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The Complete Digital Marketing

Agency Guide To Bringing Your

New Video Service To Market

MA

GN

FI.

com

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Welcome and Congratulations!

You are adding a new Video service to your Digital Marketing Agency and it is my pleasure to help you move to this new level in your agency. Working in the world of video for so many years, I have always had a heart for helping companies grow their presence with the power of video. With the Magnfi Agency White Label, I now have the privilege to help you easily add a turn-key video service to your agency. Adding your own video service does a number of things. It keeps everything in-house, all under your brand, no more outsourcing, it gives you fantastic margins, it is scalable and it gives you new clients! It also keeps your current clients by adding more value to them and giving them more. This guide will give you ideas and inspiration that you can use right away, as you launch your new service and video packages immediately to your current and new clients. Your new White Label service gives your clients the video content they have been craving and you an almost instant return on your investment. Use this guide as a starting point to hit the ground running with your new video service. Keep in mind, you’re creative too, so go ahead and put your own creative stamp on it as well. Let your clients see your creativity and that you just took to the next level!

The Magnfi Team and I are here to help you!

To your Success!!

Doug Dibert Jr, Founder & Creator, Magnfi.com

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Table of Contents

Welcome by Doug Dibert Jr …...……………………………………………2 Video Marketing Start Package Ideas …….……………………….……….4

A Sales Page for, Recurring Income Video Marketing Package .……….5-9 Video Marketing Sales Funnel Package …….…………………………10-11

12-Month Video Content Calendar for Chiropractors ………………13-17

12-Month Video Content Calendar for Dentists …….…………....... 18-22

4 Videos Every Real Estate Agent Needs to Do Package ………… 24-25

Over 50 Different Types of Videos Real Estate Agents Can Create 26-27 5 Attorney Brand Growth Video Packages ………………………………28

9 Must Have Videos Every Medical Professional Needs .…………..29-30

28 Individual Videos All Business Need to Be Creating Consistently ………….……………………………………….31-35

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Video Marketing Starter Package Ideas

The Concept

The concept surrounding these 3 packages is to help your clients enter the world of video marketing with you. Most clients know they need a video marketing plan and have no idea where to start. They are looking to you to guide them on the digital marketing journey and trust you to take them there. Below are 3 packages you can use when you are first reaching out to your new users. Please, go ahead and rename these to your tone and approach. Don’t forget to put your creative stamp on them. I promise your new clients/users will want to be a part of it! Offering your clients one of the 3 packages below, will start them taking advantage of your platform and will generate more than enough income for you to see results immediately. Your goal is to use this to up-convert them to a full-service agency account.

1. Top-Level: Create a YouTube Channel ® Keyword Optimized ® Banner Images ® Animated Business Logo ® 5 Custom Call-To-Action Cards ® 12 Video Credits

2. Mid-Range: Create a YouTube Channel ® Keyword Optimized ® Banner Images ®

Animated Business Logo ® 9 Video Credits

3. Beginner: Create YouTube Channel ® Keyword Optimized ® Banner Images ® 3 Video Credits

The Video Marketing Starter Package

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VIDEO MARKETING PACKAGES

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Video Marketing Package Page For “Recurring Income Sales”

The Concept

It’s important to understand that there are many ways to repurpose your clients new video content. They are now regularly generating through your video platform and you never want your clients to think about going anywhere else with their content.

Below is a copy you can incorporate on your landing page or sales funnel. Show your clients how your agency can fully manage their account with, an on-going video marketing plan all the while giving you recurring revenue. Show them the unique ways you will repurpose their video content and push it out to the marketplaces, well beyond just putting it on YouTube and their website. With your new video platform, you can set up your clients to receive a certain number of recurring video credits each month. You can bill them through your existing billing or your preferred method of payment. Remember, Magnfi will charge you per video credit you give.

The copy below discusses how you will give them personal guidance, topic ideas every month, take care of all their Social Media, repost to blogs and give them special discounts on video credits that are separate from your video marketing plan. This is a base starting point, so go ahead and put your own creative spin on it!

Suggested Pricing is between $250 and $400 per month

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Copy Strategy ~ Video Marketing Monthly Plan Package ~Copy Strategy

It’s No Longer Enough Just To Have Videos. You Need a Video Marketing Strategy!

This is where we come in!

Only spend 30 minutes per month and create 4 amazing videos. We give you all the talking points in advance, so there is no guesswork to think about.

It’s as simple as 1,2,3

1. Click, the Link on your Smart Phone, Table or Computer 2. Name your Video and Record It 3. Click Submit…. you’re done!

We take care of the rest!!

Don’t just put your videos on your Homepage and YouTube and hope something happens. This is where distribution kicks in!!!

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Here is what we do for you!

Personalized Guidance

1. We will build your Video Marketing strategy the correct way! Your Digital Consultant will help you launch your video marketing strategy in the 1st 30 days.

2. We will help keep you on track month after month creating awesome, consistent video

content to help you stay ahead of the competition.

3. We will plan and customize your video content calendar from well researched, industry specific issues your potential clients want to know about along with a few fun videos in-between to show your organizations culture.

4. As part of your onboarding package, we give you a state-of-the-art webcam and microphone to make sure you look and sound fantastic! ** Work in your cost for your set up fee or if they purchased X number of video credits they get it for free**

Animated Logo and Custom Call To Action Cards

We will create for your account a custom animated logo and call to action cards. Make your videos stand out by easily adding these two elements to increase your brand awareness!

Personalized Video Blog or VLog

Once your videos start rolling out, you will need a place to showcase them. On top of your own video review page, with our platform, we will build a new webpage on your website.

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Convert Your Brand Videos to Blog Content

We convert your video topics into Blog copy for your website, giving your website the extra keyword content power, it needs to stay ahead in the SEO race.

Highlight on YouTube + Google My Business = Optimized for SEO

We take care of setting up and designing your YouTube Channel and getting your video content launched and highlighted. Keyword optimization with each video for SEO and the correct keywords will have your videos show up for your specific areas and niches.

We will take care of launching your video testimonials on your Google My Business Page. Leave it to us we know how to make it all happen!

Your Videos on All Your Social Media Channels

Did you know that 87% of Preferred Content on Social Media is Video!!

We will post all your new and fresh video content on all your Social Media Platforms. We believe each Social Media post needs to feel authentic. This is why each one will be personally written, along with the video hosted natively on the individual social media platform. We can also boost/market them with advertising, upon request.

Being a part of our monthly plan as it’s perks!

Purchase Video Credits at a special rate! To find out what your custom special rate is and learn more

click below to schedule.

**Place a spot for them to book a time with you to discuss/meet**

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Video Marketing Sales Funnel Package

The Concept

This package is for your new or existing clients that want to re-launch or launch a product or service. This will give your clients all the video content they need to integrate into their other digital content while you help them launch successfully. You can also upsell them on repurposing the content across other marketing platforms and initiatives. This content will be great to drip out to a client once they first engage with the new product or service.

Video Marketing Sales Package

**This package is a series of 9 videos that help build a sales funnel for a product or service**

1. About Me/Why Video This video introduces the prospect to the person behind the product or service. It is a short 90 second video of the founder, leader or sales professional talking about why they do what they do.

2. A 1 Minute Video of Your Product or Service in Action Make this a how to use your product or service. Show your product or service in action. This will help your prospect with discovery as they evaluate if this is the right product or service for them.

3. Video Testimonial from a Client Talking This is a video of your client talking about how your product or service worked for them. It also is can be about how it was working with a company. What was their experience?

4. Thought Leadership Video Create a video from the Founder, Leader or Sales Professional giving expertise in a specific area or have them discuss a pain point and how they overcame that issue.

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5. How does your product or service work? Produce a video showing how a product or service works within the world of your prospect. Show how it will benefit them and the other tools they may use as well. Seeing is believing!

6. Video Testimonials from Past and Current Clients Have your past and current clients talk about how your product or service affected their world for the better. How did is help them? What did it do to resolve an issue?

7. Product or Service in Action Generate a product or service in action. Show the affects it can create and specifically the end results it give.

8. FAQ Video

This is done with the Founder, Leader or Top Sales Professional. Have them answer questions about the product or service they commonly come across.

9. Video Testimonial from a Happy Client Nothing is better than a Happy Client talking about how you made their life better, resolved an ongoing problem or simply made them happy. Joy is contagious so why not spread it around for your company!

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12 Month Content Calendars

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12 Month Video Calendar for Chiropractors

This 12-month video content calendar will give any Chiropractor a plan of direction to easily integrate video into their monthly plan. Use this blueprint to give your Chiropractic clients a clear vision for signing up for your monthly, recurring business model.

January New Year’s Create a video talking about the importance of having good chiropractic health to start the New Year off in a positive direction. Talk about goals for living more healthy

Latest in Chiropractic Technology Produce a video with the Chiropractor talking about their latest in office technology or techniques. This also can lead to upselling to another service or product.

Monthly Myth Buster Create a video of the Chiropractor or lead staff myth busting a Chiropractic procedure.

February Happy Valentine’s Day Produce a video wishing everyone Happy Valentine’s Day. Create a fun give away or a discount on a massage for the price of one adjustment for new or existing patients

What is that popping sound when I am getting adjusted? Have the Chiropractor talk about exactly what is popping when you have an adjustment. Why does it sound that way?

Dealing with Indigestion Discuss how chiropractic care can help with indigestion and what the adjustments actually do. Talk how being aligned correctly can make things flow smoothly in your GI system.

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March Happy St Patrick’s Day Create a fun video wishing your patients a very Happy St Patrick’s Day

Does your child get chronic ear infections? Here’s why. Discuss why a child gets ear infections and how through regular adjustments it can up Eustachian Tubes.

Why we do X-rays in Chiropractic care Talk about the reason why X-rays are important when seeing a Chiropractor. What do you look for?

April What age should children see a Chiropractor? Produce a video talking about what age a child should begin Chiropractic care and why. Discuss the benefits and goals associated with it.

April Fool’s Day Video Plan a fun video to fool your audience. Have fun with things in your office, bubble wrap and adjustments now that could be interesting.

Healthy Spine Habits Give 2-3 tips for having a healthy spine. What can you do now to save your back when your older?

May Happy Mother’s Day Video Create a “Thank You” Mom video. Remind all of us to sit up straight and not slouch. Say a very Happy Mother’s Day to all Moms out there.

Fun Star Wars Video May the 4th be with you and remind clients to schedule their adjustment’s…resistance is futile! How to sit properly at the computer Create a video showing the correct way to sit at a computer for proper spine health. Oh, my aching neck Discuss why looking down at your phone or iPad is causing problems with your neck and ways how to avoid neck strain when you continually look down.

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June Migraines & Chiropractic Care Create a video talking about the benefits of chiropractic care when dealing with migraines and what migraines really are. Chiropractic and Allergies Discuss how being properly aligned can help with allergies and how it can help elevate symptoms. Chiropractic and Pregnancy Chat about seeing a chiropractor during pregnancy and how important it is. Chiropractors and Training Speak about the in-depth knowledge and training Chiropractors go thorough. Give a brief history of chiropractic care and why you decided to become a Chiropractor.

July Happy 4th of July Video Wish everyone a Happy 4th of July! Have fun with it! Blow up some fireworks! National Hot Dog Day Video Create a fun video and invite all your patients to come in and have a hot dog on National Hot Dog Day! Summer Chiropractor Safety Tips Design a video and talk about common injuries that happen during summer months and how to avoid them. ie; Lawn, Sports, over doing it in the yard

August Back to School Video Discuss the benefits of being properly adjusted and ready for the new school year. How can Chiropractic care can help your child? Do you wake up with a sore neck? Create a video discussing about the common reasons you wake up with a sore neck in the morning and how to avoid it. How often do you really need to see a Chiropractor? Talk about what is the appropriate course of chiropractic treatment and how it varies from person to person.

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September How regular Chiropractic care can help avoid sports injuries Highlight a video talking about regular sports injuries a chiropractor sees and how to avoid them How to avoid lower back injuries Create a video showing proper techniques of lifting to avoid lower back injuries How to stand for long periods of time Produce a video showing how to properly stand for long periods of time to avoid injury. Talk about weight shifting and proper shoes

October Senior Chiropractic Care Create an informative video talking about the common issues with Senior patients. How these issues with regular chiropractic care. How Chiropractic care helps Chronic Fatigue Syndrome Make a video explaining what Chronic Fatigue Syndrome is and how regular chiropractic care can help What is Sciatica Pain? Design a video that explains what really happens when you have sciatic pain. Talk about how chiropractic helps relieve the pain and why having monthly adjustments can keep it away for good! Happy Halloween Create a short, fun video wishing everyone Happy Halloween to your patients.

November Colic Treatments for Babies Explain in a video what Colic is and how chiropractic treatment can help. Chiropractic care for Gastrointestinal syndromes Discuss how regular Chiropractic care can help with GI syndromes. Talk about the different treatments and how they help. Happy Thanksgiving A short fun video wishing everyone a Happy Thanksgiving. Happy Veterans Day Create a video wishing all those who served our country a very special Happy Veterans Day!

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December Happy Holidays Create a fun video wishing everyone a Happy Holiday Season. You choose which holiday and design around that special day. Have fun with it.

Be Nice and Not Naughty to Your Back Create a video talking about the easy things you can do right now to improve your posture

Happy New Year! Wish your patients a Very Happy New Year and bring in the whole staff for this video. Talk about changes that are coming to the practice or ways to improve your overall Spinal care.

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12 Month Video Calendar for Dentists

Concept This 12-month video content calendar will give your Dental practice a plan to easily integrate video into their monthly plan. Use this road map to give your Dental clients a clear vision for signing up for your monthly recurring business model.

Generate Additional Video Content Ask the Dentist Which Social Media do patients post or message the dental practice? What questions do they want the dentist to answer? The Tooth Fairy Video Create a generic video with the dentist talking about how the Tooth Fairy let them know you were coming into the office for your checkup. Let your new patient know how excited you and the staff are to meet the new patient. Parents can show this video to help their child not be nervous about going to the dentist. Take it a step farther and mention the child’s name in the video.

January New Year, New Teeth Create a video talking about having healthy teeth to start off the New Year. Goals for a healthy smile in the New Year.

Latest Dental Technology Have the Dentist or Hygienist talk about the latest in office technology that can be used as an upsell to another service offering. ie: Fluoride Rinse, Teeth Whitening.

Monthly Myth Buster Create a video with the Dentist or Hygienist busting a myth or demystifying a dental procedure.

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February Happy Valentine’s Day Shoot a video wishing your patients Happy Valentines Day. Do a fun give away, give away free toothpaste or remind them that the need clean teeth and fresh breath today, so brush their teeth.

You’re Brushing the Wrong Way Create a Video showing proper brushing technique to avoid gingivitis and gum disease

What is Receding Gum Line and How to Prevent It Create an educational video with the Dentist discussing receding gum line, what to look for and how it can be prevented.

March Happy St Patrick’s Day Have the staff talk about ways to avoid getting green teeth on St Patrick’s Day. Include the staff and let the have fun with it.

Does Teeth Whitening Work? Design an educational video talking about the common questions about teeth whitening. Are over the counter teething whitening kits just the same as in office? Discuss the differences and best recommendations.

How to Take Proper Care of Dentures? Create video showing proper denture care and the foods to avoid to keep them looking great.

April April Fool’s Day Video Do a crazy video to fool your audience. Use fake teeth or brush your teeth with white chocolate just to be silly.

Worst Foods for Your Teeth Explain in your educational video which food area bad for your teeth and why. Don’t forget to show examples. Healthy Tooth Habits = Healthy Body Talk in your video how healthy teeth translate to a healthy body. Your teeth don’t lie when it comes to your health.

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May Happy Mother’s Day Video Create a Thank you Mom Video for making us brush at least 2 times a day. Happy Mother’s Day to all the Moms out there.

Fun Star Wars Video Shoot a May the 4th be with you. Schedule your cleaning and checkup or else. Don’t make me bring out the light sabers

Memorial Day Video Create a video thanking those in the military that have served our country. Honor those in your office and show their pictures to your patients.

June Oral Health Tips for the Summer Video the Dentist or Staff talking about keeping up with healthy brushing and flossing practices, eating healthy teeth friendly snacks and scheduling your checkup now.

Going on Vacation and Dental Emergencies Talk in your video about what you might need for an emergency kit when your away from home. What should you do if your out of town and need a dentist. What you can do until you get to a dentist.

Cavities, what exactly are they? Produce an educational video with the dentist explaining what a cavity is and how to avoid them.

July Sealants and Children Implement as part of your educational video series the dentist discussing Sealants for Children. Why are they a good idea, what exactly are they and what they do. When Should My Child First See A Dentist Produce a Video talking about when a child should 1st see the dentist and why. Happy 4th of July Have fun making a Happy 4th of July Video, show fireworks, wave the flag, be creative

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August Why Do We Need Fluoride? Design a video discussing what Fluoride is and why it is import. Toothpaste recommendations for the best toothpaste.

What is Root Canal Produce this educational video explaining the overview of root canal, when you need it and what you can do to prevent having this procedure done

Types of Toothbrushes that are best for brushing Talk and display the different types of toothbrushes. Discuss what is best for children and adults and why.

September Wisdom Teeth, if they are so wise, why do we get them pulled out Create a video explaining wisdom teeth, how they got their name, what their purpose is and why some need to be removed.

What can you do about Sensitive Teeth? Discuss in your video what causes sensitive teeth. What products are out to help with it and what the dental practice can do to help with the problem. Senior Dental Care Give tips to our Seniors on how they can best take care of their teeth. Discuss medications and what can cause issues with their teeth and how to prevent them.

October Dental Care During Pregnancy Make a video talking about the effects of pregnancy can have on your dental care. Explain some of the myths around pregnancy and oral care. Dry Mouth and what to do Discuss in your educational video the common reasons you would have dry mouth and the medical reasons. Talk about what you can use over the counter and in office treatments. Happy Halloween Video Make a fun video with your staff wishing everyone a safe Halloween. If you give money for candy exchanges, then definitely promote that.

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November Happy Veterans Day Wish all the Veterans a good day and Thank them for their service. If you offer discounted or free dental services for Veterans promote that special event.

What is a Cancer Sore Generate a video talking about what a Canker Sore is and how to treat it. What causes them and why certain things trigger them. What Causes Bad Breath This video can be a fun video about bad breath and how to avoid it. Talk about the causes and what can fix it. Be creative.

December Happy Holidays Make a fun video wishing everyone a Very Happy Holiday Season. Be Nice to your Teeth. Discuss in our educational video the types of foods to avoid this holiday season that causes enamel erosion. Talk about ways to prevent enamel erosion and what products or treatments can help. Santa Clause Goes to the Dentist Have your staff interview Santa about going to the dentist. Have Santa explain why he goes to the dentist and if his reindeer brush their teeth too. Happy New Year Gather the whole office and create a fun video wishing everyone a Happy New Years

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Concepts and Video Packages

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4 Videos Every Real Estate Agent Needs To Do

Concept

The biggest problem every Real Estate Agent has is to build their own Personal Brand. Why are they the go to agent? Why are they the expert in their area? What makes them the expert? Below are the 4 specific video types that can help build a Realtors Personal Brand. You can use this package to market to an agent(s) or Real Estate company to capture their recurring video marketing package.

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4 Must Do Videos Every Real Estate Agent Needs on A Consistent Basis

Get Video Testimonials Here are a few simple ideas:

§ What it is it like to onboard with you? § Explain about the Selling Process and

Buying Process and what to expect § Talk about your company and experience § Have past clients talk about how you

helped them sell their home

Coming Soon/Open House This is a video realtor’s make immediately when listing the house. The Realtor either stands in front of the house or picks a spot that is a great selling point for the house. Talk about certain features about the home and show potential buyers those features. When the video is created, post it to your Websites, Social Media and others high profile sights. This helps sell the house and grow the Realtor as a Brand. Have the home seller share it to their social media sites too. This helps to show the home and effectively markets the realtor at the same time.

Thought Leadership Videos Twice a month have the Realtor create an Expert Tip. Have them discuss a specific topic on buying or selling a home. Create a Top 3 Things to Get Your House Ready To Sell Video. These types of videos are great for top of the sales funnel to position that Realtor as the Expert in their field.

90 Second Home Walk-Throughs This Video is a simple video of the Realtor walking through the home and talking and showing the high point of the home. This video is more detailed then the Coming Soon or Open House video. The Realtor is essentially giving a mini teaser tour of the home and asking the viewers to fill out a contact form to schedule a private showing.

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Over 50 Different Types of Videos Real Estate Agents Can Create

Concept This broad list of videos features many different categories that can be used to build a yearly content calendar. The options are endless on how you can use them. You can use them as recurring videos, marketing packages, individual one-time videos for real estate users, upload to your website and to sell to a real estate agent for monthly, recurring video marketing package. To structure refer to the Copy Strategy at the beginning of the guide. Below is a list of ideas that you can use to create videos for Real Estate Agents.

Subdivision Videos

§ Popular Neighborhood Insight Video: What are the certain restrictions and unique things about the neighborhood. For example, talk about the date the homes were built, number of beds and baths, community pools or club house etc.

§ HOA Rules or Fees: Talk about things

that are allowed and not allowed (motor homes, parking in the street, unique house colors, mail boxes.) Whatever information they might find valuable if they are looking in that neighborhood

§ Subdivision with Large or Small Houses: Showcase 55+ communities, special subdivisions, planned communities

§ Highlight Parks: Show customers the area parks in the subdivision. It creates a feeling the subdivision is a create place to raise a family.

Condos or Townhomes

§ Condo Complex Tours: Create short video tours of inside each specific unit’s

§ Condo Amenity Tours: Shoot a short

video tour of the fitness facilities, pool, grill areas etc.

§ How Condo Ownership Works: Make this and present it to the condo ownership association. They may use your video to explain what ownership with this is all about.

§ Condo Laws and Regulations: In your state and for the association itself. Present the video to the association and they may be open to using it to show other potential interested people

§ What is Condo Life About: Talk about all the perks of what you can do when you have a condo.

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First Time Home Buyers- Topic Ideas

§ What to expect when buying your 1st home.

§ What to do 1st when thinking about buying your 1st home.

§ Why you need to have financing in place before looking

§ What being upside down or house poor means

§ What to look for when buying a new home

§ How to handle issues on the home inspection

§ How to look for homes and bid in a seller’s market

§ Do you need a real estate agent when buying a new construction home?

§ Affordable housing options for first time buyers. This is a great video to team up with a trusted loan provider that you refer to.

Home Sellers- Topic Ideas

§ How to de-clutter your home. What do you remove first?

§ Curb Appeal!! 3 Ways to make your landscaping look good

§ How we help you price your home to actually sell and get maximum value

§ Absorption rate and what exactly is it § How we and you should handle a lowball

offer, FYI don’t get offended! § How to prepare for an open house § How we set up your Home that will get

you offers § How to minimize the days on the market

(DOM) § Top things to fix BEFORE the home

inspection period § 3 Home Improvements that make you

the most money when you sell § How to sell for top dollar in the fastest

time possible (make this video amazing) § Should your realtor use a lockbox?

Additional Informative Videos

§ How to buy and sell at the same time § When is the best time to move up to a

better home? § When should I downsize to a smaller

home? § When should I move up to a bigger

house

Luxury Home Buyers- Topic Ideas

§ How do I properly price your home? § How do I NOT deal with the looky-loos? § How we market your luxury home § Why timing is so important with selling a

luxury home § Is an Open House really necessary? § Is my home considering a luxury home?

General Real Estate Topics

§ What are closing costs and who pays them

§ What is an Escrow account? § Negotiating home repairs and warranties § How to handle issues on the home

inspection § When is the best time to buy/sell a home § What is PMI and how to avoid it

About the Realtor

§ Video Testimonials from your clients § Showing how your process works § How you market your listings § Realtor designations and how they will

help your client § What is a broker, single agent,

transaction agent, dual agency and how it affects buyers and sellers

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5 Attorney Brand Growth Videos Package

Concept Attorneys all need to grow their personal brand. Even, if they are with a large firm, they still need to create their own and grow their individual brand. Personal Branding creates the expert within that firm. The four (4) videos mentioned below are what every attorney needs to be creating. These videos can be packaged when presenting to the firm or creating their webpage gearing it towards that individual attorney or their entire firm.

5 Attorney Brand Growth Video Package

Video Testimonials: Having a video testimonial from a client talking about how you worked to help them navigate the type of law you practice is priceless. Get these consistently!

Meet the Staff Videos: Have a wonderful staff? Showcase them by creating a short bio video of each of the staff. This helps your potential client considering your practice feel more at home and connected with you.

Thought Leadership Videos: As an attorney, if you’re not showcasing your advanced knowledge of the type of specific law you practice, they you are missing out on a golden opportunity. Why do your clients hire you? They feel that you are the expert, the go to attorney to help them win their case and bring closure. Thought leadership videos are essential to the growth of the attorney’s practice and the attorney’s personal brand.

About Me Video: This video is about the attorney talking about when they do and why they do it. If someone is looking for an attorney and they come across your webpage and watch your about me video they will learn something about you the person. Talk about the you who isn’t defined by the type of law you practice, but the person you are.

Attorney Customer Stories: This type of video is a video of the attorneys themselves talking on camera about how they helped their client. Not mentioning names and keeping things anonymous, this video will not only show how the attorney helped, but it personifies the situation beyond the law and got the specific desired result for the past happy client.

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9 Must Have Videos Every Medical Professional Needs

Concept

For medical professionals such as: Dentists – Chiropractors – Optometrists – Veterinarians – Massage Therapist – Acupuncturists – Plastic Surgeons – Spas

People research their healthcare providers well before they ever set foot into a their office. It’s crucial that these types of professionals have a video marketing plan that show their business. They can create video content that highlights themselves, their staff, the benefits of their treatments and why they are different. The big plus here is that video content can also be used to upsell an additional service offering, especially in a Spa setting.

Use these videos to build packages to sell as a video marketing start up package, recurring video packages along with a base to create monthly video calendar content.

See ideas below to get you started but, the possibilities are tremendous for these types of professionals.

Video Testimonials: There is nothing better than a patient talking about how you made their life better with what you do. As a medical professional, capturing these videos should be a part of your staff’s mantra.

Procedure Videos: Have a procedure that you want to demystify? Create a short 90 second video showing the medical professional doing the procedure in an overview way. Privacy is crucial so no faces and no names. You don’t need to be detailed in the video so relax. With this type of video, you want to take away nervousness about a patient having their procedure done or show how great the procedure can be for them. These types of videos also set you up as the go to pro.

Office Tour: Show the public what your office or exam room looks like. Have your staff smiling and waving is a simple way to bring your potential patients into your world. This helps them also get comfortable with choosing you for their medical needs.

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Staff Video: Do you have the best staff? Make a video about them. Your staff are the 1st point of contact for any new patient so show them off. Let your new potential patients meet the staff prior to arriving at the office. This is great for children and don’t be surprised when they say they seen you on the video J Make videos of each person on your staff talking about what they do and inviting the new patient to come on in.

Welcome Video: Have the lead(s) medical professionals welcome a new patient to the practice. Let the patient know the wonderful way you are going to care for them. Having this video on the front page is must.

Meet the Doctors or Therapists: Create a video of each Doctor or Therapist on camera talking not just about what they do, but why they do it. This video helps to soften that professional as someone beyond that medicine. The potential patient/client is learning about them as a Mom or Dad, or someone who has lived in the community for a number of years and love a certain sports team. Talk about yourself beyond what you do. What gives you the greatest satisfaction about what you do for your patients or clients?

Patient Education Videos: These are videos that educate the patient on what to expect before, during and after their specific procedure. These videos will help to not only better educate the patient/client but, will also give them a level of comfort with you and your practice, prior to them coming to the office. The bonus here is that, it positions you as a Thought Leader.

Upsell Procedure Videos: Depending on the type of medical business, a Upsell Procedure Video can inform the patient on what else benefit them after the procedure has been completed. Example a Chiropractor could make a video on the benefits of Massage. That they offer or a Spa could create a video on how one service compliments another service.

FAQ Videos: Do you answer the same questions over and over again from your patients? It’s time to create a services FAQ video that answers all those common questions. For extra impact, have each person on the staff answer a question on the video to get to know the staff even better.

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28 Individual Videos All Businesses Need to Be Creating Consistently

Concept Businesses people absolutely know that they need on-going video content as part of their marketing plan. They simple need the ideas to get them started. That’s where your agency comes in and that’s where this list of 28 videos any business person can start creating right away. Use this as a tool for marketing copy, social media post, and select individual videos and build packages for businesses and individual people.

Video Testimonials: Nothing better than a patient talking about how you made their life better with what you what you do. As a medical professional, gathering these videos should be a part of your daily requests to your patients. Most patients will be happy to help you if asked.

About Us: It’s a similar concept to team introductions, however in this type of video you will focus on the organizations mission, vision, cultures, goals and business philosophy. It’s a simple and easy way to give your prospective clients a great first impression. What else makes your company unique? How are you better then everyone else in your industry? What value do you bring to their company? Remember, authenticity always sells best.

Short Interview with Industry Experts: Want to be recognized as an industry influencer? If the answer is yes, then you need to start building relationships with experts in your field. The interview format is a wonderful way to always get unique, fresh angles and gives your video library valuable content. Connecting the audience to the person your interviewing as an influencer in the marketing world is a smart strategy for any business.

Interviews with Clients/Customers: Your clients are a great source of content. Find the angle that is most complimentary to your audience and film a friendly tips and tricks interview. This will help you nurture your relationship with the client as well as give you great new video content for a blog or vlog.

How to Tutorials: It’s a pretty straightforward format, that doesn’t require expensive props, acting talent or complex scenarios to produce high quality material. This content provides value to help to your potential client along in the sales process. Win-Win!!

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Behind the Scenes Look: These are fun short videos that can be one video or a series of videos. Create a video a month and show your clients how things are made. It gives your prospective customers a window into all that is takes to create a great product or service happening. This gives you 12 amazing videos to use in other places like your blog or vlog. It also helps when you are trying to sell your client. This gives you videos that can show them what it takes to make your product or what it takes to give them the amazing service they are requesting.

Company Culture Videos: This is a brilliant video! You can go as silly or serious as you want, as long as it captures the culture of your business. Everyone wants to be part of something cool and special and that applies to your customers too. They will pay not only for the quality of your products but, for that lifestyle and vision you are selling indirectly.

Video Compilation Reel: Have a ton of video testimonials? Create a short video of all the great video reviews you got over the year. Create a celebration video to share at the end of the year or the beginning of the New Year.

Market Overview Video: There are some topics or themes that you discuss every day. You follow the industry news, right? Create a video like this once a month to bring it all together for your potential customers. Your Managers could also make these videos to give them authority in the industry and spread the word about your brand as a leader in your space.

Product/Service Overview Videos: People are more likely to buy a product or service after watching a video, it’s a fact! No matter what you sell or where your selling it, there is a way to talk about your products or services like it is the best thing since sliced bread. Be passionate about it, just do it!!

Making of Videos: Let your prospective clients and viewers watch you work! There is so much people can learn about you, the team, your business ethics and the level of skills it takes to get from point A to point B. How and why you choose to accomplish various tasks in a way that you do is often more revealing than in the final result. Go ahead and share your work in progress! Its definitely something that people are curious about.

Event Videos: If your one of those event lovers then consider making a simple video to capture your highlights and share the insider’s views. Give you viewers a taste of what it’s like to be in the audience (or on stage)! Plus, it shows you as an expert and go to since you’re getting all the latest and greatest knowledge.

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Educational Content: These videos are a bit similar to educational how-to tutorials and will fit nicely within any content marketing strategy. Educational content can take many forms from video quizzes to instructional step-by step guidelines to simply sharing your companies’ best practices. People are always willing to learn to keep up in the ever-changing world and this is where Educational Content videos will fill in the gap and keep your team ahead of the competition.

Screencasts: If you’re in the technology world, screen casts may be your mainstay. Don’t ever assume that your product is so intuitive that people will just get it the first time they use it. So will others won’t. Producing a helpful screencast for new or prospective clients is a must if you want confident users that stay with your business longer than the free trial period.

Seasonal Greetings: Wishing someone with a seasonal greeting is a fantastic way to connect with your audience. It a way to remind them about yourself and spread some good cheer. Don’t try to sell with these videos, because it can go horribly wrong. Just take the opportunity to show the human side of your business and wish them well.

Report Summaries: If your team has just come out with a spot-on report go ahead and use video to promote it and accelerate the interest. No one likes to read a bunch of text on a report so summarizing it in a short video and at the end encourage them to read the full report later. Or better yet, schedule a meeting with you to discuss how it might affect their business.

Gain Credibility with Q & A Videos: If prospective clients are not asking questions, then you’re not doing it right. Questions signal engagement and interest. The more questions you get the better, the better the chances of establishing your brands authority and meeting the customer’s needs earlier then your competition. Collect all the questions you have received via social media, emails, live chats, in person or over the telephone and group them into relevant categories and host a video Q & A session. This type of content never gets old and you can expect it to continue generating leads long after you are done with it.

Entertaining content: Parodies, Office Life, Cool Nonsense: Let’s get the obvious out of the way…how does this help you grow your business? Well, the truth is, you don’t have to talk about your brand all the time to make it memorable. Just think about Nike, do they rave about their sneakers or sportswear in every commercial? No, they work hard to celebrate the best athletes in the world and athletics in general. Guess what, its working! Highlight the great people in your business industry and have fun with it.

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Unique Product Uses: Demonstrate unique product uses that elevate your brand. Show how versatile our product or services are in the marketplace.

Long-form Content Recap: Has your content team been busy crafting long-form content such as guides, eBooks or an occasional long blog post? Why not use this as an opportunity to be helpful. Talk about the best moments in a short 90 second video.

Frequently Asked Questions: You have a FAQ section on your website…if you don’t you should. If a prospect ends up there it means two things. One, they are curious and two they are clamoring for more information. Make a quick 60 second video to answer their questions. Use different members of your team to answer them, so they get to know the staff at the same time.

Round-up Video Clips: News-style quick video round ups can be a great hit if your producing a lot of content. Don’t let all of it sit on your blog, waiting to be discovered. In the social media world as noisy as it is now, one message has to be repeated dozens of times to bring some results. Weekly, biweekly, or monthly round ups is a great way to repurpose what you already have.

Office Tour: It’s like welcoming someone into your home, it makes people feel special. Depending on how happy you are with your office space, it can be an easy quick win.

The Video Story: The title says it all. Tell a story that is relevant to your business. Maybe, its about your journey to where you are now, maybe it’s about the most embarrassing thing you ever said in a meeting. It can be your business or recruitment philosophy. There is no right way to do this it’s your story so it’s time to tell it!

Opinion Piece: Whether there is something controversial happening in the industry or the internet is ablaze with cutting edge trends, cut in on the buzz! It’s a window of opportunity to make your brand seen, so you need to be speedy and seize the moment!

Myth Busting Videos: No, it doesn’t require you to blow things ups, sorry to be a downer J Every industry has something they need to myth bust. Find those myths that are associated with your industry or have something to do with the products/services you sell. Then, figure out a way to blow it up…. just do it!

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Thank You Video: Say “Thank You”! Thank the people who are your current customers, loyal blog readers, vlog watchers, social media followers, etc. It’s a simple video but, be genuine. It gives a ton of bang for the buck in making someone feel important and special. After all, they could be someone else’s biggest fan.

Send an event RSVP with a Video: Creating an event RSVP for your business is an effective method, of creating interest and gauging the kind of content your customers prefer. Sending an event RSVP can help you narrow down the sort of content that gets engagement, specifically from your customer base.

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