THE CONCEPT OF ENTERTAINMENT

8/7/2019 THE CONCEPT OF ENTERTAINMENT

1/26

--------------------------------------------------------------------------------

THE CONCEPT OF ENTERTAINMENT

1. PROJECT OVERVIEW

Objective

Our objective was to study the concept of entertainment, as it is perceived by a specific segment of

population in the Oradea area. The concept of entertainment includes how people effectively entertain,

what are the major factors that influence their behavior and what are the business opportunities in this

sector.

Strategy

Due to limited time and resources, we focused on a subculture which is the evangelical Christians

who live in the Oradea area. We developed a questionnaire to collect the data from our representativegroup, and we further analyzed the data to draw the conclusions of our market research.

Team

The team that has conducted this research project was made of Anca Galea (project coordinator),

Monika Mahr, Monika Farkas, Vlad Mihut and Daniel Simionas. Each team member has contributed

into each phase of the project, thus the result being the combined work of all.

Project outline

Documentary study regarding the concept of entertainment in terms of consumer behavior.

Establish the size of the sample (representative group), the way of sampling and the characteristics of

the sample.

Decide from what places we will collect the information.

Create the questionnaire.

Pilot test of the questionnaire

Adjustments of the questionnaire

Administration of the questionnaire

Information processing

Analysis and interpretation of the results

Write the research report

Present the results of the market research (presentation / written).


2/26

2. Market research program

2.1. The concept of entertainment

From the very beginning it should be noticed that entertainment is a relatively new concept in the

Romanian culture. Moreover, in the subculture made of Evangelical Christians, the concept of

entertainment is even more restrictive, as the Bible doesnt talk about entertainment at all. Thus, our

question is Can there be something called 'Christian' entertainment?

An English-Romanian dictionary translates entertainment by amusement, party or show1.

Although this short definition is similar to the one given by the Websters Dictionary, where

entertainment is defined as amusement; an interesting, diverting, or amusing thing, as a show or

performance, the synonyms / terms to be associated with entertainment also include hobby,relaxation, satisfaction, pleasure, recreation, diversion and pastime.

For the consumer, entertainment has to do with the variety of options for his / her spare time.

Consequently, for the purpose of our study we extended the concept of entertainment to what people

are doing / would like to do in their spare time and the factors that influence their decisions.

2.2. Sample groupOur research focused on the Evangelical Christians who live in the Oradea area. The main

denominations included in this segment are the following:

Baptist

Pentecostal

Christians after the Gospel

Adventist

The Lords Army

Independent Christians

We estimate Oradeas population at 230,000, out of which the Evangelical Christians represent 7-8%,

which makes it about 18,000 Evangelicals. Theres no official information regarding the distribution on

denominations. Although Evangelical churches know how many members they have, only few keep a

personal information file on their members.

For the purpose of our research, we used a sample of 180 people, aged 15-55, which represents about

1% of the total estimated number of Evangelicals in the town. The data was collected from members of

7 different churches in Oradea. Eventually, we received back 172 filled questionnaires, which

represents a 95.5% response rate.

The structure of our total sample group based on age and gender is presented in the table below:


3/26

Gender / Age


4/26

54.7%

2.9%

100%

2.3. The questionnaire

The purpose of the questionnaire2 was to facilitate data collection. The actual form was elaborated in

two sections, using an easy to read easy to fill format, so that the subject would need no more than 20

minutes to fill the form.

Section I includes 15 general questions, that would help us determine the complex of buying influences

that affect the consumer, such as cultural, sociological, economic and individual influences.

Section II includes a series of 13 specific questions on what the subject is doing in his/her spare time,

during the week and in the weekends. The section also includes questions on how the subject would

like to spend his/her spare time and recommendations for new entertainment facilities.

The questionnaire was initially tested on 10% of our sample group. The purpose of this pilot test was to

determine the degree to which the form was easy to understand easy to fill and the necessary

adjustments needed.

2.4. Information processing and analysis

The data collected through the questionnaire was centralized in a Microsoft Excel spreadsheet, which

facilitates the sorting of data according to various criteria and the calculation of indexes.

We decided that age is the primary factor of influence as to how people choose to entertain and we

analyzed each age segment separately. Secondary factors of influence considered were income,

education, marital status and denomination. However, as shown in the analysis section, the influence of

secondary factors varies in intensity from one age group to another.

Age Segment: 15-20 years

This age group represents 14.5% of the total sample group we have analyzed. Below are presented its

main characteristics:


5/26

Gender / Marital Status

Single

Married

TOTAL

Female 56%4%

60%

Male

40%

-

40%

TOTAL

96%

4%

100%

76% people in this segment are Baptist believers, and 88% of all attend church meetings at least 2-3

time a week. It is relevant that 56% of the people in this age group are involved with various church

activities, such as choir, missions, Sunday School teaching. Our research indicated that denomination

doesnt influence church attendance.

96% indicated they are still in school, and 68% are still living with their parents, thus generally they

depend on their families to support them financially.

Due to the fact that family income is generally low, 60% of the families of people in this age group

havent saved anything last year. 20% have saved up to the equivalent of 500 USD and only 20% have

saved 500 USD or more. However, 88% are optimistic and believe their standard of life will rise over

the next 12 months. The monthly family income is presented in the table below:

16 millions

20%

36%

20%

12%

12%

Thinking of their spare time, people in this age group perceive it as a time when they can relax, they do


6/26

what they want / like to do, or even do nothing. Many of them associate entertainment with group

activities (the company of their friends) or dating. Others think about more personalized forms of

entertainment, such as Internet, video, music, and computers.

68% of the subjects have at least 2-3 hours of spare time each day during the week. As a top preference

for spending this time they have listed things and activities such as reading books, computers,discussions in the family, going out, dates, trips, music, friends, telephone calls, TV, Internet.

8% are not watching TV at all, 48% spend between 1 and 2 hours a day watching TV, while 3% watch

TV more than 3 hours a day during the week. 65% turn on the TV set primarily to see movies or series,

while only 13% have a strong interest in news. People who have already graduated high school also

show interest for talk shows and cultural broadcasts. 39% like to read Christian literature, 22% read

magazines and 13% read the local paper.

72 % are using the Internet, mostly for e-mail, but also for information, games, chatting, andprofessional activities. 78% of the subjects access the Internet from Internet clubs, 50% from home,

and 22% from school or friends. It could be concluded that although some have an Internet connection

at home, they still prefer to go to an Internet club in order to be with friends.

43% of the people in this age group indicated they play sports every weekend, while 30% have the

couch potato syndrome, spending their weekends in front of the TV. 24% of the young Evangelicals

younger than 20 go out with friends every weekend, while 19% are extremely bored.

It was interesting to notice that for this particular age group, neither family income, nor denominationare significant factors of influence. When it comes to spare time, most of them are talking church, TV

and computers. They have a lot of social interaction at school, at the church and on the occasions

when they have other group activities. No matter the income, young people go out with friends to

pizzeria, fast foods and pastry shops, and also spend money on Internet.

Some new ways of entertainment young Evangelicals would like to try include trips, sports, picnics

with friends, games on the Internet, Christian club activities, Theater and singing in music groups. As

new entertainment facilities, they have suggested a Christian restaurant or restaurants with no smoking

areas, Christian club, mall, sports ground, skating ring, amusement parks, Disneyland.


This age group represents 20.35% of the total sample group we have analyzed. Below are presented its

main characteristics:

Gender / Marital Status

Unmarried Married TOTAL

Male 17.3%


7/26

5.7%

23%

Female

45.4%

31.6%

77%

TOTAL

62.7%

37.3%

100%

71% of the people in this age group are Baptist believers, 17% Pentecostal and 12% are coming from

other Evangelical denominations. 46% have a university degree, 45% have a college or high school

degree, and 6% have attended a technical school. 45.7% of them are still living with their parents,28.6% live in a rented apartment and 25.7% own their house or apartment. Their monthly family

revenues range from below 3 million ROL per month to more than 16 million, as presented in the table

below:

Gender / Income

< 3 mill ROL

3-5 mill

58 mill

8-12 mill

>16 mill

TOTAL

Male 37.5%

25%

25%

12.5%

100%

Female

19%

37%

30%

14%

100%

63% of them believe that their standard of life will improve over the next 12 months, 34% consider it

will stay the same. Only 3% believe that things will get worse.

People in this age group think about their spare time as a time when they can do what they like to do, a

time with no constraints, time for relaxation, hobbies and other activities that provide fulfillment. No

matter the denomination, the subjects associate entertainment with party, relaxation, joy, friends, but

also church. Baptist believers participate at 2-3 church meetings per week, while Pentecostal believers


8/26

attend more than 3 meetings per week. 82% of all are implicated in various church ministries, which

include working with children or the youth, church music, and missions.

During the week, most Evangelicals between 20 25 years have 2-3 spare hours per day. They spend

their spare time with family and friends, reading, watching TV or resting. Baptists are watching TV 1-2hours per day, while the Pentecostals and other Evangelicals allocate only 0.5 1 hour per day for TV.

The favorite TV shows are the news, cultural broadcasts, movies, amusement shows, and talk shows.

Education is the primary factor that influences the type of TV programs people in this age group prefer.

Thus, highs school graduates usually turn on the TV to watch the news (40%) or movies (40%). Most

college graduates prefer news (80%), while university graduates are interested in movies (38%), news

(19%) and amusement shows (13%).

The subjects in this age group read primarily Christian literature and publications, fiction, magazinesand the local newspaper. The rate of penetration for Internet is very high - 82% of the Evangelicals

between 20 25 years getting on line for e-mail or other information.

The monthly family income is another significant factor that influences how people choose to entertain

themselves, and how much they are willing to spend for this purpose. Thus, people with monthly

revenue less than 3 million ROL usually go to fast foods and pastry shops during the week. Twice or

three weekends per month they are going out with friends and play sports. Several times a year they

leave the town for the weekend. They are really active, and never get bored. They would like to be able

to take more trips, study the Bible, spend more time with the family and play various sports. They

would love to have a Christian club in Oradea and a runway for bicycles.

The subjects whose families have monthly revenue of 3-5 million ROL prefer to go out for pizza, but

they also like fast foods and pastry shops. On weekends they go out with friends twice or three times

per month or they pay visits to friends and relatives. Several times a year they are able to go on trips,

but they would like to do more trips. In their spare time they would like to skate, to go to the theatre

and visit Disney Land. They want Oradea to have its own amusement park with a roller coaster, but

they also want a botanical garden and a Christian movie theatre.

People who have 5-8 million ROL per month prefer restaurants, pizzeria, and pastry shops. They leave

town almost every weekend, and occasionally go to restaurants on weekends as well. They play sports

once a month. They would like to skate, go to picnics and spend more time with the family, but they

would love to visit other countries, too. They would like to have a skating ring, a Christian club and an

amusement park in Oradea. Consequently, this category is ready to pay more money for various forms

of entertainment.

People with more than 8 millions per month usually go out to restaurant, pizzeria, or fast foods. They

leave town twice or three times per month, and go on trips quite often. When they are in Oradea, they

go out with friends, and go to the restaurant once a month in weekend. They would like to be able to do

more sports (tennis, swimming, jogging), go to music concerts and visit other countries. They would

like to have a skating ring, a bowling hall and more swimming pools.


9/26


This age group represents 20.9% of the total sample group we have analyzed. The main characteristics

of this category are presented below:

Gender / Marital status

Single

Married

Total

Male 8.3%

41.6%50%

Female

33.3%

16.6%

50%

TOTAL

41.6%

58.2%

100%

57% of the subjects who are married have no children, while 19% have one child and 24% have 2

children.

55% are Baptists, 25% are Pentecostals, and 20% are other type of denomination. Its very common for

Baptists (90%) and also Pentecostals (78%) to go to church 2 or 3 times a week; this means that they

are spending about 10 hours a week by going to church on Sunday and one time during the week. Apart

from participating into church services, they are involved in church ministries that include preaching,

music, children ministries and missions. 70% of the subjects are active church members (60% of them

being married). Consequently, they have to allocate a few more hours a week for preparation and

practice.

The table below analyzes the relationship between the income level and the marital status of the

subjects. 19% of them have less than 3 million ROL per month, which is enough only to survive. 77%

of these are married, which means either only one member of the family is working, or they are at their

first job, which pays very low. 50% have an income that varies between 3-8 million ROL and these are

represented specially by the married couples. Only 12% of the subject have more than 12 million ROL

per month, and these are all married.


10/26

< 3 mill.

3-5 mill.

5-8 mill.

8-12 mill.

12-16 mill.

>16 mill.

Single

23%

70%

25%

23%

Married

77%

30%

75%

77%

100%

100%

TOTAL 19%

28%

22%

19%

6%

6%

What influences the level of income?Analyzing the data from the questionnaires is obvious that the education level has a high influence.

Within this particular age group, 56% of the subjects have a university degree and 14% have a college

degree. Also, those with university degree are more optimistic about the improvement of their standard

of living, and only 5% of the subjects are pessimistic.

Related to the savings, 50% of the subjects have made no savings last year, and 28% have savings

between 5-10 million ROL. 45% of couples without savings are the couples living in rented apartment,

which means they have to allocate a significant part of their income to pay for rent. 10% of the couples

have savings of less than 5 million ROL per year. 28% of the couples have savings between 5-15

million ROL, which is mostly used to buy appliances in the house, or to decorate the house. 19% of the

married couples have savings more than million ROL per year; they save money in order to buy their

own apartment or a larger one.

How many spare hours do these people have?

As indicated by the results of our research, 56% of the people in this age group have 1-3 of spare hours

per day. 6% said they have no spare time, and also 6% said that they have more then 4 spare hours per

day. Generally, those who are married have less spare time (48% of them has only 1-2 hours/day).

However, the income level doesnt affect the amount of spare time people have during a workday, as

indicated by the table below.


11/26

How do singles spend their spare time?

7% of the singles that dont have spare time have no preferences for a particular form of entertainment.

They watch the news on TV, and read Christian publications and the local newspapers. They dont usethe Internet, do not normally go to restaurants and have not indicated they would like to have new

entertainment facilities in Oradea.

20% of singles have less than 1 hour of spare time per day during the week. They use this time to go

out with friends, to go shopping, or to read, watch TV, and play on the computer. Its interesting to see

that 67% of them are staying at least one hour in front of the TV watching news, cultural broadcasts

and also movies, which normally are longer than 1 hour. They prefer to read Christian literature and

publications, as well as local newspapers. They are using the Internet, mostly for e-mails. They would

like to spend their spare time going to concerts and conferences, which indicates they want to meet new

people. As new entertainment facilities for the Oradea area they suggest amusement parks and

Christian clubs.

66% of the singles have 2-4 hours of spare time per day. They read Christian literature and

publications, fiction, local and national newspapers. They spend 1-2 hours per day in front of the TV,

watching news, cultural broadcasts, talk shows and movies. They equally like to go to restaurants,

pastry shops, fast foods and pizza restaurants. 60% of them access the Internet from the work place, an

Internet club or friends for e-mail and / or professional purposes. Also, they have time for their

hobbies, which include different sports, and spend time with their children. They would like to go on

trips in Romania or abroad with friends from the church. Also, they would like to be able to go to more

concerts and to the theatre. As new entertainment facilities for the Oradea area they suggest Christian

clubs, parks and viewpoint.

How about the married couples?

6% of the married subjects indicated they have no such thing as spare time. People in this category

dont watch TV, they only read the Bible and some Christian publications, dont go to restaurants, and

dont have ideas about new entertainment facilities in Oradea.

4% of the married subjects have less than 1 hour of spare time each day. They use this time to be with

the family, to read local newspapers and listen to music. They would like to go to swimming, and

would like to have a clean swimming pool.

56% of the married subjects have 2-3 spare hours each day. They like to read local newspapers,

Christian literature and fiction. They spend time playing with children and to go to walk with the

family. On average, they spend 1 hour a day watching TV. Their major priorities are their relationship

with God, the family and after that hobbies and friends. They prefer to go out to pastry shops and fast

foods and they would like to travel more and have more time for their hobbies. In weekends, they go

out of town several times a year, but generally they do the same things as during the week. As new

facilities in the town they mentioned amusement parks, sport clubs, parks for children, more green

places - showing a strong interest to spend time with family, friends, or practicing their hobbies.


12/26

Age Segment: 30 40 years

This age segment is representative as it represents 18.6% of our sample group. Its main characteristics

are presented below:

Gender / Marital status

Single

Married

Divorced Total

Male 6.3%

43.7%

-

50%

Female

18.8%28.1%

3.1%

50%

TOTAL

25.1%

71.8%

3.1%

100%

Two thirds of the subjects in this age segment have children living with them. Thus, 19% have one

child, 25% have two children, 13% have three children and 9% have 4 or more children. About 34%

have no children living with them, which comparing to the 25.2% that are unmarried results in about

9% Evangelicals who are in their 30s, married and with no children.

59% are Baptist believers, 22% are Pentecostal and 3% are Christians after the Gospel. The other 16%

are coming from other Evangelical denominations, most of them being independent Christians.

Independent of denomination, Evangelicals in this age segment are regular church attendants. 81%

participate into 2-3 church services each week, and 10% go to more than 3 church services a week.

Taking two hours for an average church service and 1 hour to get to the church and come home, this

last category spends at least 9 hours a week in church services. Moreover, 81% of the subjects in this

age segment are involved in at least one church ministry.

Out of the total, 56% of the subjects have medium studies (up to high school) and 46% have university

or post-university studies (jobs as teachers, economist, doctor, engineer or pastor). People with

university background work on average 40 hours per week comparing to the people with medium

studies, who work up to 60 hours per week. Generally, the profession is related to the educational


13/26


14/26

This age group is representative for our research as it represents 25.6% of the total sample group.

Below are presented its main characteristic, as collected through the questionnaires:

80% of the group are married, 70% have minor children under their care, 78% are Baptists, 70% of

them are attending church 2 or 3 times per week, and 52% are involve in a church ministry.

Gender / marital status

Single

Married

Divorced

Widow

TOTAL

Male

10%

90%-

-

100%

Female

6%

80%

10%

4%

100%

Gender /

Income (mill. ROL)

< 3

35

58

812

1216

>16

Male

13%

38%

31%

13%

-

-

Female

15%

33%

26%

22%

-

4%


15/26

Gender /

education

General school

Technical

school

High school

College

University

Male

16%

25%

30%14%

15%

Female

14%

20%

20%

30%

16%

11% have minimum studies, 74% have medium studies and 15% have university studies. 43% of the

Evangelicals in this age group work between 40 60 hours/week, 32% work 20 - 40 hours/week and

7% work over 60 hours/week.

39% are living in a 3-room apartment, 30% in a 2-room apartment and 20% are living in houses. The

income varies, 34% having a total income of 3-5 millions lei per month, 27% having 5-8 millions

lei/month, 18% having 8-12 millions lei/month and 14% having less than 3 millions/month. 55% of

them did not succeed to make savings last year, 16% did save between 5-10 millions lei and 7% saved

between 10 15 millions lei.

27% of the group spend 2 or 3 hours per day watching TV, 23% watch TV between half an hour and

one hour and 18% spend 1 2 per day in front of the TV. 55% of the group prefer to go out to fast

foods and pastry shops, 23% go to pizza restaurants, 16% to restaurants and 6% to cafs.

The most significant factor that influences the consumer behavior in entertainment is the income.

Based on income it can be observed that the methods of entertainment differ, the quantity of spare time

available per workday differs and so do the preferences for spending the spare time. The second

significant factor, which has a direct relation with the first factor, is the education.


16/26

Thus, people with a medium level of income (3 8 millions lei) also have medium studies high

school and technical school, while people with high level of income (over 8 millions) are usually

university graduates. It is important to mention that Evangelicals in this age group have been educated

during the communist period, when titles and positions were considered important. In that period of

time, people with university studies were able to get fancy jobs and high salaries. Consequently, the

relationship between income and education is a direct one for this age group.

It is very interesting to notice that although Evangelicals are in general optimistic about their future,

pessimism rather than optimism characterizes people in this age group. The majority thinks that their

living standards will remain the same over the next 12 months; there is no determination for doing

something to improve their own living standard.

Another direct relation between factors is the one between income and amount of spare time. Those

with high level of income have less free time than those with a medium or low level of income, but

there are cases when the amount of spare time of those with high income equals the group average.

Another interesting fact is that regardless of income, or educational level or the time available, the TV

is the first option for entertainment. In general, the majority has up to 3-hours of spare time per day,

from which 1 or 2 hours are spent in front of the TV. The favorite programs vary only by gender

women prefer series and news, while men are interested in sports, news and documentaries.

Surprisingly, the TV novels are positioned in the top of preferences of people with medium and low

level of education as well as preferences of people with high level of education. Thus, the primary

factor of influence is not the Evangelical subculture or any of the factors mentioned above, but the

Romania culture itself, as part of the Latin cultures.

The top five preferences in spending the free time in a workday include reading, watching TV,

walking, spending time with family and visiting with friends and relatives. It must be noticed that these

activities are not money consuming at all. People are reading mostly Christian literature and

newspapers; in general, only those with university degree read non-Christian literature (i.e. fiction).

This means that the group is spending money only on Christian literature and newspapers, while other

reading preferences can be satisfied without spending any money.

Another interesting factor related to the educational level is that most people in this age group dont

have any hobby, except for those with a higher level of education. People in this subcategory have

hobbies that include fishing, gardening and painting.

In weekends, regardless the income factor, people are going to the country, to visit their relatives.

Some of those with high income are going on trips, and occasionally participate at various events or go

to a restaurant. People with medium or low level of income stay home, watch TV, visit friends or

simply rest.

The majority of the group does not use the Internet; still there are some cases when Internet is used for

professional purposes.


17/26

In the free time they would prefer to read, to walk in the parks, to make visits, spend time with their

families or just rest. Their suggestions for improving the offers in entertainment in Oradea have a wide

range of variety: bowling, sports club, clean parks, clubs for people with age between 45 60 years and

Christian clubs.

Summing up, the group analyzed above is not a money-consuming segment. They prefer to entertain

mainly at home, watching TV or spending time with their families. Income is a significant factor but

not a vital one. There are people with money that prefer to stay at home like the others that cannot

afford to go out to entertain. In other cases, although the educational background creates the need for

such forms of entertainment as concerts, opera or art exhibits, these are not available in the Oradea

area. The majority of the group spends very little money on entertainment due to their age and the fact

that most of them are saving money for their children or for black days.

3. COCLUSIONS

The Evangelical community of Christians creates a subculture of its own, which is strongly based on

Bible principles and represents the primary factor of influence as to how people entertain. Their style of

living is rather modest, as they prefer to invest time and resources in going to church or work more to

take care of family. The church fulfils not just the spiritual needs but also the social needs; thus, special

activities organized by the church become an entertainment event, with church members coming to

enjoy the music and the performance of the preacher.

Evangelicals generally have only few relationships outside the church, thus the way they spend theirspare time is centered around church and family. Although the buying power generally affects the

entertainment habits of people, this is not always the primary factor of influence. Evangelicals with

incomes below 5 million (single and married) do not have hobbies and they are not very demanding of

entertainment products either. Young people who had the opportunity to travel abroad are very open to

new entertainment products, such as amusement parks, golf courses, bowling or Christian clubs, but

these are not currently available in the Oradea area. Some age groups are more influence by education

(40-55 years) or marital status (25-30), not necessarily money.

The greatest number of consumers for paid entertainment products is concentrated in the age group of

15-40 years. Generally, Evangelical Christians in Oradea perceive entertainment as rest, relaxation,

fun, amusement, movies, music, trips, parties, games, computers, dates and friends. Evangelicals who

are older than 40 have a different mentality, many of them having been born in the country side, which

is why apart form church services, they generally spend their weekends in the country side. We noticed

though that the same age group is paying for their childrens entertainment, even when this involves

financial sacrifices.

Our research indicates that the entertainment products that appeal to Evangelical Christians in the

Oradea area are universal products (i.e. amusement parks, sport clubs, bowling, computers, TV) rather

than niche products, such as Christian music or Christian clubs. Consequently, we can talk about

entertainment for Christians, rather than Christian entertainment.


18/26

APPENDIX A

EMANUEL UNIVERSITY

Faculty of Management

85 Nuf*rului Rd.

Tel: 059-467203

QUESTIONNAIRE

This inquiry is a part of a research project of the Management Faculty from the Emmanuel University

Oradea. You will need approximately 20 minutes to fill this questionnaire, which includes questions on

how you spend / would like to spend your free time and some general questions as well. The

questionnaire is anonymous and the results of this inquiry will be used only for scientific purposes.

Thank you for your cooperation.

Section I

This section contains 15 general questions. For each question we ask you to mark with X the suitable

category or categories.

1. What is your age?

_________

_________

_________

_________

_________

_________

Under 20 years

20-25

25-30

30-40

40-55

Over 55

2. Gender _______ Male _______ Female

3. Marital status

_______ unmarried


19/26

_______ divorced

_______ married

_______ widow

4. How many minor children live with you?

__________

__________

__________

__________

__________

0

1

23

over 4

5. What is your religious denomination?

_______ Baptist

______Pentecostal

_______ Evangelical Christian

______Adventist

_______ Lords Army

______Other (please specify) _________

How many church services do you normally attend over a week period?

____ I dont go to church weekly

_______ 1 service

____ 2-3 services

_______ over 3 services per week

Are you involved in any church ministry?


20/26

_______ Yes

_______ No

If Yes, in what areas? (Check with X all the suitable categories)

____ preaching/Bible studies

____ choir/musical group

____ ministry with children /youth

____ mission ministry

____visits to poor / sick____ other (please specify)______

8. What form of education did you graduate?

_______ general school

_______ college

_______ technical school

_______ university

_______ high school

_______ post-university

Which of the following categories defines better your current job?

_______ technician / clerk

_______ worker

_______ economist / accountant

_______ student

_______ doctor / pharmacist

_______ house holder

_______ crafts

_______ retired


21/26

_______ sales agent

_______ unemployed

_______ farmer

_______ other (please specify) _______

How many days in a week do you work at your job?

____ 1 day

_____ 4 days

_____ 7 days

____ 2 days_____ 5 days

____ 3 days

_____ 6 days

Your weekly work program is:

_______ less than 20 hours

_______ 40-60 hours

_______ 20-40 hours

_______ over 60 hours

What type of home do you have? Please check with X the suitable column and row.

Private property

Rented apartment

I live with my parents

_______ 1 room apartment

_______ 2 rooms apartment

_______ 3 rooms apartment (or more)


22/26

_______ house

What is your total family income per month?

_______ under 3,000,000 lei

_______ 8,000,000 - 12,000,000 lei

_______ 3,000,000 -5,000,000 lei

_______ 12,000,000 16,000,000 lei

_______ 5,000,000-8,000,000 lei_______ over 16,000,000 lei

How much of your familys income did you save last year?

_______ nothing_______ under 5,000,000 lei

_______ 5,000,000 - 10,000,000 lei

_______ 10,000,000 -15,000,000 lei

_______ 15,000,000 20,000,000 lei

_______ over de 20,000,000 lei

Over the next 12 months your family living standard will:

_______ improve

_______ stay the same

_______ get worse


23/26

Section II

This section contains a set of questions regarding the way you spend your spare time during the week

and in the weekends.

Please explain shortly what do you understand by free time:

___________________________________________________________________

What word comes in your mind when you think of entertainment (one word):

_________________

In general, how many free hours do you have per day in a work week?

_______ I dont have free time

_______ 2-3 hours daily

_______ less than 1 hour



_______ over 4 hours daily

Please, specify in you preference order, the ways you spend your free time in a workweek.

________________________________

________________________________

________________________________

________________________________

________________________________

How much time do you spend watching TV in a workweek?

_________

_________

_________

_________

_________

_________

Not at all

Less than hours


24/26

- 1 hours

1-2 hours

2-3 hours

Over 3 hours

If you watch TV, what are you favorite programs? Please, rank from 1 to 5 to your top five favorite

programs (1 indicates the most favorite program, 5 indicates the less favorite program)

______ informative programs

______ entertainment

______ talk-show

______ movies

______ series

______ sports

______ cultural programs

______ other (please specify) ________________________

What type of literature do you read in your free time? Please, rank from 1 to 5 to your top five favorite

type of literature; 1 indicates the most favorite type of literature, 5 indicates the less favorite type of

literature.

______ local newspapers

______ central newspapers

______ magazines

______ Christian publications

______ belletristic literature

______ Christian literature

______ crosswords

______ other, please specify ______________________________

In what type of places do you prefer to go on your free time? (Please mark with X all the suitable

categories)

_____ Restaurant

_____ Pizzerias

_____ Fast-food


25/26

_____ Caf

_____ Pastry shop

Do you use the Internet?

_______ yes

_______ no

If yes, in what purposes? Please mark with X all the correct answers.

______ professional

______ news / information

______ E-mail

______ Chat

______ games

______ shopping

______ other, please specify _______________________

Where from do you access the Internet?

_____ from home

_____ from work

_____ from friends

_____ from clubs

_____ from school

The table above is referring to the way you spend your free time in a typical weekend. Please mark

with X for each category in the right column.


26/26

In a typical weekend

Never

Several times in a year

Once a month

For 2 or 3 time a month

Every weekend

Im going out of town

Im going to the country

Im getting bored.

Im going out with my friends

I like to pay visits

I make sports

I watch TV all day

Im going on a trip

Im going to a restaurant

Please specify several ways in which you would like to entertain (others than current)

________________________________

________________________________________________________________

________________________________

________________________________

What entertainment products / facilities would you like to be available in Oradea?

________________________________

________________________________

________________________________

1 Bantas, Andreea: Dictionar Englez-Roman, Ed. Teora, Bucuresti, 1999

2 Please see Appendix A

Documents

THE CONCEPT OF ENTERTAINMENT