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11/12/2008
1
Judy Brown
mLearnopedia.com
12 November 2008
#205: The Complete
Mobile Learning Landscape
Let’s Discuss…
What is mobile learning?
Why should we care?
Who is doing what?
What tools are available?
What does the future look
like?
Where do we learn more?
11/12/2008
3
Wikipedia Definition
M-learning is the term given to the delivery
of training by means of mobile devices such
as Mobile Phones, PDAs and digital audio
players, as well as digital cameras and voice
recorders, pen scanners etc. M-learners are
seeking lessons in small, manageable
formats that they can undertake when it
suits them.
http://en.wikipedia.org/wiki/Mobile_learning
11/12/2008
5
Mobile Devices
Most of us have one…
We take it everywhere…
It’s always on…
It’s incredibly private…
It’s incredibly social…
It’s about choices…
10 October,
2008
11/12/2008
6
3G Subscriber Growth Worldwide
Ambient Insight 2008
US Learning Technology Trends: Reach and Adoption Across All Buyer Segments
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
National rollout of 3G & fixed wireless broadband began in 2005-2006, 4G begins in 2009-2010
Reach (
in M
illio
ns o
f P
eople
)
1st GenerationDesktop Self-paced
eLearning Peaked
Product Still Growing
in Higher Education
1st Generation
Mobile Learning
3G & Fixed Wireless
Side-loading and On-deck Supply Chain
Device-embedded & Location-based Learning
Handheld Decision & Performance Support
2nd Generation
Mobile Collaboration
Always-connected Multi-purpose Handheld Multimedia Devices on 4G
Off-deck, over-the-air Supply Chain
Smart Objects: Mesh and Sensor Networks
Peer-generated Content
Mobile Video Conferencing
60
100
140
180
Adoption Rate
3G and 4G devices utilize frequency handoff and toggle between a range of frequencies
Desktop technologies have a limited reach
2nd GenerationDesktop Real-time
Collaboration-based
Learning Dominates
Wired Broadband
Remote Tutors, Virtual Labs, and Virtual Classrooms
11/12/2008
9
Examples
Deliver Training / Education
Foster Communications /
Collaboration
Conduct Assessments /
Evaluations
Provide Access to Knowledge /
Support
Merrill Lynch GoLearn
• Learn when
can
• 7 week pilot
• Results 1%
higher
• 45% less time
• 100% want
more
• 99% felt the
format
supports
learning
1
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10
Mobile Learning for Sales Forces
PROFILED Employees receive email or SMS notifications (PUSH) to download and play Personal Learning Pills on their Blackberries ™ related to their performance skills and knowledge gaps
The mobile device sends back performance tracking (SCORM) to Corporate LMS/LCMS/EPMS interfaced to CRM/ERP
Sales Force receive Just in Timeindividual remediation services via VOIP call center support and/or automatic enrollment to the standard Corporate LMS course catalogues
Installed LearnPills
2
• Credits
• Multiple
specialties
• Short ~15
minutes
• Frequent new
courses
• Free
3
http://www.youtube.com/watch?v=eMW2vNLrTMg
11/12/2008
11
Welcome to Hairdressing Training
• Voted Britain's
best example
of handheld
learning
4
C-Shock
Series of
challenges and
interactions
http://port.c-shock.com
5
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12
Hilton Garden Inn - Ultimate Team Play
“Ultimate Team Play is part of our ongoing
commitment to making employee training
compelling and relevant, which are our
two most important criteria for ensuring
long-term customer service success.”
Adrian Kurre
6
Sun Mobile Learning
“[J]ust in time,
just the right size
and exactly what
they are looking
for"
http://www.youtube.com/watch?v=bakgX_wLt4w
7
11/12/2008
13
Abilene Christian University
• Syllabus
• "Clicker”
• Resources -dictionary, thesaurus, calculator, etc.
• Classroom communicator
• Podcasting client
• eBook
• Internet communicator
• Course information
• Notetaking
• Gradebook/atten-dance
8
Health Management in Developing Countries
• LearningPills
• Newborn
• Data collection
9
11/12/2008
14
Augmented Reality Scientific Role Play
Environments
• Game Engine
decoupled from
Game Content
• Desktop PC-
based AR
content editor
• Significant
collaboration,
teamwork, and
inquiry-based
learning
10
Podcasts
• vCom3D
vCommunicator
• BirdJam
• Language and
Culture
• Culinary Institute
of America
ProChef
11
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15
Other…
• Learning about
Living
• SwingStarGolf
• Nutrition on the
Go
• Sensei MyDay
12
Onboarding… What Else?
• Constant
updates
• Easy to use
• Location aware
• Integrated
• Communication
+
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16
Tools
Considerations for Mobile
Development
http://mr.dev.mobi
Different devices
Browsers
Languages
Carriers
Countries and Cultures
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17
Five Moments of Learning Needs
When learning for the first time
When wanting to learn more
When trying to remember
When things change
When something goes wrong
Conrad Gottfredson
Authoring Tools
Adobe: Acrobat, Dreamweaver,Flash, Captivate Flash Lite
Camtasia Studio
Hot Lava Software
iWriter
Java Platform, Micro Edition
Kallisto Presenter and Composer
MobipocketCreator
Mscape
ToolBook
Trivantis (announced)
Vistacast
More…
11/12/2008
18
Multi Channel Mobile Learning
Content Production….
35/12 2007 © Giunti LabsNo reproduction without written permission
35
XML Templates Based LO Production
With Multidevice Rendering
Blackberry, GPS Systems, Smart Phones…
Blackberry
ToolBook 9.5
11/12/2008
19
Hosted Mobile Site Tools
Mob5
Winksite Ubik.com
wirenode
mob5.com/judyb
Judyb.ubik.netwinksite.mobi/judyb/mlearn
judyb.wirenode.mobi
mobisitegalore.com
Can move site
anywhere
Forms
Payments
Search
RSS
And much more…
11/12/2008
20
CrisisResponse.mobi
Pilot demo project
Existing content
mobiSiteGalore
3 hours
development
32 pages
Test / Quiz
FlashcardExchange
GoTestGo
iQuiz Maker
Mobiode (Surveys)
PocketLearn Flash
Card Studio
PodQuiz Maker
Quiz Building for
the iPod
Quizzler Maker
and Quizzler Pro
Positive Motion
StudyCell
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21
Miscellaneous and Systems
Apreso Podcast
(anystream)
Emantras’ MobLS
Giunti Interactive
Labs eXact Mobile
Instancy
Libsyn / Libsyn Pro
Liquid Talk
Mobile Chalk
NearSpace
OnPoint mLearning
Pro
RedHalo
TalkShoe
Tegrity Campus
Xyleme
Communication
CampusReact
clearTXT
Gabcast
MobileSphere
Mogopop
MovingKnowledge
Podlinez
Rave Wireless
11/12/2008
23
Mobile Industry
Variables
FCC 700 MHz auction
Android
Verizon Open Initiative
Apple SDK
Nokia Symbian
Technology
Location Based Services
Femtocells
Mobile Payments
Projection Chipsets
Biometrics
11/12/2008
24
Projector Phone - Tri-Band GSM/GPRS
Touchscreen Cell Phone
Max distance from
wall: Up to 5 feet
Max image size:
Roughly 32” x 40”
Projector Use: Up
to 2 hours
~ $350
Top 20 Japanese Smartphone
Features
1. Mobile wallet
2. MANGA on mobile
3. Mobile check-in at airports
4. Mobile keys for door
5. Mobile employee badges
6. Mobile cinema tickets
7. Mobile transport passes
8. Fingerprint authentication
9. Face recognition/ authentication
10. Mobile discount/promotion coupons
11. Scented phones
12. Mobile fashion consultant
13. Mobile live TV
14. Wii-like mobile phones (motion-sensor)
15. Physical bookmarks for mobiles (shops)
16. Privacy screens
17. 1D and 2D codes for marketing and even on fruit and veg labels
18. Mobile GPS navigation for pedestrians
19. Electric wave posters (uses RFiD)
20. Waterproof phones
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25
75% of mobile phones in Japan ship
with digital mobile TV
Wikitude AR Travel Guide
350,000 world-
wide points of
interest
Searched by GPS
or by address
Displayed in a list
view, map view or
cam view
http://www.youtube.com/watch?v=8EA8xlicmT8
11/12/2008
26
Interactivity
Next Generation Solutions
Context aware
Location Services
Sensors
Accelerometers
Orientation sensors
Heart rate
Blood glucose
http://fullpower.com
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27
How Do We Get Started?
Think About…
• Hosted
• Distribution
• TrackingDeployment
• Training
• HelpdeskSupport
• Access
• LossSecurity
• Funding
• Updated
• Handling successSustainability
11/12/2008
28
http://www.judybrown.com/docs/mlplanhandout.pdf
http://www.masieweb.com/p7/Mobile
LearningUpdate.pdf
11/12/2008
29
5757
Questions / Discussion
Judy [email protected]
www.judybrown.com
www.mlearnopedia.com
11/12/2008
30
Ambient Insight 2008
Ambient Insight’s 2008-2013 US Mobile Learning Market Research: Key Findings
Source: “The US Market for Mobile Learning Products and Services: 2008-2013 Forecast and Analysis,” Ambient Insight, LLC
Key Findings: Mobile Learning Goes Mainstream
The market is growing at a five-year annual compound growth rate
(CAGR) of 22.3% and will top $649 million in 2008
Private equity and venture capital investment in Mobile Learning
companies surged in the 2006-2008 period
All the major education publishers are now selling content in
mobile formats
The retail sales channel for Mobile Learning content has expanded
dramatically driven by Apple, RIM, Google, Nintendo, and Amazon
Handheld Decision Support is the top selling content type followed
by mobile edugames
Custom content services and Location-based Learning services are
in high demand
Ambient Insight 2008
Ambient Insight’s 2008-2013 US Mobile Learning Market Research: Key Findings
Source: “The US Market for Mobile Learning Products and Services: 2008-2013 Forecast and Analysis,” Ambient Insight, LLC
Key Findings: Mobile Learning Goes Mainstream
Mobile Learning tools and platforms were very scarce two years
ago, but there are now dozens of new technology products
Second-generation Device-embedded Learning products are now
on the market
As of 2008, there is wide adoption across all eight buyer segments
with higher education, consumer, and healthcare leading the way
By 2013, healthcare will be the top buyer segment followed by
consumer and corporate
The second-generation Handheld Decision Support products being
marketed to healthcare buyers are particularly sophisticated
Clearly, the “market creation phase” of Mobile Learning is over and
the demand is now mainstream
11/12/2008
31
Ambient Insight 2008
Content Suppliers
“A Perfect Storm” Drives Adoption of Mobile Learning
Products
Powerful
Internet
Connected
Convergent
DevicesExplosion
of New
Learning
Apps &
Content
Mass Market
Distribution
Channel
Large Growing
Buyer
Demographic
New Mobile
Learning Dev Tools
and Delivery
Platforms
US Mobile Learning Adoption
Technology Suppliers
Service Suppliers
Ambient Insight 2008
Japan and South Korea
Western
Europe
United States
2008
2013
VoiceData
Japan and South Korea
Western Europe
United
States
The Carrier Waves: 2008-2013 Mobile Data Growth in US, Japan/South Korea, and Western Europe
11/12/2008
32
Ambient Insight 2008
The Delivery Platform: 2008-2013 US Mobile Device Operating System Market Share by Vendor
0
10
20
30
40
50
2008 2009 2010 2011 2012 2013
RIM PalmSource/AccessMicrosoft AppleSymbian
PalmSource/Access OS dominates current market but is in steep decline
Microsoft will have top share in the US by 2010-2011
Symbian leads in Europe and Japan but has been unable to gain traction in the US
Linux leads in China and second in Japan but has virtually no market share in the US yet
Microsoft, RIM, and Apple will dominate by 2013
Google’s Android (Linux) launched in October 2008 and is a “market disruptor”
Includes stand-alone and wireless PDAs, Phone-enabled PDAs, Cellphones, and Smartphones
Percent
of US
Market
Share
Microsoft
RIM
Apple
PalmSource
Symbian
Ambient Insight 2008
Who is Buying Mobile Learning? 2008-2013 Growth Rates for Mobile Learning Products by Buyer Segment
0%
10%
20%
30%
40%
50%
Pre
K-1
2
Hig
he
r
Ed
uca
tio
n
Co
rpo
rate
Fe
de
ral
Go
ve
rnm
en
t
Sta
te-L
oca
l
Go
ve
rnm
en
t
Co
nsu
me
r
No
n-p
rofits
-
Asso
cia
tio
ns
He
alth
ca
re
Buyer Segment Demand Growth Rates: 2008 -2013
Fiv
e-y
ea
r A
nn
ua
l C
om
po
un
d G
row
th R
ate
s (
CA
GR
s)
Note: The data on this chart shows the growth rates of the demand for Mobile Learning in each buying
segment. Growth tends to slow in the early adopter segments that represent the highest revenues. For
example, in 2008, the top buyers in terms of revenue are higher education and consumer.
11/12/2008
33
Ambient Insight 2008
2008-2013 Growth Rates for Mobile Learning by Product Type
0
10
20
30
40
2008-2013 Growth Rates
Packaged Content Services Tools and Platforms
Demand for packaged Mobile Learning content growing by 27.2% (5-year CAGR)
Demand for Mobile Learning services growing by 36.8% (5-year CAGR)
Demand for Mobile Learning tools and platforms growing by 5.9% (5-year CAGR)
Fiv
e-y
ea
r A
nn
ua
l C
om
po
un
d G
row
th
Rate
s (
CA
GR
s)