiningers Weinwelt and Sommelier Magazin and is also available at selected trade fairs and other Meininger events
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1 ONLINE REGISTRATIONThe registration form can be found online atWWW.REGISTER-BEER.COM You can register your beer specialities directly on the site.
The entry fee is €165 (excl. VAT) per sample entered.
2 SELECT A CATEGORYOver 60 different beer types will be tasted at the Meininger’s International Craft Beer Award 2020.
The detailed specifications of the beer types are available online at WWW.CRAFT-BEER-AWARD.COM Should you have any questions regarding the categories, please contact us at [email protected]
3 SUBMIT BEERSPlease send us your beer specialities in good time. We require 12 bottles or cans per participa-ting product (or 6 bottles or cans for volumes more than 0.5 litres).
4 TASTINGS + KEY DATESTo ensure that the professional preparations run smoothly, please take note of the following key dates:
REGISTRATION DEADLINE19 MARCH 2020
DEADLINE FOR SUBMITTING SAMPLES (Arrival in Neustadt by): 27 MARCH 2020
TASTING DATES5 + 6 MAY 2020
AWARD CEREMONY8 JUNE 2020
HOW IT WORKS
Meininger Verlag GmbH „MICBA 2020“Maximilianstraße 7-17 67433 Neustadt/WeinstraßeGermany
Josef C. Sigl, Trumer Privatbrauerei, Austria
THE RULESPreambleMeininger’s International Craft Beer Award from MEININGER VERLAG GmbH is held in Germany and is recognised as a prestigious international competition for beer specialities from all countries on Earth. The aim of the competition is to promote quality and boost the sales of the products entered. A panel of judges delivers an independent, neutral and expert verdict on the speciality beers, thereby guaranteeing that the competition is carried out earnestly and professionally. This bestows a high level of recognition upon the medals awarded at Meininger’s International Craft Beer Award, the award-winning products and their producers.
1 Admission of samplesProducts from all over the globe are admitted, so long as they comply with the conditions of participation and the specified product categories. Fermented malt beverages with natural ingredients in accordance with the trade name ‘beer’ are admitted. Beer-based mixed beverages are specifically excluded from the competition in the sense that other liquids such as lemonades or juices are added to the finished brewed beer. The products must be ready to be consumed and must be fit for immediate human consumption.
Samples which are not submitted by the (27 March 2020) deadline may be excluded from the competition.
2 Admitted categories, product categoriesInformation regarding classification and eligibility of the respective product categories can be found in the registration forms and must be applied correspondingly to the product entered.
3 Conditions for participating3.1 Participation is restricted to products already filled into bottles or
other containers suitable for use by consumers.
3.2 Each participant may enter as many products into the competition as they wish. The samples must comply with the regulations regarding manufacturing and labelling of the EU or respective non-EU member state.
3.3 A product can only be entered in the competition once; multiple registrations in different categories are not permitted.
3.4 To participate in the competition, 12 bottles (or 6 if the volume is more than 0.5 litres per bottle/can) should be provided per sample entered.
3.5 The products entered into the competition must have marketable labelling. Alternatively, a provisional label that includes all the information required in order to be marketed can be attached. This particularly applies to products that are not yet on the market, e.g. recipes that are still in development or test brews.
3.6 Only samples sent to the address of MEININGER VERLAG GmbH and for which carriage and customs duties have been paid shall be admitted.
3.7 MEININGER VERLAG GmbH reserves the right to pass on to the participant any taxes, customs duties or other charges, as well as any processing fees charged to it in connection with the products submitted.
3.8 A fully completed product pass with all the necessary information must be provided for each sample. The information on the product pass is binding for all publications, certificates and awards. If the information provided by the participant is not complete, MEININGER VERLAG GmbH retains the right not to confer any award on the product.
3.9 The organisers of Meininger’s International Craft Beer Award may exclude participants from taking part in the competition. There is no legal entitlement to participation.
4 Entry fees4.1 An entry fee is levied for each sample entered. This covers the
costs for processing the samples, travel and accommodation for the specialist judges, organisation of the competition, as well as the issue of awards and certificates by MEININGER VERLAG GmbH.
4.2 The entry fee is €165 (net) per sample entered.
4.3 Receipt of full payment of the entry fees is a prerequisite for participating in the competition.
4.4 By registering, participants undertake to pay the designated fee, regardless of whether they actually participate in the competition.
5 Tasting by the judges, awardsA professionally qualified panel of judges made up of brewers, beer sommeliers, retailers and members of the specialised press will taste the products entered into the competition in rounds of blind tastings. The speciality beers will be organised and evaluated according to their product category during tasting sessions.
The tasting sessions will take place on 05 and 06 May 2020. The number of products to be given an award in the competition is limited to 25 per cent of the participating samples with the highest scores in their respective category.
The awards given are:PlatinumGoldSilver
5.1 Additional awards – Craft Beer of the Year national / international – Craft Brewer of the Year national / international
The best craft beer from each category may be given an additional award. If two samples in one category receive the same score, MEININGER VERLAG GmbH reserves the right to call upon a panel of master judges to taste the products again. In this way, only one speciality beer can be awarded per category. MEININGER VERLAG GmbH also reserves the right not to give an award in any given year. Award winners will receive a certificate and may incorporate a medal provided by MEININGER VERLAG GmbH into their label.
The brewery whose award-winning beers receive the highest average score will be awarded the title of Craft Brewer of the Year, provided that the brewery has submitted at least five award-winning beers to the competition.
6 PublicationThe products that receive awards at Meininger’s International Craft Beer Award will be published as part of the awards ceremony.
The winners will be announced in the following publications, among others: Meiningers Craft, FIZZZ, Getränke Zeitung, Meiningers Sommelier, Weinwirtschaft, Meininger’s Wine Business International and Meiningers Weinwelt of MEININGER VERLAG, Neustadt an der Weinstraße, as well as on the various Internet portals, including Meininger Online, which may be linked to the pages of the producers. Information on products that did not receive the minimum scores required to receive an award will not be published.
7 Use of awards and logos7.1 Winners may use the awards received and logos of Meininger’s
International Craft Beer Award on their labels and advertising. The terms of use titled ‘Guidelines for the use and advertisement of the medals and awards of Meininger’s International Craft Beer Award’ apply to the use of the awards and medals.
7.2 The terms of use titled ‘Guidelines for the use and advertisement of the medals and awards of Meininger’s International Craft Beer Award’ also apply to the use of the awards received in the decoration of the bottles.
8 Final provisions, acknowledgement of the terms and conditions of the competition
With the dispatch of samples, the participant acknowledges the terms and conditions, as well as the evaluations of Meininger’s International Craft Beer Award. In the event of a dispute, the competent court of Neustadt an der Weinstraße will have jurisdiction.
CONTACT:Meininger Verlag GmbHMaximilianstraße 7-17
67433 Neustadt/WeinstraßeGermany
phone +49 6321 8908-951fax +49 6321 8908-954
Dorothee Wächtler (top left), the management board Christian Wolf, Mareike Hasenbeck, Benjamin Brouer, Christian Neumer, Prof. Dr. Dominik Durner (top right), Wolfgang Stempfl (middle right)
